r "i ' l "ng" 'w-" iai"jiij- ' $ ' 7
',iTWW'f,,'iHfTS
' ""IFTOVWr-
p . -?Tn
W isf&v-rrf "TflFTft
I WOMEN'S LOOKS AIDED
I BY MOTORCAR DRIVING
Busy "Queen of Burlesque"
Lauds au to as iniiu-ouvui
in Active World
toArewjmimsiBfflfeaj
ms
MOM'lIS WILLIAMS
Yn't i ! iv mil Mu i.m.illi tieniitifitl .'
llusuii""
i nl. mi vvntiiu mhi save lime
livprv "' "
uuiilil oti become health-
Jul"
Thru d' n n nl Itctl li Mnlllo Williams,
'quern "f Inn It mine ' vlw IioMh that the
tutomolnle Is a iU'liIiii;-tniio tu beauty,
i founilut ni-tinip if business mill ii rap-t-tons
r ln'.illli Wiimi-ii Blinulil KO u-motur-Intf
pll"t up Hip r nn cuts. Ill hi'r opinion.
"Mm 'I "I ' fiiliMiillil fur iicsulntf
yout" ml M Williams "If women
uoulil i'i v i ' i' 'm oirx in all lilnil of
Be.ifif i" ill" s "t ceisini. the.v'il Kalii
In heaith ami tsmnl Inokn Tile flesh air
brlRtHMn ' "' wonitH luotui 1ft, the exer
cise nf O'n UK tr,il."s her blonil I'lu'iil.ile
nil t ii "l le'ii "f HtpoiMiu? mill ni.uiaKltii:
them -nipem her wits. It's a wonderful
comliin ' "
HtP ii i I f. I the mntorcar. .sVf. Wil
liam (1 "- in ' UtV'v .hal die vviitiM lo for
time l'i" i u ii her thnes.ivet In liei mul
tiple iluliev anil le-pntisllillltlcH. h uii In
clude iii'inc fip star of the cat, .st,ie di
rector c net .il manager ami nilveitisliiR
agent if In r allow
,M c i i- lml peiisnhli" In my InisliieHs."
Mid Mi WllPami" I Hlinnlil ho unable
to unrtert.ilM' ' mm Ii theatrical win It ueio
It not f"i Hii- r.n-i that my o.ir Is npeeily
nil tier ml.ihle It taUes mo In a liurrv
wherever I uiiiii tn k It la nunc than n
mere p e.istirt t i he relTeieil of tetllous
trollev i ill" In fie inmilcil i'lt It In
econnm
Future Holds Golden
Epoch for Motorcar
Conlhiiifil frnm I'nce Tui
material" Inilt of etpeilencei help, ete uitli
Inertases in iiopulallnn. with the eiinnii'Uis
fain In the muntiv's wealth. It in safe to
predict tliit the liltfh tlilo In car production
m
iThisisthe '
Standard's
Fourth Year
as an "Eight
. . ,, ,&.., , J.J.IB-JH! JJ .Hi
t J BsaaGGrasfflsmiHs.
I
will not b9 reached for nt least five years
And should the price nverngo drop ever so
little, It seems that so many more hundreds
ot thousands of cars will have to he built
cuts mi st ni: ni:i'L,Ari:u
The ntimhcr of replacements made must
also bo taken Into consliletalloti Most of
the ears built In 1911 aie now Dlrtlne; with
Hie tcrap heap and ttie belns replaced Snnl
lailv, cars built ilurlnR Hie last ear will
have to he replaced Rome the or sl jenrs
henre Hoes It appear, therefore ns If
there Is to be a bleak In Hie nulo business.
nn Koine pessimistic" ones would have II? Il
is lintd to Buini'.se Mich a ondltlun
When it is considered' lhat the autnmo
b le has intiR nj;o p.-isfcd the MnRe nf helm:
n luxuiv ot a nnveltv thnt rould be en
jive I onli 1v the wealthy. II 's perfectly
niitiirol i assume 'tint the output and sale
"T nmi nines should keep nn t'lc increase
niii I'UitKffTnn
I lip i ii of tndn Is tin lat'Kpi Hie un
re.i.ihie oh ie of machinery nf n few ears
no Tmlnv one seldom so-s a iniie'.iltin
stin it on ihe toad due to the iniin atinn.
