EVENING LEDGER-PHILADELrHIA, MONDAY, OCTOBER 2, 1916
Gtmbel Brothers
Store Opens at 8:30
Gimbel Brothers
Gimbel Brdthers
Store Closes at 5:30
Gimbel Bro her
Monday, October 2, lfrl6
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Gimbels Month of Rare Value-Giving
Our lives are yoked as one who join in daily work, and the biggest thing
successful people do is the thing that scarcely actuated the starting of an
undertaking at all.
A business is started to sery,e its owners. If it serves them well, it
transcends its founders' purpose and becomes a public utility.
Developing Philadelphia is not the work of wishers, but the working
out successfully of units of enterprise.
Favored, naturally or geographically, as no other section of our country
is favored, the Philadelphia District which includes Chester and Wilming
tonis growing as no other section has. And we have just started.
- Development that is the keynote usefulness, service. And they are
worthy means to a great end.
This vast and growing population has store needs.
The store serves itself best that best serves its section.
Gimbels Lead in Value-Giving
And there is no thought of buncombe in that statement. We give most
in dependable goods for the dollar, not from philanthropic motives,
but resolutely and persistently to build a vaster band of customers.
This Month of Special Values
is only justified by the growth it gives the store. We lessen profits to do this
but we will largely increase the volume on which profits are reckoned
and the' service we give will hold the increased patronage.
Next year's growth will start from this year's achievement.
Gimbels are generally believed to stand first in fashions. This position
has been gained not through wishing, but by the skilled, continuous work
of the people of our staff here and in Europe.
And even the finest goods we have the things we most surely excel
in are sold on a new close margin of profit.
Will you make the biggest possible use of the store and its good
bargains?
NOTE There have been hints that stores taking advantage of scarcity have largely
raised their profits, adding to your high costs. This store hasn't. Goods cost the factory
cost, plus landing in the store and plus the expense of getting them to you. Some of these
expenses have changed jn kind and changed in amount. That is all.
We can afford to keep on reducing prices as the volume of business grows, because
the fixed expenses of the store do not grow. That is the reason for campaigns to add new
business the reason we give such decided bargains. We must pay you in service and
value for the business we ask you to give us.
Skirts of Black Raye Satin
Here, By Great Good Luck, at $5
At $5, though they duplicate the
best $7.90 skirts we've seen !
Made in a full, pleated model, with
the newest circular flare.
New tweeds, mixtures and plaids
destined to be popular for sports and
street wear. On.e style pictured.
At $5.90 to $12.75
New corduroy Skirts, also velvets
plain and fur -trimmed, at $5 to
$12.75.
felmboU, Sftloni of Drew. Third floor.
(J
At
96.90
$1.95 for New $3.50 Untrimmed
Hats
This will interest every nine put of ten women, misses
or girls. ' '
Blifck silk velvet Sailor in mushrpom shapes, with wide silk
Insertion on brim and wide grosgrain ribbon. Black with white
or other good color-combination $1.95.
95c for $2.S0 medfum-sjzed $1.95 for $3 all-silk Lyons vel
Sailori, Turbans and Trlcornes. vet Sailors with four-inch brims.
Glossy plush crowns and velvet Black only,
brims. J oirobi, rut flor.
V.
' 1 1
New Kimonos, $1.65; Value $2.25
Serviceable and goad-looking, because made of (cotton) crepe
ffl " H pWn-color rose. Graceful, flowing lines prettily -bordered with
mm pesMtioe ribbon; turned-back cutis; full, set-in sleeves.
Womm'i Bath RoW at $3.96, Value $4.96
New fell stylM in Usuket-eloth entirely "different." Just
ought to sm thus. Choice shades. , vM jum
Women's New Dresses
Such Values Set the
Town Agog
Gimbels -lead in value-giving. By the same token,
these . i
$35 Dresses at $25
of satin, with mole fur on col
lar and cuffs.
$37.50 Dresses at $29.75
copy of a "Lanvin'nodel in
Georgette crepe high collars
trimmed with seal-fabric at bot
tom of skirt ana on collar.
$20 Dresses at $16.75
of Georgette crepe and serge.
$30 Dresses at $20
steel bugled and hand-em-broidered
serge on front of
bodice, bottom of skirt and
pockets.
Olmbtli, Salon. of I)rM. Third door.
Save on Umbrellas
And dear knows, they're needed this equinoctial
season.
( These Are $1.15 Instead of $1.50 and $2
fine grade cotton gloria good handles for men and women
silk case included. cimUi.. yir.t floor.
Yes,'Wash Goods Included
For instance
)
NewSc Madras Shirtings at 16c Yard
lovely quality; lovely styles advanced effects a mill's surplus
with some, seconds that have trifle hurts. Big value!
...OlmboU, (Second floor,
'
50c white Waist Linen at Me all-llHen, teat pure white cam
tatc JiMh; yard wkU, ' ' i
New French Lawn at le pure whh)e bleach; 3$ inebee wide;
crisp, lustrous tusteh. . , wtiu. mm aim?
Men's Suit Sensation of the Season
Men's and Young Men's $40 Silk-Lined Suits at $26:50
Worsted suits, full-lined with fine quality, pure-dyed sjlk; sleeves also lined. Two
shades of gray.
Worsteds are advancing! These were made for custom-tailoring lines long since you profit by
their worth today.
Men's $25 Top-Coats at $14.50 Tan Color
Choice of covert-cloth or knitted fabrics quarter-silk-lined; silk sleeves; "belter-backs" or
plain "shower-proofed." , atmhu. Second floor.
BRAIDS
For
Trimming
Half price and less for
these in black, white and
colors. ,
Now 5c to $1.75 a Yard
Been 15c to $4
Newly-Good Values in Pictures
$5 for $8.50 original free-hand Pastel painted land
scapes. The frames arc antique gold, or gilt-and-gold com
bination ; glass size, 18x28 and 20x30 inches,
Sepia Prints at $1.35, $1.50, $3 and $3.75
allies $2 to $5.50, Old masters' subjects are reproduced and
historical ruins in flemish oak and Circassian walnut finish frames.
)mbli. Sotcnth door.
Women's New Near-Seal Coats
Not too early to secure one of these ultra-good-looking
near-seal coats, made from carefully selected sktns, when
such a bargain 1
At $95 Instead of $135
The styles are dressy and becoming smart collar, cuffs and
border of skunk-opossum and lining of figured crepe.
-GlmUli. Third Boor,
Women's Waists : New and Dressy
$5.90 to $8.90 Value : Remarkable at $3.95
Sample lace waists ql approved good taste
Only a few of the $5.90 values; a good many of the $7.90 clss
best of all," most of these are $8.90 values!
There arc lace over chiffon models and lace and chlffe
binations In white, black and flesh-color. Fewa of a kind,
hurry I
Choose, tomorrow, at $3.95 each.
Here Is $2 Table Damask at $1.50
The heavy bleached Irish sort; 72 inches widt-Svii1
yard you buy is fifty cents saved at this unusually low
price $1.50 a yard. ,
Huck Towels at $3.50 a Domm, Yaks J
hemstitched, ' guest-siae damask berdtrs, vWi sjsss is M9W
gram.
GIMBEL BROTHERS
MARKET : CHESTNUT
EIGHTH AND NINTH ,
More Women Arc Buyfag GLOVES
Is it my wondsr, vttae considered at tarso prices.
1 t9r't$cJ& Ttn it-, to s J'tW-gf
es with black backs. ..." ? r""lWJ
as.
r.tnv. uttb uUrr wu Mm's IS wchsj
$1.15 for w wMhsble case $!. rajr only, but
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