b
M
EVENING LEDGER HILADBLPH, WEDNESDAY, JUKE 28, 1916,
WORLD'S ABkESf EXPONENTS OP ADVERTISING SCIENCE MIX STERN BUSINESS WITH PJLEA
PASTORS FAVOR
ADVERTISING OP
CHURCH SERVICES
,01d-Time Prejudice Against
Publicity Declared Funda
mentally Wrong
StBLB AUTHORITY QUOTED
fiventa of Sacred History Used to
Justify Modern
Methods
Tho old-time belief that It Js fundament
' ally wrong for a. church to resort to nny
form of publicity or advertising, to bring
tho people to lta pews was riddled In a
score of places this afternoon at the depart-
mental sesrlon on Church Advertising In
I ho University gymnasium.
Pastors from loadntg churches In this
' ) slty, New York and tho West not only de
manded that tho tlmo-worn superstition bo
' cast aside, but they declared It a sin to
i preach to empty pews when proper adver-
t ilstng will All tho churches and reach tho
1 Very class which they have failed to reach
In tho past
"A careful persual of the Bible," declared
j Iha Iter., D, E. 'Welglo, pastor of tho Frlend
' lly Church, lGth and Jefferson streets, this
I city, "leads us to say, without any fear of
contradiction, that Qod was the first great
I Advertiser. When Ho lighted the 'flaming
i bush' which did not burn, and attracted
' tho attention of Moses, Ho made our $60,
l O00-a-year electric signs look Insignificant."
Throughout tho biblical records tho men
who accomplished things wero the men vv ho
' advertised themselves by their peculiar
I traits and characteristics or their accom
plishments John tho Baptist, with his pecu
, liar attlro J Jeremiah lying in tho strcots to
, attract attention; many of tho miracles of
Jesus; tho tragic death of our Lord; the
resurrection ; the ascension; tho rending of
. the veil of tho temple ; the earthquake ; all
these point to an unusual way of doing
things.
Tho Interest created by tho parables and
sermons of Jesus, and tho stories and his
tory of the Old Testament are marvelous
and lasting.
It is absoluto folly to try to preach to
people until you get them into tho church.
If a man's soul Is worth saving and It
tho only way to sa,vo that soul Is by
bringing It into vital contact with God by
tho means of grace, then no legitimate
method should mo despised, nor tho cost
financially bo oven considered.
WORLD'S GREATEST BUSINESS.
After the church has been fitted up for
v big campaign then the newspapers Bhould
be used and paid Bpaco procured. Window
cards announcing tho program of service
should bo placed in storo windows, as a
business man Is always glad to contribute
his share toward the maintenance of tho
greatest business producing agency in the
world, namely "Religion."
To this end clubrooms for men and
women should bo established in tho church,
where legitimate recreation and amusements
may be carried on under tho supervision
of Christian people, for these games should
to, played away from tho environment of
" .temptation and gambling.
Any church that will enter upon a cam
paign, of publicity In faith, and will adopt
modern methods of communication with the
world, then eatlsfy the crowd which col
lects with the bread of life, adhering strictly
and rigidly to the Word as the only un
varying rule by which to llvo, and to the
Christ as the only saving power for a lost
wcrld, will be amazed and dumfpunded
t the success which will attend its efforts.
FIGHT THE DEVIL WITH FIRE.
Tho Hov. Christian F. Relsner, D. D.,
pastor of tho draco Methodist Church, New
York, who acted aa chairman of the Church
Advertising section, spoke at this after
noon's session, and declared that ho be
Ueved in "fighting tho devil with flre."
Doctor Relsner told how ha used brass
lands', preached special baseball Bermons,
secured Idols of the diamond to talk, held
special services for policemen, firemen.
Street sweepers, corporation employes and
.ethers.
In order to get "business," the modern
church must be a competitor and an active
one of tho theatres and movies, said the
pastor. He told of his successful campaign
In Denver In building up a church through
advertising. After going to New York he
- was advised not to. advertise that the
-method would be fruitless thore but
preaching to empty pews galled him, and
when ho began to use newspapers and bill
boards, he found them as effective In New
York city as they had been in Denver, he
said. While other New York churches ad
vertise now, he was really the first adver
tlslng parson In the metropolis, and he said
thynnSmany as 225 people were received
InMfmbership in his church in one day.
i T&tero-Who opposed the idea of advertising
j tn New York have become enthusiastic and
' suo working with him.