li'ir timibles Hint cropped up In bunches In
lip i.irs i,f ve.deidiiv Picture n hundred,
mile soi uiiiiii tour of six enrs afto, If
i" mil of n dozen iars flnlslind with pel
fei i s, n,.u thej wore cjnsldeteil leinark
ahie Tnti.ii soclahll iv lours arc thp rejt
ulni ilimi; and wlhler tourn of, say. fifty or
viv inles aie hecolnlnjj exlro-nclj popti
Ini 'l lie latter lite bolim iidxocuted bv
ilp.ilri. in mill) c'tics ns one nf the means
i r imi siinc the salt, of closed Lr anil pro
tn.ii iir winter driViiir.-
Ill.t. tH' IIAII.UUADS
II is no wonder' tha- the railroads nnd
tnnlt iMinp mles liaxe noticed n r insider
able shrlnkiiRp in 1'ieir teieiiue. When one
msidcrv that nittnnioblles nte trnnsporlitii;
nuie iHsseiiReis than Hip entile steam mil
l mil smleni nf .he l'n ted lntes. or all tile
Intel in ban mitt urban electric t nails, nn
Idea i, in be rh ned nf what Ihe nutoinnhllp
Is ilohiK for the public Slcani rallrnads
an ed 1 tin! pun nun passetiKers in ltll.
with utile Inciease In intfl. nn iixernR' dis
tance of .thlm-thiee mill Hl-tcntbs utiles
hi a total of its ",'iO.ftnn Onn passeiiRcr miles
A reieiiuc of $7ilfl,ll)i) illid was enrne 1 on
this senlie c'ompirlnR tills villi Ihe
.I.SfiV.niKi pleasuie cirs now lefisterel In
the cuiintt.v. and nxciiiKitiff t'i miles n
year, which Is ierv conseiMillxe. nnd three
passeiiRers a car. we Ibid that the nu
mobile his R ven n scrMcc or I8.7fiii mill OdO
pasentrei miles KlKUrmc this on the mil
r'tid basis of two iciSs n mile, we ti.uc
J'iT."i.iiiiii,(imi. oi fson ofy.niiv mute ta.in the
rnllro.nl passenRer semcc
iM.USnu HHHY MUIHII.S
tuilv a fw jcais nun automobiles were
looked upon ns falr-rtc.itlier ehlctos. lo bo
un miU iliirmt: the sprliiR and summer
iiniitliH s Honn ni cold wrnther set III
the) ueie p'ac il In the KarnRe on dead
itotase. When ihe 'tinners bloomed In
the sin Inc." the autns aim blnsfionied There
me still sonic ownrts who persist li la)
.iir i p their ia h after the fiit cold simp;
but, happily, this practkn is fnst
liccoinliiR obsoltle Klectrlc stnrtliiR and
llRhtltur s.istcms. of course, haxe helped a
treat deal toward preienlltiR cars fiom fol
low Iiir the winter stoniRe route, while hent
Iiir delces are also responsible to some
cMctit.
Tiin.vn ix n.VGiNi: di:sr;n
At tho piesent time tho tendency In
(.iiRlne nnd chassis deslRn Is iintuinlly
toward llRhler-welRht units The hlRh cost
nf R.isollne nnd the evei-lncreasiiiR cost of
materials have been responsible for this
tendency Years aRo the public was satis
fied with a heavy cai with n brute nf nn
enRine and ihe loiiRest wheclhase It could
Ret The sporty Individual was In Ills Rlory
when he could boast of a 1 JO-horhepower
Lar tlasollne was thcap in those d.i)s Hut
wllh the mushroom Rrowlh of the Industry
has come a ihniiRe in dcsiRii that reflects
The Romance of the
Keystone
SINCE the early days of Ameri
can business, the Keystone has
been symbolic of rugged
strength, stamina and performance.
The Keystone is the emblem of
the Pennsylvania Railroad. With
its 26,000 miles of track, 8,000 loco
motives, 300,000 cars and half mil
lion dollar daily pay roll, the Penn
sylvania Railroad has proved its
'leadership.
Pennsylvania is the Keystone
(State. Pennsylvania with such
prodigious industries as the Bald
win Locomotive Works and the
Standard Steel Car Company.
Pennsylvania responsible for the
first silk mill in the United States;
for the first carpets; for the first tin
plate and for the first cement.
