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SATISFIES WHITMAN
-
can Motorcar Bijr Fac-
rJIb Final Victory. Says
$few York Governor
milirvn . tYm a t
i vni Jk uco o. miiiiuiiN
;4j iCoitrnor of Nw Tork
IMuiMa uppermost in tne mtndJ
Wttt concern the one subject
it (jMorblng the world's attention
,ktt ar. All of our wealth, our
ittity. our labor and Inventive skill
;, be devoted to the Eervlce of our I
ami pernios mere is no omen
manufacturing Industry that may)
U more to tne winning of tlidi
Jfc that derated to the mafclnc of I
YVDIVICK.
Is a terrible test by which toi
iktrate the effectiveness of n motor.
?,ttie present world-wldo conflict hn i
nsiraieu tne tremendous import
of this new method of trantnorta-
;and the ereat service to the eoun-.
'.rendered by thoso who are supplying I
the use of our armies this absolutely
ispensable means of locomotion.
'JfrTha motor so far has played a rote
' i PUUdlt) DUVkl WJ Villi tun iiiwai
thusuutlo military man never
reamed of before, i think It Is trtiu
at the Governments, through their of-
have shown by their actions that
realize the Importance of this creat
Mj4(w t a w nl fliat rlfit-ltifr I1t
-. inuiBU J mil iviu viiav uuiitita iiic
fj jfj'r yar approilmately D0.000 motor 1
ta.AWklclea valued at 1135.000.000 have.
"YES, t COULD DO WITHOUT MY RIGHT ARMTOO, BUT-
prjEtoAYr JOUAJtY' 16,' 1918
;
;.' 7
J'
NO WORRY OVER GAS
I HITS STEAM CAR MEN
J; WMif exported,
liyAmerlcan ci
cars aro now on trial be
. v .. , ,, - .-
y. fere the world and the manufacturers of.
fVjfhta 'country, whllo they are doing more'
m .jfMamfimtle huslnce than ever before. ntM
rJfyv'Uaa eupplylnir tho demand for these l
f jC .'Vehicles formerly met by the three crcat
jf-y jnaauracturine and ejioriine nations
h'A t?1' ' xmr' Iast iear lhe nulomou"
-fyS, yon, Bieei anu iwusiuus.
ri.B ii"iiiinu v ...v. uuaii.co. 4 14V
timulallon to renewed cirort nsultlnir
fern It should redound to the benefit of
exports wero creator than thoie of all
f.
i'ther kinds of machinery, surpassed In
s. value onlr by the esiCTt3 of c.xr.loslvci.
fjjv'jhta treat Industry, of ruch vital Im-
vtuini-v iu uo cuirBa ui uur arms nnu
i triumph of our cause.
mmk
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f'tf , 1A " JKK
!,- , aM' ttiJB
Han .-
KBft!f- 5
"'iriifeSSSra Hsj till ' -yr-'!
jR-1 lilt
HMftfefe-aH-Bfc w
iSBHaUBBVaBVlBM9IKaKU'rxknHuiB V-i;??.:'
1 ilKWlilsliiHllTiriiiiT iriliTII iWmnmmt ill fi Ur&r.
YOU WON'T NOTICE THEM LIGHTNING CHANGE
111 lllE-lUrj BAl'LiAUNEaJ . AUTlhlS AKK A1UTUH MKIN It would hao bcn able to tloub
- - - , Its output or mako changes In construe
Although Piercc-Arrow Carries 135 ' Calcd Upon to Readjust Factories, ' tlon'"
Possiblo Shortego of Gasoline Mere
ly Makes Them Smile
"While alt manufacturers of fnollne
driven automobiles are wonderlnc
whether the Government will restrict
the use of gasoline during the war,"
ays .1, H. -Wright, local manager of
the Stanley Motor Carriage Compar.?,
"the Stanley Company Is concerned onl
with the prospects of getting enough
raw materials with which to build the
Stanley Steamers which will De ae
manded this year. We confidently ex
pect that the company's output for 1915
will doublo that of any other year In
our history.
