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TTGhnbel Brothers
Store Qpens at 8:30
Gimbel Brothers
Store Closes at 5:30
Gimbel Brothers
Friday, March 16, 1917
Gimbels
e House of Fashions Lead in Value-Giving
.TheStoreisbuovantlv renHvfnr cnri'nrrl a ,:n: ju
This is through command of markets and through the buying power your growing 1
. i Jt i A . v xw6 , x uinuun uunars more in stocRs than a year
ago with more beautiful things from Paris this spring than last.
More than ever convinced of the wisdom of the new Gimbeplan of merchandising,
the Stores gives constant proof that iuiuiaiut,
Gimbels Lead in Value -Giving
favor gives us. Never look to Gimbels for mere petty price-cutting. That is generally tricky
and almost never really helpful to the public. 1
Gimbels price advantages are based on economy of operation at every point and thci.i
lessening pcrcenc or overneaa expenses as millions or new business are being done under the1
JU111W UlVi lUVll
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The Prettiest of Easter Frocks and Coats ere and There Among
For the Small and Intermediate Girl at Gimbels
Spring fashions for young girls show thc'inspiration expressed in garments designed
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Coats at $5.75 to $16.75 For Ages
6 to 8 Years
Jaunty Empire models, showing the new pleated,
shirred and circular skirted effects with the new
belts and circular collars. Of velour checks, shep
herd checks, serges, poplins and velours.
The Coat pictured, nt $16.75, is of velour with
white embroidered collars and. cuffs.
Growing Girls Coats at $7.50 to $25
In 8 to 15 Year Sizes
Sports Coats of velour checks, at $7.50.
Serge Coats, smartly tailored, at $8.95.
And at $13.75 and $15 Dress Coats of velours,
cnecKS, serges ana poplins. Uelts and pockets
aro a special feature.
Exclusive models, at $16.75 to $25.
Silk Dresses for the Intermediate Girl,
In 12, 14 and 16 Year Sizes, at $10.75
Simple, girlish lines rule. Dresses of taffeta,
slightly high-waisted. Button-trimmed. Choice of
rose, reseda and Belgian blue.
At $13.75, $15, $18.75 to $25 are girls' silk
Dresses in straight pleated "high"-waisted and
coatee styles.
Girls' Coat,
at $16.75
Girls'
Intermediate
Silk Dress, at
$18.75
Misses' Jersey
Sports Suit,
at $29.75
Misses' Suits for Spring
Very attractive models in Suits at $15. Of
serges and poplins in sports and pleated models.
Newest shades. In 14 to 20 year sizes.
Smart tailored Suits, at $19.75 and $25 a
host of styles.
Suit pictured, at $29.75, is of jersey; novol
style. And prices climb by easy stages up to $85.
Gimbels, Salons of Dress, Third floor.
Women's Newest Coats
Over a Hundred Styles in Dress, Semi-Dress and Tailored
Women's Suits,
Between $20 and $29.50
Just one mom evidence of Gimbel preparedness.
Including the new Fashion Favorites of the Spring
gunniburl, burclla and jersey cloth besides the better-than-ever
serges, the gabardines, the mixed suitings, the every
kind in vogue!
High colors and the neutrals (including "mist") ; and
the blues and blacks.
Over Fifty Styles at $15.75, $20 and $25
Principally serges, garbardines and novelty suitings.
Mostly conservative long line styles but wide variety even
there.
Stunning Sports Suits of Jersey Cloth
at $20, $21.50 and $25
With inverted box-pleats across the jacket-backs
comfy! With roomy pockets. With well set collars.
Always with belts and buttons.
High colors but exquisite shades. Salons of Dress, Third floor
Millinery at $5 to $12.50
With colors such exquisite colors to thp fore :
Especially grays every shade. And the new reds
poppy red and rose-red the two favorites.
Blues every light, dark, bright or subdued shade.
Brown the most "flattering color" a woman can
wear.
Many of these may show the additionally flattering
facing of sand or softest gray.
Trimmings Grow in Favor
Ribbons every width, every kind ; for every imag
inable use.
