EVENING LEDGER-PHILADELrHiA, ifelDAY, OCTOBER 13, 1916
Gtmbel Brothers Store Opens at 8:30 Gimbel Erath v 11 .W CAnx ntSXf) II Gimhml Rrnfhor
Friday, October 13, 1916
Gimbel Brother
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Store of Real Service
Said a customer: 1 can t understand it, but stores seem to vary even more in values than would be supposed from the relative powers of the business."
The Gimbel Philadelphia Store Holds
Six Million Dollars' Worth of Goods
Its appeal is to the home that properly should be richly furnished and, as well, to the
home where skilled economy must rule. ,
The Gimbel Store has developed the one new thing in the science of retailing during
the last twenty years
Most for the Money in Dependable
Goods to Win Most of Your
Money-Spending Here
And she was asked if she knew that overwhelming fixed charges in, some stores were
offset by marking many goodsat tremendous profit and paying salespeople a premium
"p. m." the stores call it- to sell the things to you. For instance, a dress that is possibly
worth twelve dollars is. priced at twenty-two dollars and the salespeople offered two dollars
on each one they sell.
Dress Yourself
Home
These Are Days to
and Your
There is much money but newly-much demand on vour Durse. A eood manv things
are necessarily somewhat higher in price, but the thing that has risen more than prices is the
standard of tastes the public's demand.
The change is worthyrighteous but it calls for new knowledge of stores and the
display of judgment in shopping.
Women's Coats
b
Built to Stand Hard Wear and Many Weathers
With the coat sketched as
a very example.
At $19.75. Of Chase's
"reindeer cloth" the name
of the best wool plush made.
The big high-or-low Shake
speare collar. Slot pockets
cut on the slant. Loops
of velvet cord instead of. but
tonholes. And the buttons
arc the coat's color with
black.
Navy blue, brown, green.
At $15, Vclour cheviot
Coats. Black.
At $15, black astrakhan
cloth Coats.
At $16.75, a smart belted
raglan model of cheviot,
silk-lined to the waist. New
convertible collar. Black or
blue.
At $23.75 -r- suede brpad
cloth with huge plush col
lars. Black.
At $25 and $29.75, a
great collection of wool ve
lours in new models and in
blue, black, bjown, green,
burgundy.
Gimbcls, Salon's of Dress,
Third floor.
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At $19.75
Dependable Silk Stockings
at $1.15, $1.75 and $2.25
And about every shade any one could want. Novelty
styles, besides, at $1.35 to $5., First floor
P
A Victrola ?
Gimbel Terms and Service
A Gimbel instructor follows soon after the Victrola is
delivered, to tell how to Ret the fullest satisfaction put of
your Victrola and records. That's what Gimbel service means
"making good" bountifully.
No. 9 Combination
Victrola No. 9 $50.00
Cabinet .$18.00,
6 Records 12 selections.
(Double MMnch)... $4.50
$72.50
First payment $4 bal
ance in small payments.
No. 10 Combination
Victrola No. 10 $75
Records (your selection) $10
"$85
First payment $5. ,
No. 11 Combination
Victrola No. 11 .$t00
Records (your selec
tion) ...: .JMS
.$115
First payment $5.
No. 14 Combmatioa
Victrola No, 14 $150
Records (your selection) $15
This Victrola has, 13 al
bums, holding ten records
each. First payment $7.
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No. U Cembinatian
Victrola No, 16,.' $200
Records (your selection).1 $15
: , $215
This Victrola has 30 albums,
capacity 10 r4cordflfc&. Kfcst
Payment $i, . pl . ,
Some VktreUs are. $ii
5d worth it.
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Children's and Misses Hats
0i. d" QC i.-. fc1 O Swing from School Hats to
O.L p 1 VO lO tp 1 & Those for Dressier Wear
The Knockabout tweed-and-velvet hats (pictured), at $2.95, come in the newest,
most practical, but stylish colors.
White plush "Tarty" Hats, at 52.5U, arc trimmed
with fur, and the tiniest of tiny blossoms. (Pictured.)
Tailored Dress Hats
Velvet, velour, felt and
clipped beaver; smartly trim
med with ribbon, at $1.25 to
$5.95. Velours, at $1.95 to
$4.95. Stetson's velours, at
$10.
Two-Color Velvet
Hats, $5.95
have velvet ribbon streamers
in black and ostrich tips in
color. (Pictured.)
Gimbcls, Third floor.
Ostrich Turbans Very New, Very
Stylish at $2.95
A single plume makes the crown the "rib"
making a center "part." And the band curls
at the top edge of the crown in the prettiest
way imaginable. Purple, old rose, blue, black
and white.
$6.50 and $13.50 Paradise Plumage
at $4.50 and $9.95
Gimbels, Third floor.
The Trimming Touch
of Metal or Fur
Tiny Fur Heads, at 25c, and imitation er
mine tails, at 15c arc particularly good for
children's and misses' hats,.
