EVENING L1SDGER-PHILADELPHIA, FKIDAY, OCTOBER 27. 1916
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Gimbel Brothers Store Opens at 8:30 1 1 Gimbel Brothers
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Store Closes at 5:30
Gimbel Brothers
Friday, October 27, 1918
Gimbel Brother m
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A Great Store Pledged to Good Service
; The three Gimbel Storeswith combined floor area of sixty-eight acres; combined stocks
of merchandise above fourteen million dollars nr rrtl rnmLJ cff nf PmnlnUM tntalimr
t twelve thousand and to rise to fourteen thousand during the next three weeks have power
They have more they have the will to serve. And the determination not through
any mawkish claim to favor you, but through the straight-forward actions that make the Store
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so useful that you serve yourselves by dealing here.
We discount at times the power that comes of that further growth that lessens per
centage of overhead costs, and give bargains quite extraordinary to help on this development
work.
That is the basis of this "PHILADELPHIA DEVELOPMENT SALE."
The business is growing as no other Philadelphia business ever has grown.
Women's Coats' and Wraps
A Great Collection
of Individualized
Styles in the
Hard-to-Get Colors
ft vr
Wool Velour
at $39.75
ur-Trimmed
at $15 to $375
With these as end-of-the-week
specials:
Four styles in blck broadctoth
Coats, at $23.75, $25, $29.75 and $35.
Three styles in black cheviot Coats
at $15, $16.75 and $19.75.
Seven styles in wool velour Coats
at $21.75, $23.75, $25, $29.75, $35, $39.75
and $45.
Four styles in Bolivia-cloth Coats at
$45. $49.75, $55 and $59.75.
Seven, styles in silk plush Coats
variously plain or fur-trimmed at
$25, $29.75, $35, $39.75, $45, $55 and
$59.75.
Eleven Styles in
Fur-Trimmed Coats
Wool velour, silk velour, knit cloth
and Bolivia Coats
At $29.75 to $95
Gimbels, Salons of Dress,
Third floor.
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Coats, Dresses and Suits
For Misses : gSMST
Everything in new outer apparel to delight the young maiden.
Fashion this season has been very lavish in bringing out styles most
becoming to youth. And Gimbels foremost in fashion.
Coats at $15 to $59.75
Not a good style or cloth missing! All with the popular large convertible
collars, in the higher-priced coats of fur the majority show touches of fur.
Coats cut full and thus flare! Practical models at $10, $15, $19.75, $21.75
and $25. Dressier styles from $29.75 to $59.75. Sizes for 14 to 20 years.
Dresses $10 to $35 : Manifold Styles
For every-day wear dresses of serge and serge combined with silk or
satin, mostly the favored pleated straight lines. Then the Dresses for after
noon functions of velveteen, satin and Georgette crepe. Dainty silk dresses
for party and dance wear. All answer "present." Sires for 14 to 20 years.
Favored shades and black.
Modish Velveteen Suits at $29.75 to $65
Fur-trimmed, of course. All colors and black. Very fashionable. Sizes
for 14 to 20 years.
Coats for the Younger Girl
Time to provide the young girl with a new winter coat. Gimbels the
logical place to buy.
At $7.50 Stylish diagonal cheviot coats j full swagger cut, convertible
collars, all around belt and large patch pockets. For 6 to 15 years.
At $10 and $15 are Girls' Coats in a variety of styles practical and dressy.
The majority fur-trimmed. AH pleasing styles. For girls 5 to 15 years.
Gimbels, Satons of Dress, Third floor.
Marabou Enters Largely in
the New Neckwear Fashions
Shown in color combinations and shapes that appear for the
first time this season.
Marabou Neck-pieces, shaped to the shoulders or straight lines; some
fasten high at the neck, others that hang loosely. Lined or unlined. gib
bons, silk cords and fancy tassels used s finishing touches. In black, nat
ural, taupe, seal brown, white and novelty combinations. Variously $4 to $12.