"The Stanley has been guen a more
graceful design this year than ever
before. As for Its power, the company
has been manufacturing for twenty jcars
an nuinmoblle that proceeds with a soft,
gliding motion, without any noise or
vibration, without nny mysterious tech.
nlcalltles, without any clutches or I,
gears. I
"The fuel Item. beldes freeing the-i
car owner from any fear of not being
able to obtain gasoline, Is unique In
Itn cheanneps. The Stanley burner burns
irerosene, which usually sens lor kuoui
one-third to one-half the price of gaso.
line. At telvo miles to tho gallon,
therefore, the fuel expenso would be
equal to twenty-four to thirty-six miles
per gallon. Kerosene fuel helps to make
the Stanley the eafest car In the world.
The t me necessary to gei up steam
used to amount to about ten minutes.
N'ow, with n reparate fuel system to
feed It, the pilot llcht will hold for
three or four days without refilling. This
keeps steam up overnlKht and will keep
the water hot for three or four days,
so that the car Is always ready on
a moment's notice, and pumping fuel
1 Into the main burner pressure tanks. I
which Ufed to be occasionally Irksome,
lias been entirely eliminated.
'There If no surli thing ns inability
lo get your car started In freezing
weather.
"At tho Auto Show we are exhibiting
a teven-pa?5encer touring car and a
stripped chassis. Other models are bc
I Ing shown at our salesrooms."
"Oozin' Ovah the Top"
A new Hoosler yarn Is being repeated
around the salesrooms of the Fanning
Mathls Company. local agents for tho
"Marmon St." Of course. It's about o
"cullud" person. This one, Amos, a
chauffeur of somo forty summers, with
gold tpectaclcs, observing eye and a
mild voIcp, was examining the pew
Series 31 when It made Its bow to the
:.treets of the Ircu'ler metropolis.
"Seo you got ah fine top llnln', a
ments came suddenly, the Industry was '. . rcar Fcal nni1 ,ots " new trlm
auie 10 absorb tho work assigned. Just . . " ' i"""""- L," )J". no Degan.
w. rf., 0-111 vm tnu.-f .uMrmona
right smaht. Drove a old air-cooled one
yeahs ago. Drove a S3 and Jls mooiled
all ovah the White Mountains in a 41
when my people summahed Cast. I
ain't drove a 34 yet, not much leastwise,
but Mtstah Ben he 'lows he's gwlne to
git ono. Ah did drive a piece when we
pmei home from the Brown country
Pi km with Illa'tah Hen's friend. They
lets me Orlve and I comes tuh one them
long htlls. where hit's lucky If you
squeaks ovah on low mostly. Ah jest
keops here In high to sperlment, tickles
her h little v'th malt tco n we jes
ooies ovali the" top like we was aroo
plane. Yes, ah, we Jest ones ovah."
DID YOU EVER HEAR OP
RUSSIA VILLEjjNDIANA?
Tho honor of being the best nutomo.
bile dealers In the United States Is
claimed for Klkenberry Brothers, of
ItusslaVllIe, Ind.. who sell Ue Auburn
Six. lluselavllle Is a town' tit 700 peo
ple, yet the Auburn dealers sold 150
cars this year, or ppo to every five
people.
"We doubt If any other dealer ,ln
the country can1 match thls-'showlng."
says the Stewart Autom'ohli'.'r-J
local distributor of the AuburnVH
art, ot course, many dealers ... '
larger luimber of oars , thafithtjtu
lnfnfw1 In VAW tJnnl, Ink..- . '
."..-- ... ..j .nubll iniKVf fftn.
cities. The salo of a thousand est.
o mMrnrtn Ilk V. v. j ' a "I I
delphla does not begin to msirh.
ri1llfll,11 WIIM h. ..I. - .. - .