Gold and steel Ornaments, at 50c to $1.50.
Some are bordered with fur.
Gimbcls, Third floor.
To Be Well
Gloved
is a factor in being well
dressed. Gimbel gloves achieve
this result.
At $1.15 a pair are women's
washable cape Gloves, one-clasp,
in pearl white, tan, sand and
gray.
At $1 a pair arc women's Du
plex Gloves in white, gray and
pongee.
At 38c a pair instead of 75c
are Women's Milanese silk
Gloves; two-clasp. 'In white
with black embroidered backs.
Gimbels,' Regular Section,
First floor.
Gimbels Shoes
For
Women
, at $4 and $4.50.
Set the pace for value-giving 1 Shoes nfadc on stylish,
comfortable lastsof great durability. Choose from patent
colt, gttnmct.il, glazed kid and mat kid ; cloth qr kid tops,
lace or button. Cuban or Louis heel of leather or wood.
Shoes are a prominent part of fall attire so choose from
this group, at $4 and $4.50 a pair.
Children's Shoes at $1.25 to $5
Fashion's best styles for children's "growing feet." All
leathers. Black and white combinations. Sizes to fit the
child who wears No. L up to No. 7 for the grown girl.
Variously priced at $1.25 to $5.
I Gimbels, Second floor.
Hand
Embroidered Neck-fixings
Of Real Charm
Needleworkers of America
and Europe as well, are repre
sented in this showing. Of
course all the new shapes and
designs.
Guimpes of fine net, each with
a new form of collar attached;
beautiful hand-wrought designs.
$1.50 to $12.75.
Collars of net. in the new large
fichu shape with deep square,
round or pointed backs; others
in cape effect. Some dainty Col
lars of linen. Exquisitely em
broidered, at $2.50 to $15.
Vestees of white net, organdie
and Georgette crepe; some have
soft frills and deep collars, oth
ers embellished with tucks and
small buttons. $2 to $3.75.
Gimbels, Regular Section,
First floor.
A Scented
Novelty
A new fad enamel scent balls
in sapphire, blue, torquoise, pink
and green suspended to a 'black
moire ribbon and worn around
the neck. Quite fetching.
They're priced at 50c.
German silver ring Mesh
Hand Bags with fancy etched
frame unusual value at $3.50.
Sterling Bar Pins, gallery set
ting, studded with brilliant
rhiuestones, at $1.50 to $3.75.
Gimbels, Regular Section,
Eighth Street, First floor.
Daintiest French "Blouses
Hand-Made, at $3.95
to $18.75
French voiles and French
batistes hand - embroidered,
hand-hemstitched, hand-tucked
as only the French can do it.
The embroidery utterly ex
quisite scallops and English
eyelets, sand-stitched and solid
work and the wonderful, won
derful vciningl
Twelve Styles at $5.90
That compare favorably with $8.90 French waists elsewhere.
Others at $3.95, $5, $6.90, $7.50, $8.90 and $12.75.
French "Sample" Blonses
at $10 to $18.75
Silk in pale, exquisite, unusual shades.
And net in flesh-pink or white. '-,,.-
Gimbels, Salons of Dress, Third floor.
Women's Dresses
' Reproductions
f -
of the Most Successful Models Snoum
at the September Openings in Paris
Each style restricted to just twelvcwhich perrnits a
choice as, to colors and sizes.
They show,, the new dress silhouette (or silhouettes for
each has' a different, delightful contour) as evolved by
Jenny, fiondeaux, Martial et Armani and Dullox,
In rich, beautiful chiffon llk velvet t $5.
In cliarmeuie, supple satin, satin -de luxe, crept meteor, groi
de Londres, variously at $32.50, $37.M, $45 snd $55,
Eveoiwg Dresses hi the new pastel and metal combinations
at 135 to I4S.75. Gimbels, Salons of Drew, Third floor,
National Candy Day
October 14th
Surely to be observed at Gimbels for we have done
most to make candy pure and good.
For this development day for candy eating
30c lb. for 40c. Assorted Chocolates.
40c lb., for Peters' 60c Almond Milk Chocolates.
50c lb. for 80c Chocolate-covered Nuts and Fruits.
50c lb. for Wilbur's 80c Chocolate Buds.
25c lb, for 40c Peanut-Butter Puffs.
Gimbels Pure Food Store, Chestnut Street Annex,
Grand Aisle, First floor, and Subway Store.
"ft
IN THE SUBWAY STORE
Girls School Dresses, $1
Values $1.50 to $3
Percales, ginghamsy galateas and reps. In dark,
serviceable but very pretty colorings; and wide
variety of styles. Sizes 6 to 14 years.
. And "Sample" Dresses
$1.50 to $3 Values
. 1 4 UoAi
Sailors and Russian and
double-skirt effects too
many styles to tell about!
Dut all are' the styles girls
like. Sizes 6 to 14 years.