Neck-pieces in combination of marabou and ostrich in black and colors, at
$3 to $8.75.
Marabou Feather Muffs, newest shapes, at $5 to $8.
Ostrich Feather Boas, in street and evening tints, at $3 to $22.50.
Gimbels, First floor.
4000 lbs. 50c Chocolates at 35c
Once a year we have a candy-day to win a few thousand new
friends for the best candy made in America Gimbels.
Saturday Is the Day
Gimbel Alpha Chocolates nuts, fruits and jelly., cubes covered with
chocolate; 32 varieties in a box. Full net weight one pound, 50c kind at 35c
Five hundred pounds Wilbur Chocolate Buds, 80c kind, at 60c Theli
be sold out early in tne aay.
Gimbels, Annex and Grand Aisle, First floor, and Subway Store.
The Fashionable Velveteen Suit
Made to Satisfy
Particular Women
Just arrived new .velveteen models
at $45 that rank with usual $65 and
$69 grades.
Note especially the one with the Cheruit
idea of pointed sides: with raccoon, Austra
lian oposjtfm or Hudson seal (sheared
musk-rat) for trimming. Black and only
a few each of the choice colors.
Others at S5Q thnt nutrnnl: usual tSS and
f05 suits.
Among Cloth Suits, Equally
Wonderful Models and Values
Made for women who know fine custom
built suits
At $45, $47.50, $49.50,
$59, $65 and $69
Artistic from color and cloth to the last
detail of making or trimming.
Compare them with usual (65 to (95
grade.
The Same Care and Thought
bring Gimbel standard
Suits at $15.75,
$16.75 and $18.50
Salons of Dress, Third floor. Suit of Velveteen
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New Millinery at $5, $6
and $7.50
The Sort of Hats for Which
Specialty Shops Ask $10 and $12
Smart, youthful styles in the new
extreme sires very big or very small. But
Not & "Factory-Made"
Hat Among Them
All made by our own skilled workers
all show great "beauty of workmanship."
; Every Fashionable Shape
New versions of "coolie," tricornc, sailor and mushroom shapes.
Every size brim. Black or the richest colors."
Metal touches. Fur touches. The new wing trimming. The
newest flower and fruit basket motifs. $5, $6 and $7.50.
Gimbels, Millinery Salons, Third Floor
Women's SllOeS Newest Effects
$4, $4.50, $5, $5.50, $6, $6.50
Many Styles at Each Price
Most Every Foot Can Be Fitted
Women of Philadelphia and nearby have found no shoe shop like Gimbels
for getting newest styles and most styles from which to choose, at fairest
prices. And assortments here for fall and winter are exceptionally attractive
for footwear is a major note in the harmony of fall and winter toilettes.
$4 to $8.50.
SPECIAL Clean-up of maybe 500 pairs of women's $6 to $8 Shoes, good
run of sizes, all now at $4.50.
GIRLS' Shoes Lenox at $1.25 to $3.50; Perfection at $2 to $6. For dress
and school wear. Stylish styles for growing feet.
Fifty Styles in Men's Shoes ''Jf and
men s juenox" anoes, 3.50 and S3.75,
Men's 'Custom" Shoes, $4 and $4.50.
Men's "Perfection" Shoes, $5, $5.50, $C.
Men's "Welbred" Shoes, $6.50 to 58.50.
Picture shows one of the new "Wel
bred" combination lasts for feet hard to
fit the shank of one last combined with
the ball of another, so as to make the
shoe cling at the heel and hug up under
the arch; dark tan or black Russia calf,
at $6.50.
Men's "Welbred" Shoes of cordovan
(horsehide) at $8.50; also French calf;
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"Lenox" at $3.50 and $3.75; best low-priced shoe proposition today.
Hoys' $ anoea at $.3
An early order manufacturer bought the leather on our account and
shoes up as we order; dark tan calf, blucher style; sizes 3 to 6,
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malces the
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Gimbels, Second floor.
