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JUNE 28, 1015
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GOSSIP OF THE STREET
PHILADELPHIA FINANCIERS
SEE NO CAUSE FOR WORRY
IN PLAN FOR BIG WAR LOAN
BUSINESS CAREER
OF PETERlFUNT
A Story of Salesmanship by
Harold Whitehead
(CopUTlotlt)
Mr.
Bankers Point Out That Previous Bond Sales Brought
No Serious Disturbance Cramps' Report
Pleases -..Gossip of the Street
TNTEHEST among Philadelphia financiers yesterday was largely cen
tered In announcement from Washington that representatives of the
United States Treasury had appeared before the House Was and Means
Committee and requested additional authorization of $8,000,000,000 In war
bond Issues, which would bring the total amount authorized since the
first Liberty Loan up to $20,000,000,000 While It was expected for some
time that a request would likely be made soon for authority to issue
bonds to an unusually large amount, the announcement came as some
what of a surprise, which was reflected In the stock market by recessions
for many Issues following strength earlier In the day.
The 'selling pressure which developed and brought about declines
however, was not thought by close followers of the market here to Indi
cate any nervousness on the part of the Important banking interests
that have been keeping 'securities up for some time, but was credited to
the activity of bear traders, who hae for several weeks been trying to
bring about weakness for leading stocks. And on that account, as one
prominent broker asserted, the raiding element simply used the news
as a "scarecrow" In the hope of reaping some profits to offset at least a
part of Its recent looses. '
It was pointed out that none of the previous sales of the Govern
ment's war bond.i had a serious effect pn the financial Institutions of
the couptry, which have demonstrated their ability to provide for war
requirements no matter how large, and that the plans for large sales of
certificates of Indebtedness gave ample assurance that when the call
came for the floating of the next big loan the funds would be forthcoming
without upsetting the nation's money market, upon which the security
traders are so. much dependent. Therefore the opinion prevails generalty
that the war-financing program will not have any effect for long on the
stock and tond prices, and many expect ft continuance of strength with
news of further Allied gains on the European battlefields. And there
are few v ho look for any reversal of the good reports that have recently
been coming from Italy and France. .
The annual report of the William Cramp & Sons Ship and Engine
Building Company, showing a record production last year and extensive
shipbuilding In progress for the Government, with Federal funds ad
vanced to help in the financing of this Important war work, was about the
most cheerful news In the Street and was widely discussed among bankers
.tnd among those In brokers' 'boardrooms. It was known that this old
shipyard, which has for so long been one of the Industries In which Phlla
delphlans take special pride, had been doing Its "bit" to help win the
war, but the report of President J. Harry Mull threw much additional
light on the big part Cramps' Is flaying In the contest to "make the
world a safo place In which to live."
Conversion of Liberty Bonds
The Federal Ileserve Bank of Philadelphia Is receiving applications
for conversion of the earlier Issues of Liberty Loan bonds Into the new
conversion 4U per cent bonds, but It will be several weeks before' the new
con version 4Ks will be ready for delivery. In' the meantime the reserve
bank will issue temporary receipts.
The bank has prepared conversion blanks In three distinctive colors,
covering the first 3H. the first conversion 4s and the second 4s, in order
to facilitate the handling of applications. Holders of the 3s may con
vert their bonds Into the new 4 Us up to July 1 flat, after which time
they must make an adjustment of accrued Interest from June 15, when
the last coupon on the 8V4 was paid, to the date of conversion.
Because of the difference In market price close students of finance
will convert their 3tys Into iVtts through the stock exchanges rather than
through the Federal Reserve banks.
Holders of the 4s have until November 9 to convert their bonds into
the. ne,w,'.'conversIon.4Hs without adjustment of Interest.
.!he conversion privilege for all earlier Issues Into the new 4 Us ends
on November 9, although, of course, the 3Hs still carry the right to be
converted Into any series of bonds which may be issued bearing a higher
rate of interest than 4U per cent.
Buffalo and Susquehanna Dividend Outlook
?, Aftej; a meeting of the directors of the Buffalo and Susquehanna
Railroad Corporation yesterday the following Information was given:
"Because the dividends on the common s'tock have been at the same
rate for three years, the statute requires the permission of the Govern
ment to coptlnue them at the present regular rate of 7 per cent per
annum. Application for this permission has been made, showing that
the corporation has ample cash on hand, apart from what It may receive
as rental from Ihe Government, and that Its earnings have been and are
sufficient to Justify a 7 per cent dividend. But the application has not
yet been acted upon, and pending that action the. declaration of the
usual quarterly dividend la delayed."
The Ohio Public Utilities Commission has authorized the Baltimore
end Ohio Railroad Company to Issue $20,000,000 5 per cent bonds, which
are to be sold at not less than 80. Of these, $3,000,000 are to pay for
Improvements made In the past and (he balance to pay for improvements
approved by Director McAdoo.