Fall Coat "Special"
at $2.95 and $3.95
Zibelines, corduroys,
houcles and mixtures.
Half-lined or lined
throughout.
Beautifully made.
Sizu fi in 14 veari.
Gimbels, Subway Siore. Coat, $2.95 Dresi, $1
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cS GIMBEL BROTHERS
EIGHTH
NINTH
Women's Suits, $25
and $29.50
Fifty Styles and a Glorious Color-Range
Kach style with its own particular appeal.
Suits with fur or without are about equally popular.
Broadcloths, Glove-finish wool velours, gabardines,
wool poplins, whipcords, serges, plaids or stripe suitings.
Burgundy and Cherokee rose, taupe, green, the balsome
browns and the navy blue and black -so many women like
even better than color.
Specialized styles for various types and sizes of
figures.
Fifty styles at $25 and $29.50.
Suits at $16.75 and $20 Choose from a Dozen Styles
Whipcords, poplins, serges. Some with a bit of fur
trimming.
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But We're Fitting Women's Ideas of Suits
At every price, from novelty wool model suit at $35
up to a luxurious broadcloth suit at $198.
Gimbcls, Salons of Dress, Third floor.
Coats for Misses
As Wide As They Dare Be!
So much fullness that a belt is ofttimes used to hold this full
ness in chccV. In some cases the ripple falls unmolested.
Shakespcrian and other
large collars, many of
fur, characterize these
new winter coats. 14- to
20-ycar sizes. s
Popular Plush Coats
At $21.75 to $39.75.
Heaver-cloth and natural
fur enrich these Coats.
Practical Coats
At $15, $18.75 and
$19.75. Of plaids and
'wool plush. Novel col
lars. At $29.75 Coats of
wool plush and zibeline;
collared in natural rac
coon or dyed opossum.
Dress Coats of Bolivia
cloth in rich colorings,
at $39.75. Plain or fur
triinmcd. One style is
pictured.
Anu otner lasnionaoie
models up to $59.75.
$19.75 $39.75 Coats for Girls
of any ace. Sturdy chinchilla Coats for school wear, at $5, up to
"beauties'" of 'velveteen, at $21.75. For S to 8 years.
For girls 8 to 14 years; school Coats of diagonal cloth, at
$8.75, to the smart dress Coats, at $27.50. Plenty, too, "between
prices" of $10, $12.75 and $15.
Gimbels, Salons of Dress, Third, floor.
Women's Sweater Coats
of Brushed Wool at $7.50
Are recent arrivals and very chie. Norfolk style. A plain
woven belt adds to its charm. In pretty shades of rose, purple, tan
and green. And only $7.50,
At $6.75 are women's Sweater Coats in Shetland weave; roll
collar, sash and pockets. In rose, Copenhagen, white, purple and
green.
Misses wool Sweater Coats with roll collar that buttons
snugly at the neck; two pockets, Heavy weave. Wanted colors.
Sizes for 8 to 12 years. The price $3.
Gimbcls, Regular Section, First floor.
Buckwheat Cakes or
Pancakes for Breakfast?
. ! I I ... ! Mil
Sunbeam the new self-raising kind; dozen packages
for $1.55, three for 40c, or 15c a package.
Pan Cake Syrup ; Lenox, cane and ma'ptc, at 3 bottles
for 85c, or 30c each.
40c Coffee at 4 lbs. for $1.15
Cafe Blend Coffee, 40c value, heavy bodied, rich aroma, at 4
lbs. for $1.15, or ids. tor sbc
28c Hams. Westphalia style,
Jacob Dold's, canvased, at 24c
lb.
Peanut Butter, Lenox, made
while you wait; 3-lb. net-weight
pails, at 50c. '
New colossal Asparagus, Len
ox, 45c cans; dozen for $3.65,
or three cans for 95c.
Swift's Pride Laundry Soap,
well seasoned, boxes of luQ
t cakes, at $4.25, or ten cakes for
4Sc.
Nutritious Breakfast Food,
whole cracked wheat, 10c value,
at 5 lbs. for 38c
New Muscatel Seeded JUiefes.
Kinf'Yo brand, doxea cans for
$1.75. r lie each.
Gimbels, Pure Food
Cornstarch, Lenox, best, doz
en 10c 1-lb. packages for He, or
three packages for 25c. ' ' ,
Breakfast Maekerel, Lesuwc,
petite fish,, 10-lb. $1.75 pa He, at
$1.3, ' '
Healthful Coeaa, Fatar's freeh
uround; 40c value, at 4 lbs, for
$1. or 30c lb.
Rose brand, 1H vsne, at S lbs.
for 4Se.
White Oet FUkee, at 10 lbs.
for 44k, "
New li pack iCNtny sweet
Com, Pnrity; cases, at $3.05,
dozen for fi.34, or hlf dosen
cans for Mcu
Store,, Chestnut Street' Ami
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