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AMUSEMENT SECTION
PHOTOPLAY
THEATRES
DANCING
MUSIC
Ewentng
ranter
4
PHILADELPHIA, SATURDAY, JULY 15, 1016.
LOOK HERE, UPON THIS PICTURE
Evening Ledger Photoplay Cast
Contest Opens Witk Entry List
Readers Frbm Many Wallts of Life and of All Ages Ambitious
to Shine on tne Screen Entry List Still Open.
How to Vote
And on this
mrn
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Can you recognize in this 23-foot statue, "Conception," designed by
Ulric 11. Ellcrhusen and placed at the Panama-Pacific Exposition, the
figure and lineaments of one Francis Xavicr Bushman, Metro star?
Evening Ledger Scenario
Brings Many Questions
Philadelphia's Amateur Photoplaywrights Want to
Know the Mysteries of "Close-ups."
Matters Mainly Technical
THH Evenino LEDonn Scenario Contest
for a two-rcll script by a Phlladelphlan
and about Phllndclphlnns closes a week
from today. First and last a host of read
ors have written In asking for special ln
etructlons regarding tha terms of tho con
test or for answers to questions which
bother them. Many of these aro answered
below. -Moro will be treated dally In tho
photoplay department next week. Else
where on this pago today appear thq
specific requirements of the contents.
UNCERTAIN. "Misfit Microbes" Is a
one-reel scenario.
MORDELL. Tho story should bo sub
mitted In scenario form. You will find tho
necessary information elsewhere on this
page.
R. F. EVERS. Your question, which wo
presume was misaddressed to tho scenario
editor, as it applies to politics, has been
turned over to tho editor of What Do You
Know?
READER Address tho Bray Studios,
caro of tho Paramount Pictures Corpora
tion, 485 6th avenuo, Now York city.
L. H. S. Any resident of neighboring
towns In Pennsylvania or Now Jersey who
is a reader of the Evenino Lnnann is
ellglblo to enter the scenario contest.
S. T. Use whatever places, such as
banks, you wish. If access cannot be had
to thosa spots or the lighting facilities there
aro poor, the scenes will have to bo taken
in studios. But by all means name tho
place you think best suited to your story.
MRS. GERA. The contest Is not for ono
reel scenarios, but for two-reel. Mall your
script. If you can make it meet this con
dition, to tho scenario editor of tho Evening)
Lbdour, Independsnco Square, Philadelphia.
E. L. You ilro eligible. Any kind of
good paper wll do, but write only on one
side. A close-up" is a viow of a person
or thing taken with the camera so close
that the object is enlarged to nil almost
all the screen.
M. I 7The word "reel" Is synonlmous
VIVIONNE SEGAL
The Philadelphia, girl who scored
a hit ia her first Broadway pro
duction last season, "Tho Blue
Paradise," and -who Joins "Mada
in Philly" at Keith's aesi ,
,A, , '
with "part." It means 1000 feet of film.
Tho length of story necessary to mako a
two-reel scenario can bo estimated by closo
acquaintance with screen productions -and
a comparison of your story with tho two
reel films that you see.
A. A. You will find tho addresses you
ask for in tho following list, which appears
In revised form every months In tho Photo
play Magazine:
STUDIO DIRECTORY.
The first address la tho business odlca: () In
dicates proper oMco to send manuscripts; is) In
dicates a aludloi at times all three may ba at
ono address,
.mcrlcun Film Tte. Co., 052T Broadway.
Chlcntto (a): Santa Uarbara. Cal. ) (s).
, Ualb.oa Am. Prod Co., Lons Ueach. Cal. ()
(s).
Btocroph Company. 807 KoBt 17Bth St., Now
Tor () (b); Georgia and GIrard, Loa Ansoles
, ilosworth. Inc.. 222 West d at.. New York
city; 211 , North Occidental IJoulovard, Los
Angeles () (h).
California SI. P. C. Han Ha fuel. Cal. () (a).
Thos. A, lidlson, Inc., 282U Decatur ave..
New York () (s).
Equitable Slotion Pictures Corp., 130 West
loth St.. Now York city. () Fort Leo. N. J. (a).
Kssanay.KIlm Mfg. Co., 13S3 Arcylo at., Chi
cago ) (,).
