BEGAN AS POOR MINER;
SUCCEEDED AS AD MAN
I IN MAILORDER SCHOOL
Advertising Manager of Promi
nent Iowa Daily Newspaper
Says His Experience Con
I tradicts Woman's Theory
gHE CRITICISED PLAN
Alt nt tho Ad Men attending th pnn.
rentlon do not agree with Mies J. J, Mar-'
tin, or New orK, who in a mue tniK on
i-dvertlslnt; nald It nag Impossible to learn
It from copy books. Miss Martin Is presi
dent of the Lcnguo of Advertising Women
of New York, nnd ono of the highest sal
nrled women In her profession In the coun
try. William namsell, who camo here with
the ad men of Cedar naplds. In., said he
succeeded In rising from a position In tho
coal mines to a post In tho, nchcrttslng
business through copy book Instruction. In
fact, ho declared. In the fnco of distressing
obstacles ho mado headway through this
means and Is now advertising mnnager of
the Rcpubllcnn-Tlmcs, of Cedar Itaplds
Ills lewB on the subject follow;
"I noticed In your edition of Tuesday an
article reported to have been written by
Miss Martin, of Now York, regarding the
EVENING LEDGER PHILADELPHIA, THURSDAY, JUNE 29, 191(1.
I hun
ill' AL i
if 11 a
1 M W 1
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i SB. v
M i
I'M I'
ml ' '
1 m
i J m t J Ne,T York
'I LI '
II' JlL
if (( 11
""SB tr v V
copybook'117 f UarnlnK "dvertlslng from
.7. mUs.t ,take exception to that particular
? ,menlJn i most emphatic way, In that
ana many more successful men of today
, ?,'s from "hooU of Instruction.
-.i . 1T years ot employment In the
, ml.n's ,.f nnBlnnu fd the United
Hiates, In which time I coered the whole
class of work In the mines, I found that
t was getting nowhere In life.
Just a rooit miner.
''Poor nnrl ltul i-. . --. 4.. -i-i-i.-..
S.V?i B ca.mp ln lown wlth tt w'fe and ur
children to provide for, going deeper Into
debt eneh ilnv t MMt. .l - a.ui .. ..
. .L. -"." --""- m UK.., my wy
"No possible chance for a college etluca
tlon, my only hope of sahatlon was In copy
book Instruction that Miss Martin so nptly
derides and advises against.
"I enrolled ns a student with the Interna
llonal Correspondence Schools of Scrnnton,
Pa , on August 7, 1911, nnd In five months
had sent In 13 lessons, with an aerage of
. ?,er. ccnt studied night and day, and
studied In the dinner hour.
"All this In tho face of tho opposition ot
the one most dear to me, who thought, ns
Miss Martin did, that thero was no advan
tage to be gained from studying from copy
books
"January, 1912, soon arrived, nnd I be
came Imbued'Wlth the Idea that I could well
take care of a position on a small weekly
pnper ns an nthcrtlslng manngcr nnd so
licitor. I advertised In a trade paper nnd
my first ndcrtlsement brought tho results,
ns I received 18 replies Setectlng ono of
them, I wrote nnd obtained tho position.
My ondenAors wcro successful nnd In a
short time I was getting more money than
any other advertising mnnager on a weekly
paper In Iowa.
"After 18 months on tho small paper, I
was Invited to tnke charge of a metropoli
tan paper, the Cedar Itaplds Republican
Times, at Cedar Itaplds, In., and from that
day to the present I hao been extremely
successful, not only In writing atUertlsIng
for the pnper Itself, but In building the
advertising so that todny the Republican
Times carries moro ndcrtlslng for tho site
of tho city than nny othef lown news
paper.
"Mr. Cdllor, all this was obtained from
copy book instruction nnd, while I hna not
the honor to reecho a tremendous salary
such as Miss Martin receives for her serv-,
Ices, yet I have the knowledge that t hao
achieved something that Is worth fighting
for a comfortable nnd pleasant home for
my wife and children, a permnnent nnd suc
cessful position nnd tho respect of tho busi
ness men of Ccdnr Itaplds and a salary far
greater than I was receiving in the coal
mines.
"And I nttrlbuto It nil, In reply to Miss
Martin, to copy book Instruction.
"WILLIAM KAMSCLL,
"Adertlslng manager Ilcpubllcan-Tlmes,
Cedar Itaplds, In."
'I!'
