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Ginibel Brothers II Store Opens at 8:30 Gimbel' Brothers II Friday, December 1, wie
Gimhel Brothers II &or tfto a tf II Gitnbet BrotherM
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Gimbels The Store of Santa Claus Gimbels
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A Whole Acre of Floor Space Given to TOYS and SPORTING GOODS
Santa Claus is here and nothing that this store ever docs should lessen your faith in Santa Claus, be you toddler or thirty or eighty-one.
Some wonderful things cannot be seen by human eyes heat, cold, air, for instance and so when it is desired to make the mind sec by picture it is necessary to
use something to represent the real but invisible thing.
Now, there is another very wonderful thing the most wonderful thing in the world, except life itself, and even life would be a poor thing without it.
That thing is Love and for many hundreds of years the love that prompts the heart to giving at holiday times has been made real to people in the shape of
bantarLIaus. .
(' k- r 7) Believe in him; tell him your longings, and in the full knowledge that to quite the extent: of good judgment he will bring you gifts. Love that forgets to be
vjy MuS sensible does mischief and Santa Claus is not that sort. Every Santa Claus you see is real: and represents people with kind hearts.
a . iuc uutt vjuiiucuiiuia x iiuuutipwu, iuv jluiiv auu mi ivuun.i:i: will sen Uliuiu.oi u iiuiiiuu uuiuua wuuu ui iuya unu &puiuug yuuua uunilg liiu uuxc.uiEcC
v f i weeks and several million dollars' worth of other beautiful and desirable things.
$&g'&&' We believe the chief reason for the very great business here is that Santa Claus controls shoppers and warns them to buy at stores where they get best values' and
For
most dependable goods. It wouldn't be a Love-gift, a Santa Claus gift; at all, if the goods were faulty or of a cheating sort.
the Children s Pleasure 1 he general enjoyment ot the loy btorc; riding on real I Anj fnr lhe Grown-um-All the bcautv-of fhe Srnrc nnd the full lcnnwlcdirc .that
-- w-- - - y -....,- --- - ..- w - -.v..-r. i- -mmm-rm
live Shetland "ponies ; talking with Santa Claus; seeing the Electrical Show "Winter in
u ownzcriaiiu.f rourmnoor.
Gimbels lead in value-giving.
Gift Suggestions
in Jewelry
Christmas Stocks at Their Most Varied Best
With gold bracelets enjoying a perfect furore due, perhaps to the fad
lor taking gloves off at dance or theater or opera.
Gold Bracelets ;t Nethersole style
(which is bangle) at $3 to $15; in
secret lock style, at $6 to 133. Va
riously plain (mighty stunning when
they're initialed), engine-turned or
engraved English fashion. Flexible
style at $7.50 to $70.
Gold Lavallleres popular as ever
, in endless stone-set styles! At $3
to $12.50; diamond-set, at $7.50 to
$70. Stone-set gold Rings at $4 to $28,
with a beauty of a topaz at $22; an
aquamarine at. $28; a tourmaline at
$25.
Hat Pins the head of gold; a few
stone-set at $1, $1.50 and $1.75.
Strings of gold beads at $3.50 to
$18, tiny ones for wee folks; grad
uated and bigger ones for grown
ups. Gold Lofgnons at $12 to $2.5.
Gold Bags in green and'ellow .
gold at$40 to $225.
Lingerie Clasps plain, engine
turned or pierced at $1.25 to $5.50
a pair.
Gold novelties begin, with a pow
der-box at $8 and range coin-holders,
bonbon-boxes, vanity cases nnd
the like up to card cases at $115.
Gold Brooches mostly in the fa
vored torpedo shapes at $2 to $19.
Gold bar-pins at $2.75 to $10.
Handy Pins at $1 to $16 a set.
Gold Jewelry Men Like
CufT Buttons in English, green
and Roman gold at $1.75 to $15 a
pair.
Tie Clasps to match, at $1 to $17.
Cigar Cutters plain, cnuine
turned or engraved at $2.75 to $8.50.
Scarf Pins at $1.75 up to diamond
set ones at $110.
Match Safes at $14 to $25.
Pen-knives at $3.50 to $22.50.
