tf-
10
jajBfa4to.ljafci.i1 ii.i .
EVENING LEDGER-PHILADELPHIA, THURSDAY, JUNE 29, 1916.
mSWS AND GQSSIP OF THE BUSINESS AND SOCIAL ACTIVITIES OF THE WORLD'S AD MEN
WOMEN OF THE VISITING ADVERTISING CLUBS ON THE STEPS OF THE CURTIS BUILDING
S 1'
ALL TOGETHER FOR
GREAT AUTO RUN
TO ATLANTIC CITY!
More Than Hundred Machines
Entered for Shore Run All
Eager to Spend Day
Beside Ocean
HOTELS GIVE FINE PRIZES
Only two more days left In which to
nter the Ad Men's roadablylty run to At
lantic City!
Many of the out-of-town delegates who
came to Philadelphia In automobiles, will
nter their cars for the run. The entry
list has now passed the century mark, the
total last night having reached 124 ; and
it Is safe to say that starter G. Hilton
Gantert will send off more than ZOO cars
on Friday morning.
Many citizens who own cars, but who
tor some reason do not care to have their
names published In the list of starters,
called upon Harry Harbach at Ledger
Central today to notify the committee
that they will suroly be on hand for the
etart from tho Hotel Walton, Broad and
Locust streets at 8:30 a. m. Friday morn
tog. Members of the Poor Richard Atlantic
City Committee, with the bright red olTlclal
band on their arms, will be found, at
various centres of activity today and to
morrow to receive entries for tho run and
register guesta who Intend making the trip
to Atlantic City. The Poor Richard badge
entitles the wearer to go by auto to the
eeashore. At Ledger Central, Harry Har
bach will receive entries and book guests.
Mr. Wlngert will be found at the Bellevue
Stratford; Mr. Rarlden at the Adelphla;
Mr. Weiss at Houston Hall ; J. Archer Paul
at tha Rltz-Carlton : Bert Crowhurst at the
Walton, or entries can be made at any
newspaper office up to 6 p. m. Thursday
night Post entries will be received at me
starting point on Friday morning.
It was decided by the committee yester
day to allow tradesmen to display trade
pennants on their automobiles In the run..
For the convenience of guesta who take
part In the run. arrangements have, been
mads to check their baggage at the start,
place It on a truck properly tagged and have
It delivered at the hotel where the guest
Is registered In Atlantic City.
An official of the club will be put up at
tha finish so there can be no dispute with
Timer Paul B, Huyette.
The prizes Include two beautiful silk
parasols, offered by the Chalfonts and Had
don Hall, and other attractive specials for
the ladies who enter the run. Awarding of
the prizes will take place Friday evening at
.1 :20 o'clock on the Million-Dollar Pier. The
prizes are:
Pint prtis St. Charles Hotel Cup. Atlantic
CUr; surllm stiver cup, 14 Inches high, wttli
.liver seal of the A. A. C. of W. applied In
CoM rtlttr. 214. and dedsiud by J. IT. C.Id
wli A Co.
ttecond prfxe Th MacDon.ld & Campbell tro
phy i a terllng silver cup of Colonial deilrn,
and mraaurta 0 Indus In height, with tha fol
lowing; Inscription; "MacDonatd ft Campbell
Trophr Poor lUchard Club readability run,
.Philadelphia to Atlantis City. In conjunction
with (ha convention of tha Associated Advertis
ing; duos or tna woria. jrnaiy. June ou. luiu.
won Dy ." it nag an app
FOUNDER OF "MOTHERS' DAY"
THANKS AD MEN FOR CO-OPERATION
Miss Anna Jarvis Gives Ad
vertising Men Credit for
Plan
The ' founder of Mother's Day and tho
Mother's Day International Association
wishes to thank with nlncero appreciation
every member of the Associated Advertising
Clubs who has ever helped for Mother's
Day success.
Mother's Day success.
Mother's Day was first promoted by
Philadelphia papers, and through the co
operation of the press of this and other
countries has been mado an International
celebration. No movement of the century
has obtained so wonderful a hold on the
hearts of tho peoplo under such a multi
tude of dinicultleH and limitations In estab
lishing and promoting It. Tho press, how
ever, has been the one stanch and good
friend of Mother's Day since Its early days,
Mother's Day Is for the honor of the
home, especially Its motherhood, by older
people as well as children, and by the na
tion, that must look to the home as the
fountain head of that which Is good and
true.
The celebration always occurs the second
Sunday in May In homes and churches.
Schools, clubs, etc., celebrate during the
week preceding.
