EVENING LEDGER-PHILADELPHIA, WEDNESDAY, SEPTEMBER 13, 1910
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Wednesday, September 13, 1W6
Gimbel Brothers
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Charles Clllbert
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Rodotfo Ferrari
Copyright Dupont
Antonio Scolti
Copyright Dupont
Rinatdo Graiti Enrico Caruto
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Knrl Jorn
Copyright Dupont
Charles Dalmorei
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Alexandro Bonci
Copyright Dupont
Amndeo Basil
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Pol Plancoa 7
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Mme. Emmy Destlnn
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Mmt. Genrille
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Mme. Maria Labia,
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Mme. Belta Alten
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Every Grand Opera Star Shown on This Page Endorses the HARDMAN Creation The AUTOl ONE. Most of Them Own One
A PROPOSITION
A
Limited
Offer
of
Gimbel Brothers, Philadelphia
Two
Wonderful
Values
TO FURNISH THROUGH CO-OPERATION WITH
Messrs. Hardman, Peck & Co., New York
AND AT A LOWER PRICE THAN THIS INSTRUMENT BRINGS IN SPOT CASH ANYWHERE ELSE IN THE UNITED STATES, THE PERFECT PLAYER-PIANO '" 7'
Mme, Bernice
tie Patquali
Copyright Mlahkln
Mme. Henrietta
Wakefield
Comlsht Campbell
Mme, Carmen MelU
M.Ol.rttFremtad
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Orenelo Constantino
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M. Mario Maltfe.J
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The "Harrington" Autotone
and by co-operation with the makers I
"Milton" Upright Piano
one of the fine styles exhibited at Panama-Pacific International Exposition the San Francisco Exposi
tion. Both player and piano arc
Sold Under the Economical Gimbel Club Plan
based on the principle of co-operation that makes the combined buying power of the many earn a lowered
cost for each individual.
This is the 42d, Gimbel Piano Club, and under this plan we Have saved several hundred thousand
dollars for the thousands of purchasers who have shared the benefit. Several splendid makes of pianos
have been thus sold.
The great majority of musical instruments are bought on partial payments' bought "on time."
Outside the Gimbel clubs purchasers pay something above the usual cash price to obtain the easy terms.
In Gimbel Clubs the total payment on the easy terms is less than the cash price obtained anywhere.
It is justified "has made good" for you and for us because the club plan centers attention on this
House and on one or two particular instruments and thereby greatly decreases the cost of selling. For
remember, the retail price of an article is the cost of making plus the cost of selling. Each end of the busi
ness is a trade an expense that can be regulated but never eliminated. If a maker retails his own goods,
the case is the same and nd real saving is effected thereby. Choose
$495
"Harrington" Autotone,
$107.50 less than regular partial-payment price.
"Milton" Upright Piano, $270
86.50 less than remilar Dartial-Davment nrvce. tt
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$2.50 Weekly on Autotone
-we have the instrument put in your home and have
Pay $1.25 Weekly on Piano
That is all. No interest; no extras of any kind-
it kept tuned for a year. .
The club price pays for insurance on this debt. If purchaser dies, payments cease the instrument
belongs to the family. Nobody pays another cent on it. And this is set forth clearly in thcwritte.n agree
ment we give you.
At any time you can pay more than the $1.25 or $2.50 and we pay you a cash sum for inch advance
payments. We write that into the agreement, too.
Harrington Autotone
Music Is more than mere "tunes"
music that li,ves must be born
within the laws of harmony. The
exceptions that prove this rule are
songs of patriotism or sentiment.
Musical instruments are only
noble and really worth-while if they
are built in accordance with the laws
that give purity of tone throughout
the scale the keyboard.
It Is the real intrinsic goodness of
a piano that raises it to the cla?s
"artistic." Claims of goodness will
pot accomplish that end; advertis
ing will not. The piano must pos
sess, the goodness the soul.
It is so with the violin and it is
no mere sentiment that ranks cer
tain makes as truly worth having.
The slightest variation in thick
ness of wood, in shaping, in the
quality of the wood, reduces the per
fection of results. Every particle of
the violin in pregnant of good or
evil as measured by purity ,of tone.
A piano a real piano is not a
mere mechanism set in a case. That
is the mere "commercial" piano
yielding music as far from real as
doggerel is from true poetry.