Famous Players Film Co., -185 Bth avo.. New
York city (s) ().
. Fox Film. Corp.. 130 West 40th St., New York
city (): Los Angeles (a); Kort Lee. N. J. (a).
uaumont Company. Ill) West 40th St., New
York city (); Flushing;, N. Y. (s)j Jacksonville,
Flo. (s).
General Film Co.. 200 Sth ave.. New York.
David llorsley studio. Slain and Washington.
Loa Aneeles ( (s).
, Kalem Company, 235 West 23d St.. Naw York
city (); 2.11 West luth at.. New York city (a):
142.1 Flemtne St., Hollywood. Cal. (s)i Tally
rand ave., Jacksonville, Fla. (a); Ulendale. Cal.
(a). 1
ueorEO lueine, sua Isaac 17am St., New York
city
hi an j A'cututo iuj vii -mo t'bll UTSo itOW
York: 0281 8Ima nve.. Hollywood, Cal. () (s).
Lone Star Film Corp, (Chaplin), Los Angeles,
Cal. (s) ().
Lubltl Mfir. Co.. 2flth anil Indlann. Phllnrt.l.
I.!
n tslpp 1?An ttvA T)ln ft -4DaC Hit n. W..
phla ()! liroad and Qlenwood, Philadelphia (s);
,',. J, M1UIUI Ml... l.ui.nuuu. 4 l.llUMCipil
Coronado. Cal. (s): Jacksonville. Fla. (s).
oieiro i'tciurea uorp., i-tiu uroaaway. New
York city (). (All manuscripts for tho follow-
Inir Hturflna en tn Metro's Hrnnrlwiiv nrlilro.al.
Holfe I'hntoplay Co. and Columbia Pictures
Corp.. 3 West Blst St.. New York city (s): Pop
ular Plays and Playera, Fort Lee, N. J. (a):
Quality Pictures Corp.. .Metro office.
Oliver Jlorosco Photoplay Co.. 222 West 42d
st New York city; 201 North Occidental lloulo
vanl. Los Anzeles () (s).
Mutual Film Corporation, 71 West 23d at..
New York city.
Pallas Plcturea, 220 West 42d at.. New. York
city; 203 North Occidental Boulevard, Loa
AtiRelea () (a).
Paramount Pictures Corporation, 485 Sth
ave.. New York city.
Path Freres. Jersey City. rf. J. () (s).
Paths Exohanse, 23 West 43th St., New York
clt () (s).
Sells Polyscope Co., Garland Bids',, Chicago
(); Western and Irving Park Iloulevard, Chl
cuko (s): 3800 Mission road. Los Angeles (a).
Hlsnal Film Cnrp., 4300 Pasadena, ave., Los
Ana-eles, Cal. (s) ().
Thanhouaer Film Corp., No" noche, N, Y
() (s); Jacksonville, Fla. (s).
Triangle Film Corporation, 1157 Broadway.
New York city; Fine Arta Studio (Griffith) 4500
Sunset Boulevard. Hollywood. Cal, () (s); Key
stone StuNo (Bennett) 1712 Allesandro St., Loa
Angeles ( (a): Kay-llea Studio (Ince), Culver
City. Cal. ) fa).
Universal Film Ffir. Co.. 1600 Broadway.
New York city; 873 11th ave.. New York city
() (a): Unlveraal City. Cal, () (s); Coystvllle.
N. J. (a).
Vltagraph Company of America, Eaat 18th
and Locust ave., Brooklyn, N. Y. () (s); Holly,
wood. Cal. () Cs); Bay Short). Lons Island, N,
1, (s),
. V.L-StE, Inc., 1600 Broadway, New York
city.
Wharton. Inc. Ithaca. N. Y. () (a).
, World Film Corp.. 130 West 48th St., New
York city (); Fort Lee, N. J. (s).
Clara Kimball YouncrFllm Corp., 126 West
46th at,, Now York ().
Edward Smith For Lasky's address, sea
above. Lasky produces no pictures of less
than five reels. Try Jno American, BIo
graph, 1 Edison, Kssanay, Gaumont, Kalem.
llorsley, Lubin, Metro, Pathe Exchange,
Sells, Signal, Thanhouser, Universal or Vlta
graph. II. It J. No. Read the instructions
more carefully, You may show portions of
Washington In your scenario, but certain
Philadelphia places have to be used and n
majority of the scenes and the characters
must be Phlladelphlan in character.