"Hundreds of pastors run away from the
scarecrow sensationalism," said the Rev.
iDr. Relsner. "John the Baptist, Jesus,
Xuther, Wesley and Booth were all thus
tagged In their day Jesus drew a crowd
by reported miracles and then preached to
, the people.
"Onco Ha borrowed a boy's biscuits and
sordines to teed 6000 so that they could
remain to an after-meeting. Can any one
Imagine the Master preaching to empty
seats when any kind of a method would
4 draw an audtenceT
ADVERTISING NECESSARY.
"Tho preacher's greatness cannot fill a
church. There must be an attractive serv
ice, thrilled with religion and compelllngly
advertised..
"It Is sinful to close up the theatres in
city or town If the church gives nothing in
place. Tha church cannot bo satisfied to
condemn other attractions. It must com
pete, for the church's business is Sunday
recreation which other institutions falsely
.promise to accomplish.
It Is preposterous to declare that the
so-called 'simple' or Ulble-true" gospel alone
I will get the crowds. I tried preaching alone
, and failed, though I did my best. Then
unique advertising methods were adopted
i and tha people filled "the same church tq
Jnear me, the tame preacher."
He said, he had not lost & single efficient
member pf his church because of his adver
i tlslng, and in one campaign 100 large post,
er were used on New York billboards, nt
one time, in addition to the regular paid
advertisements In the amusement columns
jdI the New York dally newspapers.
PAWN OF AWAITED DAY
!The Ren R. C. Keagy. of Clinton, Pa.,
tM of the success of the Clinton Methodist
JSpIscopal Church In following Doctor
, twiner's plan of the "Happy Sunday Eve-
t "Advertising the Sunday evening .service,"
; said, "brought men and women of all
fwse4o. Catholics and Jews wero seen In
'tfcs sttBgregatloos. There, bad been no
mtintnltlnn to the church; the people were
i torly UMlisWmtt to IL Advertising was
iM wa of the awaltsw-Aiy."
. Prcdlu iha fewMl aJdrs&$wa a
mm& tMe mtsfassjt at Jb CcflmSfl
.: - jftMMBo. mmmg
..... ,t. . i ....
i .. - . - . ..... . . . . .. . . r ...... .. . . . .
f IT'S A BUSY LITTLE WEEK! ::: ::: ::: .v.- v :::' By A. E. Hay ward
I ; j Z777T77Z77Z77. '. , i -4 so this is atumticN
what Are yqu APviaiNa," . " n -. Sb HW (WvSS'SVrJ
ra shirt this y w3 TSl aMfi&Fb&aZz gz uSni 'i mn&TQjon ' 0f jl .r7
3l F diSa W WHll -Mzzstm-
LMM SSS ' 4W- iHttaiHAi! i3S&-AH-
I M J ' I - - I S5r.CXVrVr5rrRlWr DCYllLWtKtU OX nnrUM i Gail's
"0WPUV"AW6RTJSWG. TvTX iAK l''Zr 1 OF" TRAFFIC OHBR0NST. """ '
Rp;FRWEr" ' AVil- Gbz ( George. Could , (i "1 n yj
AW. PMHT FACTORY AWTHIM& MUCH .y.,. " A ( V? ft ?a L X VTNPk
TO ADVERTS m0 nsJfolft M&9
I know me. i says, Wf 8 Wr of Mai ll----",vMnYi Pk - '."T AJ m, ,&
t. wta RAist; ggj czyy - "0 wfl Vy) ffi - lfhMi JMv v
GA.S .Ji ' 'v' I THEY5oT.Tooj A.a.HAYwRr
EVEN ASMALL
HBSTUDajil
Ljftyf
x,t Bu career wa
Quite Ymil Whm
fiver slnco he was a boy. m,.. ? .
Pilot of the Cincinnati ad Ifl
adxertlsg th.. tatng ft8 ),, ?
First the unusual tafi.
newspapers caught hl i. ... V
WUrs, a.d finally, when k's 1" TK
u-rttrstand. th. blunt stateWeh,",;D.,,S
the ad7..rll3:ra tii4iiMd him.'