Men's Overcoats, $16.50 to $60
A Worth-Reason for Each Price
Wc cannot put $60 appearance into a $10
garment. It can be pressed to look almost like one, .
but it goes to its class with wear, ajjuse and wetting.
Wc can produce mighty desirable garments at
modest price and sometimes money talks. For instance,
wc got a tailor quite some time ago lo take our order
for overcoats that wc arc selling at $16.50 instead of $25.
Some arc full silk-lined. Wc threw in a few hundred
London-made overcoats. That's luck. Share it.
It means friend-makinRf and the man who pays
$16.50 gets $25 worth of looks and service.
Kuppenhcimcr beats the world making Overcoats,
$20 to $40.
And Men's Suits
$15 to $40 "Kuppenhcimcr" and "Society Brand"
at $20 to $40.
And the goodness is made into them you couldn't
muss the good form out of a coat.
Somebody said the other day: "This idea of one store
doing better by you than can another store is just a
dream."
You know better than that you know that the value
and service a store gives arc based
First On financial ability but many stores have
money.
Second The store's determination the desire for
biggest volume of business.
And not one store in forty has that ginger.
Suppose, after all, that wc arc blinded to our faults
by the glare wc make.' of our virtues suppose the gar
ment you got went wrong."
You arc judge and jury wc give a new garment for one that fails.
That sort of guarantee calls for carefulness in preparing stocks, else we'd lose all
of our hoped-for profit.
On just a fair and square basis from the standpoint of serving yourself best we
expect your patronage. ,
Gimbels, Second Floor
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Underwear and
Hosiery for Men
Tempting Values
Underwear that will feel comfortable when
combating wintry blasts.
Men's Gray Merino Shirts and two lengths in
Drawers at $1 and $1.50 a garment.
Men's Cotton Union Suits, long sleeves, ankle
length, at $1.50.
Men's Lisle Half Hose, in black and colors, at
35c a pair; 3 pairs for $1.
Boys' Stockings, of heavy ribbed black cotton,
at 18c a pair; 6 pairs for $1.
Gimbels, First floor.
Men's Brushed-Wool Sweaters
in rich Scotch greens and browns; shawl collar
and pockets. At $7.50.
Sweaters for Men and Boys
In a "school-color" green. Two models: With
shawl collar and pockets at $8, or V-neck at
$7.50. Gimbels, Fourth floor.
In the Subway Store
Women's, and Misses' Coats at $12.75 for
Which Many Retailers Get $16.30 to $22.60
Choose of this year's styles la velour,
xibeline, mixtures, fancy corduroys and plain
cloths. Good colors a particularly flne va
riety for those who wear 36 to 44 bust
Many of These Are Samples
Also new Coats at $15 to $27.50 embrace
smart velour, plush,- tweed, Bolivia-cloth
and broadcloth styles. Sizes 14 years to
44 bust. i
And new Suits in serge, poplin and gab
ardine quite the "nobbiest" weve seen,
at $10. $12.75, $15 to $27.50 sizes U years
to 46 bust
Specials for Growing Girls
New Winter Coat t $3-95 and $f
Zibellne, mixtures, plain cloths, chinchiuis
and corduroys for ages 6 ts 14 years.
Attractive Dresses in Herge and cordu
roy for ages 6 to 14 years, at $2.95 and $3.95;
values $3.50 to $.
Gimbels, Subway Sjore.
BrrJ, Brr!Fur Are Needed
W hint here of the Subway rur store s rwamei
Sfwrmte Nh-pi9
p Coney, Hd and Black Fa, Raceoon, Ops:
sunt; double animal; in mw cs ?(, silk
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Fur stt Natural Gray Foiret, Ite4 fd
niacjc rot, Batumi
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Hole. At $5.50 to $32,50.
ateral Gray Foiret, Re4 stu.
tUhif Oray and Rose Wolf:
GimMs Stffcway Store,
IN THE SUBWAY STORE
The Very Latest High-Cut
Boots for Women at $3.95
They are most de
sirable for present?
day wear and win
ter Particularly good
lines,-as the picture
will show
Long vamps of
black kid, top also of
black kid, new pointed-toe
last, flexible
turned soles and
leather Louis heels.