ATjVIN The Advertising Convention
may be used as the theme of your film. In
fact, a scenario has already been received
built on those lines. Of course, advertising,
in the ordinary commercial sense, is not
permitted. ' t
DURKEE. You may use the plot of .1
magazine story, provided you get the
author's permission.
M. No.
GRACE. Companies, do not like to use
calendars in their scenes, if it Is possible tp
avoid it, because the dating' of a film in
this manner shortens the life of the picture.
It is permissible, however, in the case of
the Evenino Ledger contest.
p. S. A "leader" Is tha printed matter
appearing on the screen. Just before a new
scene. An "Insert leader" Is. a. leader in
troduced into the nitdiiio ot a ucc, i
THE Evn.vi.vo Lcnann is seeking a cant
of Philadelphia players to produce the
prize-winning scenario In Its Scenario Con
test for a photoplay written by a Phlladel
phlan about Philadelphia. Tho Evenino
Lbdoeii wants Its readers to namo this cast
from among their own number.
Since It has always set Its faco against
any sort of subscription schemo for malting
financial profit out of a popularity contest,
tho Evenino LriDOEn Intends to conduct
this Photoplay Cast Contest on a straight
voting basis.,
To Insure responsibility and genuine In
terest among tho contestants, ono condition
Is sot: That candidates must be entored
by a club, organization or group that is,
by such bodies ns business men's cluba, dra
matic associations, labor unions, settlo-ment-houso
groups, primary schools, high
schools, welfaro associations In stores nnd
manufactories, fraternities, clubs, athletic
associations, Y. M. C. As., or, In fact, any
group of Phlladclphlans whose common
alms will lend responsibility to their entries.
In the case of popular individuals not
members of such organizations tho Evhnino
LEDoisn makes a special rulo that thoy may
enter If they send with their entry blank n.
list of 25 friends who havo formed a club to
back their candidacy.
(
The Scenario Contest
Opened .lull" 1.
t'lisc July St.
Award AtiKtiit ff.
Conditions
LenEth. tno recti, or 30 inlnutea.
It niny be comedy, drama or melodrama.
It need not lie typed. ,
It should bo mlilretised to tho Scenario
Killtor, Kvcnlni: Lcdjcrr.
A majority of characters must bo rhlla
dclphlnns. . .,,,,,
It mint Inrludo scenes uslrm the Interior
or ettcrlnr of six of the following plnrei:
A Knll 1'iirk, tho Ledger Ofllff, the City
llnll, Iho 1'nstolllce, Itlttenliouse qu.ire.
Ledger Central, n P-lernlcd or Suhwor
Htutlon. Independence Square, n lUllrcmd
Station, the Nnvy Ynrd, filrnrd Avenuo
Driller, Pnlrmount Park.
BENNIE BURSTS THE
BONDS
By Steve Talbot
IJcOiff tha story ur one Philadelphia
film celebrity by another. Just what
Mr. Talbot's object may be, tho Photo
play Editor doesn't fcuoto; but, anyway,
tho result Is a sprightly article about
as sprightly an individuality.
Known as tho biggest, youngest and
smallest nolso In captivity, Bennlo L. Zcld
manlns burst the bonds.
Every citizen of Philadelphia who over
had occasion to phono the Lubin Film Com
pany between 1000 nnti J9H has had words
with Dennie. Ho "of his start" at tho tele
phone switchboard at 20th and Indiana.
It was a flying start nnd brought him to his
present eminent position, which keeps him
busy ducking honors and gold. Now ho Is
tho head of tho publicity department at the
Flno Arts Studio in Los Angeles, California.
Bonny fondly believes ho can go no
higher. D. W. Griffith Is known to havo
patted hl3 shapely head before Sir Hcrbort
Bcerbohm-Tree, Doug Fairbanks, Do Wolf
Hopper and Nazlmova, while stating In di
rectorial tones, but without the aid of a
magaphone, "Benny Is tho literary spine of
my producing enterprises."