Mr. rayne first took Up lh ..,,
Ing cutter; but It didn't n..KT. 5"'
he dpcl.lud to try to cut ..v
. . . x -"""wiinsr Btk
or n.mself by entering the n.w.VS
Ho worked on tho Commtn,fl$l
tho Cincinnati Enquirer, where hfcu j
opportunity to follow his hobby of J3?i
atlvertlsltiir from tho rrmj ' nw"
nvlHtir. iUnt 1ia 4n1,t.. . .. &
forthcoming at the ad ,,", ,K,S'
Chicago' last year, when hs K5'
prlio for tho best nw.n.,.T,?Jl t
offered. Aa thla was a worId,u-,eIt',!9'
It 1 not an exaggeration to Zth'S
Payi'c was the world's chatnnlAn ."-J'-
.
VA-
I.
NEW ORLEANS MAYOR
SEES BIG FUTURE FOR
PORT OF PHILADELPHIA
Booster From the Louisiana City
Tells of Chance for Freight
Bond Between Two Municipalities
QUICK COTTON SHIPPING
Mayor Martin Behrman, booster for New
Orleans, predicts a big future for the port
of Philadelphia as a result of the develop
ment of the shipping facilities In Now Or
leans, accomplished mostly through his
foroslght and hard work.
"A far cry from Philadelphia to New
Orleans, you say? Not so. There Is a groat
chanco for a close bond between tho two
cities In the way of freight trafllc," ho
said.
""'Tho delegation of men and women from
the Louisiana city also freely praises social
and commercial Philadelphia.
One development that tho Mayor was
responsible for in New Orleans, and which
later aided in boosting tho commerce of that
port, Is a clover switching of freight cars
that allows the full cars to run right Into
tho terminals and the empties are moved
Out at the low total cost of but 12 a car.
Mayor Behrman believes Philadelphia
would benefit greatly by this nrrangement
and would be glad to confer with olllclals
of the Transportation Bureau of the Cham
ber of Commerce during his stay here.
"An interesting economic fcaturo of the
New Orleans cotton terminals is the 'bale
puller,' " he said today. "This mechanical
device- can select a bale of cotton from
the very centre of a ptlo containing sev
eral hundred bales, anij without disturbing
tho rest, extract It and place it upon a
truck. Ordinarily, it Is necessary to topple
all the bales In order to get at tho par
ticular one, and tho new device has revo
lutionized tho handling of the commodity.
'The New Orleans cotton terminals have
already cost the State of Louisiana $3,500.-
000. Ab more units are added, tho expendi
ture will Increase. It Is planned to make
Now Orleans the storago market for cotton
to Berve the entire world, and Liverpool's
grip will be taken off the Industry when the
plan fully matures.
'The management and operation of the
cotton terminals are under the direction of a
board -oC public-spirited business men. Civil
Borvjco rules regulate the employment of
help, and no political interference of any
sort la tolerated. The Public Belt Railroad,
a municipal utility, serves the warehouses
and everything is co-ordinated for the quick,
economic handling of incoming and outgoing
cotton."
JOHN WANAMAKER
REGRETS EDITORIALS
Doesn't Own The Evening- Tele
graph, Says Message to
Herbert S. Houston
SPEECH ARTS' MEN MEET
Orators, Actora, Readers and Teachers
at Convention
The National Speech Arts' Association
Is holding its convention In tho building of
zoology at the University of Pennsylvania,
at 39 th street and Hamilton walk. Several
hundred delegates are attending, The
organization consists of public speakers,
actors, readers and all classes of teachers,
including publto school and university in
structors. This morning sessions are devoted to
papers and discussions, while the evening
sessions are given over almost entirely to
entertainment,
F. F, Mackay, of New York, who was
elected the first president of the associa
tion 25 years ago, is attending the sessions.
Herbert S. Houston, president of Asso
ciated Advertising Clubs of tho World, In
reply to nn editorial yesterday In tho Eve
ning Telegraph, has authorized tho follow
ing statement:
"Tho host reply I think to tho editorial
In tho Evening Telegraph. wa3 tho nctlon of
John Wnnnmaker. Bcforo I saw tho paper,
ho send Mr. Appel nnd Mr. Clllcy to mo to
say:
" Wo come from John Wanamaker to
say to you that ho Is not tho owner of tho
Evening Telegraph to the extent of a single
sharo, but that It la owned by his son, who
rosldes In Now York. Tho papor has no
relation to our mercliandieo business. It is
private property of Rodman Wanamaker.'
Mr. Wanamaker further said: 'I am suro
that Rodman Wanamaker will greatly re
gret tho editorials In today's Telegraph,
but not nearly so much as I regret them.
I would havo endeavored to prevent them
had I known nnythlng about them. I am
not authorized to speak for my son. I hmc
Just received tho articles within tho last
few minutes, and hasten to send this mes
sage that Mr, Houston may understand tho
situation.'