In a town as- small as llul,n.. '
a matter of fact, a dealer who eM '
cars or any mako In a ciiv ...:
would bo rated as a very gopj 6-l
'4 i'fM. 'fkr- i
: null "' lr,Ji J , v T'lW
!! y
I
"Improvements," They Aro
Modest Violets
Something' like 135 Improvements are
Included In the -Fierce-Arrow cars on
display this year.
Last year's car llkcniss embodied
many betterments as compared with the
vehicles displayed In 1916. This It In
l!n! with tho company's policy ot con
tinued Improvement.
Yet the casual visitor to the auto
show will probably not notlco any of
I these changes.
They are not radical ; they Involve no
1 departure In construction.
Kcw of them are In evidence on the
car.
They Include such details as an en-
1 larged braking area, a new universal
Joint, an added greabe cup on the top
I half of the rear spring feat, a change
In the lower throttle leer for foot no-
celirator to glvo a slower first opening,
and many others.
This Is typical of Fierce-Arrow metli.
ods. This company long ago abandoned
1 the Idea of yearly models. It was the
pioneer In this departure. It was ani
mated by tho thought that the practice
of changing models with the calendar
l.o illogical.
Improvement! are made as soon as
possible and not delayed for Incorpora
tions into a new model.
They
Do It Like
Flash
"How the automobila Industry came
to the uiil of the Government," says A. S,
I-a Iloche, of La Roche Brothers, local
agents for tho Velle Motors Corporation,
"will be ono of the outstanding chapters
of our war history. I mention the auto
mobile Industry not because wo aro In
It, but because It Is a shining example
of Immense manufacturing development,
with capacity to take caro of the de
mands In u great crisis, probably not
so well Illustrated In any other line.
"The very demand for tho automobile ,
had effected an unprecedented manu
facturing expansion, which, all unknown
to the countrs', was one of tho most
splendid preparations for war that could I
be made. Hero Is a business, with
factories on ho large a scale, with such j
rapacity and equipment for vast In-1
creases In outnut. oneratlnir unon suHi 1
flexible lines, that tho requirements ofTl
the Government did not upset Its normal
work.
"This flexibility Is the characteristic
feature of tho automobile Industry.
From year to year such vital Improve
ments were made or promised that the
largo automobile factor- had to bo In
a position to make quick changes. It
nlso had to adapt itself to the probabil
ity of doubling or even tripling Its out
put. When tho Government require-
2 Ton ARMLEDER S 1-2 Ton
A Different and Belter Motor Truck
iHHW-9SHttfPiRllHfl
New Series
Owen Magnetic
"For Reasons That Are Built In"
I'ElirORMANCK HAS I-ROVEX AKMLEPKR QUALITY
(Send for Descriptive Literature.
Adler-Armleder Co,, 158-162 N. 22d St., Phila.
Phone Hnriir 407-2
j liKALi:ns A few nenrhr territories ien. Liberal proportion. Write for InterTlew.
o i t
x u i
1
I
'The Car of a Thousand Speeds"
fl The Owen Magnetic is for the man who enjoys having something
bettfiF than flip nflinr fnllrmr line
better than the other fellow has.
J Instead of the positive "kick" of interlocking gears, this car
takes up speed with the flexibility of a revolving magnet influ
encing a neighboring armature, and so the Owen Magnetic car
moves forward as jarlessly as a sailboat.
CJ In keeping with its progressive character, these cars are on
exhibition at the BELLEVUE-STRATFORD HOTEL and at the
showroom, 1835 CHESTNUT STREET.
1 The showroom at 1835 Chestnut street is within'two blocks and
a half of the AUTOMOBILE SHOW and visitors are cordially
welcomed.
THE OWEN MAGNETIC CAR CO.
OF PHILADELPHIA, INC.