Being highly commercialized, Bennlo was
only mildly delighted by theso public pats,
and suggested coyly a short time ago that
ho had not gazed upon his natlvo hearth
in more than a year. Sir. Griffith promptly
tossed him an additional pat and gave or
ders that a month's salarr & handed his
"literary spine" nnd ho be permitted to
wander whither he willed for 3 days. This
In the vernacular of the employed Is called
"getting a vacation."
Bennlo boarded tho fastest tmln adver
tised as having for Its objective Philadel
phia on tho 6th of July. Hl3 parents are
West Phlladolphlans and his tasttu are em
phatically Phlladelphlan. To inspire other
local lights which aro being hidden under
hostile bushels, It may be stated that on
Bennle's arrival In our city he will be
met by the Society of Patrons In full re
2F-Tr;rrlt
litre we have a scenario in course
frl Sagston in "Pavy Crocket,"
Hh,H photopliy
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WSbgk&ii'ii-'iz- -mmk ,,.,-. . . . . ----'' -- - -...- - -uswi
Evening Ledger Photoplay
Cast Contest Entry Blank
riene enter In the Evening Ledger Photo.
Piny Cnsl C'nntcstt
Nnmo (Mlt or Mr.)
Home ntlrtrtM ,...,,,,,,.. , .
Name (Mr.) , ,
Home ntldrcM ,
Signed liy , , ,,....
For
Nominating orgnnlcntlon.
Xomlnntlng organization mar concentrate
their ntri on une candidate or may nominate
xml work fur tiroi I. e., one lady, one gen
tleman. ..Thl nnmlnntlon hlnnk, lien properly
mini out itml forwarded, wilt entitle tha
nominee to 1000 votes,
Cnndlilntrn ure reuueiletl to give llielr
home mlrirci-i In rnrh and every Inttunrc,
ho that the l.'dltor will he utile In roitiniunl
cntn wltli them frnm (lino tn lime, Alt
nddrenne will lie otrlrlly rnnllilentliil.
(Inly ono Nomination llliuik will lie credited
ench rontrHtnut.
.llnll to Kvrnlug Ledger I'lintoplnr Cmt Con
tent, I'. II. Hot UOI, I'hlluileliililii.
CANDIDATES ENTERED.
Tho entries during tho last week wero
ns follows:
Nnme.
Orgnulmtton.
.,,.,. atidiitiiui, iiiiivuii,
... ... Int, rltnln lCnemverH' Union
Mha Alice Andron. . l'lilln. hrlionl of Ktiireinlon
.Mr, Limls Angeloty V. It. It. V. M. V. 'A.
Horn AnWmnn Knlnliow Club
milium lleutty Ith Ilhtrlet Police
Mlja Annn M, IleUel. . .I'rrn Itnck Woolen Mills
Alia ilerthclitai Athletic Kcrrrullnn I'nrk
.Inmes llroun Sltli llhtrlet Police
l'hlllii lluckley, S. H. While ('oniiuiny
ticorgo A. Ilurk.... united Security I.lfp Inn. Co.
Iwls Clnyton Knlnlinir Cluh
lleatrlee ('llncli Hnlnhow Cluh
Mls (Irnro Crox , ...H. 8. While Comimny
lames Ctirclo International Musical Union
Miss tirare Dolinnn Tho Vienna HulTet
Miss lUeanor Ilecney. . .L. II. 8. Dramatic Ahao.
Ilnaln. trHuiii.u ,. ..
galia and led by Perfect Patron Evans,
who will present tho visitor with an en
graved copy of Tho Life of Horatio Alger,
Jr. During his stny, Bennlo .will bo tho
guest of various former film favorites now
at leisure owing to tho partial suspension
of activities at Lubln's and tho destruction
by tiro of tho Liberty studio.
His early days at tho Lubln switchboard
gavo Bennlo an understanding of tho ar
tistic film temperament, which has boon his
stock In trade over since. From Lubln
vlllo ho fitted to tho newly formed Liberty
Motion Picture Company ns publicity
shooter. From there to an old friend, Ed
win August, who was starting tho Eaco
brand of films with himself as tho bright
shining stnr. Then Itomalno Fielding had
need of a "literary splno" and Bennlo tossed
aside Jlr. August and went to Arizona
with Itomantlc Itomalno.