"In addition to this statement 'from Mr.
Wanamaker, I have had henrty approval
of my opposition to the Evening Telegraph's
policy in publishing a testimonial advertise
ment to me, against my protest, and asking
my friends to pay $5 each for proofs of
It; hearty approval from, publishers Hko
Mr. Ochs, of tho New York Times: Mr.
Curtis, of tho Public Ledepr; Mr. Young,
of the Des Moines Capital ; Mr. Buxton, of
tho Providence Journal, and many others.
So I am more than ever convinced that my
criticism was neither captious nor 'funny,'
despite the amusement which it has given
the Evening Telegraph."
LIBERTY BELL THRILLS
400 WOMEN DELEGATES
TO BIG AD CONVENTION
Ladies From Other Cities Visit
Independence Hall and
View Many Historic
Eelics
VISIT CURTIS BUILDING
ROLES FOR PARKING AUTOS
DURING RIVER PAGEANT
Department of Public Safety Issues
Traffic Regulations
The Department of Public Safety has an
nounced the following regulations for the
parking of automobiles In Falrmount Park
tomorrow night, when the river pageant will
be held for the advertising men:
A double line on weet aide of Eait Illver
drive laclnc south, from Glrard avenuo brldgu
to preen street entrance
A aoublo line on east ittde of East Rler drive,
raclnir north, from Oreen street to Kalrmount
avenue; from Falrmount avenue around main
drive to Poplar etreet; from 1'oplar street to
Ulrard avenue, and from Lincoln Monument to
Glrard avenue bridge on Eaet Illver drive
A double line on cast and vveat aides of 31th
street, (acinar south, on both Bides.
A triple line, all abreast on west side of
west niver drive, racing- south.
., All automobiles must park according to these
directions, under strict supervision of tho park
".yards, with the object of cettlng as many ma
chines In these spaces as possible.
.No automobile will be permitted to halt during
the event on the East Hlvur drive or mth street,
or any place excepting In a parkins; space. Ve
hicle trafllc will be kept movlnr at ull times
No vehicle of any description will be permitted
to halt on Glrard avenue bridge.
VVhen tb.o display Is aver and the trafflo be
sins to move, all automobiles parked on tho
west side of East Itlver drle mull so south
until they leave the park at Green street
entrance. They will not be permitted to cross
over at Lincoln Monument to tfo north on Main
drive.
Automobiles parked on east side of East Illver
drive. Main drive and Sedgeley avenue must
move north on those drives.
All automobiles parked on West River drive
must move south when the display Is oter and
leave the park by way of Callowhlll street bridge
or 80th street.
Automobiles parked on the east and west
Ides of 31th street will movo south when the
display Is over and leae the park by way of
Pennsylvania Railroad brldice
When the trafllc begins to move south, no ve
hicle will be, permitted to come north on 31tli
street until the congestion on the drive Is clear
Under no circumstances will any vehicle be
permitted. to turn on any of the drives for tha
purpose of going in an opposite direction during
the congestion
, Falrmount Park rulea and regulations require
that no vehicle shall remain on the drive with
out a driver or attendant In charge of It.
"NEW ORLEANS IN 1918"
iHK-lJH fk JOB
"Br WrtfHS WBeH.
WrftJnT J& W 5uron, of Jtfew Drleang, oa th? tight, anil rni
hm i immz, (wxerusinej piannger of. we wauy awes, are. txjQsUnsf their
lie-ma town for the coveitiou sity jrear tdtir next.
Four hundred women, who camo to tho
city for the advertising convention, will be
ablo to go back homo with tho boast that
not only havo thoy seen Philadelphia's most
oacred relic, tho Liberty Bell, but also
touched tho precious pleco of metal which
proclaimed tho birth of American liberty.
The city showed Its hospitality to the
visiting womnn this morning by allowing
the glass case which surrounds tho Llborty
Bell's frame to bo lifted, that thoy might
havo nn obstructed vlow and that tho usual
"don't touch" rule, which of necessity nf
fects the Liberty Bell, might be waived.
For ono hour Independence Hnll and Con
gress Hall wero jammed by tho visiting
women and It Is safe to say they dldn t miss
a thing. From tho first minute they were
maclo to feci at home, Mrs. John C. Martin
nnd a largo committee welcomed them on
behalf of the Poor Richard Club. Wilfred
Jordan, curator of tho halls, welcomed them
on behalf of the city, and Falter P. Mil
ler, of the Chamber of Commerce, wel
comed them on behalf of the city's blggost
business organization.
