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EVENING LEDGER-PHILADELPHIA, WEDNESDAY, SEPTEMBER 6, 191G,
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This Million-Dollar Wrapper
is so-called for two logical rea
sons: Reason No. 1 In 1915 there were
sold in this country, as the sales of
the U. S. Internal Revenue Stamps
attest, One Billion (1,000,000,000)
Little Cigars.
Of this One Billion Little Cigars,
only Eight Hundred Million were
smoked. Why? Because Two
Hundred Million had crumpled
and broken after the buyers had
bought them !
Reason No. 2 Since the advent of
short smokes there has been,
through all the years, an unremit
ting, constant search for a practical
all-tobacco wrapper. The sums
spent in this Jong search were
. enormous.
The First Reason proves that
annually the smokers of little
cigars in the United States pay
One Million, Two Hundred Thou
sand Dollars ($1,200,000) for little
cigars that they never can smoke;
for the dry, brittle, fragile leaf
wrapper will not withstand the
slightest pressure or jar. It cracks
' and falls to pieces.
The Second Reason proves
the great value which has always
attached to an all-tobacco wrap
per for short smokes that would
preserve the fineness, the flavor,
and the freshness of the filler, and
that would not break, crack or
crumble.
The answer is the Million Dollar
Wrapper on the Admiral Little
Cigars. THIS WRAPPER IS OF
PURE TOBACCO, AND OF
NOTHING BUT TOBACCO, with
the delicate brown hue of the nat
ural leaf.
The United States District Court
so declares it to be.
The American Tobacco Com
pany so declares it to be.
And it encases and protects the
finest filler we could put into it.
The union of the two is, we have
reason to believe, a smoke that
millions of men have been waiting
for.
It is on sale in Philadelphia to
day. You may like it. We think
you will. At any rate, you owe it
to yourself to try a package.
The Million Dollar Wrapper will not break!
It is the only all-tobacco little cigar that
can be put in foil-lined packages that will
preserve the flavor and aroma.
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