In Phoenix Bennlo found the Fielding
company an nil malo aggregation nnd lin
gered not. Pinning n noto of fnrowell to
his unrumplcd pillow, ho mado for tho cool
Pacific and found studios nnd artistic tem
peraments galore, roosting thereby.
At tho head of the Griffith producing
staff ho also found Frank Woods, who when
editor of the Dramatic Mirror's photoplay
pages had often published Bennle's gossip
of Lublnvllle. Mr. Woods offered Bennlo
u desk at tho Flno Arts studio, and ns ho
could go no further west without wetting
his spats, our hero sat himself down bo
Bldo It and has thero remained over slnco.
All tho photographs of stars, players and
scones from Flno Arts plays which nro
printed In the newspapers nnd magazines
of Amerlcn are sent them by Hcnnte. Ho
has charge of tho "still photographic" de
partment. In Idle moments ho dashes oft
stories about Norma Talmadge, De Wolf
Hopper, Bobby Harron, Mao Marsh and
others he especially faVora. which ho scll3
to Illustrated magazines.
To sum up, Bcnnle L. Zeldman Is a great
man and one of whom Philadelphia has
reason to be proud. He Is the only great
writer upon motlon-plcturo subjects who
has never attacked a typewriter In person.
He either writes his friends In pencil or
dictntes to mechanical stenographers. Ho
says In reply to Inquiry that stenography
Is too trivial and poking fingers at lettered
keys would disturb his How of ideas.
MAKING WORDS INTO REALITIES
-iww.w sW"wwvwiwgwiig..wwvw fMMWWWWMs. wu.u..nini.riiu.iini yt I III hmwm
of metamorphosis William Taylor, of th;
while his assistant, the cameraman an
.wiii N sea at the Stanley the latter ha
I'rankfnril Avenue Iliilldlnc nnd I-onn An.
Jlls ; 11 feltnn Lenox Hhoe 0,
N, llnnnl I'lrlng ltu Hhoo to.
Owen I'll r Kern lil P. It. It. V, M. U. A.
llanlel .1. (Irecn SOIIi Wnrd Iten. Club
Hubert tillison , The (let It Hpclnt
I'eler Ollloii t, II. H, I)rnnintle.Aso.
Hlmoii (lolilherg. Tho Lnrcliwnml Clnb
tleorgo llummrl .I.nglne ''2''
M llllnm Hiw hoorln .Ilnlnlinw Club
John Kenney 3lli ltr et I'ollcp
Ij)iils lirnmrr ..llitlnbow C lib
Iiuls Iturtc , .Three Point Club
Julius l.nm ,Y. M. II. A., l'lilln.
John (I. I.nmliert llnglnei Co. 13, , 1. P., I.
A. M. I.npctlim Madonna. Cathollo Cluh
.lames I.arltlns ..Iliilnuow Cluh
JoKfiih ljdse, 8. S. White rnmtmnir
fljile P. Lytic The "IB" Club
Mnrlln Munlnn 1st District Police
Thomns Murray., .....Illh District Police
Miss Murgnrtt li. O'Neill. , , ,,
Cor Inimaruliitum Alumnae
Ilnnso Sergeant Daniel O'Neill. 0th District I'ol ce
Al Orninaner .! ...'),! !J?cln'
lllliel foollelt Port nlehlnond Y. SI. t!. A.
John T. Klgenfiise Y. M. O. A.. Hoiith Ilroncli
llllnm Mmllli ,. . .Slth District J'ollfe
Hergeant John A. Slucker. .3Rtli Police District
Miss i;tcr M. Sutherland The tlet It horlnl
Prank Mjimatn Htamnto Cluh
Preil O. Clmer , .The Hess Dramatic Cluh
Miss Ifflilse Waener..Y. M. C. A.. Poiitli ltrnncli
liramlllo . Wlnnemorc. . . 23il District Police,
The names of tho nbovo candidates aro
now in nomination, and they have each been
credited with 1000 votes. Further entries
may bo made during the coming week; but
Iho added names may not bo voted upon
until they appear In tho Evenino Lnoonn,
A revised list will be printed Monday nnd
Continued on Page Tour of this Section
The Photoplay Cast Contest
Knlrlrs now open.
Voting lieglns July 17.
Voting ends August 31.
Derision .Septemhcr 3.