Proposed Financing by Interborough Rapid Transit
.New details are available regarding the proposed financing by the
Interborough Rapid Transit Company, of New York, the report being that
the War Finance Corporation at Washington "will advance a direct loan
to the company of$17,700,000, while bankers will take $20,000,000 on a
htra'lght three-year, or possibly one, two and three year convertible 7 per
cent note Issue.
, It Is learned that the Union Faclfic Railroad Company paid In the
neighborhood of 6 per cent for its loan of $20,000,000 for tep years ob
tained from Kuhn, Loeb & Co.
Interest Displayed in Russian Bond Situation
Russian 5 per cent bonds in London have advanced 2 or 3 points
during the last few days and other Russian Government securities have
risen In sympathy, there having been an average gain equal to about 5
per cent during the last week. Considerable -interest has been displayed
In the Russian bond situation in London, according to cables from that
city, and,tere, haB been a better Inquiry for the Russian BHs" and 6V4s
on the New York curb.
Tire 'announcement that the United States is to send a mission to
Russia, no doubt has been responsible to a considerable extent for the
betterment In this, department. ,
Foreign Government bonds were active and strong yesterday, with, a
considerable turnover in each of the various maturities. Chicago, Bur
lington and Qutncy Joint 4s were again In good demand at 94 .to 94H.
Missouri Pacific general mortgage 4s were firm at 6858V4.
- 'Alabama Central First 6s to Be Paid July I
It Is officially announced that the Alabama Central first mortgage 6s,
which mature ori July 1, will be paid off on that date at the office of the
Central Trust of New York. Funds for the purpose were obtained
partly from the company's treasury and partly from the sale of $1,000,000
fire t, mortgage 5 per .cent bonds of the Southern Railway Company to
J, P. Morgan & Co. '
Massachusetts Gas Is Prosperous
1 The combined net earnings of the Massachusetts Gas Companies for
May amounted to $808,301, an increase of $150,508, or 32.9 per cent. The
trustees yesterday voted to set aside $1,750,000 for dividends ,on the
common stock for the fiscal year -ending June 30, 1919, equal to 7 per
cent, payable in Installments at the rate of 1 per cent quarterly, begin-
ning August 1. The rate ,was Increased from 5 to 7 per cent at this time
a year ago. ' ,
Dividends declared by subsidiaries for the June quarter, 1918, follow:
.Boston Consolidated Gas, 2 per cent; New England .Fuel, 2 per cent:
New "England Coal and Coke, 2 per cent: Newtown and Watertown Gas,
;j4jer cen; Eaat Boston Oas, ZM per cent; Citizens.' Gas of jQulnvy, 2
jrtr'cent. All are payable June 28 to stock of record June 26.
Shprt-Terriu Notes Fairly Active
,Sh'ort"term notes, were fairly active yesterday and the market dls
Slaved a. buoyant tone at 'time, with a better Inquiry In evidence than
bad been 'reflected la several weeks. The easier money rates have ren
dered Jt profitable to Jnvje st funds. In short-term notes showing yields of
6U o.6' ptr cent. Therefore the .character of buying haB been better
Ih"an"pFe;vfou8ly"repo"rted.
A The offering of new shortiterm Issues during the last few days, In
'stead 'of, .retarding the betterment In the market as a whole, has rather
tended to Btreng'thejt 'the sltuation.and the outlook Is now regarded as
more favorable' than tor some time past.
There. Vasal particularly good demand for acceptance bills, specialists
t, 2 the' rra-tatahang, that-the dally turnove&Js jidw, assuming, much .,
il httthead will ansu.tr your bustaes
iu
nutations on buiiino. Metllnn. ndtierilmie nA
tmplovmtnl. Ask uour durations tltarlu nnit
. ,f , tne facts. Your correct name and
full oiHrr Mil be signed la all Inquiries.
most which are anonymous mint be Ipnorrd.
Answers fo Irehnieal questions led be sent
?" .'P.0"- ptntr numtlon will be answered
in this column. The most tnlci-rHIno pfoo
lemt nf jnoulrers will be icovfii Inlo the
,w u VI J CICI
w:
AMERICANS "DIG IN" ON BATTLEFRONT
Irr runt.
CXXVII
KLL, I certainly am all up In thr
Ir tonight! I thought that selling
life In surance would be a cinch. Per
haps It Is for the fellow who knows how,
nnd 1 have to admit that I don't know
hew. 1 trotted Into the offices of the
Magnitude Life Insurance Company this
moral t.r xpectlng to be handed a bunch
of Instructions and then to be shot out
on the Job. Was I shot out? Mxlel
1 reported to Perkins an Mr. Goldman
I ioia me to. rerkins is what tney can
a sales Instructor. When I met him I
asked where I was to start work.
"Mr. Goldman will tell cu that," he
said, "as soon as you are ready for
work."
"I am all ready now," I said.
Then came the bump!