Wings and Burnt Plumes indescribably rich !
Flowers every day they're "better and better.'''
Youthful Hats : Matrons' Hats
at $5, $6, $7.50 to $12.50
Gimbels Millinery Salon, Third floor
At Gimbeh
Every color, every cloth; and every variation silhou
ette from straightcst lines to prettiest barrel-suggestion :
Quality for quality, can you equal any coat for price
elsewhere in Philadelphia?
At $29.75 and $32.50 : Counterparts of
Cleverest Paris Model Coats
Variously of serge, tricotincs, bolivia, burclla, French
velour and Poiret twill. Surely every imaginable color!
At $19.75, a new fitted model of burclla cloth in the
favorite pastel colorings and all sports shades.
At $16.75, three styles in wool velour in gold, green,
rose, Copenhagen blue and fawn.
At $16.75, wool poplin coats with faille silk inlays.
In navy blue and black.
At $16.75, wool jersey sports coats, with barrel
pockets. In rose, green, blue and gray.
At $15, coats of the new wool velour checks with
solid-color collars cable stitched.
At $12.75, wool gabardine coats in a new girdle model.
In black, blue and fawn
Good Serge Coats at $10.75
in Black or Navy Blue
Gimbels, Salons of Dress, Third floor
S37.S0 White-Enameled Pullman
Baby Coaches, $27.50
A new New York maker of
Baby Carriages has constructed
1917 model Pullmans so well and,
by virtue of his unusually low
wholesale prices wo wero tempted
to give his lino a try-out, and so
These latest-style, reversible
gear Pullman Baby Coaches with
reclining back, trreen corduroy
lined hood, heavy rubber-tired
wheels are here, at $27.50 in
stead of $37.G0 complete with
windshield.
Also II e y w o o d and Bloch
Coaches tho world's best
White enameled, at $21 to $65.
Natural or brown, at $16 to $45.
Wood-body and reed combina
tion, at $25 to $44.50.
Neck-fixings
Newly Arrived
Fascinating Vestees of Georg
ette crepe in colors of charteuse,
petunia, claret, robin-egg blue
and gold. And it can be.adjusted
as high or as low in the neck as
desired. A broad hemstitched
hem gives a pretty finish. At
$2.23.
A "three-pointed" white Georg
ette crepe Collar has tiny crochet
balls filet lace and hand-embroidery
as trimming touches.
Another stylo of filet lace with
square insert of hand-embrold-ercd
crepe Georgette. Choice at
$3.75.
Collars of white net in, round
nnd square shapes show designs
v formed of soutache braid. Some
with frilly jabots attached. Vari-
ously at $1 to $3.75.
Colored Collars of Georgette
crepe aro hand-embroidered in
contrasting colors and edged in
Round Colored Collars of Georg
ette crepe are hand-embroidered
in contrasting colors and edged in
pleating ofself color. At $2.25.
'Olmbeli, Neckwear Store, Flrit floor.
Men's Furnishings A Sale
A Detroit haberdasher relinquished business, and
here is the line of Neckwear for Spring made up by a
leading Philadelphia maker for that store and turned
over to us for quick selling.
All that's new the scarfs bearing the label of the
store that gave the order.
50c and 65c Four-in-Hands at 35c; three for $1.
$1, $1.25 and $1.50 Four-in-Hands at 65c.
$2 and $2.50 Four-in-Hands at 85c.
Gimbels Mien's Store and Grand Aisle
7:i That Trim
V eilS the Hat
At5pcand75c
Tho fashionablo largo hexagon
mesh in black with threaded top
designs in green, biscuit, mist,
purplo and French blue. A full
yard in length.
The plain mesh to be worn over
the face; the designs trim the hat.
At 50c and 75c.
Gimbels, First floor.
YeiGimbeU Sell
UKULELES
Prices $3 to $14.50.
nrmnn.trntetl tomorrow all day
forltiK the children to hear the
Ukulele played.
Gimbels, Fourth floor.
