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Advertising Is Not
a Thing to Be Tried Out
K
The day when the Philadel
phia manufacturer needed to try
out advertising is past.
Advertising has been tested
and proved in too many indus
triesunder too many different
conditions, to be any longer on
trial.
The manufacturer himself
needs to be put on trial, perhaps,
to find out whether he is equal to
advertising
' Whether he has the courage
and skill to employ it rightly
Whether his business can
stand the spotlight
Whether his organization can
keep pace with the demands that
will bes forced upon it.
In the face of the record of
years, in the face of the successful
application of advertising to prac
tically every industry in the face
of an ever-widening field no in
telligent Philadelphia manufac-
turer can conscientiously say
"Advertising won't work in my
business."
Today in The Saturday
Evening Post may be seen the
advertising of:
Pullman service
Fraternal insurance
National political parties
The telephone
Granite
Great railroads
Financial institutions
The U. S. Marine Corps
Lumber
Iron
and scores of other products or
services which, a few years ago,
were thought unadvertisable to
say nothing of hundreds of more
familiar commodities.
We do not suggest to any
Philadelphia manufacturer that
he make a trial of advertising.
We do suggest that he put
his own business and his own
personality on trial and find out
how he can apply to his own
problems a force that has been,
long since and over and over
again, proved effective and economical.
THE CURTIS PUBLISHING COMPANY
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The Saturday Evening Post
The Country Gentleman
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