How to Vote
llcglnnlne Monday, cut out the bending
"livening Ledger" nnd date line appearing
at the lop of the llrst page. Write four
randldale'H namo In the while mnrgln nlmve
and mull to tho livening Ledger Photoplay
Cnst Cnnlest. P. O. Hot 001. or bring It to
the Ledger olTIre, Kaeh heading counts for
ten votes. No heading except that on tho llrst
page will bo accepted and none that Is dated
beforn July ,17.
VIVIENNE SEGAL
COMES BACK
HOME
Vlvlcnno Segal Is back homo. Sho has
returned to Join tho cast of Keith's summer
revue, "Made In Phllly." But all that isn't
half so Important or so Interesting ns the
story of tho miraculous Introduction to New
York last season of tho girl who gavo the
Philadelphia Operatic Society such a note
worthy Carmen a short while ago. Hero
Is ono of the many stories which appeared
In tho Now York papers tho Sunday fol
lowing tho production of "The Bluo Para
dise" at the Casino:
Some seasons ago tho favorite advice of
producing managers to thoso .aspiring to
stago careers was to gain oxperlenco In
Btock. It might take five, ten, twenty years
to reach Broadway, but then, after getting
thero ono would be repaid for the years of
preparation. Hero now comes a Iittlo miss
who, upsetting this ravorlto tradition," nr
rtved" overnight.
"It all came about through a friend,"
sho said, "who In some way is connected
with tho Shuberts. He Is an "old friend of
father's, so this more than nnythlng olso
resulted in father letting mother and me
go to Long Branch to meet J. J. Shubert.
"It seems that tho lady who had been
playing my part it sounds odd to say 'my
part' was taken III, and, well, we got there
at tho psychological moment. Could I net,
Mr. Shubert wanted to know. What could
I say? I had never been on the professional
stago. He completely floored me. I had
to sing and dance. What should I do?
Dovelop cold feet, or attempt tho Impossi
ble? That Is the way my mind worked. My
brain was a series of questions. Yes or
no, yes or no? I was nearly driven frantic
but after I got the manuscript of m part
I felt more like an out-and-out actress.
This feeling, however, deserted mo at the
first rehearsal, for then I realized my In
competency. How they pulled me through
those three days is moro than I can tell,
but I got along well enough to open, and
now It's all over except that 1 still work
every day nnd spend several hours In the
theatre."
10 is
Pi
Pallas forces, is directing Wini-
uustin parnum. iook on. une
uest week.
Here, by way of contrast, we have the immortal Casey, once more led "1
to slaughter at the bat by Do Wolf Hopper,, but this time on tho
Triangle screen.
Stanley V.vMastbaum and
His Work m Philadelphia
The Pioneer of the Modern Moving-Picture Theatre.
One of the Three Judges in the Evening
Ledger Scenario Contest
ALTHOUGH now but 30 years of age,
.Stanley V. Mastbaum, managing direc
tor of tho Stanley Company, Is generally re
garded as one 01
the most promi
nent nnd able fig
ures In tho mov-Ing-plcturo
busi
ness In America.
Tills Is the more
remarkable when
It Is considered
that all of Mr.
Mastbaum's early
years wero spent
In commercial
pursuits, and as
a member of the
successful real es
tato firm of Mast
b a u m Brothers
& Fleischer,
nnd that It was
not until about
ilva years ago
that ho evinced any special Interest In the
movlng-plcture industry.
No moro fitting choice could have been
mado among I'hlladelphlans identified with
the film Industry for tho position of one of
the three judges In the Kveniko Ledoeu
Scenario Contest. Mr. Mastbaum Is, as It
were, a Philadelphia product, and he. repre
sents the city today In tho national councils
of the photoplay art. To. Mr. C II. Cong
don, writing In the Moving Picture World,
we aro Indebted for the following very Inter
esting account of the development of the
moving picture in this city and the part
Mr. Mastbaum played In it.
There Is no American-born citizen, and
comparatively few of forelcn birth. In the
United States today who does not know In
more or less detnll the prominent place that
the city of Philadelphia occupies In the his
tory of this country. Like unto Its Insepar
able connection with the history of the
United States is Philadelphia's relation to
the movlng-plcture industry In America.