DETROIT, LIKE CAESAR,
REFUSED CONVENTION
At Least Ty Cobb's Ad Men Say
They Turned Down tho
Offer
Buchanan Loses I'Icn in Strike Case
NEW YOIIK. Juno 29 Federal Judgo
Wolvcrton today ocrruted tho motion to
fiuash tho Indictment charging Congress
man Frank Uuchnnnn, ex-Congressman It.
Robert Fowler, Frank S Monett, former
Attorney General of Ohio, nnd others, with
Rotating tho Sherman law by fomenting
strikes In munition works and on steamship
piers through tho medium of tho Labor
Nntlonnl Peace Council
Detroit advertising men Informed the
executives of tho Associated Advertising
Clubs of the World today that they would
gladly accept tho convention In 1918. They
said later they were hard pressed to accept
It this year, but refused because they
wanted two full years to get ready. It
would take them that long, they said, to
build tho kind of convention hall they
wanted nnd make other arrangements.
"We'll let you go to St. Louis next year,"
they Informed the ad men chiefs, "nnd will
be delighted to welcome you the year fol
lowing." Some ono asked them when they were
going to give Cincinnati a show, and they
answered
1 Oh, we'll let the convention go to Cin
cinnati In 1919."
Honestly, that la the wny they tell It
The lenders of the Associated Clubs begged
to bo nlloucd to como to Detroit next year,
but tho Dctrolters were adamant In their
refusal The American Medlcnl Associa
tion meeting, with 15,000 In attendance,
nnd the nlmost-ns-blg Masonlo gathering
tnught them a whole lot, nnd they want
to gle tho hd men tho benefit of this knowl
edge Hence the delay.
As 11. I', Dreltcnbnch, n director of the
Detroit Advertising Men's Club, put It, they
want to do tho thing up1 In "proper style."
Mr. Breltenbach said they wanted Phlla
delphlans particularly to visit Detroit and
see something In automobiles. "You know,"
he said, "we were surprised when we came
here. One sees more horses In n single look
In Philadelphia than you see In a week In
Detroit."
AD MEN ENJOY OUTING
AT WILLOW QUOTE PARK
Victor Herbert Plays Selection Com
posed in Their Honor
Lemonade, n chnse through the clouds
and other thrills nnd nmusements of Wil
low Grove Pnrk aided In entertaining the
ad men nnd their wives last night. The
same Irresistible force that draws grown
ups to tne circus to renew childhood mem
ories took thousands to that park last
night "Just to be kids ngnln " Hut no child
ever had alt the concessions thrown open
for his speclnt benefit nnd In addition a
stirring march written especially for his
benefit by n popular composer.
A popular 0-tatlon was accorded Victor
Herbert when he had concluded his march,
"The World's Progress," which he had writ
ten especially for nnd dedicated to tho ad
men Tho composition was cheered by tho
s'lndlng audience nnd was repeated thrco
times Irvln F. Paschal) then presented Mr.
Herbert with n gold badgo as a token of tho
ad men's appreciation It was Inscribed
with the Insignia of tho A. A. C of W. About
3000 delegates heard tho march,
John C. Martin, of the Punuo Led-jeii
Company, had chargo of the evening enter,
talnment program,
NEW ORLEANS MAYOR
PRAISES COMMISSION
FORM OF GOVERNMENT
Tells of Great Progress Made In
Southern City Following
Change From SlugglBh '
Councllmanic Rule
ADVISES A TRIAL HERE
Mayor Martin Dehrman. of New Orleans.
believes In the superiority of the commission
form of government when compared with
tho councllmanic form of legislation, such
ns exercised In this city. When interviewed
at tho Dellevuo Stratford, where he has
made his headquarters whlto attending tho
advertising convention, he explained that
his opinion was based on the successful
application of tho oommlsslon form In New
Orleans nnd his 12 years' experience ns
executive, of that city, where he has served
under both systems of municipal govern
ment. "If Philadelphia or any other city Is
suffering from petty factional and sectional
Jealousies that retard the progress of good
legislation," said Mayor Dehrman, ''a. com
mission form of kov eminent Is tho cure."
"Thero Is concentration of authority and
definite placing of responsibility," he said.
"It is not a case of Jet George do It. TJt-a
business of Hit city Is rapldljf dispatcher,
If resembles a banking homo with Its presl
aeni nna board or directors. The business
of a city la real business."
special pniviLcan f,liminated.
