EVENING LEDaER-PniLAPELPniA; FRIDAY, JANUARY ' 26, 1917
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Gimbel Brothers
Store Opens 8:30
11 Gimbel Brothers Store Cosg5 5:30 Gimbel Brothers 11 Friday, Jiyiuary 26, w
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Monday Brings the
GIMBEL SILK SALE
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Let consideration of anv nrnnnfiirinn he haspA nn rpacnn onnA CPncp
A man not a watch-maker would injure your watch in an attempt at repair. He might be a most estimable man
cinu ue sorry dul ine warcn wouia nave surrered.
In any considerable matter of life one goes to a man reasonably classed as an "expert" for help.
Now, buying furniture is a considerable matter in the home.
What store reasonably stands forth as best able to help?
i
Year .UUr year on tins convspcindiiiL' day the
umbel Mnrc Marts a .sale of silks that nuns well into
rebruary.
There is no such another sale held cither in
America or J-.urope. And so wide has the interest
grown that hundreds have already written in to know
the opening dtc.
Very rich silks arc included as rich as found in
any store s stock.
A very wonderful variety is offered.
During the opening week all silks in the regular
stocks arc, sold at lowered price.
One steamship brought $100,000.00 worth of silks
for (jimbcls, while worthy silks from America's chief
producers arc here, too and, you know, America
outstrips iuiropc in the yardage of silks woven for
f niv i twin use.
1' r every possible silk use the best possible silk
will lie ready Monday and at an average half price.
Co to any large Philadelphia function with one
who knows to point out the gowns and Gimbels
will be found to have furnished the fabrics for a great
proportion of them.
1st. The store of vast buyina power.
2d. Coupled with low percent of overhead expense.
3d. The store of experience whose people know furniture and
furniture styles and periods and values.
4th. The store that can refer you to great numbers of extensive,
particular jobs of furnishing.
5th. The store known to be actuated by a determination to win
a greater and greater volume of business, rather than mere quick, big
profits.
Think of any modern, wonderful hotel whose furniture require
ments are as units corresponding to the wants of many homes plus
great durability. Gimbels will be found to have furnished most of such
hotels wholly or in part.
The increased changing from separate houses to apartments has
developed a need for beautiful furniture correct by the edicts of fur
niture fashion very compact in form. The demand is for furnishing
without crowding.
SelBimg Qui Great 'Groups of Women's Coats
Still deeper price-ctuiing-. With inventory less than a week ahead,
prices on "little lots" (though they aggregate hundreds) don't much matter!
It s space or complete stocks we want.
$16.75 to $25 Coats Become $10 to $15
clours, zibclines, velour cheviots, pebble cheviots. Sizes and colors broken, but
ccry size in the groups.. s
$25 and $29.75 Coats Become $12.50 and $15
Wool plush. In the popular dark greens and blues.
Certain $39.75 Coats Become $18.50
Knglish tweeds and English coatings. Fur-trimmed some with whole collars of
tile PVrniitlnffltlf rrr..t f....
.v.jmuimii l wuw m ,
$59.75 to $125 Evening Wraps Become $27.50 to $75
raraense piusli. uimron velvet. Ulaclc or gorgeous colors. Satin.
Richly fur-trimmed. Putt only twenty.
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Will you measure the Gimbel Sale and its helpfulness by the
standards we have suggested, or by any harder standards occurring to
you judge all furniture sellers by the rule ?
Gimbels so generally win in such tests. " v
Needn't wait until Monday. These are Courtesy Days. Examine
the incoming stocks; select, if you please, with greatest care and con
venience. But the selling begins Monday.
Four-piece bedroom suites at $75 to 11-piece suites at $775.
Ten-piece dining-room suites at $75 to 10-piece suites at $700
Three-piece living room suites at $30 to 7-pc. suites at $1200.
Mahogany Library Tables from $15 to $175.
Easy Chairs from $15 to $250.
Four-Post Bedsteads from $15 to $180.
Mahogany-and-Cane Living-Room Suites from $95 to $450
Brass Bedsteads from $15 to $65.
-HIinLrts 81x11, floor .n, Knllrr Thorounhran, Flr.l floor
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With Not One Piece Reserved
Every Coat no matter how "staple"; no matter how
unusual. Kvcry Set no matter how scarce a fur it may lie.
Every separate piece everything consistently, impartially
reduced.