Two-Color Hats for Children
2
Miss Pert"
at
$1.95
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"Middy" Sweaters
Are New for Misses
They are of fiber silk In rose, delft blue,
rnt"nlA. wn nd cold. Larore collar fln-
Cix. Ished with tailored bow, largo pockets and
sash with tasseled ends.
Also Misses' Sweater Coats of fiber silk
in newest Spring fashions and shades.
Fashioned with bone-rim buttons.
Sifts 30 to 36 inch choice at $5.50.
Gimbels, First floor.
Aluminum Top
ComhS"Brilliant8"
Have the appearanco of plati
num settings, yet they are very
inexpensive.
Ogi Combs (fan shape) at $5.25,
$7.75, $18.50 and $23.50.
"Junior" Combs scroll, curved
or straight tops at 75c to $2.25.
Casque Combs, pierced or solid
stone settings at $1.25 to $8.50.
Spanish Combs, for tho "high"
hair dressing at $4.25 to $27.50.
Gimbels, First floor.
Another Gimbel innovation; naturally only at
Gimbels.
"Miss Pert" is mushroom shape.
With a crown of one color and,a brim of the other. For
trimming gros-grain ribbon of one color with a tiny velvet
ribbon of the other.
At $1.95. In brown - and - white,
brown - and - gold, gold - and-green,
rose-and-whlte, sand - and-Copcnha-gen
blue.
"Cinderella" Is a sailor with a
brim that. rolls up or down or at
ono side. Two-color tho crown and
brim's edge of one, the rest of the
brim of the other. Trimmed with
velvet ribbon band, .cockade and but
tons two-color.
Other Children' 8 Hats
at $1.50 to $12-
Gimbels, Third Floor
'JVT
" "Cinderella"
at $2.50
"Miss Pert,'
at $1.95
Men's Spring Suits, $15
Meis Spring Overcoats, $15
The Gimbel clothing service is exacting and satisfying.
Working to give the utmost in real value, it shares the benefit; you
getting the very best values that Philadelphia knows ; we getting a constantly
increasing volume of business. " ,
The masterly stroke of the year is this furnishing of real good cloth
ing at $15.
Fine lines ample choice full range of sizes; yes, quite ample lots
of large sizes.
And every garment is all-wool and the scams are sewed with silk.
The colors arc guaranteed.
Fabrics: Good worsteds the spring fancies and
plain blues and grays and black. And cassi-
mcrcs smooth or "velour" finish. And tweeds
and cheviots.
The Suits are in all the favored models single, and
double-breasted; belter and sports, and Norfolk
tweeds v
The Overcoats Oxford and black in Chesterfield
style, quarter lined with silk; "overcoats with
out weight" (knitted fabric)'; tweeds and chev
iots (full back) and belter-back overcoats.
About eighty Studd & Millington London-made
overcoats are included. And gabardines and
rain-proof coats. Also Mackintoshes tan and
gray; woven plaid back or lined.
This group of Overcoats and Suits at $15 is pre
pared with all the care and thoroughness of the
organization. We couldn't have planned better if
this feature were our whole business.
Take this for answer to the cry of high prices !
suits and overcoats offqred no better values in any
low-price year.
Ready! ' Splendidly ready! And as is coming
to be the usual thing
Gimbels lead in value-giving.
Gimbels, Second floor, Ninth Street
Boys Clothes for Spring
Formal Showing of Gimbel Good Clothing
Correct : Durable : Attractively Priced
Norfolk Suits, $5, $6.50, $7.50 and up to $15.
First Long Trouser Suits, $10, $12.50 to $20.
Reefers for little fellows, $5 to $10.
Washable Suits, $1.25 to $5.
Any price-list might read like that, but mothers know
that Gimbel clothing holds its good looks longest and is in
evjery way most durable.
This boys' clothing business is older than Gimbels
we took it over from the fine old Cooper & Conard business
and had that much in the way of a good foundation. And
we have jealously watched it.
For confirmation, for Easter, for School-wear and Dress,
depend on Gimbels. Gimbels, Third floor.
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"Cinderella1
at .......