Besides being among the first centres
to exhibit the moving picture. It was in
Philadelphia that Dr. Coleman Sellers, a
Phlladelphlan, conceived the Ideas for and
built the llrst movlng-plcture machine In
1858, which device, though crude, formed
the nucleus around which the moving
ture Industry of today has been developed,
In speaking of the history of the moving
picture industry, so far as Philadelphia Is
concerned, the names of two other men In
stinctively come to mind, They aro those
of Slgmund Lubln, who, although today a
111m manufacturer exclusively, was this
city's earliest exhibitor, and Stanley V.
Mastbaum, at the present time the king
of local exhibitors.
The first publlo showing of a moving
picture on a screen In Philadelphia was
made In tho old Bijou Theatre, on Sth Btreet
below Vine, Just 15 years ago. This
demonstration was made as a side attrac
tion at the UIJou Theatre, then conducted
by the B. F. Keith Company a3 a vaudeville
house, The exhibition of this film was ac
companied by a lecture given by G. Van
Horn, of the firm of Van Horn & Son,
famous coslumers of this city,
It was during this period that Slgmund
Lubln, Philadelphia's first large exhibitor,
hit upon the Idea of raising the standard of
the houses in which moving pictures were to
be exhibited. The necessity of these im
provements dawned upon Mr, Lubln as a
result of his being a. manufacturer of films
at that time.
In order to carry out his Idea of what the
moving-plcturo theatre, as a playhouse,
should be, Mr. LuMn erected Philadelphia's
first large movlng-plcture theatre, which
was located on Market street. In the heart
of tho city's business district, and Which
was later destroy by fire. The erttkm
of the first Lubln theatre, served as an. In
centive to other exhibitors of thi day and.
the building of many similar hausa fql
lowed. Heavy reinforcements were swung to. the
support of the cause of the exhibitors when
Stanley V. Mastbaum an4 Alexander R,
Boyd, with their unlimited finaneiat re
sources. entr4 the field in 19HL- They
had determined that a beautiful modern
theatre, exhibiting the finest photoplays
procurable, and charging an adnUslon of
10 and 20 cents, could not only be mad
to hold its own, but could be developed
Into a rooaay-making proposition. Many
people, fcooted tha Wea, and when it wiu
announced that tha Ktgent Theatre was to
bo erected at 16 th aai Hitrkst mU
Messrs. Boyd and Mastbaum were vot4
temporarily lnsano.
That such was not the case has been
proven by the wonderful success of this
venture. The Regent Theatre was not mere
ly "put over," but was put over in such a
manner as to fairly startle local theatrical
circles. Immediately following this, achieve
ment, Stanley V. Mastbaum organized ih
Stanley Company for the purposes of
establishing moving-plcturo theatres ovea
superior to the Regent.
Plans woro Immediately drawn up for th
erection of the most modern and beautiful
of Philadelphia's moving picture theatres
tho Stanley, 1020 Market street. This
theatro Is one of the handsomest and most
costly structures of its kind in the United
States and represents the skill of master
mechanics of many trades.
Tho policy of the company In operating
the Stanley Theatre Is one embodying
sound business principles. No seats aro
leserved, and It is a common sight to see
well-known Phlladelphtans standing in lino
before the ticket office The employes ar
Immaculately clad, well paid and are tha
recipients of a bonus paid yearly from tha
profits of the company.
That photoplays of class are in thero.
btlves sufficient to maintain the popularity
and continuous success of a modern movlng-plcture
theatre with no adjunct oi
vaudeville or other extraneous features has
further been tuibatantlated during the last
vear In the case of the Palace Thealra,
12H Market street Up until Uiu time A
year ago, when Stanley V. Mastbaum' took
over this playhouse, a combined billoI
uudovilte and film plays was in order, and
dire prophecies of disaster wero mad.) when
Mr. Mastbaum announced his decision to
do away with vaudeville as an attraction
and make the Palace Theatre a strictly
photoplay house. The prophecies could not
have been proved more erroneous, for tha
theatre today Is enjoying a patronage and
prosperity at least 100 per cent, greater
than It was one year ago, while the popu
larity appears to be constantly growing.
I rSS 1
ONE OF THE NAGFYS
WMjrh is another Bams for the firr
eating act due at the JIol xt
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