The Mother's Day badge la tho white
carnation, emblem .of the beauty, truth and
fidelity of mother love.
The slogan of Mother's Day Is, "In honor
of the best mother who ever lived, tho
mother of my heart"
As friends of this Mother's Day move
ment, which so distinctly honors your own
mothers, will you not help us to promote
In our way a worldwide, simultaneous celc-
MISS ANNA JARVIS
brntlon of Mother's Day, with the white
carnntlon as tho emblem to be worn, on the
second Sunday of May, and letters or acts
of affection to homes, etc., ns one of tho
simple, easy ways of celebrating?
ANNA JARVIS. Founder.
g piled seal of the
ead of lienlamln
'bo design was made
Poor Itkbard Club, with tha Bead of lieniamln
rangjin in ooia rouei, -jne oe
Third prig Tha Jacob Heed's Bona Trophy,
a, very handsome Colonial vase, measuring 18
Overland, C.
jsasrs
neftcutrj
Ma Be
th Poor Richard r?luh. trlth tha head of Itenta.
Siln Franklin in bold relief. The design was
toad by H, Kind A Bona. FblladelphTa.
Fourth prtie Ifotel Trarmors cup.
yUth prlxa Hotel 8trand Cup. Silver cup
ccand handle 13 Inches high.
Hixltl prize Hotel Walton Cup.
eleventh to tenth prizes Newspaper trophies.
Philadelphia Inquirer, sliver cup; Philadelphia
Press, sliver cup; Philadelphia Itecord, silver
cue; PPBllo Lxuigs, stiver cup.
Other prices are as follows; Alaroao. um
brella t lireskers, ladles' parasol) lirtihton,
Thermo caraBe and classes) Chalfont, allW
tiarasol) Chelsea, wicker automobile lunch sett
liaddon Hall. ladles' parasols Koyal Palace, all.
vr and mahogany serving cigar traf Heasldo.
ladles- parasel.
" Pstalls of the route and final Instructions
will be given out by the. committee tomorrow.
Entries received yesterday werei
Butcsl Frank T. Kills. Raltlmorat Phalmra
uther B. Martin. Baltimore; Chevrolet, Joseph
. nil, Jr.. uauiaioro: locomobile, u. a.
Uylock. Baltimore) Haynee, Richard II. O,
rdner, Mew York city Cadillac, James H.
, Biauner. norrigtowni
edert.
akland.
limwntnv
tW-jyoih, i2f if. A. nctabotd. llupmoblU.;
ww x. fvirj srnptfan, u. j. urunfr
WOMEN IN ADVERTISING
IUm Jean Barnes yrhirika Field a Good
QaetToffSex '
A profound etu4eho'ir ha psychology of
WMaMutho4 1st Miss Tfean Dean Barnes, pf
:New Yatk, ort of tha delegates (o the con
vaiition t tn Aworiated Advertlalnr Club
. tka Wwl4- Mies Etrcra has rUen rapidly
to a. hJh Ucl In the profession, having
lpiq. Jim- career a - solicitor for a tftvr
TTfc iMpr' at a low salary, tflie l
moir wi of tN two recognlied women ad
er tteatsf aejfit in Ainerlcji.
"wouaMt ny spienaia new in advet-
U sm tl earn, - Because ins
0( this country do moat of the
A fSttutB UftdwstauJa other
S kw off i Ad tanufcturr who
tu JbavHiN hU sha on tha feet
, jftia tiwmtm m JWi!, Mfeet and,
sm ai it mm wture n w
oat tt iut of mm Bit1Mts, Ay
HK um UHHw- U mit
Jrm SST' .S
t- S a lf' agtfff ffpyjf'
BUGLE CALL WEDDING
MARCH FOR THIS
GALLANT AD MAN
Alex Osborne, of Company I,
Buffalo, N. Y., Answers Sum
mons to His Flag and Will
Go as Bridegroom
MEXICANS MUST BEWARE
There's an od man with us who does tho
right thing nt the right time and knows
how to please every one in the bargain,
lie Is Alex Osborne, of Buffalo, and Is
known as "Alex on the Job." After reach
ing the convention Osborne received word
that Troop I, of the Buffalo NatlonnI
Guard, would go to the front. Being a
true American, he Immediately flashed back
word, "I'm with you."
So tonight, after hearty good-by to tho
convention, Alex will speed to Buffalo,
grab his gun and Join tha throng which
will take up tho argument with Mr. Car.
ranza. But that la not all.
Alex is engaged to be married, nnd for
a few moments he Mood between love and
duty. But he didn't stand long. lie de
cided to serve his country and keep his
agreement with the girl of his heart, too.