Also dark-brown kid
and black calf. Sizes
2'A to 7. $3.95. But
you can buy the
same shoes else
where at fS.
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The New Blouses for Women
Many week-end shoppers will select advan
tageously if they see to it that they
Get Mora Thn One at These Price
$1 for new lingerie Blouses plain and
dressy models.
$2 for new Blouses of silk in all wanted
suit colors; fltih or blask,
Sotckl $3 for $4 JleustJ of crepe de
efeine in Hesh and white.
Glmfeeli, Subway Store.
Men's $1.50 and $2
Soft Hats at $1
"Samples" from a well-known local maker
all are the very latest styles and colors
Sizes 6, to 7H. $1.
Gimbels, Subway Store.
Gimbels Subway Store Specializes in
Newly-Good Styles fr p
of Men's Shoes at -
First of all, every pair bears the "ear
marks" of the better grades, Best of all
you ,iave considerable on each pair, at the
same time assured of proper style.
Gimbels, Subway Store.
Extra-Size Crepe
Kimonos Special at $1.25
Plain colors, with plain or striped borders.
Women's 75c and 85c Night Gowns at 50c
Striped fianncllett; with or without collar.
$1 Sateen Petticoats at 65c Plain green or
pompadour effects. ,
Gimbels, Subway Store.
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Women's Mocha Gloves
Are Scarce t
but here's a lot of these verisame mocha
Gloves (also seme washable cape) at $1.15,
value $1.25.
Children's Duplex Olevss sosctal at 75c
News of New Suits and Overcoats
For Men and Young Men, at $12.50
Vitally interesting. These full lines in all the wanted fabrics at this un
usually low price.
THE SUITS are the newest styles
in patterns and cloths that are a
combination of style and service that
measure up to Gimbel standard far
above the usual fit. SO worth!
grays, blues and fancies.
THE OVERCOATS include
diunu and heavy-weight fancy mix
tures and plain effects never be
fore had such a good line at S13.S.
Gimbels, Subway Store.
Men's $1 and $1.50 Shirts at 65c
Surplus lots and good seconds (slight stain or misweave). Sizes 14 to
17. We think this remarkable in the face of rising, prices. 65c
i Gimbels,' Subway Store
Many Boys Will Get New Clothes
Tomorrow From These Specials
Junior Suits at $2.95 to $4.95 for
ages 3 to 8 years.
Norfolk Suits at $4.95 Winter
cloths in pinch -back -patch -pocket
models; for ages 7 to 18 years.
Overooatc (Junior !) CWsx
chilks; $3.M to $..
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Women 's 75c and 85c Underwear at S0c
White cotton-fleeced Vests h(gh neck, lone; sltevti; -.Drawers aaltta
length; extra good (jualityj all sises; 99 each.
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GIMBEL BROTHERS:
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A Lucky Deal Brings
Boys' Norfolk Suits
At $10
Values $12.50 and $13.50
Many With an Extra Pair of Knickerbockers
Of fancy tweeds, velours or soft-finish worst
eds. Gray and brown stripes, plaids and over
plaids. For boys 6 to 18 years.
At $6.50 Boys' Norfolk Suits with extra
pair of knickerbockers. Of fancy tweeds in gray
and brown mixtures. For boys 6 to 18 years.
For the stout boy 12 to 18 years of age Suits
of special appeal. Fashionable lines are retained,
but cut generously large. Suits of blue serge,
fancy tweeds and cassimercs at $10 to $15.
Warm Coats for Boys
Junior Overcoats for the boy 3 to 12 years;
smart models at $6.50.
Coats for boys 12 to 18 years at $15. Models'
that typify fashion's latest ideas.
Gimbels, Third floor.
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