$2.50
Girls'
Confirmation
resses
D
White Organdie Dress, $2.95
White llngorie voile, organ
die dresses in the Reason's pret
tiest models, elaborately trim
med with lace insertion and
edging, also all-over embroid
ery. "
Prices $1$5, $2.95,
$3.95 to $7.95
l Glmbols,' Subway Store.
Noteworthy Sale of Women's : Misses' New Top Coats
In the
Subway Store
Women's
$4 to $6
Low Shoes
" at
$2.95
continuing the won
derfully interesting
sale that started
Thursday, ' Oxfords,
Pumps, Colonials
the new sprinp styles,
some high shoes at
same price.
Gimbels, Subway
Store.
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LjHkplln' Coat, I Poplin Coat, I Serge Coat,
lHa7K '. 'I sifl.75 S10.75
$9.75
$10.75
Lot 1-Poplin CoaU In navyblack, green, B&1A dQ 7C
.1 ..i..Mn tnne.v stitchincr. also trim- 1 D77. 1 J
; 1 Poplin Coata in navyumcn, green, ki
also Copenhagen, fancy stitching, also trim
med collars and cuffs, at
JI1CU UUllttlB mm vm, - t
Lot 2--Velour checks and plain serge -Coata neaUy trinuned
..ah. ,.t holts and Docket's large or 1 mft TfC?
medium sire collars. In navy, black, Copen- PiJ, O
hagen, at
A wonderful early display of the most fashionable colors and
styles for the coming spring season a sale planned for weeks I
Lot 3 Poplin nnd serge Coats of beautiful grade in three lovely
models, largo collar, double or Binglo belts
$10.75
or side belt effects, in navy, black, Copen
Viorrnti monn nnri rrnlrl nr
Lot 4 Velour Coats in plain colors or check. Stylish models
with belt, large collars nnd fancy stitch-" (t Q f
ing. Rose, green, gold, Copenhagen. f iDluil 9
At
Lot 5 Poplin Coats In pavy, black, gold, green. Also gnbar
dino. Specially tailored; all beautifully (J 1 Q 7 ti
trimmed; also tailored belts, others half f jp I ( f J
belts, at
Lot 6 Beautiful quality velour Coats, trimmed collar and cuffs,
of broadcloth.and fancy stltchings; fancy Howerea I fl 1 C
green, uopennagen, I p X Cr
silk linings, in rose, apple
mustard and gold, at
.Lot 7 Other lovely CoaU of fine serge, poplins, gabardine,
In high-waisted or coat Dresses some half-lined with peau
de cygne, or self or flowered linings. A won- d i Tf
derful selection of these In gold, black, navy J u) JL O
blue, green, rose and mustard, at
Lot 8 Beautiful samples of various burella, velour, fino gabar
dine and poplins. Also fino French, serge. di 17 (f
Some are barrel effects, others in high Jn J, ff Vr
waist or tlje more plain tailored models, at
Lot 0 Velour Coats in a barrel-shape model with fancy large
collar beautifully tailored in , self-material half lined "with
I
Advahte Spring
Showing
Women's Waists
Poplin Coat,
$15
Velour Coat
$12.75
I Velour Check,
I $12.75
GIMBEL BROTHERSl)
MARKET : CHESTNUT j EIGHTH j NINTH
Lot
fine flowered lining, and the pockets trimmed to match that of
coat. Also a Coat Dress of velour, at this 1 Av JTt
price, in rose, apple green, Copenhagen, J 3) J JJ JJ
mustard, at 4S&
10 Coats of fino velour, gaOBrdine and poplin. All beautifully
tailored in waisted or fancy tailored mod- AnH ft
els. Some are lined In self-material, others. d)3BJJ
with peau de cygne or flowered silk, at
Includes 25 Dif- $ i
ferent Styles, at""
Voiles and batistes, ribbon-
striped voile with touches of
color trimming and plain, or
high color stripes in smartest
effects. 4
And These New
Waists at $2 .
$2 lingerie and HabuUlsUk;V
KU OVIIJVU UM PinkS, MMI
and embroidery -: trimp
voiles, lawns and- batitft
Valenciennes lice, or venls
elaborately triW pmm
and stripes. . . "
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