Bo beforo starting for Mexico he will
pause long enough for the ceremony which
will make both himself and his sweetheart
happy and their wedding march will be a
bugle call. Company I will form tha wed
ding party and Alex will have to take his
honeymoon without the honey In a drab tent
"somewhere in Mexico,"
But, In a cozy little home In Buffalo, not
far from the murmur of Niagara Falls, a
pretty girl will pray nightly for Ills safe
return.
Bo It will be with the assurance of having
done his duty by his friends, his sweetheart
and his flag that Alex .Osborne will march
away.
Like all men of deeds ha doesn't talk
much about what ha proposes to do. He is
an American of the square-Jawed sort. He
Is broad-shouldered, and Just as big as ha
looks.
If he Is a sample of the men of Company
I, then It will make short work of tha
sandsnlpera of the Mexican plains, who
make a specialty of killing women and chil
dren, j
That Alex shall return from his strenu
ous, honeymoon to continue, hi policy of
fair play is the earnest wish not only of
the Buffalo boys, but all who know him.
CHALMERS AD MANAGER
BOOSTS NEWSPAPERS
Gives Record of Remarkably
Successful Campaign Waged
Through Daily Press Medium
A striking Illustration of tho value of
newspaper advertising nan given today by
Gall Murphy, advertising manager of the
Chalmers Motor Company, who came here
with the ad men from Detroit.
Mr. Murphy sold the Chalmers company
started a campaign last November In which
It invested 1, 000. 000. Of this amount, ha
said, JD00.000 was expended In 1600 news
papers throughout the country. When tho
campaign started the firm had 18,000 cars.
By June 1G the last of this lot was sold.
Tha big sales. Mr. Murphy said, were due
largely to newspaper advertising. Thera
was an Increase In business of 702 per cont.
over the previous year.
PAGEANT ON SCHUYLKILL
TONIGHT WILL INCLUDE
RARE AQUATIC STUNTS
Boats of Many Designs in Pa
rade and Myriads of Lights
Will Illuminate
Route
FLIGHT BY DIRIGIBLE
Program of Events
in Display on River
Canoe races 7:30
Band barge, with 100 musicians
starts 7:5G
Procession of 250 decorated
canoes 8:01
Boat races start. .' 8:41
Navy cutter race 9:11
Advertising barge procession. . 9:26
Fireworks display 9:60
Convention Sidelights
On of the prettiest girls at the conven
tion Is Mlu Mary Smith, of 4H4 North
Artesian avenue, Chicago. She's so at
tractive. In fact, that persona even stop
her jn tha street and ask her name. Mary
doesn't get peeved, but at the same time
she'g not a flirt 8he wilt ba 11 years old
next January.
Advertising ' has Its disadvantages, ac
cording to soma of tha newsies near Hous
ton, Hall They were enjoying a little
"erP'' gam yesterday when, news of tha
thrilling "bon" reached the ears of near
by policemen, Thera was. merry chase,
but no arrests wera mad,
J t, Mather. PhiiadslpbU rtpresantaUvt
6f JD-maa. Cost Co., accompanied by
his bwtuttfwl wife, was one of those who
h4 laW nm4 t tna SaUUnora
fiaaarfet aftevt lalrffgir
Ad Men's Chronicle
The only thing that the Boston Ad Men
are opposed to In Philadelphia is the way
we cook beans.
They say wo haven't the knack or the
touch or the punch when It comes to getting
beans Just right. Then, too, there's some
thing wrong with the flavor.
A bunch of the Hub delegates tried the
beans in several of our leading hotels, but
they wero far from satisfied. They met a
New York ad man who lured them to a
restaurant on Market street where, he said,
they had "beans that was beans, and 'would
make Boston Bit up and take notice."
Off went the Bostonlans In a hurry. It
was near midnight. They wera hungry.
They gave an order which threatened a
bean famine and waited in happy antici
pation. Then the beans came. Each of
the bean enthusiasts risked a forkful.
Then Jim Hooley looked at the pyramid
of beans mobilized before him In disgust.
He called the boss aside and asked per
mission to cook a feast of beans person-
A vertlblo Arabian Nights scene will bo
staged on tho Schuylkill ItlyeV tonight,'
when amid a dazzling display of lights a
regatta, and marine pageant will bo held
under the auspices of the Poor Richard
Club.
Nearly 400 boats of all kinds will bo In
the aqiiatlo parade. They will be decorated
from stem to stern and will be outlined by
myriads of electric lights. Soveral thou
sand porsons will man theso vessels in
their course between tho Glrard avenue
bridge and the Fairmount dam.