Pencils begin with "Magic" styles
at $6 and go to "Magazine Pencils"
at $18.
Fountain Pens at $21 to $25.
Belt Buckles at $7.50 to $18.
AValdcmar vest chains at $6 to $38.
Stone-set Rings at $6 to $26.75.
Gimbels, First floor.
For "Him"
or
"H
er
tf
A Desk Set
Distinctive in shape nnd color
tints. For instance, some Desk
Sets of metal that simulate
leather. Brown and green col
orings. Desk pad and five pieces
the ink-well is bcll-sliapcd
choice at $15.
Desk Sets of black glass with
trimmings of brass that create a rich
appearance. Desk pad and eight
pieces at $40.
Oxidized metal polished in ma
hogany color forms this unique
Desk Set. Desk pad and six pieces
for $12.50.
A beautiful Desk Set of burnished
brass "is outlined in black lines to
give contrast. Desk pad and eight
pieces for $30.
Gimbels. First floor.
Toilet Sets''
Somei Stone-Set
Are New Arrivals
Those seeking the new' and dif
ferent in, toilet sets should sec
these jicw arrivals; -pf .rare
beauty. Not many of a style
which adds to their charm.
Brilliants outlined in gold lines
decorate this imitation tortoise
shell Toilet Set. Fifteen pieces
to set manicuring pieces in
cluded, at $50. k
Toilet Sets of ivory grain, inlaid in
blue or lavender border design, with
gold lines. Twelve pieces. At $30.
Swaski design in colors border these
ivory grain Toilet Sets at $18.
Toilet Sets of ingrain ivory with
raised two-tone color border outlined
in gold bcadiug, at $15.
Other novel Toilet Sets touched
with black or colors, at $10 to $50.
Gimbels, First floor.
Hand-Bags Make Favorite Gifts
Leather hand-bags, in all the fashionable leathers, begin at $1 for envelope-style
(almost a large purse) and qn through a wealth of fascinating
"dress" and shopping styles up to $35. '
Novelty Bags at $1 to $50 include sober-colore'd bags with just a few
beads, and go tip to bags "done solid" in beads, in Egyptian, Indian or French
designs, Crocheted Bags in color and ribbon Bags among them.
Plumage-trimmed Bags at $10 unlike anything ever seen!
Steel-beaded velvet Bags at $1 to $30.
Silk Bags, at $1 to $40. Velvet Bags, at $1 to $35.
Children's Bags at 25c, 50c, 65c and $1
Modeled on grown-up styles. Some are even fitted I
Men's Purses and Pocket Book at $1 to $8.50
Including three-folds and letter-cases, bill-books and tray-puriei; plain
and gold-mounted.
i Big Bags and Suitcases : For Either Men or Women
i Traveling Bags, at $5 to $30; fitted, at $17.50 to $50.
Suitcases, at $5 to $22.50; fitted at $20 to $60.
Auto Luggage in overnight and traveling sizes at $2.50 to $12.
Gimbels, First floor, Regular Section,
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Trustworthy, Beautiful Furs
Specially Bought
Which means a saving on every piece. And that means: a finer gift for
your money.
Beat of All, the "Specials" Arc All SucIfFavorite Furs as These
Black Fox Sets full-haired, fluffy, black as night; in varied styles at $25 to $95.
Black Fox Muffs-big and stylish at $14.75 to $45.
Black Fox Neck Pieces open animal or doubled at $14.75 to $67.50.
Red Fox Sets all the preferred shades, clear to darkest "Kamchatka red" variously
at $29.75 to $87.50.
Red Foic Ncck-nleces at $10.75 to $39.75.
Gimbels, Fur Salons. Third floor, and some
on Aisles, First floor.
Taupe Fox Sets at $67.50 to $125.
Poirct Fox Sets at $55 to $135. ,
Wolf Sets any of the four favorite gray
tones at 55.
Moleskin Coat at $325 with a great border, a deep
collar and beautiful cuffs of skunk.
Natural Mink Coat at $675 with a border that is a
real fringe of mink tails and sable paws!
Hudson Seal (dyed muskrat) Coats at $139; the bor
ders of skunk. . ,. .
Gimbels, Fur Salons, Third floor.
Hudson Seal (dyed muskrat) Sets at $45 to
$137.50.
