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CLOSE WAR BOND
latry Sure of Government
for Mutual Benefit and
VMnrv. Rnvn Wlllva
t..l - ." "" "
t. .
I, -,ly JOHN N. WILLYS
nt wlllrt-OTtrUiil Co.. Inc.
jaortrnmenv U industry' bt
.- w -.. . A- -- t --It-
I time, th war would be over very
With victory for our enemies.
try furnishes the lira blood for a
r l war as wen an a country at
Without Industrial activity Jiun-
i of thousands of men would be out
,fork, product of all kinds would
to be manufactured In adequate
Jtlea and a financial panic would be
Lfcvlous result.
Government therefore will fall to
Industry, especially In trying
like these.
"J, AID FOIt CAIlMAKEnS SURE
ause the auttmoblle business rep
ts the third largest Industry In the
nlted States we manufacturers have a
I Mrht to believe that we will receive
vary possioie encouragement iron, me
Uvrnmnt tn All th rniilrmntH of
"'"taotorcar consumers during the war.
N.iv"" urthrmore. the automobile's utility
Vi'tfttcord Is one that Immediately places It
VKln the ranks of the most necessary com-l'modltles.
,. i.iui rmm inn iiuiri uiuciil niaiiumjiiih
3)". how would we efficiently get food, cloth
ufcv'Jnr, ammunition and other necessary
WWtkttiUriK equipment to our armies wlth
r&Kwamt motorcars? We could not do It and
art the same time compete on an oven
with the opposing forces.
100,000 TRUCKS IN WAIi
1..ba. Ihan n & blAif It 1 AH AftA
K'Q .motortrucks In war service, not to men-
K. . won u" tens 01 xnoueanaB 01 pnscBnsor
J". asi itiftfnv DmhiilanMi find nCi nn.
if. ii .Paris was saved by the rushing ot
a i-f 00,000 French troops In passenger cars,
&b omnibuses and taxtcabs from behind
hi", H'i Parta for the battle of the Marne. ver-
Bfjr 6un was saved by motortrucks when sup-
Wl Wiles were made available that could
'.-ave been obtained in no oiner way.
!JL''rv British Knights-motored tanks, a
te . roduct of the automobile Industry,
&L''av fcrought a victory at Cambral.
&7 Xlmvxr viin ten aant!nl In thl war.
StL'vr hauled Into position by motor vehl-
JiJ Used most successfully against rifle and
;-:. machine-gun fire.
THE LIBEUTV MOTOR
" The Liberty airplane motor was de
veloped In automobile factories by auto
mobile engineers, and they are to be
t built by the tens of thousands this com
, Ing year. The automobile producers also
, developed the s'tandarlzed army motor
; ' 'trucks.
' . Just as the automobile business has
fiatA the alrolane posslblo. so are the
km. j- 'jt . . . - ....... ... . . .
tSt ynanur act uring laciuiies 01 me inausiry
fe-f? aufttelently extensive to nroduce most of
hm matcHatH rntl(rrl hv rh nmv ...tth
fi'r ,the exception of foodstuffs.
mr-f 1 Airvaoy "o uro in-iiiing not only
K -'-inotortrucks. passenger vehicles, am-
EP :v Hbulances and tractors for the Govern
ment, but also scale gun caissons and
I vdL-.tkfa). w
Spate r"
Did ye ever head Harry Lauder
ten nis story aDoot "a wee aocn
an' dorris"? Weel, yo'll not be
surprised, perhaps, tae be told
that Harry got thae words frae
antther Harry, nne ither than
J. Harry Schumacker, of Phlla
delphy. For everybody kens
that Harry Schumacker is the
mon that sells the Dorris auto
mobile. He's not "a wee doch,"
but he's certainly a gran'
"dorris"!
nnH ri-n1t rhfflcii. mine anchors and
shells. It furthermore Is entirely
feasible for the Industry to proauce
-- u.im.i. b11 unrtm rt fnrirfnm.
stampings, castings, tents, wagon covers
and so on.
a.. .t.Kt- ir MmmntM aro even
now making gas masks and fabric for
airplanes and balloons.
In response to me can 01 mo "
tjto.i Mtn- vnlrlfi nrA rsntdlv com
ing to the relief of the congested rail
roads. Approximately .,ivv,vw jma
senaer cars are at work In rural com
munities, replacing horses, carrying
millions of pounds or proauce to marxet
and saving farmers countless millions
and hours of time.
