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When New Problems Defy
Philadelphia Manufacturers
v Week by week, as new prob
lems arise before you in your
business, you apply to their solu
tion one or another of the forces
of modern industrial progress.
Chemistry, law, finance, engi
neering each is called to carry
its share of the load.
And then, one day comes a
problem that defies you. It may
have to do with the supply of raw
material, with a gap in your ex
ecutive force, with a drop in pro
duction, a sudden raid on your best
sales district.
All your well-tried expedients
fail. You meet the emergency
half-prepared, and you come out
of it weaker than you went in.
Every business knows these
periods. Every Philadelphia man
ufacturer experiences them.
But you have not used every
resource to provide against them
until you. have commanded that
other great modern force adver-n
tising and made it bear its full
load.
Advertising is not merely an
adjunct to sales an extra pres
sure, to be turned on as needed.
Today advertising is being em
ployed by the greatest geniuses
of industry for its vitalizing in
fluence upon every phase of busi
ness activity.
It is used not alone to stimulate
sales.
It builds organizations. It breeds
loyalty. It opens new sources of
supply. It speeds and perfects
production. It attracts and holds
business friendships. It fortifies
credit. It seeks out latent defects
anci corrects them. It discovers
new strengths and intensifies
them.
In Philadelphia there are busi
nesses which in every depart
ment have work for the new kind
of advertising to do, weak spots
where, sooner or later, sudden un
expected problems will loom up
problems against which adver
tising is the one sure protection.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCESQUARE, PHILADELPHIA
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The Saturday Evening Post
The Country Gentleman
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