"All efforts to obtain special locality
privileges are eliminated by this styl of
city rule. Each of th five commissioners
In New Orleans Is elected by the votlntc
population of the entire city. Each member
has a. departmental charge ln tho city nd
ministration. Once n week tho cornmls
aionrs meet as ft leglslatlvo body.
"Long-drawn-out presentations of, -or
dlnances o notjiiood nnd hamper the Uh
Islatlve work of the body. Complaint nnd
the remedy for them are tnken directly ta
tho department heads. Th6y are resport
slble fof the work done by the branches!
of the municipal government.
"Our weekly public sessions rarely last
more .than 20 minutes unless we nro going
to legislate. This Is an apt Illustration of
the efficiency of this form of government.
"A city tho size of Philadelphia under a
commission form would probably need a
larger body of directors. However, I am: not
suniclontly ncqunlnted with all tho condi
tions In Philadelphia to state n definite
number. If the people of this city reallsa
tho alue of the kind of rule, they will
want to try it." '
Mayor Dehrman went on to say that th
people of Now Orleans would never go back
to the old form of government. This Is tho
best Illustration he could offer regarding
commission rule's success. In 1912, the
Legislature passed a. new city charter and
a referendum was placed before tho people
and almost unanimously ratified.
Ad-Men:- Tne Li? mstiiutions mat have made Phuadelphia
"THEWORKSHOP OF THEWORLD'welcomeWU
VISIT to the Lupton Plant will better enable you to
realize the superiority of Lupton Products. You
arc welcome any day during Convention Week.
David Lupton s Sons Company
Tulip Street and Allegheny Avenue
(On Allegheny, 2 Blocks East of Frnnkford Avenne)
PHILADELPHIA
Special Construction for Light and Ven
tilation in Modern Fire-proof Buildings
Chicago
Bales Offices ln
Flttaburgh Cleveland Detroit Doiton
Some Lupton Products: Some Lupton Installations:
Lupton Steel Bnsh
Lupton Stl Partition!
I.upton Steel Tubs Doors
Pond Contlnuoun Sanh
Pond Opernttne Device
Lupton Rolled Steol Skylights
Bell Telephone Co , 17th nnd Arch Sta.
Wanamaker'B, 18th and Chestnut 8ts
Packard Motor Co , Ilroad nnd Woid Stl.
Goodman Ulde , Juniper and Vine Sts.
Hnellenburir Warehouie, loth and Berks Sta
Victor Talking Machine Co . Camden, K. J,
Sun Shipbuilding
Company
Solicits Inquiries for Tank and
CargoVessels for Early Delivery
Plant
Chester, Pa.
Office
1428 S. Pcnn Sq.
Philado., Pa.
qco. Brinton Phillips C. S. Phillips Win. B. Phillips
Telephones: Keystone, Main 2003; Bell, Market 1020
Phillips & Jacobs
MANUFACTURERS OF
Photographic Chemicals
Dealer in Chemical for
Electro-Platers, Jewelers, Photo-Engravers and the
Arts Generally
Refiners of Gold and Silver Waste
622 RACE STREET
ESTABLISHED 1865 Philadelphia
EBENSBURG COAL COMPANY
, Miners and Shippers of tho Celebrated
JOHN H. FAUNCE
Foreign and Domestic Freight Contractor
Customs Broker
Ask us for rates on your next export shipment.
Wo solicit correspondence.
DUEXEL BUILDING
PHILADELPHIA, PA.
COLVER
BITUMINOUS COAL
Mined in Pennsylvania Standard in the U. S. Navy
Unexcelled for Steamship Bunkering and Power House Uso
LARGE OUTPUT
UNIFORM QUALITY
J. H. WEAVER & CO.
SOLE AGENTS
OENERAI. OFFICES)
Land Title Building, Philadelphia
NEW YOniC OFFICE!
61 Uroadnay
SHirrlNO FIERSt
rnii.ADEi.rHiA new YonK nAnnon
Monotype
The Machine
that put Quality into
Advertising Composition
if
The Great Industries in the
Workshop of the World
Are Electrified for Best Service and Results
Walker & Kepler
531 Chestnut Street Phila.
Electrical Installations and Electrical Supplies
R. D. WOOD & CO.
400 CHESTNUT STREET
I.
Established 1803 r i s '
Cast Iron Pipe
Gas Holders h
Pumping Machinery
Hydrant and Valves
For generations our products have gone Into tho .home towns
of our visitors and they have our hearty welcome.
