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Remaking
Magazine Map
Nineteen years ago The Saturday Evening Post was not on the mag
azine map; to day it is written straight across it.
Nineteen years ago two thousand-people bought The Saturday Evening
Post; today two million buy it.
Slowly, steadily, resistlessly, week by week, month by month, year by
year, it has forged ahead, not only in the volume, but in the character of its
circulation, until today it is the dominant publication of America.
It is big because intelligent America is big and because it faithfully re
flects dominant American ideas.
The Saturday Evening Post is not bought for its shape, though most
periodicals are following it into the "flat" size. It is not bought for its
make-up, though most periodicals have sincerely flattered it in this respect,
too. Nor is it bought for a book or any other premium, because it
is never given away with premiums. It stands firm-footed on its merits
and its price. It is bought by people who want to read it.
The Saturday Evening Post is not a news weekly, because the daily can
handle day-by-day news better than any periodical; but in its editorials and
special articles written by the men in America and Europe best informed
on their subjects, it comments on and supplements the news of national and
international importance.
Wherever important things are happening, wherever history is in the
making, the trained correspondents of The Saturday Evening Post will be
found, getting, weighing and sifting the facts for Post readers.
Whenever a big man has a big thing to say, or an important idea to get
before the country he naturally turns to The Saturday Evening Post.
It does not publish articles based on half truths. Circulation stimulated
by sensations has no solid or permanent value.
It is an illustrated but not a "picture" weekly. Picture 'weeklies are
skimmed through. The Saturday Evening Post is read through.
The Saturday Evening Post is not a "story paper" but it publishes the
best stories that are written those distinctively American stories the
country has come to know as Post stories because they deal with the life,
work and affairs of the American people in original, vigorous and vital
ways: man's stories the struggles, the tragedies, the triumphs of the world
that works the tremendous drama of the little fellow in shop, in store, in
office the swift, vivid romance of American business the strivings of its
captains, its kings their littleness, their bigness, their ruthlessness, their
kindliness, their adventures, their battlesthe chronicle of the camp followers
and guerillas of finance their "treasons, stratagems and spoils" stories that
lead through wilderness, village and city to the farthest bounds of the seven
seas tragic stories, humorous stories, love stories, but always stories of real
men and women stories with happy and unhappy endings, but never dull
stories.
The Saturday Evening Post has become the dominant publication of
America because it has the American pioneer spirit. It has, never been
satisfied to follow a leader. It has always sought and welcomed new blood,
encouraged and developed new writers and artists. It is always just ahead
of the periodicals that follow the blazed trail.
Every issue of The Saturday Evening Post is a week of American Life.
Every issue has two million man-power behind it, with two million family-buying-power
for the advertiser.
Mi
MoreIhanIwo
Million a Week
' 1.
THE SATU1WJ1Y
EVENING POST
The Dominant Publication
4
INDEPENDENCE SQUARE PHILADELPHIA PA.
The proof is
in the Post
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