Mr. Jordan and Mr. Allen addressed the
ladles In the Supreme Court Room on the
first door. Gazing down upon tho visitors
wero tho canvassed llkerlesses of such men
as Yeates, Allen nnd Urackenrldgo, who
graced the bench of the highest tribunal
In the United States, which once held Its ses
sions In that room. A wave of enthusiasm
was plainly manifest when Mr Jordan told
the Indies he had ordered raising the glass
frames surrounding tho Liberty Bell,
Through tho rooms and up and down tho
stairs they tramped, They saw the room
whero sat once the Continental Congress,
and whore the Declaration of Independence
was signed. They gazed with Interest on
tho historic furniture In which almost a
century and a half ago sat such men as
Franklin and Jefferson and the fiery Patrick
Henry. And they stood clustered about the
Btatuo of Commodore Barry In Independ
ence Square while a group of photographers
focused their cameras upon them.
When they had seen all the sights In
Independence Hall they went next door to
Congress Hall, and there they filed slowly
past the historical paintings In the Ferris
collection. There they had crystallized as
never boforo by the bright-colored works
of art their Ideas of the events in the
progress of this nation.
Women from all parts of the country
were present and even the women from
Boston, famed likewise as the maker of
history, stared with Interest at the various
sights In this city's historical shrine.
After the Inspection they went to the
Curtis Publishing Company. After a brief
reception on the first floor, at which Cyrus
It. IC Curtis, president of the company, waB
present for a few minutes, they had lunch
eon, and were taken on a tour of Inspec
tion of the tremendous building in which
600,000 complete magazines are printed
every working day of the year. Special
preparations had been made by the editors
of the Saturday Evening Post, the Country
Gentleman and the Ladles' Home Journal to
receive the visitors, and ther wasn't any
thing that they missed. They Baw editorial
offices and composing' tjoms and presses,
lunch rooms and the auditoriums and tha
employes rest and clubrooms and every
other thing in the building that might have
been of Interest to them. They found the
paintings by Maxfleld Parrlsh specially at
tractive.
At 3 this afternoon they motored out to
Wyncote as the guests of Mrs. Cyrus II.
K. Curtis, who.entertalned them at tea.
After the tea some of the -visiting women
will come back to' the city and others will
go to Willow Grove, where tho convention
folk will make merry tonight.
Assisting Mrs. Martin a receiving the vis
itors were the following of the Poor Richard
Club ladies: Mrs. Rowe Stewart. Mr. Theo
dore B. Ash, Mrs. Richard A. Foley, Mrs.
F H. Rlordan. Mrs. T. J Devery. Mrs S.
W Wilson. Mrs. W, B. M. Tracy, Mrs.
Charles Blum, Mrs. T A. Daly, Mrs, J. H,
Pickett. Mrs. . Thomas J. Mulvey, Mrs.
Charles W. Beck, Mrs. G. Theodore Ket
terer, Mrs. Russell Beger, Mrs. A. A, Chris
tian, Miss Christian, Miss Adeline Klein,
Mrs. I. F Paechall, Mrs. Leon Beck, Mrs.
Thomas Marttndale, Mrs. Richard H. Durt
bin, Mrs. Albert Turner and Mrs. Franklin.
Wood.
Today's Program
AFTERNOON
12:00 Women lunch at Curtto
Building.
12:30 Nomination Board meets
in Commercial Museum to select
next convention city.
1 :30 Departmental conferences.
3:00 Women go to Wyncote.
NIGHT
7:45 Entertainments at Willow
Grove.
8:00 Municipal Band concert
"Asphalt Ball," Broad street, be
tween Spruce and Pine.
11 :00 Cabaret at Ritz-Carlton.
ST. LOUIS WINS FIGHT
FOR 1917 CONVENTION
Fire Wrecks Glass Works Plant
CAPE MAV COURT HOUSE, tf. J , June
2$. The main plant of the Cape May Glass
Works was destroyed by flra today. Tho
leer sheds, packing bouses, mixing plants.
engine house, omca ana a car of oil ana
packed ware In the yard were saved. ,Ono
hundred), and twtnty-flve men and boys are,
without work as a, result of he blaze. Tha
loss Is partly covered by Insurance.
France Framing tfPte to'TJ. S.