Mink Sets to $55 to $169.
Sable Sets at $210 to $675.
Broad Tail Persian Coats at $550, hand
somcly trimmed with Kolinsky; handsomely
lined with 80c gorgeous striped silk.
Hudson Seal Coats at $255 tmtrimmed, yet one of
the handsomest of all.
Nearseal (coney) Coats at $70 to $139 plain or trim
med with skunk-opossum.
Natural Muskrat Coats at $75 trimmed with nearseal.
Fur-lined Coats, too, at $55 to $75.
Gimbels, Fur Salons, Third floor.
Silk Stockings
A Gift That Pleases
Women
And Gimbels' silk stockings arc
most plcasfng. Ready to meet
any holiday gift demand. Any
suitably boxed.
Silk Stockings in black; three pairs
prettily boxed for giving at $3.45.
Select from 100 .shades, also gold
and silvert at $1.15 a pair.
Phoen,lx Silk Stockings for those
who prefer them, in black; two pairs
in box for $1.60.
Single pairs at 80c boxed to your
order.
Black Silk Stockings, firm and flue
quality, at $1.50 a pair. As many
boxed as you fancy.
Daintily embroidered white silk
stockings, beautiful designs, at $2.50
a pair.
Novel are the white embroidered
silk stockings with black beads dotted
here and there, at $3 a pair.
Gimbels, First floor.
- Underwear
For Women
Of Glove Silk
Suggests Gifts for Home Folks
And you'll find such a gift very
acceptable. These in a pretty
pink tint.
At $2, Glove Silk Vests, with em
broidered yokes; hemstitched tops.
At $2.50, the well-liked Kayser glove
silk Vests, banded or picot edge, with
ribbon run through. Flcttr dc lis,
grapes and floral designs form the
the yoke.
In Camisoles plain banded tops, at
$1.50. Trimmed styles filet, Val and
shadow lace yokes; some have rib
bon straps, at 51.35. $1.50 to Sl.'JS.
Swiss Ribbed Vests
with yokes of crochet lace, at 50c,
75c and $1.
Lace in pin wheel and other ef
fective designs.
-Gimbels, First floor.
Gold-filled and
Plated
Jewelry
At 50c, in imitation sapphire and
jade effects. And the balls arc as big
as the tip of your little finger. Close
fitting at 50c in amethyst effect; imi
tation jade balls, with the chain pass
ing through a pearl, at 50c Cut jet at
SOcr-and jet's high in fashion again.
Imitation jade and sapphire ball
drop earrings, the connecting chains
strung through five "pearls," at 75c.
German silver Mesh Bags, mounted
on dainty new frames, at $5.25 to $14.
Gold-filled secret-lock Bracelets, at
$2 to $5.50.
Bar Pins -newest designs, stone
set, at $3 to $24.
Sterling silver Photo Frames, oval
and square shapes, at $2.50 to $16.
Ostrlch-fcather folding Pans, at
31.73 to $12.
Gimbels, First floor,
Regular Section.
Give
Slippers
Whether it be boy, girl or adult
recipient slippers will be appre
ciated. So serviceable!
These for Men
Felt Comfy Romcos. at $1.50, $2 and
$2.25; also low-cut at $1.50.
Kid or calf Romcos, at $1.75 to
$3.50; also low-cut, at $1.75 to $3.50.
Fine Kid Traveling Slippers (in
cases), at $1, $1.50, $2 and $2.50.
These for Women
Kid low Boudoir Slippers, with or
without heels, at $1.25 and $1.50.
Comfy felt Slippers, at $1, $1.25 and
$1.50.
Felt Juliets, at $1, $1.25'and $1.50.
Quilted Satin Slippers, at $2.
Velvet carriage Boots, at $4,
Gimbels, Second floor, and some in
Special Section, First floor.
From One Girl to
Another
A Gift of Crepe
de Chine
Underwear
would result in real happiness to
the recipient. Such dainty styles
at Gimbels many new trimming
ideas exploited.
Envelope Chemises; new models,
very lacy; some have ribbon shoulder
straps, at $2 and $3.
Camisoles at $1 and $1.50, with deep
yokes of lace and embroidery, ribbon
straps or sleeve effect of lace.