"That Is splendid," Perkins resumed,
with a twinkle in hlB ee. "Just to make
mo (is sure as you are, What Is life
insurance?"
"Why, life Insurance Is well, ou
well, ou veil a fellow tome life Insur
ance and then you "
"Don't let me stcv you," said rer
kins. "Well, It's like this: You pay me some
money and I Insure your life and that
Is life Insurance," I finished despeiatcly.
"11m! You are quite right life In
surance Is life Insurance. Never mind
that for a minute. What do you under
stand by .'pre-approach'?"
1 didn't even attempt to answer that.
"Oh. well! Let's try another tnck."
How would jou go about seeking pros
pects?'
"Well. I am assigned
all that "
"You may have some leads given to
you. but a successful Insurance agent
doesn't wait for Inquiries. Don't believe
in the old adage 'Everything comes to
him who waits' It Is better to helleve
that 'Kverythlng comes, to him who
goes after it.' "
He fired a lot of other questions at
me wanted to know If I understood
how to present a policy: what was
meant by "switching": If 1 understood
the dlffeience between a straight life
and twentv -payment life; what I would
4 say to- a prospect when he said he would
buy some Insurance later on, and so on
without end.
When he had finished I felt like some
thing the cat had dragged in
"I am afraid I can't be as confident
of vour preparedness for selling life In
surance as ou are, and I think ou had I
better go along Into the classroom "
"Classroom 7" I asked. "Gee! Do I
have to gp to school to sell Insurance?" )
"Why have ou left school?" w'lth '
a raise of hlB eyebrows. i
, "Years ago !"
"Hm! I haven't. The business world i
Itself Is a school In which jou learn '
something every day. If you cease going
to school the school of the business
world And cease to learn something
every day of your life In that school,
then you are on the toboggan slide to ,
down and out. Get me?" ,
Believe me, I got him ! '
Then we entered the classroom where
about eight, other fellows were Beated
For two Folld hours we were given
talk on how life Insurance rates are ,
fixed. We were told how the actuary I
fixed the rates by studlng the mortal- j
Ity tables. I never knew there was
such a thing as a mortality table be
fore! We were given, some printed Instruc
tions when we left, and I have been i
readlng'mlne over. My head Is full and '
overflowing with such words as actuar.v,
vital statistics, premiums, reserve, load
ing phewl 1 have some respect for
life insurance salesmen tonight. Believe
me, they have to be on to their Jobs
from A to Izzard !
Just before we were dlsiolpsed Mr.
Goldman, the agent.s' manager, came
into the classroom. He told us that
when you are selling an article such as
hammer or a roll-top desk
NEWPORT MARINE KILLED
Flrat Terry County Man of Corps to
Pall in Action
, ?tV "T,1e I".. June 2S Perry coun-
Jn . i'8 Wlllla' ' Snylor, of New
wlrin.. ,'w nJ?,mc' ."'J?8 '"eluded In the
Wednesdays dispatches. Savior Is the
rrfnoK1r,e,rry,covn,5-,ma w5
h hi?,cV".,dui'lnit lh.f worlu" ar and
the third to die from nil causes.
nl,i .,wh? wns tenty-four ears
oui, was a farmer when war was de
clared His mother Is Mrs. Ldward
Haln, of Newport.
vr -7 - z'-cxzii-rfix&i!vsvs
I
1
H
1 ir,3Xg:s;z?';ar- Jnw
mix TKummiSWSSiSB
Sf vlvjiiM?iilBtaMttoJB'- 7jeLKTiu3utI52Lv$
ii. "K jutlillllllllllllllllHiK? .:T$ifPc
LIIIIIIIIPsiTTTri MffLr m msUsmssst kssWsWItbWF j(4j&' s4 JWfc??5riHBrl
SP -fv v ,SH s.il...HwJiiPr3K HHIB ?WltMS JPI.
W " ;, vJr JjiiWjSr &sfe3IIIIIIIIIIIIIHr SiiiiibiIIIIIIIIiHKi 'l . "" , .JPj' Jw sJT i
JEWS JOIN FORCES
FbR PALESTINE WORK
Zionist Organization of Amer
ica Formed to Unite Efforts
for Rehabilitation
, riltuhiirch, June 28.
1 With all lis constituent bodies ce
jmented Into one national organization
I operating under one head and with one
aim, that of rehabilitating Palestine,
tho Federation of American Zionists
has concluded Its twenty-first annual
convention In Soldiers' Memorial Hall
Hereafter the federation will be known
as the Zionist Organization of America
At the nf tor noon session the delegates
elected as their ortlcers the men wi.o,
more than anv other group of men In
the world, will be the actual founders
of a new nation In Palestine They were:
Supreme r"ourt Justice Louis D Bran
dels, honorary president : Judge Julian
W. Mack. Chicago, nresldenl ! Dr. Hnrrv
.-r
IB.i una 1ST pir month? Aln please Rive
me nntnefl of dome flrnu. corporations, etr .
with whom I inn lommunkuts with refer
ence to this matter. K .' Jl u.
