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Store Opens at 8:30
Gimbel Brothers
Store Closes at 5:30
Gimbel Brothers
Saturday, March 17, 1917
At Last, the Paris Costumes Have Arrived
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La Promenade des Toilettes Begins at Gimbels Monday
Fnfri?w C 4merican woman the American figure better than any Paris has ever sent over before. For this year the first in her over four hundred years of Fash-
tn S Z 1 1 dthlS sPnn,g Pa!f has themed America as she has always heretofore themed chiefly-Paris.
Jffnr n3a1 MZ aPS' ?UltS t pa,ss m revlcw Monday.a,re not only fashions that Paris liked, adapted re-built for the totally different American figure; the totally
ditterent social lite or America, but they are styles that represent Pans ideal of the American woman to whom Paris feels very near and dear in this hour of France's deep distress.
No One "Period" Actually Dominates, Yet a Fine
Flavor of 1870 Fashions Permeates Everything
t Of 1870 and of the Empress Eugenie in the last brilliant year of her meteoric reign. Of Eugenie
who had sailed in triumph through the Suez Canal on the day it was opened to the world. Eugenie
who brought back to Paris to Fashion the glorious colors of Egypt; and the famous "silhouette" which
latest Paris recognizes not as the "barrel," but "the mummy."
Today's Fashions Are for Young Girl and for Matron; Fashions for the Ideal Slim Figure and the Ideal
Full Figure; Fashions for Every Widely Diversified Social Need and Even
Children's Fashions Are "Reviewed"
There are original models of rare charm and gracious beauty from Jenny notice especially the
sleeve that ends in a typical old-time tulle mitt like those our grandmothers wore like those Eugenie
affected.
Doucet note the use of jet embroidery (the jet Eugenie revived) on an essentially modern,
straight-line gown of diaphanous saffron chiffon.
Martial et Armand one of their "creations" being a summer evening wrap of the Spanish lace
Eugenie wore as her birthright, with the delicate Chantilly she loved as well.
Premet especially the geranium gown heavy with embroidery.
Drecoll who features the draped or (mummy) skirt.
Doeuillet Egyptian in color line even to the wonderful "dome-tassels."
Agnes straight-line transparent hangings over shapely lines.
In the Exposition of Easter Fashions Are Besides Many Exquisite Examples
of Paris -in -America Fashions
Costumes made in America, but reproducing many more Paris originals and at but a fraction of
the originals' cost.
Replicas of
Cheruit Doeuillet Premet Brandt Lanvin
Jenny Paquin Agnes Bulloz Worth
And still other styles inspired by or adapted from the Fashion-world's greatest masterpieces.
Dresses Are in Lovelier Modes Than. Ever
Whether stately, demure or daring whether for debutante or older woman, or youthful matron
or young girl.
And lines that are somehow straight, yet at the same time somehow hint at the mummy lines,
, are favored. For the American woman has learned how straight lines set off youthful charm and how'
they re-capture youthful charm; how slim and stout alike are helped to greater graciousness.
There are
Evening gowns, dinner, dance and "Tuxedo" dresses. Sports dresses and tailored dresses. Sum
mer prcttiness and fluff. Trousseau frocks. A wedding dress and bridesmaids' dresses like a May
morning!
Suits Have More Than Fulfilled Their Expectations for Spring
Leaping, into Fashion's favor at a single bound. Whether the suits inspired by Bulloz or Premet
of dressy, exquisitely feminine lines to the Lanvin sports suit Lanvin known to the world of fashion as
the "apostle of youth." '
And the Sports Suit is an entirely new theme this year from last year's for the American woman
has discovered its charm its varied possibilities its individuality.
The Extended Peggy Flare and the Straight Lines Are Both Good in Suits
Exquisite materials. Wonderful colors. Subtlety of line.
And there never were such pockets such collars such skirts such sleeves such belts and sashes
such overlays and inlays such buttons and braids and girdles such everything!
"Coats" May Mean the Smartest of Sports Styles; the Most Dignified
Wrap or Any Exquisite Degree In-between
And "coats" may mean sober black or undoubted "neutral," or the gayest, loveliest colors ever
made! ' '
Sports Clothes, Too Correct Togs for Riding and Tennis and Golf and
Anything Country-Wise and "All Out Doors"
From plain, practical tweeds and linens to really startling styles.
But the New Furs for Spring Are Shown, Too
' Shoulder things mostly their excuse', their beauty, though even summer has treacherous draughts.
And diaphanous Georgettes and chiffons furnish another delightful excuse.
Millinery, Too Sports, Dress, Dance and Tailored Millinery and Every
Dainty Accessory From the New Veils to the New Shoes
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Paris aridParis4n-America Fashions Demonstrated Twice Daily-on Living Models 11 to 12:&tt$
2:30 to 4. Music. No Cards , . -. ..uSVm
Sercnth floor AttdforMnh, Jt
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