With man-power scarcer than ever
before, with the horse and mule market
virtually exhausted by the war demands
ot the last three years mora than half
a million of them having been shipped
abroad annually since the outbreak of
the war motorcars are a necessity.
Kor these reasons the automobile In
dustry Is receiving whole-hearted Gov
ernment support .
MARMON INCLOSED SEATS
Limojsine, Sedan and Town Cars
Show Improvements
s- .1.1...M. ntfnHnn han been nald
by the Nordyk. & Marmon Company
to ciosea-car mt.
types are furnished limousine, sedan
and town car. In the limousine there is
room for five passengers In the Inclosed
compartment. The auxiliary seats fold
forward and out of the wiy when not
In use. The Reneral design of the body
hnn been greatly Improved In appear-
The town car Is the same us the lim
ousine, except that the root does not
extend over the driver's compartment.
However, provision Is made for protect
ing the driver.
Why Motor la Third
Biggest Industry
Capital invested ....$736,000,000
Wholesale value of
vehicle produced in .
last fiscal year.... $917,470,938
Paid for parts and
materials by auto
mobile manufac
turers in last fiscal
year $480,000,000
Wages and salaries
paid In fiscal year
ended June 30. 1917.$275.000.000
Motor vehicle manu
facturers in United
States 550
Commercial vehicle
manufacturers ....
Passenger vehicle
manufacturers ....
States in which fac
tories are located..
Workers employed...
Motor vehicles pro
duced in last uscal
year
Pasaencrer cars pro
duced 1,693,994
Commercial cars pro
duced 11Z,'UU
Production passenger
cars in calendar
year 1917 1.795,640
Production commer
cial cars in calendar
year 1917
Average price of pas
senger cars pro
duced in 1917
372
238
32
280,000
1,806,194
181,348
$720
DRIVING GLOVES HEATED
BY CAR'S ELECTRICITY
Fiat, Testers Keep Hands Warm in,
Coldest Weather
All owners of cars equipped with elec
trio lighting sets might profit by tho ex
perience of the Flat testers and obtain
a heating Arrangement at virtually no
tost. These men are called upon t
test cars at extremes ot temperature,
and as test chassis cannot be fitted witn
windscreens the problem of Iceeplnr
warm on Alpine roads Is ono of no email
prder. The I'lat testers are now sup
plied with electrically heated gloves, ob
taining current from the lighting sys
tem on the car. The gloves have resis
tance wires set In the back between tw
layers ot thin sheet asbestos. Connection
In made tho electric light terminal
at the most convenient points, and .the
fine flexible wires attached to the wrist
of the gloves by pressure buttons. The
wires nro of sufficient length and nre
sufficiently flexlblo not to Interfere I'
any way with driving, and the current
passing through the resistance keeps th
hands nt a warm temperature on th
coldest days. If It Is necessary to leave
the wheel the wires can be disconnected
from tho ploves merely by a pull on the
push-button connections.
While the Flat drivers use this sys
tem of heatlnc for the handu nnlv. tli.i-
is no reason uhy It should not be applied
i to the waistcoat and boots; Indeed, In
the aviation service of some of the Allle
forces electric heating for all the cloth
ing has already been ndopted. Most
motorists, probably, would be satisfied
with heated Kloves only, and by tho
method described can obtain these read
ily and cheaply.
.. .JExAuEir
NO FOOLING THIS YEAR
T- AAMa almmt n fcVinmo tn rile-
V DCCillO VPS ,,..... . r-
ture John C. Schwartz, of the
firm of Gomery & Schwartz, all
by himself when he's naturally
of a chummy disposition. Old
Hendrik Hudson sailed several
miles up the Hudson River, but
our Mr. Schwartz could sail
from here to China on the Hud
son automobiles he has sold.
Crowds at Show Are Thero for
Strictly Business Reasons
The proportion of people visiting the
automobile show thts year, who are
thero for actual business purposes In
stead of mere sight-seeing, Is larger
than ever before, declares I S. Bowers,
distributor of liberty cars,
"I noticed particularly on Monday
thoss people who stopped at the Liberty
exhibit There was not only a larger
percentage of prospective car buyers,
but there was also a greater proportion
of dealers.