$40 Black Fox Sets Now $29.75
$5S Black Fox Sets Now $39.75
$79 Black Fox Sets Now $62.50
$90 Black Fox Sets Now $77.50
$135 Elack Fox Sets Now $87.50
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$65 to $95 Fox Sets at $50
Black or red or "rose" Fox. Very fine skins.
And 800 Fabric-Fur Coats Are Re-Priced $15 to $68.50
Variously plain pluMi or fur-trimmed.
Other $39.75 Coats Become $25
Wool velours. Silk-lined; interlined; fur-trimmed.
Gimbels, Salons of Dress, Third floor.
Pre-Inventory Clearances in
WOMEN'S SUITS
Short Lots : Broken Sizes
Ones and Twos of Many Kinds
"Quality" Suits $35 to $40 kinds
Go on Sale at $21.75
Fine very fine wool velours; broadcloths
the lustrous kind, fine Gabardines. And the right
shades of such favored j colors as brown, green,
blue, besides black.
$20 to $25 Suits at $15.75
Worsteds, English Twills, Diagonals, Bed
fords, Serges.
Choice colors. Plenty, too, of blue and black.
Ten styles.
And sizes 34 to 46 in both lots
"Odds" Now Priced $8.75
Values Double and More
But It'll Pay to Hurry
Couldn't pretend to duplicate the materials
for 58.7.
Worsteds, serges, cheviots.
Gimbels, Salons of Dress, Third floor.
Women's Dresses
Pre-Inventory Clearances
"Fcws" of almost every kind of dress in
fashion, including "extra-size" groups and even
mourning dresses.
For example : A Reel of Dresses
Now $7.50 to $35; Were $15 to $75
Variously velveteen, velvet, chiffon velvet and
Georgette trimmed with velvet.
Mostly afternoon dresses a few quaint,
almost sleeveless Evening Dresses among them.
New prices are $7.50, $12.50, $19.75, $25
and $35.
Two Reels of Serge Dresses
Reduced
Now $8.75, were $12.75 to $20.00.
Now $13.95, were $22 50 to $25.00.
Now $18.75, were $25.00 to $35.00.
47 Satin Afternoon Dresses
Now $13.95; Were $20 and $25
Mostly blues and blacks. But how becoming
their little white collars arc'
All-Black Dresses
Now $15 to $29.75; Values $25 to $45
Charmeusc, crepe dc Chine and crepe meteors.
aoiuc i.uicuib coniuineu wiin ueorgette
r::.i..1 ci..- r n Ri.f .
These Fur Coats Are Particularly
Rare Bargains
Hudson Seal (dyed niuskrnt) Coals, now $169, were $225.
Long, full-skirted; magnificently trimmed uith skunk.
Ncarscal (dcd coney) Coats, now $35 and $95, value 125.
Willi collars of dyed skunk.
Moleskin fnnls nnw SIR? 9?e nn.i cocn n; ... .j:
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, Gimbels. Fur .Salons. Third floor,
isses' Coats Reduced
Gimbels, Salons of Dress, Third floor.
l4 7:0TV,S,a,1CC a.' $2iS. Coats th.at "ere 939-7S-H saving of
$14.73. 1 lie : one pictured has deep skunk opossum fnr r.ipe collar,
satin-lined throughout Other nmdcls, without fur trimming, o
soft rich fabrics that prove a pretty background for one's own
At $15, $19.75 and $21.75,
Coats That Have Sold at
$19.75 to $35.
A few Plush Coats at $15, trim
med in beaver fur cloth. In the
other price groups every fashion
able fabric and fashions. 14 lo 20
j car sizes.
Newcomers in Misses' Dresses
at $13.75, $16.75, $19.75,
$25 up to $45.
Of serge, taffeta and satin.
Straight lines predominate. Sou
taclu braid, buttons and beads
used for garnishing. N'ote the new
ness! For ages 14 to 20 year-..
Girls' Winter Coats Now $5,
$8.95 and $12.75. Were
$6.75, $12.75 and $16.75.
Fabrics include mixtures, chev
iots and eluurs. AH popular styles
t $12.75 fur trimmed. For ages
6 to 14 years.
Girls' Tub Dresses of ginghams
mji V )J ?"" t"'."r''y. mc majority tol.
JY1ISSCS l I j !,,. .ir.iinit lmoa n SI (in:
nJT 1 Sy Shccr ,laint' Wh,tc Dresses at
Was S3975 I 2&X 55 to $19.75, for girls of 12, 14 and
Gimbels, Salons of Dress, Third floor.