The choice of otir new tit-ui will de
pend upon what abilities you have. If
jou have the trading Instinct jou might
buy and tell farm truck. Pcihapg jou
could start a collection or eninlovnient
territory and i "Kency. The question of vocational
large concerns have emplojinent man
agers who are experienced In cnooslng
people and ln helping and guiding litem
when on their jobs. Perhaps jou could
secure a poxltlon as an employment
manager. If jou are good at mathe
matics jou would have great opportuni- '
ties os a cost accountunt; If jou are,
cioer ana wuiv. wte auctioneer h pio
fesslon Is open to vou. Heal estate of
fers a prolific Held of endeavor, while
the Insurance broker has business he
can do with Pvery one. Having decided
what jou want to be, jnu should write
to the leading concerns In tin- business
jou have chosen You uhould not give
up teaching unless jou are sure that!
it Is the teaching
Ings you dislike.
BOYS IN OLIVE DRAB
GRADUATE HEROES
Came From Camp lo Receive
Diplomas at Atlantic City
High
Atlantic rltj, June 28.
Manly looking boj-s furloughcd homo
In olive drab from the State encampment
were the heroes of the occasion when
the Atlantic City High School class of
ISIS held Its commencement exercises
this morning ln the presence of a large
assemblage of proud parents and friends.
A total of 16G graduates, eighty-three
nti not the surround- I B'rls and seventy-three bojs. the largest
I ciubs in tne msiorj- or tne scnooi. re-
1 ceiveil diplomas.
nmimrt r 1 ittrn m unin Through a rense of patriotic lltncss
STATE RANKS TO HOI II class forswore flowers and engraved
olnuJ UnilllkJ IV ILXJLlV ,Atatlnns. while the vounc women ap
peared In exceedingly simple froclts In
stead of the elaborate costuming of foi
ner jears The full list of graduates
follows, three stars Indicating highest
credit, two stars high credit and one
star credit:
WAR MEETING MONDAY
roptr.Rht Kuflel A llerhrrt
tor Motrin lUrnrv Wrlnbach. Relrn Wt-ln
I trob. J(hn rrnr. .Ir. Altirrln WlUUin'.
Klladjs Iorothpa Woirf, SjUlu S 'AfxnWcr.
(h:ni:uai.
Vrrna I nnrp Ativlcgitt. Kthfr liar
rptt. 'Allen V MuRslfr, II UUFftfll Kritdliy
i;slc Sltiv HrnokK i:crrtt Kthvanl 'h1p,
UI nl V Cll;ia J Howtinl rinrk
Mlrltim Kunltx Clnpoolf. irn Ohorir
Coatrs Mark lxul I )(!,( n Jiobcrt rienth
Dorn.in Jr . Annn MttrKutw rtneher.
IVny Hhono tH KrtMKh. Abble Vnunn
l.ourni" liarppr Meleti Uudllf Hnrrto,
llplon lrctir llpfilna llnrrold, Sunih t'hrMi
tt no Hicks, ItfHle Hinnn Arthur -lark son,
Norman H Jntoi. Charles 1tnnionl Kfnrs,
MPrttrlt Hazil Keeper, hew In H, l,ake.
nn.il tRuev Iwando, llai r rhittnuN
f.eulH Jr Frank (Jlriird Mane In! alln
DMtt SlansMrlfl. Ktlen Theresa Ma nun,
Clara Anne May, Jnmen patterBon Moor's,
Mlnnlr Morris, Hosillnd (lentrv Miilock.
Clara Hltrhner Newcomb. natelle Totea
Newman Udwarrt J. Nolan, P. Joseph
O'Neill Adrinn WabMcr 1'hllllpa, Hnrrv J
Phillip. WllliPlmlna Plttlnos. Iinrnth
Hncnnet Heuben Hiltzman, Jeanette Sam
uel, Mary Catherine SrhTblnnrrr. Helen
IWmleM Semple. Philip F hlff Imonene
Smith IMflln Hilda Sprlncer Mnliel Tall
man lltnle Heln Thomen MMreTaret Van
amaii llarr. Kimer Ypunc "Ilelen IMumer
You ns
RENOUNCES GERMAN NAME
New York Society Woman, Teu
ton Major's Widow Takes Action
New York, June 28. Determined to
brledenwalk. Baltimore, and nabbl Ste
phen S Wise, New York, vice presidents :
Jatob de Haas. Boston, executive secre
tary ; Ix)uls l.lpsku New York, secretar.v
of organization; Miss Henrietta Hzold,
swsffsssKifm
Kesseman, 'ewr YorlcVoMki
VAr. tkwln FTnQlAln. MiJVaAi
ant? Louis noblsohn, Ne Verk, i
,re.a.RUr.?r- .. , . '&Y4
ji mo same time, th 5B
pasted a new constitutions! .
which puts a personal lax urn
member of the organization In AM
to make good the 13.000.000 budi I
Is to be raised this year tpward-tt'
, taDiisnment or the Jewish rcpublh
imposition or mat tax ypoi tre
in America is. In effect, the ,Jutyj
nonai tax mat lias been Impost
the Jews as Jews In 20J0 yeaniT
to ne me oeginmng of a tax, I
loyal Jews will be asked to pay
repuono in tne Holy iand hasim
self-supporting. , '
Wife Sas Husband Choked.