Nine Women Out of Ten Want
Fur-Trimmed Coats
Literally thousands at Gimbels to choose from, between
$18.50 and $250.
Finest French, English, Scotch, Irish and American made fab
rics wool velours, bolivias and bolivia-wcavc fabrics, silk velours,
silk plushes, broadcloths, tweeds, Baffin fabric-fur, Tyrol woolj J?ar-
disc plush, satin, chiffon velvet, ustratcx-fabric, broad tail-fur fabric
and satin.
The Favorite Trimming Furs
Natural Raccoon, Skunk, Dyed Opossum,
Skunk-Opossum, Kolinsky Mole, ' Molin
Beaver, Hudson Seal (dyed Muskrat)
The Moat Fashionable Colors
In the cloths: gold, brown, green, blue, taupe, burgundy, pfnrn
and blaclc some of the handsomest are black.
In the silk plushes and silk velours black.
In the Paradise plushes and chiffon velvets all the gayest, love
liest colors of the rainbow.
Prices $18.50, $25, $29.75, $35, $39.75, $45,
$49.75 to $250
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From the Philippines
Nightgowns and Envelope
Chemises of fine lingerie material,
exquisitely hand embroidered.
And every stitch done by hand.
At $1.95, $2.95, $3.95 and $4.95.
VvOmen S Tweed Big, loose affairs, in brown ot
C . .tO,3'7C gray toncs! wtn b' pockets and
VsO&tS at 4ZJ f u very big convertible collars.
Vv Ool Plush Two styles one a straight, loose
f m. diQ Cfi model ; the other scmi-bcltcd. One style
LOatS, p 1 0.OU plain ; the other trimmed with fabric-fur
1
-Gimbels, Salons of Dress, Third floof. '
Gimbels, Second floor.
Holiday
Handkerchiefs
boxed are the universal
gift. Assortments, at Gim
bels, never better! Hints
Linen initialed,
For 75c and $1.50 box
Women 0fLinc,embroid
ered. Box of three for 50c and
$1; box of six, $1.50.
F Linen, initialed, box
Or of six for 90c and $1.50
Men aml S3
lVien Gimbels, First floor,
Regular Section.
Boys9 Overcoats
Blue Chinchilla Junior Model
at $12 Blue Chinchilla
Ages 12 to 17 $6.50, Value $8.50
Smart double-breasted styles in these blue Chinchilla Overcoats ofc
$12 for boys 12 to 17 years; convertible collar, belt back, worsted body lining.
And the junior Overcoats for boys 3 to 9 years, arc in the polo model;
double-breasted, convertible (button up to neck) collar; at $6.50, valuo $3,50.
$10 for Hoys' Norfolk Suits, ages 8 to 18 years; single- or double
breasted; fancy tweeds and velours, in gray and brown stripes, plaids wd
overplaids.
$6.50, value $8.50, for Boys' Norfolk Suits, ages 6 to 18 years; extra pair
of full-lined knickerbockers; patch pockets and three-piece belt.
Boys' tan Raincoats, at $3.75, $5 and $6.50; -with sou'wester hat to match.
Guaranteed a new raincoat for one that fails. Slip one into the boy's "atock
ing"l 6 to 18 years. ,
Boys' Washable Suits at $1.50, $2.25, $3. up to $5; new 1917 models, many
with hand-embroidered collar; ages 3 to 10 years.
Boys' Blouses at 50c, 75c and $1; ages 6 to 16 years,
Gimbels, Third floor
We're Already Busily Selling
Gloves for Christmas Gifts
And these are the gloves oftenest chosen for womcu
Mocha Gloves at $1.50 in typical mouse gray.
Washable Cape Gloves at $1.75 pearl-white, tan and sand colors;
stitched black backs.
French Kid Gloves at $1.85 White and white with black backs; UUek
with white backs.
Motor Gloves at $2.10 to $5.
Duplex Gloves at $1 Wonderful for wearl White, blackppnsee, brown.'
gray, biscuit.
Washrttc Gloves at $2.25 Mocha,' in sray, white, mode and pongee color.