"Society Brand" Overcoats
and Ulsters Are Included
inThese January Reductions
at Gimbels
Best clothing news of the year
for by the end of the year there'll be
.uUlc LU pay ror equal grades Men
0J who look ahead will buv now.
We are clearing out winter lines
both because of style prestige and
because Inventory Day is just ahead.
$15 for Men's $22.50 and $25
Overcoats, Ulsters and Suits
$18.50 for Men's $28 and $30
Overcoats, Ulsters and Suits
$23 for Men's $32 and $35
Overcoats, Ulsters and Suits
$29 for lien's $40 and $45
Overcoats, Ulsters and Suits
$37 for Men's $50, $55 and $60
Pvercoats and Great-Coats
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Srittit1$tan E!mlte$
$23 fur S.lf) n-llll.l-fmi.Jl Mnltnn Dimr.
coats; Chesterfield .style; full-lined, with
Skinner's guaranteed bilk. Black and Ox
ford. $29 for $-10 Larr's XXX Kuglibh Melton
Overcoats; doulile-stitehcd, raw edges and
scams. Blue, black and Oxford gray.
$23 for $30 and $35 Wormnbo Over
coats. Finest American overcoat fabrics;
quarter silk-lined.
$26 for $40 and $45 Worumbo Over
coats. Single- and double-breasted, body
fitting; .silk quarter lined.
THE SUBWAY STORE SUGGESTS THESE BARGAINS
$29 for $40 plaid-back Ulsters; deep
satin yoke and sleeve lining; double-breasted
; extra wide collar.
$23 for $35 imported Tonedale-Cloth
Overcoats; deep shoulder yoke of craven
etted or finished silk; hard-wearing and
serviceable.
$43 for $55 and $60 Montagnac Over
coats; finest quality heavy silk lining. They
are worth this today at wholesale.
$33 for $50 Worumbo Shetland Ulsters;
deep satin yoke and sleeve linings; double
breasted; extra wide collars.
Gimbels. Second floor, Ninth Street.
BIG CLEARANCE OF WOMEN'S and MISSES' COATS
Jrrices $ot $ ,ou lusa.uu; ruiuvs vi ,ou 10 vtv
Velours, pebble cheviots, mixtures, corduroys and zibelincs; fur- and fabric fur-trimmed;
some lined throughout; belted and full flare models; wanted shades for 14 years to 44 bust.
IVnmnn'c nnri MSnonn' JCfl tn Sift. SO Suits 'I Women's and Misses' Drniit-.(n.iiJl
at $6,f0 and $9.50
Gabardines, serge, poplin; lined, pleated and
belted models; good colors; for 14 years to
44 bust.
Girls' Winter Coats lloucle, chinchilla,
mixtures, checks, corduroys and velvet; good
colors, and sizes are 6 to 14 years. At $2.50 and
$3.85; values $4 to $7.50.
Girls' Tub Dresses Percale, gingham,
lineen and rep; daintily trimmed; many "sam
pics." Sizes for 6 to 14 years, at 65c and 95c,
values $1 to $1.75.
Women's and Misses' Dresses Sm-ntnl
at $7.95 to $10.95
Serge; straight pleated models; some belted
with the embroidered effects; pleated skirts;
brown, navy, burgundy, green and black; for
14 years to 44 bust.
$7.50 to $10 Dresses at $5.00 to $750
Clearance
Poplin, silk, serge, taffeta and other ma
terials; good colors; for 14 years to 44 bust.
Ulinbels. Subway Store.
Men's and Young Men's Suits and r
Overcoats, Special at $10 Each
Broken lots many from the Second Floor Men's
Clothing Section a fine variety at $10 for Suit or Over
coat. Men's $13.50 All-wool Chinchilla Reefers at $8.50
iixceuent range oi sizes in .... iui. muAah Subw.y s,orc.
I FLOOR COVERINGS
SPECIALS
Women's Shoes Special at $2.95
Including high-top bronze kid lacs boots which usually sell
at ?6.
Regulation height black patent leather, and black calf but
ton shoes with black cloth tops and welted soles exceptional
at $3.50 a pair.
Men's Winter ShoesSpecial at $2.85
Jllack calf and patent leather; lace, button and Hluchcr;
some have double soles and broad toes; also young men's styles
Willi till Rnrrllsh 1.11
Women's Rubbers at 60c.
Men's Rubbers at 85c.
Children's Rubbers at 50c.