LONPON. Jam 2', Kranca preparing
a. reply to th American; nolo concerning
the censorship of y-"- Tbe draft w"l b
submitted to ths tfBtish. Fgrtlgi poles.
Continued from Fate One
vortlsing Clubs of tho World, and chairman
of tho national trust-in-advertising move
ment. Mr. Sidener, speaking at tho general ses
sion in Convention Hnll, Commercial Mu
seum, this morning, said the newspapers of
tha country made a greater advance than
nny other class of advertising medium
during tho last year In creating business
confidence.
"Every class of business has shared In
the dividends," ho added, "and the general
business world has benefited definitely be-cause-
of tho enlarged distribution of confi
dence. A number of individual national.ad
vertlsers nave added to tho movement by
asserting their right to havo their advertis
ing associated only with good company, real
izing that when tho medium creates n 'red
light district' It will result In tho disappear
ance of the objectlonablo form of advertis
ing" Mr. Sidener also praised the work of tho
Association of National Advertisers, which
is affiliated with the Associated Advertising
Clubs in tho work of cleaning up tho flold of
advertising,
VALUE OF ADVERTISING CLUBS,
Tho value of an advertising cllub to the
community Is not measured by a mero
Itemized statement of its specific activities,
according to T, W. Le Quatte In an ad
dress before the general session.
"Advertising," he said, "Is the seed of
business and the community Is the soil.
Newspapers, magazines and farm papers,
and letters, circulars, billboards, street
cars and all tho accessories of advertising
are simply the tools with which tho ground
Is prepared and the soil Is cultivated after
the seed is planted.
"Where thero Is no advertising club the
grafter, tho liar and the faker have a
tendency to prey upon tho community nnd
to rob legitimate bualness.
"A properly organized ad club knows
what to do with these fellows. It blows
away the clouds. It turns on the light
It tears off their robes of respectability.
It puts up danger signs. It opens up the
gates to reform or destruction and gives
the crook his choice,
"Whero there is no advertising club the
tendency of (he people Is to look upon ad
vertising as a necessary evil Imposed upon
them by publishers and others.
"A live club tends to dignify advertising
In the minds of the people. It gives the
legitimate advertiser a fair field for honest
effort. It strengthens the hand of public,
officials In their effort for worthy causes
along economical and constructive lines,"
M. W. Lloyd, of Richmond, Va., urged
that advertising clubs lend assistance to
merchants, especially smaller ones who
cannot afford a competent advertising man
ager. "It la my belief," he said, "that this Is
a much-neglected field and that it Is ona
which offers the opportunity of securing a
great many members and certainly of In
creasing usefulness In our clubs.
WILLOW GROVE WILL
RECEIVE HUNDREDS OF
AD MEN THIS EVENING
Elaborate Arrangements Made
by John C. Martin for En
tertainment of Guests
at Park
SPECIAL MARCH OFFERED
of 'BIB
wrested from him
He was engaged
As yet the title h.. l.Si
ilm, -- ,w "J!
lie was engaged as BecreUrv.frM.4M
of tho Clnclnatl Advertising -cmbJS
months ngo Ever since hi eVV11'
work his chief aim lias ben to liiscM
next convention for tha 011. ?
contends that there H nothing ia li 2'
Cincinnati for the next mee Irf, IJ'
tho men from tho Buckeye State" will n-
Payno doesn't believe In im,w..J
ndvanco how the Ohloans intend to um
u.H prise, uui. iniavi inere or Mm, w
nrlnnn wlilpli will hr nn ...!.- " ? A
"If wo win," he said today, . ,J&
sharo of the credit will m 'k -JrlW
,l1nhln ntrle, rol.nn, -. , r" rBM'".
r,v:v; vr,,,s" n,.;'"v,(." fvww ,,
ueUHw vua 4Ub,o HUUULf 1 JiniMMdi It '
They're away ahead of election soill wSlJ
ors. and I predict that they will itS.-
means of bringing us a 'maioriiv i,c:!
manna fMn.itr.nnH In iOITtl "d
SCHOOLS AND C01LE0E9-
FBBENDS' CENTRAL
SCHOOL tf
elaborate arrangements havo boen mado
nt Willow Qrovo Park for tho entertain
ment of delegates tb the convention of the
Associated Advertising Clubs of the World,
now tn progress In this city. Hundreds of
the ad men will visit the amusement centre
this evening wjth their wives and friends,
and the officials thero expect ono of tho
largest orowda of tho season.