"The Increasing; necessity for the au
tomobile for strictly utilitarian purposes,
I assume, Is in a great measure respon
sible Tim who buy motorcars be
cause they actually need them, and such
buyers constitute 35 per cent ot on nu
tntniMiA tiiirMiAif fh. am not clven to flit
ting around from one exhibit to nnother
and being content wltli mere surraco in
spection. Tlicy get down to business
Immediately. Xnh. nAAUa 'iw .' '
-- iu My, t
man who wants to know about the qui
uy or me car, ana is satisfied with no
nig ices man uiorougn .goodness In
illtlon tn 1-rnr nnri hAtt. .
. ..., 4 line, .h
exactly the kind of buyer we ttt moB
comment ot satisfying.
'iaimvsvjii
Tl
in ir it ' pn,"i,vnavB!!iH,in"i'iRu'!iini'rift: j
Use Your Engine as Brake
The practice of using the engine as
a brake Is advisable, especially on steep
mountain roads. It Insures safety, Eaves
the brake and cools the engine, which
would be reason enough for doing It. The
usual procedure Is to use the foot brake
for a. while and then change to the
emergency brake. This relieves the brake
linings, but doesn't cool the drums, as
the two brakes. Internal and external,
use the same drum. So by using the
engine gears the brakes are relieved ot
much duty. The engine Is cooled by this
process.
CARAVANS LEAVE FLINT
Each Fleet Has Cnptain Who Pilots
the Flock
Through, summer nnd fall, and con
tinuing to the prepent. In fplte of drifts
and below-zero weather, llulck motor
cars have been driven uway from Flint,
Mich., where they are built, toward all
the points of the compass. The llulck
Company does not claim to have Intent
ed the "drive-away" method of clearlnx
decks, because from the beginning of
the Industry that had been common
enough In smalt lots for short distances,
but Bulck unquestionably developed the
"drive-away" business Into a system one
leap ahead of Its competitors, and con
secjuently was able to produce more cars
than ever In a season which found many
plants compelled to curtail operations
through Inability to get their goods to
market,
Karly In the summer the llulck sent
scout cars from Flint In all directions,
searching out the routcR south, west
and eatt which possesked the best roads.
Clearly printed Instructions, prepared
from first-hand Information, were hand
ed to the captains of the various fleets
of .cars. Not only did these captains
know which road to tnko at every turn,
but also nt which towns to stop, at
which hotels to put up and In which
garages to kfep their cars overnight.
Squads of efficient drivers wcro organ
ised nnd maintained month after month.
Day after day long cavalcades of
Bulcks, bound for faraway points, leave
Flint. It Is nothing to pee coursing
through tho &trnta of Flint twenty or
more Bulcks marked up for towns In
New Mexico, Louisiana or Florida,
P t
MOST COMPLETE
Accessory Display
in the
AUTO SHOW
&'
Booth A, 11 and 12
MAIN AISLE, RED ROOM
See the Demonstration of
Gabriel Rebound Snubbers
Stromberg Carburetors
Gray or. Davis Ford Starting and Lighting
Systems
Kellogg Pumps
Garage Equipment and
Specialties.
J. H. McCullough & Son
219 North Broad St.
with airplane-type motpr
(J Iss c sSBfc
The feature of the National Exhibit at the
Automobile Show is the airplane-type
motor, which we believe will outperform
any other genuinely stock car motor in
the world.
The full range of National body styles is available in
both Six and Twelve Cylinder Models
NATIONAL MOTOR CAR & VEHICLE CORP., INDIANAPOLIS
Eightttnth Sucttuful Year
0ldm0k
Booth 34
at the show
will contain all the new
0 1 d s m o b i 1 e models.
Look at them carefully
and note the results at
tained through 20 years
of manufacturing prog
ress.
Larson Oldsmobile Co.
231-33 N. Brotd St.
(Spiig
Owners of Any
Type of Automobile
can learn something about the latest development in
air-cooled motor cars with all of the advanced cngi
necring principles cnbodied in a car designed and
built by Arthur H. Holmes, President of the Holmes
Automobile Company, Canton, Ohio, an organization
of men with long experience in air-cooled motor cars
if they will look for the HOLMES CAR at thcAuto!
mobile Show January 12th to 19th, inclusive.
Mr. Holmes was formerly Vice President and for
seven years Chief Engineer of the Franklin Automo
bile Company. In the Holmes Company he has asso
ciated with him some of the most substantial industrial
men of the Middle West.