1835 Chestnut Street
Phone Spruce UC90
"MITPTIWT.T. TIIRV"
ffif The three men who guard the
$$ destinies of the Mitchell car in
ffSSfc tnw district are A. c Kowland:
.'JfM- . . . Z
,k, (general manager ot tne local
Mitchell agency, whoso photo-
'j.KTapn is sno;vn at tne top; wu
Vtuam H. Eger, city sales man
ager, In the center, and Wil-
p'Wlim L. Hawkins, special repre-
R Jtr . sentative. shnw-n hnlnw-
H i V'.V .
.tn
. sentative, shown below.
Li JCJUIINIXNI TAS1K tsHUWIN
IN COUPE UPHOLSTERING
u l '
H Belfertne that In nine oises out ot
'.ta a; motorcar sale Is decided on by
vomewoman memwr ot ino lamuy, ine
Micnvil luiurv wuiujJauy ut'Ulueu ine
appeal could be made by sueses- '
i'trom a woman In Its Ueslenlne de- ,
nt. The Idea has proved to be a
rial success, as Is shown by many
added features appreciated by wo-
;n .the cars In the Mitchell bootli. ''
. Interior decorations have been
ta. carefully as an evening
H The Mitchell four-passenger
i' ur.iu.oic.cu m crcum-uoior
loth. The mountings are of Mount
liver. The exterior color' 13
; (Nrrt..out In a high finish solid Jet
fl(sMfc)Without a stripe.
Tue-jniicneii nve-passenger ciun sedan
Uttpjiit furnished inside In a blue
jr pkaoic vtlo'ur to match the satin
Ejine exterior.
TRUCKS
"rTnS).
fit-ten:
-T".
m
r Car Is Crippled
m a Callisira
. thousht 1 of speedr repairs.
r''r i.vut.tHin wr, ue-
wur speear imt nrpt-cluj
service, Kulljr equip.
.bap. Bstterlts rcehsrsed
L Csrbon clnuir whllo tod.
'MlrstiepJ,
YOWl. SERVICE"
.-.' .. . '. i
'.m.i, MWZ
Mt .-. V' "i-
.; f?A(
T:-m'i"-
WSl
Super-Strength
Modern Design
Construction Simplicity
Extraordinary Motor Power
all enter into the success of the big truck for big
business.
The Sterling Truck represents powerful permanent
reliable industrial transportation brought to its highest
point of development.
There is no transportation need of any industry,
business or trade which cannot be adequately met by
one of the four sizes of Sterling motor lorries.
Let us tell you what the Sterling Truck is accomplishing
for others you'll be quick to appreciate what it will dn
for you. And ask about the new Sterling service idea
it's a money saver.
THE STERLING MOTOR TRUCK CO.
GERMANTOWN AVENUE AND CHURCH LANE
rniLADKtruu, r..
TELEPHONES
11 KM. GTN". S39t. KKYMO.VE NfJKTH m
m
1 - . -i fm
i HSffHi HllllllSIIffl rliSli;.! I lllli nn UOI IMUn HH 111
W 9 1
r ii
sm4i
' C"T
ir-'Cfl
i
f?2C
gsa
Cole Eight Sportster Four. Passenger
stA Fleet Sportsters with
Aerotype 'Bodies
Latest Addition to .thb '6ole Line
,Thc Aerotype body, offered for
the fii;st time in the Cole Sport
sters, is the climax jn body de
signing. It has a martial poise
and spirited dignity peculiarly,
in keeping with the times.
Cord Tires. Shock Absorbers. Plite Glass Curtain Lightj.
CoU rnodelsUrp priced from Ninet?eni-ninety-five
L. S. BOWERS COMPANY
245-247 North Brod Street
1'
1
y
viPiun
Miff'
(xnut-UM DISTRIBUTORS
SPACE 39 AT, AUTOVsHpW
r?i51
C '4341
.s.
".
.Vf.-' -
iCOLEMCMiCoMPANVIndunlpolis, V.W& :M
i-iii-!"ir
rl. 4-ft
-,
fcj.iirajg
iiiai