KEASBY & MATTISON
Ambler Asbestos
Building Lumber, Roofing, Siding
and Shingles
Welcome the Ad Men to Philadelphia
RICHARD V. MATTISON, M. D.f Preident
mIoop Stain
Lava-Var
Dries hard over night
with a beautiful lustre.
Will not scratch nor
turn while.
Best for floorsrstairways
and all interior woodwork.
Aik your'dtahr for lample
'THAT WILL WEAR H!ZT
FELTON, SIBLEY & CO., INC.
136-140 North Fourth S&
i
M
Whenever You Think of Coal
Think of
(imSmk
vrvilj!nj'fr LoT i
vwji rnn-ti wzaGXKlw B. '
S1 n L.
"" Ti. i T m
G
tLitX
THHAllIJLs
Highest Grade Coal The Standard
for Nearly 100 Years
Sold by all Dealer i
In the Populous
and Prosperous
Lehigh Valley
There Is One STRONG
Newspaper
THE ALLENTOWN
MORNING CALL
CirsultUiun, 19,504
"I7ENUS
10VPENCIL
11 3&txri dtsAUo,
font, k ttyyctytfo
&BSL
Aatrete lea.HWgGx.N.Y J
SPMHEB HESORTS
KAOLKSMKRE. pa.
THE CRESTMONT INN
. KAOLES MKRB. PA.
Tht hoUl with tho Incomparabl IttiatloB.
1. 100 feet above the it, on the uromtt ot
lb Alleyhenlea, Colt, tennle. boatlna and the
Sheet of freeh-water bathlni. lectrla llht.
team heat, etc . Alio bunxalowa with meala
H..1.nP,. jr?JCool'',t niJ lrn a4ree
WILLIAM WOODS, llanea.r.
HWAKTIialOBE. PA.
Strath Haven Inn "I-a blt ot 0l
tSklillU X1UVBU aim Eng,nii" Bao OiaaC
Now CPen. Phone Bwarthmor 87 J,
STEAM3HIP3
VACATION TRIPS
OT SEA
PHILADELPHIA TO
BOSTON
SAVANNAH - JACKSONVILLE
DELIGHTFUL SAIL
rts Btcamara. Low Fart. Deat Barrio.
P'n roar . vacation to Include
TTImA Coaetwlao Trlpa In the Wofla.
Tour Uook Free on Requeat.
Merchants & Miners Trans. Co.
CltV Office. IDS R Oth Rf . Phlla
Conau.lt any ticket or tourUI aaeot.
STEAMBOATS
SPECIAL EXCURSION
To Riverview Beach
Throe-Deck Iron Steamer
QUEEN ANNE
Thureday, Juna 9th, IBIS
FRIDAY, JUNE 30TH, 1916
Adults, 35c; Children, 20c
Boat Lcavta . Arch 8t -Wharf 840 A, W
Special Afternoon anofEvenlnK Trla
IavJna Arch St. WharT s5 P it
Boat atopa at lUjltosport and Cbtatar.
SUMMER HESOHTS
VIHOINIA
Spend Your Vacation
4000 Feet Above the Sea
At VlrslnU'a Vot Celebrated Mountain
ileaort
SKTLAND. on famoqa BTONT MAN
MOUNTAIN. Alwava cool. No moequltoee
COO teatlmonlala: IS acrea o( veaetablea.
herd of tuberculin-tested cowa. Jamb, mut
ton, chlckena and (" from tSkyland a
mountain farina.
Danclnr. Tcnnla, Fine Orchestra, SXainlfl.
cent acenery. Fifty open wood fireplaces.
A apeolal feature at Skyland la the livery
atable of aaddle horses. Iiadlatlna- from
Skyland and connecting with the nelanborlnsT
pcaka. i cttnyona and mountain atreama ar
numeroua well traded trails, arfordln-t op
portunltlea to ride under condition which
can bo found nowhere elae eaat of Cali
fornia. Illustrated booklet at Leda-tr Central, or write
O, FnKEltAN POLLOCK, Prop.,
Bkyland. Pare County, Va,
Open June 1 to November I.
CAPK MAY, N, 1,
HOTEL CAPE MAY
CAPK MAY. NEW JEUSKX
New Modern, Fireproof Resort Hotel, rapine
directly en the ocean. Every comfoTt. Uathtna.
deep sea and Inland ruhlar. sailing, motor boat
tat. Good auto roads. Oolf, TennU. Direct
train eerylca. C. A..WOOP, LeeaeeJ
ror.J'KSWn rranements. write or phone H. D,
PAQB, at the Hotel Walton. Philadelphia.