Car can also be seen at 44 1 ol North Broad street
j.during show week.
jj FOLDER OX REQUEST
Holmes Philadelphia Company
R. M. McCormick, Manager
441-51 N. Broad Street
Bell Phone Keystone
Poplar 3040-41 Race 3824-25
SAMUEL EARLEY MOTOR CO.
675 N. Brpad St., Philadelphia ,
Space 4G, Blue Room, at the Show
Serves
Saves
;
M
i
$
&
'fcf
R'i
f,
Membership
Means this to you
! "''$
?f
Prompt and courteous service at stations.
Club service at hotels and garages listed only
after careful investigation and selected because
they Meet the club's high standard. 22 cents
jwr gallon saving on highest grade gasoline;
tlrw and tubes at 15 to 20 saving: a saving
r)yt from 10 to 40 on all accessories and auto-
-,' Moeue pans.
Vs Aa effectual Legal Department that, with-
MmC cxBciis to vou. take's care of all legal diffl-
ctllti connected with the running of your car.
1 ... TI ITmII InfnnasllAll orlarilv flir.
niiaed at Service Stations or Executive Offices
iaDrtxel Building.
Meet er representative any ay tnis weeK
&
At-
h Ledger Central Balcony.
("ItiitnUltlin iKlioti of Hi mei-int oftonnntUn Hint would
prompt you lo defer turtHtiint a car To 1st (my nm at
woman, tht tpiril of tontertalion dUtalei Ikt purthaii of a tow
true car. one wiia a fwdomnra. noitonat rtpmaiton lor per
lo mm lime, incmni vu
nmtnl unsure tointi al j ou
. NAAIILD.
lo da mort Tht hnttr o.
only usfn you tide niiilmly ,..,")
tormontf and tconomital upkeep . . .
i ijotern
entioi
BRISCOE, knowing that you are uphold
?OV can conscientiously buy a
MO
ing the Government's stand on conservation.
Added to the many high-priced car features
that have characterized BRISCOE of the past,
this series is handsomer in appearance, contains
new refinements of furnishings and finish and
has already shown unusual records for economy
of upkeep.
The famous Half-Million-Dollar Motor main
tains consistent records of 25 miles to the gallon
of gas and better. Easy riding is more pro
nounced and BRISCOE still holds its title as
"The roomitit tar in its price-class."
5-Pass. Touring : 2-Pass. Runabout, S72S.OO
f. o. b. Jackson, Mich., and war tax.
GRIEB & THOMAS
306 North Broad St.
Btll-Spruct S847
"J":
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f.SajK&l.
mmmmwm
1918 HBBeK0fs m&i&mfr.K&a.'F. '-
WmWmmm
U WJ!
WTPrmAj' a
A Truck with a Record
for plain efficiency
second to none.
tswirfiiiif . m;-.'t sjsjvs
it.rrj -j.ia'1
"Why didn't 1 make the
change sooner?" the purchaser
of an International Motor
Truck recently asked one of
our salesmen. It is a question
that sooner or later passes
through the minds of about
99?' of the men who make the
change to International Motor
Truck transportation.
The salesman knew the an
swer to the question,' and it was
not to the purchaser's dis
credit. The latter simply had
no way of comparing either
the service rendered or the
cost of maintaining his horse-and-wagon
equipment with the
service and cost of motor
trucks. Time is required for
the business men of the coun
ty juggling at the same time
a dozen problems in addition to
the hauling problem, to learn
the facts. Long time is re
quired to convince them of the
loss they are sustaining
through the use of out-of-date
equipment.
We can cite many examples
among Philadelphia owners in
order to show the tenacity
with which the International
Motor Truck clings to its job.
We have figures in abundance
that we will submit to prospec
tive motor truck owners that
will show them the exact
relative efficiency of horses and
motor trucks and prove the su
periority of the International.
Stop in and let us discuss your
delivery problems.
A Model for Every Need Four Sizes 1500, 2000, W00, 4000
Pounds Capacity
LITERATURE ON REQUEST
International Harvester Company of America
216-220 North Twenty-third Street
Factory Branch and Service Station 211-213 N. 22d St.
Bell, Spruce 2585
BHrwBUWl JBB3?Gsa.. jMgasfWifjaMIl . Il -l
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9.
Service Stations
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