York, !., June 27. Mrs. ftof
Hendrix. Ulenvllle, this county
prererreu a cnarge against her h
that he nearly choked his two-j
aaugnter to ueatn
Dlavk and hlOe'marks cove? ill
and a lock of hair has-been nun
her head. The mother Is nlnetea
old. nnd she says her husband1
abusing their daughter since th;.
was oorn. The charges are dw
vestlgated. wv'
rimTOPi.ws
rnnTori.AY8
HTDAFvIH Otn. Av.at Venango. B. of I
Wa ace Reirl " "TUB FinEFlSAI
OK KltAK
The Stanley Booking Corporatid
rHE following theatres obtain their pictures through the STANLEY BookhMt!
1 Corporation, which Is a guarantee of early showing of the finest prodiMwll
lions flu pictures revicw-eci uciore exninmon. ASK for tho theatre In MM
locality obtaining pictures through the STANLEY Booking Corporation. f
Alhambra
In
l'.'lh, Morrlii & Tsasyunk A.
Mat. Dallvat:!: liMH.U:454U
FANNIB VVARl)
THK YKM.OVV TU'KK.T"
A DPil I r Oi'D AND THOMPSON &TS.
MrULLU MATINEC DAILY
VIOLA DANA
In "HIDIIHH OF THIJ NKIIIT"
F f RPR TV BROAD & COLVliBlAlA
"" . Matlneo Dllr.MMT
In "BSI.1KVB ME, XANTIfPB?tM
ARCADIA
ClIt:ST.M'T l!eln llirtl
10 A VI to II 13 T. M
sr.ssri: IIATAKAWA
In "THE IIHAVKST WAY'
I I tCniDr lMOAII STRKET ond
DLUHDIrVL' HUPQUKIIANNA AVE.
MATint. NORMAND
In "JOAN OF PLATTHUUna"
EMPRESS
MAIN ST., JIANAYUNK
MATINEE DAILY
FEOOY HYI.ANO
EO OF THE PinATES"
FAIRMOUNT
In
0th & CilKAUD AV
Mntlnte Daily
HAKl.r.H ha v
HIS OWN HOME TOWN"
Officials to Consider Part
Struggle at Session at
Bellevue
in
CArVllI V TIIEATUE-1311 Market St.
4MVI1L.I OA M to MMnight.
J!Ri VEI1NON fASTI.E
In "THE MYSTETUOUS t'l.lKNT"
rTLI CT TIIEATUE llelow Epruca
DO In Ol. MATINEE DAILY
MHS V KtlNON CASTLE
In "THE MYSrEKIOUS CL1KNT"
rinDC STH
i. MARKET
Mat. S'.lfi. Eir. T Jl 0
TODAV AMI 1UMUKI1UVV
"MY FOUR YEARS IN
GERMANY"
renounce' all'thlng; frmam Mrs ' Kthe. , GREAT NORTHERN ""
I'lvde Volmer, prominent In society n',J-4, pannik WARD
CLApyiCAI.
I Leriar Huron. Vitrei
J enn
t-.t...n
Jr .
I Ofllclals of State banks and trust com
' panics will meet at the Bellevue-Strat-I
ford on Monday to consider the pait of
' State banks nnd trust companies In the
! war and to form an association that will
i send representatives to the national
convention of SUte banks in St. Louis,
'July IB
Ueorge H. Karle, Jr., chairman of the
committee nf State banking heads.
named bj- l'ennsjlvanla Banking Com
1 missloner Lafean, issued the call for the
meeting here and outlined the principal
business f the conference as follows
First
us win the war to Join the Federal It
serve sjstem.
Second. As to whether so doing will
j or will not Involve economic waste of as
I sets existing or to be created, that ati,
of course, all available for (iov eminent
use through taxation. 01 otherwlKc.
Third. As to whether 'or not the SUte
Institutions, which, ns pointed out, are
i assuming the greater part of the burden
of financing the war, are being given un
j-ou can i enualitv of benefit and burden with the
shew It to people, and they can see and . national Institutions. Whether or not
feel it. It Is tangible! When you are there be any Inequality or Injustice or
selling life Insurance you are selling misunderstanding to explain the great
something intangiDie. ine prospect tor disparity between the number of assent-
Thnnias
John fnrnett Huell Frank
rMii'nril r.L fleorer. Kin Lcuna.