A march haB been dedicated by Victor
Herbert to the ad men and a special pro
gram will be presented by his orchestra to
night In honor of tho convention. The
march, entitled the "World's Progress," will
be played for the first tlmo. Tho occasion
will also mark the 21st anniversary of the
establishment ofWlllow Orovo Park.
This evening's program for tho entertain
ment of tho men nnd thelr-wlves Is In charge
of John C. Martin, of tho vPubllc Ledger
Company. The delegates havo coupons
which will admit them to each of the nmuBO
ment features.
Philadelphia Rapid Transit cars marked
"Route 24," on 16th street (ono block west
of City Hall); "Routo 55," on 11th street
(three blocks east of City Hall), and "Routo
05," on Eth street (nine blocks east of City
Hall), run direct to Willow Grovo Park
without change of cars.
WHtow Orovo 'Park Is situated In the
heart of the Cheltcn hills. It miles from
Philadelphia, and Is famous for Its beauti
ful landscape gardening, foliage and flowers.
At night the buildings aro ablaze with
myriads of electric lights, giving tho park
tho appearance of a fairyland. Tho fa
mous (100,000 electric fountain, situated In
tho ccntro of tho lake, is illuminated with
many brilliant colored lights and is dis
played every, evening at 8:30 o'clock. The
Cnslno, with Us spacious porches, whore the
culslno and service Is equal to tho best city
restaurants. Is In full sight and hearing of
the music pavilion and lake.
The amusement features on "The Mid
way" are "Tho Mirror Maze," airships,
mountain scenic railway, two carrousels,
'Tours of the World," "Venice," mutoscopes,
theatre, "Coal Mine," "Danceland," "Crazy
Village," scenic railway, shooting gallery,
the giant coaster, miniature railway, "The
Whip," "Candyland" and photograph building.
AD MEN'S CABARET TONIGHT
Baltlraoreana Promise Many Thrilling
Features at Rltz-Carlton
Performance
Resolving not to be outdone by their fel
low delegates from New York, the Balti
more ad men have arranged for a cabaret
to ba held In tho Rltz-Carlton, at II o'clock
tonight. Tho Baltlmoreana promise a
"humming" entertainment that will make
you hold your breath. They say that they
are going to sing, danca and be merry in
a manner that will overshadow all previous
performances given during the week.
Special features have been planned. The
exact nature of these novelties Is a carefully
guarded secret The Atlanta Advertising
Club will be tha guests of the Baltimore
organization and will furnish their Five
Million Dollar Quintet, comprising four
singers and a piano player, who have been
placed on the program for a number of real
Southern selections.
"We have some real talented performers
among our body," said ona of the Balti
more delegates this morning. "Walt till
you see the stuff wo are going to put
across." No time limit has been set for tha
closing number.
is ono of tho very fow private
which can claim as present dapujift
tho children and oven the grandcaUlnn
of former students. '
This confidence of parents in earolllij'
volumes for tha character of loitnietlM
and caro exorcised by the Bchebl in tr.mil.
ing the habits and forming th,!4ealt (.VY
Its pupils. v t
t-
I5
V -
m
Estabiisnea ibis. ., s,p
WRITE FOH TEAR BOOK OF JtXlMV
JOHN W. CAim. Ph. t.,'PrlntfciI, '.
1BTH AND HAOE STS., PIlttADtOPHIJUi-i'B
EhUMENTARY BCnOOLS OP MB Bttm
lBth nnd Race Sts. . r &
ut. ana Lancaster atv,
M, ttriA nlritrd Ath.
-. . -,-,;. -.--J- .--,-:
bcnuuwfi, j
SSt!
171!
Oreene St,
ana Bcnooi j,s.ne.
m
PEIRCE SCHOOI,
Summer Courses Begin My 1
Cool, airy classroomsJcomforUbli
clubrooms, gymnasium.' "!!?ir'J!lW
etc., make the six woeksT?irj;iitei''
nnt nn well as Drofltablft. Commercial
and secretarial courses for .olb;HXtv
Instruction of unusual benefit to teachers
of business. Hours 3 A. M.' tft-f P.,11,,'
Call or wrlto for complete Ipforautloa
PEIRCE SCHOOL'
Pine Street, West of Broad
Philadelphia i
t 2
Strayer'c Business Collage i- .