The Standard Steel Car Company
of-Pittsburgh has for years been
famous as designers and builders
of railroad equipment for safe
guarding the travelling public.
a
KVENIXa LEDGER PHILADELPHIA VVEDNESDxVY, JANUARY 17,
tho deilres of the public for ft car that ran
Irnvel the highways ami the bywitjs with
equal ease ahd facility, The theory that
tho llRht car could not hold Ihe road has
been proved n fallacy
LUJIIT WIIIOHT SOL'flllT
The owner has fenllced that cartliiR
rtroutid a lol of unnecessary weight did not
Improve the running of the car nnd limited
tho car to onlv the better kind of roads
nnd made Ioiir tours a distinct hardship
Wllh the llRhtwelRhl vehicle drlvliiR t n
pleasure and II Is this condition that Ins
liopti responsible for the evcr-lncrcasum
armv nf owner-drivers With the weight
rlliiiln.itliiR tirocess has come a dce'ded
llRhtenliiR In engine parts Kngltiei rne
wonderfully Improved within the Inst foin
.tears The tendency Is toward light
rrciprncatlng parts, balanced erntiU shaft"
small cylinder sizes nnd IiIrIi speed
iitrus' I'ltunoMiNATi:
In point of niimbers the four-cvlimbr
enRine naturally Is tho leader and w'lll he
found under fie hoods of fully seventi-flie
per cent of this vein's cirs It vlrtimllv
tnnnopolliis ttv field nf thosa cars listing
at $C00 and less Nest In demand Is Hie
sl't which will inmprlse about twetitv per
cent of the total output The remaining fle
per rent Is taken up b Ihe eights nnd
twelves The six-cylinder cars have vli
tuallv displaced the fours In ifll prlci s be
nveen the S1 100 and $2nnn mark Mmve
the J3000 price the clRht and twelve
cv Under are making great progtcss
MU.TIPU: I'YMNIHlllH
The uliestloti Is oflen asked. ' Will the elgnt
and twelve cv Under becnine a strtple prndm't
nr will the demand nnturnll) die nut ' That
the eights and twelves will nlwiivs be innnii
fnctured and will sleadilv Increase In point
of fnles Is IriefriiRable TIip demand of the
public will nlwnvs have to lie met The
innnufiuturiiig cost Is ostensibly the p n
hlbitivu fnctoi in placing this tvpe nf inr
In the Inw -price class or In mole general
use Tho Mendv power Impulses Initialled
to the cinnksUlift by the mtltlple cv Under
engines produce it erv pleasant vehicle to
drive and will nlwnvs be siugllt b) those
who dealre great driving lleNlbllltv Manv
piosprctlve cat owners get the Idea that
the eight and twelve ollhder engines are
evtreniel) cunpllciteit in view of the.
(renter number nf clludis valves, pistons,
etc To the human or the uninitiated this
might npprnr to be so, bill. In reallt), there
Is no Increased enuiplicnllon onl a greatei
number of parts
Mnn.v think that being nn olrht or a
l-velve cv Under engine. It must cntiseiiuently
weight tun or three times ns much ns the
four nn the contrary, the twelvc-cv Under
engines in cnmpinson vvitli the four in
man) casej welRh only about Inlf
ngnlu as much and nboiit the ninin ami
even less when compared vvitli tho sl The
reason fm this Is obvious. With smaller
C)llinlers smaller pistons etc, tho weight
Is natuinlly reduced, whllo the extra
cjllnders give that continuous fnrituc to
the crankshaft that permits snionthness .,f
opeintlon under adverse mnd conditions
hi.ti:i:n-vai.vi: "i.'oit.s
hid of the latest events in engine deslRn
is tile announiemetit of the slxieen-vnlve
roui-i')ltnilar ens Knur valves aro used
111 each ollndei- two Intake ami two cv
hiiust With two prominent makeis pinning
their faith to tho slxtecn-vnlvo four-cylinder
engine. It Is onlv a matter of another vear
when more manufacturers will follow Kiiit
Although tho hKteen-vnlve four-c) Under
engine has long given results In inclng prac
tice which could onlv bo obtained by this
t)pe of engine It has onlv this )cnr been
adapted to stock car models Nor will the
font -c Under makers be. the only manufac
turers working along this line, for it is
known among engineering circles that a
number of sK-c) Under iars will m.iko their
appearance within tho year having four
Milves per cvllnder In other wolds a
tent)-four-v.ilio sl
MAW 1917 t-IIAlii:S
Taken all In all. this vcar's cars will show
man) radical changes Moio and inure
The Emblem of Success
i T r i v
i I I i T
show that stress Is being laid upon designs
fn bod and sealing arrangement to promote
comfort of tho occupants In this respect Dc
signers nro pa)lhg more attention to body
detnlls of Into than to the accessibility of
the car In many cars quite a few Im
provements are necessary to bring the nc
resslblllt) feature even up to the over
age .Much criticism Is being levied on
the deslRiiers In this respect but hnppllv
the etiRlneerlng fnemltv Is fast oven lin
;hJJJ3TCTBCTgri'?,mHiBililt ii ii nmi iiiiiiuwBKJiMtawawMiymaimaiuM
The Story
of why the Velie and
LaRoche Bros. got together
and what happened
Velie was looking for a
Live Distributor
LaRoche Bros. Inc. were
looking for a live Mfgr.