Misses' and Children's Rubber
Boots at $1
Cluibcla. Subvtut hlurr.
Women's New Silk Waists at $2
New spring striped tub silk Waists in pastel shades. Also
new lingerie Waists voile, lawns, plain or lace- and embroidery
trimmed.
New Middy Blouses at 50c to $1.50.
65c for $1 Waists of black pongee 2-in-l style; sizes 36 to 46.
Ainuucist iiuuttu) Diorr
BOYS' MACKINAWS
at $4.95, $5.75 ard $6.50
Two" hundred nf thps MnrU-
inaws from one of the best
makers to sell at end-nf-aiMsou
prices. For boys of 9 to 17
Boy' $6.50 Norfolk Suits
at $4.95
Some have extra kuukcr
bockcrs; for ages 7 to 17 years
Boys' Overcoats at $4.95
chinchilla anil tweeds. conert
iblc roll collars; best models,
for ages 3 to 10 years.
(illubtfU, Subujy Sturt.
Men's $J Shirts at 70c
Viw nprr.ile Shirts mnctliF
with soft cuffs; sizes 14 to 17.
4M...1...I-. h. ..I . t . .
iiuiucu, ouutlllf siurc
n T :nl -.... i . j t -r. r: i. --.I at 95c: value SI 51).
other makes; pretty tile and wood effects, cut from full rolls. .2- Y,el.vet Ru83. a $1.50 Oriental effects; good, heavy
t 2S TnlnM T.inn1nmrr,, 7 ,lc nno tr. wn grade; -7x54 10. l.llubeU, MlbllUJ Mure.
yards wide, at 50c sq. yd, ' JJ
.ong!2boun$d8edSpet SampIes " 50c t0 $2-3S-nc to two yards (T d I M R F I RROTHFR
Tapestry Brussels Rugs pretty Oriental patterns; 27x54 in., 'II vA JU li Lu U X. W HAL 1J
lYIAKK-t. 1 : UHta 1 INU 1 : fc.IUH I H & NINTH
Coffee SaVn; $1
or 10 lbs. (limit) for $2.48. One of the popular
Gimbel coffees.
, ?w,e.eJ jU?Ivill!wrEAl S1 MONARCH CHOP, INDIA CEY
LON, MIXED. ORANGE PEKOE, FORMOSA OOLOHn
ENGLISH BREAKFAST, at 5 Jb.7 for52.M. 3 ItaPSr ?& Sr
Cereals Fresh milled OATMEAL FLAKES. 10 lbs for Slip.
Whole Cracked WHEAT. 5 lbs. for 50c; MACARONI ELBOWS'
L5T!peultar ' fj"esf baked. a 5 lbs. for 48c; HOMINY CORN
GRITS, 5 lbs. for 25c; granulated yellow CORNMEAL, 10 lbs,
for 35c; Lenox Natural Brown Health RICE, 5 lbs. for 70c or
15c lb. Uncle Sam Breakfast Food, 4 pkgs. for 95c, or 25c a pkg
Flour, Lenox, Prize Winning, made from selected hard
wheat, bbl. in wood, $10.75; half bbl., family size. $5.40:
B-""" a"J tl.JQi Ul i-tu-uui. sacxs at uc, t
28c Hams. Swift's Premium, at- f?iji.n IK It ,.,-i-,.-j ...... i.
- - - . - --- ", U4I.UI1KU wjui
wtiic, tui.euc9t
New Purity pack llurly Juno
l'rua. Unirurm In hixe natural
Haor rvtaliuiil caw, special, i.U5;
Ivan. 1.3.1. or fie a can
lie Lenox Tomulgrs, at lit' a can
if bought in cast, duzen or half
doziiii lots.
I enox ISc uncoatetl nutntloiu
head Hire; luilf-pr cm, lOu-ln saek.
0.5 1) j zt b. for S1.73; 5 lba. tor
. v IV iw ivr ln
38c Atlilelle Coffee at 10 lbs. for
Sl.ttS, or S lbs. for 1. T
30c Hawaiian I'lneapple, Lenaz
sllcen, caaas, l.U5j dozen for ss.eoi
or SSc a can.
Leuox California l'eaclt halves
or allued. aleo I'lumi, Oreen Case,
or Htg l'luuiu. aanltary aunt, dozen
for S.U, or t cana for fl
ii rape rruu. fioruia. nail dozes
- i i n - uuzeu ur wee.
tjiiu'itls. Pure Food Sture," Lbestuut Street Annex
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