41
If It's For a Gift, We'll Box It
Gimbels, First floor, Heffular SeCtlorw
Gimbels Subway Store The Most Interesting Week-End Shopping Place at Low Prices in the City
Give a Woman or Miss a Raincoat
An unusually fine readiness canton-cloth, poplin and bonibarine
cloth; tan, blue and gray. At 2.95, $3.95 to $5.95 very specially priced.
Sizes 14 years to 44 bust measure.
Girls5 Kaln Capes pretty styles with plaid silk hoods; nvy, red
and tan, at $1.95 and $2.95,
Women'a and Misses' $15 to 520 Coals
Special at $10 and $13.75
Pebble cheviot', wool plushes, corduroys, xibelines and two-tone
boucles; also mixtures stylish, jip-to-date models; sizes 14 years to 44
New Dressea at $5.95, $6.95 to $12.75 Women's t Misses'
For evening and street wear. v
Girls' Wash Dresses percale, gingham, linccn and rep; daintiest
new colors at $1, value $1.50. .,..
Glfls' Coats zibeline, boucle, mixtures and (weeds: sizes o to 14
years, at $3.95 to $7.95. Gimbels, Subway Store.
500 Dressy Silk Waists, $2 to $3 Each
Striped tub silks also, bruisels net and Jiabutal silk walits. Dear
knows, these wanted silks are in such demand! These are $J and ?J.V5
values. $3 (or new crepe ue unine wanis
$2 for new $3 lingerie Waists,
with lace and embroidery trim-ming.
8n-I1 at SI ttncrerle and lemU
tailpred Waists in the season's
smartest styles, Including lace
trimmed styles.
Gimbels, Subw3y Store.
Gloves Specials
Women's one-clasp tan cape
Gloves, at $1. , -t ,
Women's Duplex Gloves, at $1
washable. '
Children's tan cape, fleece-lined, at
65c. Gimbels, Subway Store.
Kimonos and
House Dresses
Special at 85c
Made of neat figured flaniiellet,
Women's 756 Flannellet Petti
coats at 50c. Neat stripes of pink,
blue or gray. Extra sizes included.
Women's $1 and $1.25 sateen
petticoats at 65q to 85c. Pretty
colors; good style, Maker's clear
ance.
Gimbels, Subway Store,
The Gimbel Subway Store is not a mere other place to
sell costly goods and it is not a place to offer trash. Every
family needs a proportion of inexpensive, trustworthy goods
and is well served when such goods are in good form and
style and especially low in price.
That is the Gimbel idea of a Subway Store.
Women's $3Jand $4 High Shoes at $1.95
Present marltot values prohibit repetition when these are
gone.
This is manufacturers' accumulation Qf surplus stocks; some
"factory hurt." Many styles, including patent-leather, black calf
and black kid; button and lace; plain or tipped; cloth or kid
tops; leather "Louis," Cuban and military heels J also low heels
for crowing girls' $1.95.
wPlenty ofsalespeople to care for you promptly no waiting,
Gimbels, Subway Store,
Sale for Men and Young Men
Suits and Overcoats at $12.50 Each
Hut there arc only a few hundred at this low price. We have made
an advantageous purchase from a prominent manufacturer his surplus
stock)
Every man
tomorrow m
much less tha
man (or young man) that needs a suit or overcoat can get it
in the Gimbel Subway Store, Men's Clothing Section, at
than regular prices. Gimbels, Subway Store.
i
Gimbel Brothers g3'?KSK I
Men's Shirts "Dollar" Grades at 70c
New colorings In percale; soft or stiff cuffs; sizes 14 to 17.
Boxed ) Suspenders at 35c, 50c and 75?.
rtltt Combination Sets at 50c..-75c and $1.
r - a ( Mufflers at 50c, 75c and $J.
for Men ) silk Four-ln.hand at 50c.
Glmbeb Subway Star
; , ,
Boys' Suits and Overcoats J Specials K -
Norfolk Suits with extra knickers at $5.75. All-wool cheviots jym
dark mixture and diagonal weaves: good models for ages 7 jp 18 ysar
And both pairs of knickers are full-lined I
Overcoats and Madtinaws at $3.95 to $7.50. Chinchillas, tweed aa4
Scotch plaids. New models for ages 3 to 17 years,
Giwoels. Subway Sw.
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