The water course will bo lighted by 314
large searchlights, with 14 naval reflectors
on tho Glrard avenue bridge and 300
smaller searchlights along the banks.
The pageant will start exactly at 7:30
o'clock with single and double canoe races,
for which nine silver cups will be awnrdod.
These, as' well as other boat raceB, will be
conducted by the Schuylkill Navy,
250 ILLUMINATED CANOES.
At 7:56 o'clock the first section of the
pageant will move south from the bridge.
It will consUt of 260 decorated nnd il
luminated canoes, headed by the Immense
band barge. On tho latter, decorated with
bunting nnd electric lights nnd towed by
a tug, will be the Poor Ittchnrd Band,
augmented to 100 musicians. On reaching
tho extreme Bouth end of the course the
parading craft will move north again and
line up along the eastern bank.
The next event will bo boat races, start
ing at 8:41 o'clock. In 'which will take part
tho crews of four and elght-oared gigs and
Bhells, octuple shells and big navy cutters
from the battleships at the Philadelphia
Navy Yard. Handsome prizes for these
events will be awarded.
At 9:28 will coma the parade of adver
tising bargeB. magnificently decorated and
lighted and towed In pairs by Illuminated
tugs. At the same time the big Poor
Richard-Ledgers dirigible balloon will fly
ovor the course, the airship being Illum
inated by searchlights.
MESSAGE FROM "WILSON.
As a climax will come, at 9:55 o'clock,
the r.reworks display, made from the top
of the bridge. Among the features will
be a message from President Wilson, his
handwriting being reproduced In fire against
tho sky, the Poor Richard Club Beal, 60
feet square, and Niagara Falls, 00 feet
high and several hundred feet long.
The directors of the pageant, believing
In safety first, have made extraordinary ar
rangements to guard against accidents, and
60 lifeguards, all members of the Red Cross
Life Saving Corps, will be stationed along
tha course. On the river the 60-foot motor
yacht' Anne' II., placed at the disposal of
the physicians of the Northwestern Oeneral
Hospital, will patrol the course. Aboard
tho vessel will ba Professor J. Thompson
Schell, Dr. Hugh McAnlff, Dr. Robert
Boyer, Dr. Mulford .Fisher and Dr. Jacob,
Marks, as .well as. 16 nurses with medical'
supplies.
ally n the kitchen. The request was
granted qnd, donning a chef's hat and white
coat, Hooley Invaded the kitchen. Ills
pals waited. Tmo was no object.
In a few minutes Hooley appeared with
a heaping dish of smoking beans on a
waiter and a column of coffee cups, Tha
other patrons of the place looked on In ad
miration, for Jim war thqrough In his work.
His fellow townsmen attacked the, beans
with confidence and declared they were the
best things they had had slnca leaving Bos
ton. Incidentally several pretty girls in
the place gave Jim orders which he car
ried without breaking a dish.
The men from Boston and tha other cus
tomers, too, tipped 'Hooley liberally. He
took tha tlpa and himself ate several plates
ot beans. In tha doorway Jim met' a new
newsboy who said that business wag "on
tha bum." Jim gave him the tips. Tha
newsboy proved to ba an ad man from, New
York. Tha boss wanted to ens-age Jim, as an
ipert, but Hooley said ha bad- a, mora
tariouf asgaxament la tha Hub'
AD IESS0N FROM THE BOERS
Gray Crane Praises Humor' Department
of Evening Ledger Judge Repre
sentative Striking Figure
The only man at the convention' who
speaks Boer or Zulu, who fought In the
Boer war and. who la a humorist at the
same time - rate's the Evening Ledger as
the paper with a future, due to Its humor,
true without being vulgar.
This wiry, muscular delegate, dray Crane,
now of Now York, is in a position to
know. As special representative of Judge,
comlo weekly, he has an analytical finger
on the pulse of (ha people's foibles,
"Tha coming publication Is the one with
the right humpr without vulgarity;' eald
Crane. "That's tha LEDGER, It Is to tha
newspaper field what Judge la to the maga
zine field."
Crane became Interested In advertising
first, so he. says, through the bushmen of
the vast veldts Jn South Africa. On the
expanses of rock ara painted sjiimaU In a
clay that cannot now be found. Two or
three hundred years old are these paintings
In CalVe
"That's tha connection," said' Crane.
'The right kind of advertising never fades
Just like tha clay palntlpgs."