The "action" must be met by
harmony of the case the sire and
shape In proper ratio with the power
of the actiont and sounding device.
Screw a dust pan inside the piano
and you have destroyed to noticea
ablc extent the musical goodness of
the Instrument. And yet the aver
age Player-Piano
is entrusted to some such luck.'
One concern makes "players"; an
other makes, pianos. The pjano
maker buys the player -maker's
mechanism, screws it in and yokes
up the pneumatic pressure. It plays,
but in nowise certainly does it
combine as an artistic entity.
Messrs. Hardman, Peck &
Co.
loved poetry and hated doggerel.
They did not weaken to the mere
commercialism of assembling a
player and a piano and calling It a
"player-piano." Instead, they cre
ated a mechanism for "self-playing"
and built the piano and the player
mechanism as a unit every. opera
tion checked up by the known laws
of tone.
The result is the AUTOTONE
and the charm of its music the
true purity of its tone has won for
it the "most valuable friends that a
musical instrument can win.
The Autotone Endorsed By
All the Artists Pictured
Think of these great singers,
whose fortune is their voice and who
realize how a great voice can be
led into dangerous, damaging tricks
by singing with an instrument of
imperfect scale; think of these, the
world's coterie of greatest singers,
haing flocked to the AUTOTONE.
They Use It and Love It
Their choice may safely be yours.
You and your loved ones will
never be better musicians than the
quality of the musical instrument
you use.
Price might forbid ownership, but
in the Hardman, Peck & Co. pro
ductions, price is not repelling.
The company produces two lines
of instruments in their two New
York factories the "Hardman" and
the "Harrington" and of each line
there are several "styles." Added
frills of the cabinetmaker and the
value of "pattern," or grain of the
wood, In the expensive veneers can
sum up a big price just as you can
multiply the cost of a dwelling by
the interior "finish" but no frill or
furbelow is allowed to change the
construction of the Hardman-Peck
product or to affect the acoustic
goodness.
There Is a ''Hardman" or "Har
rington" Piano or Autotone (as their
unit-built player-piano Is called) to
fit every home and every purse an
Autotone for Caruso and for Tctrar-
zini and for you; for the smallest
boudoir or for the concert stage, in
proper tone volume.
It is a distinct pleasure when good
fortune permits a merchaut to so
magnificently meet a demand to of
fer instruments at a price devoid of
any suggestion of extravagance in
your outlay, yet supplying your mus
ical needs not alone for today, but
for years.
Your musical taste Is not better
than "Hardman" or "Harrington"
tone. It can grow and grow to more
fully appreciate' it; to approach its
purity in expression if you sing with
it. Caruso and sTetrazzini and
Emmy Dcstinn and Didur and Olive
Fremstad and Cavalierl have nbt ad
vanced beyond pleasing, profitable
companionship with the instrument
we offer you. '
Prominent Musicians Act .
As a Tone Jury
. Prof. William Sllvano Thunder, organist of the Cathedral and
master of piano, organ and harmony and
Prof. Stanley Muschamp, organist of Spring Garden Unitarian
Church, Philadelphia, and accompanist Philadelphia Chpral Society,
Have agreed to personally test every instrument for tone,
balance, voicing, and to certify In writing your Instrument.
However perfect any make of goods, It Is still a comfort to
know that what you buy has bn approved after personal Inspec
tion by experts. ' v
Every Grand Opera Star Pictured on This Page
Et l A . i. the great unit piano and
ndorses the Autotone player produced by
Hardman, Peck & Co., New York
under their two factory names
"Hardman" Autotone "Harrington" Autotone
This Offer Cannoi he Long Continued
There Is a tiny booklet setting forth the plan more fully. We shall be very glad to mall you one. Simply
fill In the Coupon. Hardman Hall, Seventh floor, and The Thoroughfare, First floor,
Mail This Coupon
Gimbel Brothers,
Philadelphia
Without putting me under any
obligation, please send me pic
tures and descriptions of these
Harrington Instruments, with
fuller particulars about the club.
Name
I!
Address ...j,,...,
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Gimbel Brothers, Philadelphia, are factory representatives of Hardman, Harrington, Vose, Packard, Milton and Conreid Pianos and Players
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MARKET
CHESTNUT
GIMBEL BROTHERS
EIGHTH
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