Nathan I.eine Amaza I' Morrln. 'lAila
t'rnmelln Parker. "Forbes Fervue Robertson
Harrj Joseph Kubln
TECHNICAL AND MODERN LAVOVAOES
Ella lirir. technkal, 'Edward Emerson
Il.ller tei-hnleal Philip Anthony Ilaratta.
technli-il, Walter Emll lleer technleal
David llrunsteln teihnlcil Maurlre Hrun
aleln. terhnlinl. 'Fwderlik llarliarossa
Calibree, technleal. Reuben Canter,
leehnleol, Walter Watt Clark Jr tech
nical, M.aura Mae Cunningham modern
laiirudpe. Stephen Anthon liamlco terh
nleal Htepnen Kranrls Damtr-o. modern Ian
buukc, Jlllea F DeDjn, technical William
,,..... .. rilt ..hl. .1 t..l.l H...n laih.
I nt.uilliif I'll, i ."Vltiii. ., I'm i. , .,,.-,. ......
nlcnl William W Oreen, technical. William
lUruohn technical Lewis Charlea Kulil.
Ir technical. Paul I Loeb technlial.
Jean Vi (.'r.iikcn. luodcrn lanenaae Wil
liam II JlcFarland, Jr lirhnlrsl, Wllllalll
(1 Ui,r technical Hhinche Moore, modem
As to whj' and how It will help laneuase 'Hoe Rablnoiiz modern Ian-
' niinkf "tieorKe n rH inimi i- .
' Frank Joeph Slracusa technical, Marjorle
cuiuna i nomas, mouern lanKuaae,
this cltv. v hose husband Mair.r Ilrnat
Oottfrled Vollmer. of the Fifteenth Bri
gade, uoj-ai t-russinn nussars, was Klllea i
September !. 1D1C. while leading his '
troops Into battle at Plcardy. obtained I
permission from Justice Pendleton, In
the Supreme Court yestcrdaj-, to resume
her maiden name.
Mrs, Vollmer or Mrs f'lvde, as she I
will henceforth be known, also won the i
conent of the Justice to discard the Teu
tonic patronymics of her two sons, Wll- '
helm Paneoart Cljo Vollmer nnd fioetz
(Jerhard Thomas Clyde Vollmer. Tliev
have assumed th names of William Hill I
cijde and Thomas Hill Clyde, respec
tively i
In "THE YELLOW TICKET"
IMPERIAL T,.tW3nLi
BOCaLAS FAIItKANICS
in "MR FIX-IT"
I CAnCD 4,ST LANCASTER AVE
L,t-l-'ILr Matlne- Dally
STUART RI.ACKTON
Treaenta "MISSING"
333 MARKET E 3?SS8M
OI.ADY.S IIROCKWELL " &
in ii ni.Aai.Ui KUAJJ itfl
SOUTH ST. Oreb
IniI :3
inuiL.L Continuous 1 to Iti 2&
WILLIAM FAIINUM ', IJ&9J
In "ROtlOH AND nEADr'f.fj,
PAI ACF 114 MA"ET STREW
I U-,-VC 10 A. M. to 1I.1SI
It "DE LUXE ANNIE" iW"r-H
PRINPFSS io market an
ii.iuin i,r;si,i
In "THE SOAP OIRL'
.,
'Z
REGENT .VSlfVW
ln "THE FIREFLY OF FnANCW'o
D I A I Tt XJERMANTOWN AVHlV
rIli IV AT TUU?EHOCKjnt
MAK MARSH tS?.1
In "THE FACE IN THE DARjp;
RIVOLI
B2D AND SANSOM sTTKi
AlAil.JS .
TU.V1 MIX 'm
ACE HIGH" '-1
DI TI3V MAltKET ST. BELOW"
l.SU 1 10 A. M. to U;1S j
In "THE MATINO OF MARCELM
SAVOY isn rTss
UNA CAV AI.IERr Jreja
In "LOVE'S' CONQUEST. vSi.
;TAN1 PY market adovb'
D I -1II.C 1 11:11 A.U. ta)l:J
in
MADOE KENNEDY - J
"THE FAIR I'HBTENDR'J.t
nrTrD 1 a market st.
V IV 1 VlXl-k o A. M. to XI Jl
A1A1K. NAZUIUVA t
In "TOYS OF FATB"
buying a hammer or roll-top desk can
get a very definite Idea or what he Is
buying. Since the life Insurance agent
Is selling something Intangible, all his
sales talk must be vivid enough to en
abfe the prospect to get as clear an Im
pression of what he Is buying as he
does when purchasing a hammer or a
roll-top desk.
Later, In his talk, he said: "Olven
the equipment, mental and physical, there
Is only one wa' by which you can make
a success of selling life Insurance Does
any one know what It Is?" .