Crane waa n' Interpreter between Gen
eral French nd "P.ete" CronJe.Boei- leaden
who wm captured at Magersfpntfla .near
tha d? of Uw Poet wr,
PRESIDENT'S BROTHER VISITS CITY
AND INDORSES WOODROW'S VIEWS
Joseph R. Wilson Lauds Ad
Men and Quaker City
Hospitality Joseph R. Wilson, brother of the Presi
dent, Is In town with the Baltimore delega
tion to tho advertising convention, and ho
said today he was In entire accord with
all that the President was doing toward
solving our foreign difficulties.
That was tho closest tho President's
brother came to discussing anything akin
to governmental problems or politics. Ho
said slnco ho quit writing politics for a
Nashville paper somo years ago and moved
to Baltimore, to take chargo of tho promo
tion and development work of tho United
States Fidelity and Guarantee Company ho
hnd "been out of politics entirely."
Mr. Wilson looks not unlike his distin
guished brother nnd has a good many of
the lattcr's mannerisms. He said this was
the first national convention ho had over
attended, and characterized the visiting
ad men ns a "splendid body of men." Ho
liked their actions, their speeches, their
discussions, their parade, tholr hosts, nota
bly tho Poor Richards, their reception, their
treatment In fact, he liked everything In
Philadelphia, and salt! the reception hero
would be hnrd to duplicate anywhere and
any time.
On questions of the day Mr. Wilson was
averse from expressing himself, Just ns he
had been in reference to his brother's poll-
..A....f...... --vir, ( i T'n i i i.i i .n iT ) 'in
1'hoto by Staff Photographer.
JOSEPH R. WILSON
clcs; for example, ns to woman suffrage, he
said he was still on tho fence.
In Mexico ho hopes for the best Among
his other beliefs are these:
Preparedness,
Peace with honor.
BOSTON CITY PLANNHt
PRAISES PHILADELPHIA
George B. Gallup Thinks Strefet .
Traffic Well Handled Ad
mires Commercial Museum
Residents of Philadelphia have every
reason to feel proud of their 'city In lh ;
opinion of Georgo B. Gallup, who Is a mem-!
ber of the City Planning Bureau of Boj-
ton. Ho camo to tho convention with thi '
Pilgrim Publicity Association of the Hubi
nnd was nt onco Impressed with the rei
ul.irlty of everything which met his eye.
Tho city Is especially to be congratulated, ,
he said, In tho way the street car traffic U
handled. With tho thousands of vilton;
in addition to tho ad men themselves' he'
said Philadelphia deserved especial com
mendation for handling the many car linn
nnd other trafilo In such efficient manner.
Similar comment wns made by J, H.
Lynch, editor of Pilgrim Publicity. He w:
much Impressed with tho various indu-i
trial and business Institutions of this city
nnd especially tho Commercial Muse'np.1
Ho said tho establishment of such an lmfi-p-tutlon
was n great step forward. f j -
To Chain Wifc-beatcrs on Street
KANSAS CITY, Mo., June 29.-Iuile'j,
H. Brady, Police Judgo of Kansas City.
Kan., has received permission to erect
a post on a corner of tho. main buslneu dls-,
trlct to which men convicted of beating their!
wives could be chnlned, Tor any number of
days tho Court fixed.
m
I sj? New Crew Le vick Stations
If III crsooZ$ " 1 cxyw
IX hlmim lii " y-
lis-p ))) AWAHrAYI.
Now 12 in Philadelphia Vicinity
Ad Men
in the
"Reliability Run"
At theso stations you will And
courteous attendants ready to
add to the pleasure of your trip
by RiviriB aid. with our compli
ments, in various ways, such as
free air. free water, maps, and
'to provide with gratifying dis
patch any Crew Levlck product
which you may wish,
Watch for the Crew Levlck
sign.
I -'
f B ""'",i"a"lsaa
Four new Crew Levick service stations have
been established on the route to the shore; the first
on White Horse Pike, near Haddon Avenue; the
second at Glassboro, N. J on. State Road; the third
at Texas and Atlantic Avenues, and the fourth at
Albany Avenue and the Boulevard, Atlantic City.
These complete a chain between Camden and
Atlantic City, and make a total of twelve in Phila
delphia vicinity.
This increase in stations is just one more evidence of
the increasing demand for Crew Levick products .and i3
only a step toward still further expansion in (ho future.
The high quality of PENNSYLVANIA Gasoline,
Crew Levick Oils and Greases, and other Crew Levick
products, has been recognized for over half a century,
t. .. ?rt iw.nte"i -free air and courteous attention can always
be had of these stations special literature on various products
can also be obtained by communicating; with tho general offices.
Crew Levick Company ,
Land Title Bldg., Philadelphia
n
F :rA
VI
if.