Summer School now open. Dav'trAJiW.
dividual aovancement. uim ; T?v,
Eln now. The "Ad. Men's Convention ti WW
reported on the Stemtype, wnicn itr rnu'HS
is taught only at Strayer's Bulne" Colin.
ann cneamui ms. ivamu. yp. y-... u
K
mtHHflwvl
-- Ttnva TTnrinraAd BY THT
American 'University. CoUjIX
curatory course ana a ?"
In? for business. Coarse l M
culture. 2Bth year opens pt-Sv
Write for cu.ta.ome, Det-
t,whnrir Pa. i i
CmbersbarriJfa-.
PENN HALL SCHOOL
Modern nreprooi uuuum. -" -vinli
swlmmlna pool. College PreparWW,Bfra
cua.p, musir. oomesiio " r"r.
privileges.
Alia Heir thflsfe
Mbv. Work continues witl
"at"FRAK 8. MACHLU A, , Wttjgjjl
Rooms with P'I1vIm!i3
Atlantic City. ,byiBlfi?lS
ork continues without Inletnww
CINCINNATI AD MEN PAINT SLOGAN
' ON WALKS; ST. LOUIS MOPS IT OFF
Queep City's Artist Brigade Wields Brushes in Advertis
ing Battle for Next Convention Missourians Follow
With Arniy of Scrubbers
The old plan of painting tha town red la
worn out. It la now time to change colors
In this kind of pastime.
Being abreast pf the times, therefore,
several skirmishing parties of the Cincin
nati ad men charged upon, the town last
night and painted "Cincinnati 1I7" on
every conspicuous and ample sidewalk In
their path.
In nearly overy case the artists Fere
cheered, for those who thronged the street
were out to encourage, Accompanying the
painters we're several, platoons of queen
City mn who mv that the worker wfa
not Interrupted.
t waa evident, too, that those who per
formed this" artlitW "tunt" bad had much
experience. In. many' ca,s the letters were
touched off wit fancy curves, and Sowers.
Bui the cheers of the Cincinnati men. had
barely rvcir&rauq on ureas strMt
another bunch of scouts with buckets and-
orusnea was noticed ,
The buckets contained water. The second
party was from St. liouls and represented
the most aggressive ehouters for the Mound
City.
It was an easy matter to tral.1 the C(n
clnnatlans and everywhere they found
"Cincinnati, JX7,M they attacked It with,
mops and buckets of water. In a yery few
minutes the Queen, City slogan was
drowned amid cheers of the destroyers.
And to prove that they were in the fight
to the limit, the St. Jouls men turned a
spotlight on their banner which spans Broad
street, A sentry pat in a mtie room in the
B.e,ilYUl?i" "V1 ha J11 "hen
nighty Tpday t, Joltls ejpeel to- win, tha,
fight tor th nesj convention. It U a
ported, that Uenver. Chicago, and many ptfcM
eljlea f the W144le West will Uek with
lieiife fcitM$ejaA,
CHESTER. PA.
Pennsylvania Military Cpllg
Separate J-iparororw Hcfmtt XpJ
perlor Scholastic. Physical anMoraiWWJ
To develop Superior Men. PWW&Srj2i
TMiiinmant. . ...-kJd
Col. CIIAS. E. HYATT. C"""""iat Bgj
Youor Men ana Port
irAnniHIltma. PA;
HARRISBURG ACADEMt
J &J22Uift2 . ftBSf "SuSK
A country, school louaoea v
SEuv T .nd-Jn3lvHuU lffiu
Small cusses
Xcho-oi tor yovu7.rboy., wewrx
Investigation a personal W " "
Thorough college prepa f"".," .
ttOO for sliujle room. All ffi'"Jnl'
lanlMtt
CifiPH
ttqn
Ulo
AnfiffiK'BurnvN! B. a-."5I
"" CAUL18LE. PA. t
CONWAY HALX I
mrat-clesi Dreparatory school J"MJ.
cour. .iP.rl.nct.acn.r.a-5-y.H
tamou. r ScSlo'tauty and &Birr
Your Boy
Staunton Military k
.. i ii i
cxw& oaii&gygfe,
Pupil under M years ;P451A, '',1
n. h. r-
T4
Hanover Tutoring Scl-g? ,
In tb heart of fFXi7tJJi
JUUJ trf?.
?Y V. J
pAcar
bora rr
M.
tbietW
il
JUSJi
CAgt
upper eca4
Bratlca fct$
sas3Jwifle,fe
set
tip,
iru.'
neri
MUJ.T5C
rTT; mm. --'
S4SP-J
AJB. a-'
Mt