POCOXO MOUNTAINS
Delaware) Water Cap, P.
THE NEW KITTATINNY
DELAWARia WATER OiP. Pi.
Only btjrhcU.M modra botnl In thU fjimou
UAl
rsffiun. ta.Yia.Mi AfUL Kwi
tatnt, t&cftptlsc-fcl cuUittt, Vrench
tJIUU fceJItiUB. JWU-4fci
eaulo
. Orchtra
.aiuJ. nuioK Bias Aff pa srui.
assfi
I tra.
I darase. Spactat earijr aveaaon rataa: booklet an
auto tnaca -ekulIIm Coachea maat tralna. JOlit
t puaor cofP, la r ' Water a iiouae.
m
SUMMER ZIESOBTS
ATLANTIC CITY. N. J.
n&wumfaia(itiom.arn.MMn
ATLANTIC CITY.N.sJ.
Vt . erVWWwVheMeSrf r
hW-WAM WtHTC VWt gftMBfltCCJ
-riTXAtria CITY
F'JBi?AlMQ
it itctcv;itai
0rsemce.comronz
tTrnaiifiriujaiTia7TU,ia
uTAaricarv
l,,, M '
aui
aweXj
ILHiWUea
mWPat'.
NEW HOTEL MERION gggr,
Vermont Ave . near Seach. Capacity S00,
IjUh class IS UP oelly. W 60 up weekly.
C. k PAKl-TIMAN, Prop,' It. L. FAKLBY.Mir.
HOTEL GLADSTONE
rlrtiton Ave . on jJemcn, Atlantia city, N J,
iiq ftxciueiiva tatuM .reataaaiiai acciionj
Brlrhton Ave
fin eaxclual
under new niyjment.t McQroarty i. McOroarty
HOTEL ARLINGTON ,c.hr"5;.fa'e-
Open all year B. J. OSBOItNB i BON.
RISLEY'S 18, Be-wdwalk. below New
dally. Fronts on ocean. Free bathlna prlvlfefea.
OCKAN CITY. N. J.
THE OCEANIC
llth and Wesley ay. A. B. Baker, owner nurr.
W1LDUOOD. W, J.
HAVERFORD aYU -- - Beach.
BBProitp spniNos. pa.
BEDFORD SPRINGS
(PA ) HOTEL, AND OATHS
Estate of I00O acrea. lJoOeet abOT.
at Maijenbad and, Carlebad. Medero
hotel. OuVdosr aad lndwr dlversloaa.
Now open.
ii H.BEJIIS. Manaier
Wtster. ac?i4 yolacUna, J"li Beaeo.
BUMMER RESORTo
SUMMEB SESORTS
Niagara io the Se'a
wW3mM RBb y l7i'SjjWWewllla)
In the Thousand Islands
"Asfuef Ue ere eaa reus, lilue ayea IsUaa rise
fiea Ue erretal waura el the (t. Lawreaee, Jewela
U a stettia eraeelet." T
Bverr hour ha a It layalatlon of beauty.,
rirendeur and hlitarlo luteresL Sag miles or
akee, rlvera and raplda. The trip Includes
the Thousand lalandi, the zcltlaa desctot o
the roarveloua raplda, Montreal, Quaint old
Quebec, and the famoua Beauer.ay Jtly er,
with ita atupendoua Capes, Trlofty" and
'Kterolty." Up-ttwlata Canada BtsamaW-j
Hotsle af Uur jay B,ay and Tadquaae.
FfMfnm To Montreal andreturn - lfj
VJaNt ToOuebtoapdrttur(i , t J5(a
Falli? ToSaiueoayRlverandteturn.jtJl
EiifrUtfvr OliutraUi Oeafel. ema-s caj
m.M f, jok-I r. rrjlCI. Am, ru. Xrasa wr ,
CU4lUiliiWallllfla,i0.11i.,UU!.
CuUt. V.
BTONB UAKBOB. N. . irimu " v . '
i .. - r,,i , ,
STONE HAR.BOR
i Both raUroada. Farm produ
food fresh and slentifuiT Lli
1 ;9KHa&5
LiSO ilcCRAVEN. Baroin,h QJejk.
CAPS MAX
COUNTY N 3,
reeucu ana aa
canvecieocea.
AVALONBYTOESKA
The) LeaWMijt re4ort atssr tea TtlT.
mSKnKnXfiiggiiSSSSmft