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I N Its toasted
; II The real Burley
I Cigarette
ite you bite into your crisp slice of morning toast, give it an extra1
- x thought. Think how delicious it is ; freshly-made, buttered hot.
Toast is an everyday matter, of "course, but one of the real things
you have to be thankful for.
Now you're ready for the special idea on this delicious new Lucky
Strike cigarette. The tobacco it's toasted; and doesn't that give it a
flavor though? Well, you know!
We've been working for five years to make a cigarette out of Burley
tobacco. It's "blame good" tobacco; and you smokers have shown us
how strong you were for it.
Last year you poured sixty million pounds out of those green, red
and blue tins. That's enough for 35 billion cigarettes -against about 21
billion ready-made cigarettes sold in 1916. Considerable Burley enthusiasm!
Big discoveries are simple ideas
Until we went back to the toasting fork and old kitchen stove, to the
simple idea of hot buttered toast, a ready-made Burley cigarette wasn't
possible. The Burley flavor didn't hold. But now it does.
Now Lucky Strike the real Burley cigarette
It's toasted and the flavor holds. It's toasted the result is delicious,
full of flavor. Keep thinking of that hot buttered toast anS try a
Lucky Strike cigarette today.
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