We all looked wise and made a noise
like a clam. As Mr. Goldman looked
at us In turn, each fellow gave an ex
pectant glance at the next fellow. I
never saw such a bunch of dubs doing
an !'after-jou-Alphonse" stunt!
Goldman continued: "Well. I will Il
lustrate what I mean by a lltle ttorj"
Graham has Just dropped Into my
room and wants' me to go for a walk
before we turn In for the night, so I
will tell jou Goldman's story, "How Jo
Be a Succers," tomorrow.
Ing Institutions and their sum total? And
If ho, whether difficulties could not bo
easily removed, and a consummation
wished by all easily reached.
Pool Shallow, hut Woman Drowns
Mnrjsrllle. Pn June 27 Mrs. New
ton Cox, forty-five jears old, of Seven
Stars, was drowned in a shallow spring
when she slipped, fell and was stun
ned. She was found half an hour later
with her head and one shoulder under
water.
NORMAL PREPARATORY
Mabel Sara Anderson. 'Gladis mile
Harrett Ailalka Louisa Chase Ellen Mar
Biret FcrKUson. I.jdla Ann llalk. Verona
Upturn Herman Ela Mae Mi Keen.
I.eonon Elizabeth Mer 'Mar Renin
D'i.unc
HOME ARTS
Mamaret K.mnedv Comber Marl Kllza
beih Genoe 'Harriet Outtrldsif, Marion
Cultrldce Ida Vlralnla Hcull Eslher Fran
ces Walker. Edna Arena Webster. Leila
VV Hutu
COMMERCIAL
Dora Acer Nli-iiotos C Ardello. Ilael
Frimes Maker. Jennie Rarab. Sarah
Helen llarab. Ciladjs .Vine Harbour Clara
Helen llensel 'Heatrlie Elizabeth Caldwell
William E If Clark tlerlrude Clair Coffey
Harold Cramer. Franees Heed I'rosslev
Frames i' Dolbey Elizabeth Ehrllih,
Pamuel W Forbes. Rose Estelle cVeed
man. Leah Huth (lallln, Fram Is Edrar
(land), Kdnard Collins (lephart, Lillian 11
UerslenHelil Alfred Elmer llleaerlch. Cor
nelius Nicholson (Irarnb), V. Milton Harris,
llessle Kvelvn Hoffman. !teuben Hoffman.
Fannie F Ivleaar Marv Vesta Knauer.
Catharine Tiederlika Kraft. Anna Marie
My-Uear Nathan .VI I'redmestkv, Kathone
Hamilton Rice, Paul Rldenav. Lilian
Martha llojer. Miriam Saslarf. M Hart
ram Schwartz, cllfion Biitrene rihlnn. Leuls
Marie Stadler. 'Samuel Stelnhenr. "Samuel
Stern, HenJamln H. Sioloff. Josephine
Marsuerlto Trlnlilan Walter William Vet.
DEVITT'S;
li Philadelphia' sS-'
i
H
A
R
V "&
s ' I) sm
OWNED AND MANAGED DY MEMBERS OF ft'
1 Ht UNI 1 LU tXHIBITORS ASSOCIATl
Philadelphia's
Greatest Hardware Store
10 to 40 Below Others
i
la
1
J
I rf5?r, I
Headquarters
for Ship
Carpenters'
and Wharf
Builders'
' Tools
We have the
largest stock
in the city to
select from.
PAUL J. DEV1TT
2d nnd U'ashlncton Ave., rhlta. Vm.
Store open netllnas until 'J o'clock
Saturday evening until It o'clock
RtTl. MflWT 5-u A HOVE MARKET
Dt-LilVlUrN 1 Today nJ Tomorrow
Montagu Love in "Vengeance"
rrnAR wm cedar avenue
.LLntV Today i Tomorrow
MARY PICKFORD in "M'liss"
POI 1QIT1 IM -Market lit .'itith'& COth
v-'l-jIJl,v-'lVl Todav Tomorrow
Sessue Hayakawa ' "'TIw"
1 COLONIAL a,W;aTinV3
CHARLES RAY '" ".lgAVtT.
EUREKA 40TH MAnKDT STS-
CONSTANCE TALMADGE In
"UP THE ROAD WITH SALL1E"
FR ANIkTfiRn .
ww ToU
"MISSING" A
Todav t '
Romance of.-'
War.f"
It lMDrvtFRONT ST. t OIRAP
i tJirnjw jombo Junction on Frsji
fauline Stark ,n a"UE3 ;
kTvjrrkTRRnrkTD
Datirlaa Fairhanlca 'a "Ftl!J
WJTi
I OH 1ST n2D AND LOCUST ST
rv vMi.,tao, s:so. KvnJ
Vivian rviartin in V
MIYnM -'D DELOW MARK
...'. ' . 8:1ft.