Time nor money counted with either in trettiii"; what
they wanted. Both had looketl far and long.
When representatives of the two companies clasped
hands in July. 191i, it was only a matter of minutes
until both realized their quest was at an end.
One year has elapsed for both companies the most
successful in their history and, in conclusion, La
Roche Bros, arc now erecting one of thejMinest
buildings in the State for the sale and service of
Motor Cars and Trucks.
Space 38 at the Show
a
n
I
I
1
LA ROCHE BROS., INC., Distributors
50G-08 NORTH BROAD STREET
AKt.Ii: MOTOUS CUIirOKATlnV, .MMrACTUItllIIS.
EH-a.1i...LMiijLa..)uu uhj mm
ing what nre still considered to he some Very
serious mechanical problem
Regarding the car of tho future- will It
nlvvavB be a four-wheeled vehicle with an
engine In front under tho hood Will It
only be considered a road vehldo or will It
be capablo of trnvellng on land ns well ns
water under reasonable limits? Well, whv
would tint be sutprlslng to see nulos
traveling nrrnes tho waters of our DeHware
With unique manufacturing facilities and skilled engineers, the
Standard Steel Car Company in due time quite naturally turned their
great resources to the making of automobiles.
They named their car the Standard and chose as its symbol the
Keystone. This signifies permanency, strength, success for the Stand
ard "Eight." Pictured below is the new 1917 Standard the first
magneto-equipped "Eight." On the radiator is the Keystone. It is
not placed there merely as an ornament. It is virtually a promise from
the makers that the Standard "Eight" is a permanent car a "known
quality" on "Automobile Row."
Come see the new Standard "Eight" and you'll have a broader con
ception of the Keystone and its real meaning in the field of automobiles.
See the wonderful Standard Chassis at Space 15 in the Auto
mobile Show. '
We have arranged a special display at our show rooms, which will
be open evenings during the Show. t
80 H. P. 127-inch wheel base optional upholstery and color
Springfield Sedan $2500t 7-PasscnEer Taurine $2000
Limousine $3500 . O. B. ButUr. Pa. 4.PassenseT Roadster $1930
EASTERN MOTORS CORPORATION
1634 Chestnut St., Philadelphia, Pa.
DISTRIBUTORS '
FOR EASTERN PENNSYLVANIA, NEW JERSEY AND DELAWARE
Anthracite Motor Sale Co., Hazleton, P. R. J. MllU, Pottiville, Ia.
Smith Motor Car Company, Wilmington, Del,
191T
or KchuylkllT Some da? cars will be regu
larly built wllh -n combination boat nnd
auto lmdy, so that Instead of waiting for
ferries to haul jou across nt so much pr.
It will be only n case of running to Ihe river
bank starting a propeller nnd "keep on
a-goltr Hut tho nutolst would be charged
Just tho same
That the car of ten )e.trs henco will be
dlffeient In manv tespects from todays
blghlv perfeited piece nf apparatus Is ap
Tin: m;v m.i.ii. iiovii iS
fi"ii.inMf-m t wo
IM.mMIII.'
it "V jgjflili ii isnM .wntiMJTpfrj'" H H
smMisT. -l. Jinn iTmm!.l'i:i.'BK'-,liLimi.'J'.i:Mig
parent. Jn the,, future tre mAy look for
small, extremely powerful engines , greater
accessibility so that lh nverago ovyncr can
do muchbf his own repairing, springs, axles
and wheel will be entirely Inclosed, road
grit will no longer curtail the car! life J
spare tires will no longer mar tho beauty
of tho car's lines ltcros'cno will take tho
place of gasoline i transmission and brake
will bo electrically operated, nnd tlra
troubles will only bo memories
rim. m i phi v
.Mil IM1I.HI -mi MU!W
V
m
J