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1842-The Diamond Jubilee -i9i 7
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HE Gimbel business spans three-quarters of a century more than half the number of years that
have elapsed since the signing of the Declaration of Independence
.
Just a family business-Adam Gimbel, who founded the first store in 1842 and who lived
to see the Philadelphia Store a firm success; Adam Gimbel, his sons, and now three of the sons' sons.
Therein is the succession of value three, , generations with every male member coming into the
business as age. and training permit.
A business based on the one sure foundation service. s
.. A business, .the first with faith in itself
to change from unmanly price haggling to
an absolutely one-price system; a business
free from exploiting of the public and
experimenting-ra business of continuous
growth because experience is being con
1 tinually woven into the fabric of its being.
A ,man whose speech sways, throngs
says "V" is the golden letter of big business
Venture: Vision: Victory.
But the builders of large, helpful
businesses never give thought to Victory.
Venture and Vision anjd determined effort
are theirs. The rest;-well, further venture
anci broader vision.
N ,
To the best practices of the growing
science of business, this Store added a great
leaf when it determined to 'throw all its
power to developing Greater Volume of
"Business that the Costs of Doing
Business Should Lessen
rNsas made Gimbels'the one store of
high-power helpfulness. '
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"Cheap stores," so called; abound every
where but "cheapness" is chiefly of
quality and nob of price.
It rehiained for Gimbels to become
the Store of Real Economy a store
handling commonplace goods and very
wonderful goods on a newly-close margin
of profit because the percentage of cost
of the business is coming down and down
as the volume of sales goes up. Today
GIMBELS LEAD IN
- VALUE-GIVING
'" Yes, very decidedly lead. And there
is not an unworthy article or a "bait" in
the whole store, to our knowledge.
The Gimbel Diamond Jubilee:
In private life a celebration would call
for feasting.
In this business life it shall take the
form of A Month of Tremendous
Value-Giving.
The Store is your servant to resist the
gambler and his high prices; the food
doper and the adulterator of fabrics as
well The Store xl your seiyant to repel
"twenty - dollar shoes" and to repdl the
selling of cotton as "linen" or as "wool."
The Store is your pantry for safe
foods, plain and dainty; for the most-truly
inexpensive goods in ' all lines for the
person and the home.
The Store is your treasure - chest
for fashions; for the luxurious things of
the world; for the finer things whose more
general need comes with the passing years
and wider distribution of wealth in this
1
great old city of Philadelphia. .
Our' Diamond Jubilee:
'.
.
Yours to enjoy yours for profit as
well.
The Store has' such touches of gracious-
ness as we can work into the occasion. "
But the sound of hammer and saw shall
nnr srnn. for Gimbels must never srnn ,. fe
growing and we shall have me btore M.
newly good and attractive by autumn. So,S
enjoy the builders as one of the emblems V
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GMBELBROl
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