CHAKLtb KAY "
M
y, v' .!--'! ,-. h.i L ".&
.ii'MWvi'viVi'.Jia
V !. ' .-0,, ' JlllS
TODAY'S BUSINESS Kl'IOHAVI
Evct ylhino comet to him who goes
after it.
What does thla mean to YOUT
9?
':
iiiVMs.irf'Wis.f'V'a
itr. Whitehead will ansuer your buslnrx
oueitions on buvtng. selling, advertising nd
cnwlovment. Ask tiour Questions clearlu and
olve all the acts, i our correct name and
lull address must be signed to alt (nouMe".
Those nhlch are anonymous must be lanored.
Answers to technical aueaftons ulll be sent
by mall. Other ouesttons tnilf be answered
in this cohirin. The most interesting urab'
lems ot inaulrer's will be uoveu Info the
stoni ot Peter Flint
Business Questions Answered
I have a leaning toward the odvertlilnK
business and hava considered taklnr a nlKht
course In same at a university. The ques
tion in mv mind Is to my ability to make
itood as a writer of advertlslne matter after
I complete the course. What salary should
I be able to command as a beginner and
what are the prospects for the future in the
advertising Held? Also which line of ad
vertising pays best for the writer?
Whether you will make good as an
advertising writer depends upon your
natural Inclinations and abilities and
the earnestness with which you fetudy.
You should command a' salary of be
tween M8 and K6 per week after you
have satisfactorily completed a course.
An excellent plan Is first to secure a
position as assistant advertlslne man
ager ln pome store or manufacturing
business for about a year, and then. If
possible, fret a year or two of experience
with some high grade advertising;
agency. The varied experience you
would get with such an agency would
fit you to handle most any kind of ad
ertltliiK. All lines of advertising pay
well, whether it be billboard, direct
mall or newspaper advertising. It de
'pends upon which direction your quali
fications take. You should study sales
manship as well as advertising, for It
Is most Important that you Understand
the sales policy of an organization be
fore attempting to write Its advertise
ments. Alblllty to write good copy Is
Important, of course, but It la ecrually
Important to have a logical merchan
dising plan at the back of It.
I am Interested In jour stories or) refer
Flint. Will ask ou to solve some difficulties
for m. I am a young man of .twenty, have
no offlie or business experience, but 1 am
ji school teacher of two years' experience. I
am not overfond of that profession. ..so aiu
thlnaing oi c',li-.twf M wl "ijewrsi any
SHIPPERS, ATTENTION!
Increases in Freight and Express
Rates will not affect our
DAILY MOTOR TRUCK
EXPRESS RATES
New York
Washington
on Miscellaneous Freight Between
Philadelphia Baltimore
Bethlehem, Pa.
Reading
Allentown, Pa. Easton, Pa.
BROOKLYN, HOBOKEN. JERSEY CITY, NEWARK, POINTS IN
CONNECTICUT, MASSACHUSETTS, RHODE ISLAND.
SHIPMENTS TRANSFERRED
At New York for
RECEIVING STATIONS
NEW YORK Cor. Dey and Washington Streets
PHILADELPHIA 426 Market Street
BALTIMORE 20 East Pi;att Street
READING 1 2 North 6th Street
EASTON Ferry and Sitgreaves Streets
Operating over 50 Five-ton White Trucks Open and Closed Vans
BEAM - FLETCHER TRANSPORTATION CO.
Alio Local Rental and Contract Hauling
New Rale Cards and Automobih Road Maps Upon Request Poplar 6i00
i " ' '' ' " I '"r '". , jl" a b"l'",l
, . r-., . ,p-w - , "' '.'f-ii (T "
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immimmm
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h , )'' ,M . -f V
thf
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j-vUi'7 t 'JSftA
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n'-t.rk v
"iv -tr
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V ii w
" 'KVI ' O i tf
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S".J'l
n-r.-s
h It 1 1 . . -I .
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E'i:i.',,Mrk'!f!
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!l4'rii."r!t''1
mpvKt
, iT i'.,i.i r w? i" :
..V 7V
,rtt
'hv..
fOT"
I -!l'W'f
(I .,' !
tSf :
iw yj
l-itR"
, ni i
'iWl
r i n. vm- .,'JH.l
euipurtu UK iium, ni
who launched the first!
ian .Ltl S......J aL-
sveisi sum aUVTUU UW(
man trenches, new re
the foil details of the i
in which the Stars and !
entered the fight for f re
His experience la
the Atlantic, the kf
ration for hrsMae
and the reatwe of
life are all described ii:
the first hnnlr taMi
L L. r sX'at
uj a niciuocr wi ir;i
ican Expedidenarf .Fm
M
DAILY 1NSTAI
COMMENCING .JUNE
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rlEJl
gJlW I
nupm
i.w, J ,i !!. ....iii-.n.Mb. cuMtat'ulcnilir vur. '.- '
lkl'ln1m0
tar SBDrQE;rr:' yAJHHHy -r- v-:;,. .,,,-Jidi
tk ;c t
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