Evening public ledger. (Philadelphia [Pa.]) 1914-1942, June 27, 1916, Night Extra, Page 5, Image 5

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    EVBNIN& MD&ER-PHJLADELl'HrA, TUESDAY, JUNE 27, 1016.
ERANS,IN TERROR,
FLEE MEXICO TO SHIPS;
,; SIX MISSING IN TUXPAM
Woman bnd Thr6o Men Held by
1 Cartanzistas in Flight to
1 Arizona Wafships Tako
oil Refugees
;W0O SAFE AT TAMPICO
i "-
VpnA CRUZ, June 27. Six Americans
m missing from the Tuicpam district, ac
tffijS 15 "Vices Mcelvea from Tahiplco
troins Canada, the American consul.
Who they hr or wliat has happened, In
them was not mode known In tho ells-
"vorf than 100D Amerlcnns nro now on
.mplcS and 4T are yet lb bo embarked.
i?h United Utiles cruiser Chester Is lylhlj
IS "faniBlco ahd the gunboats Machlas and
HfUtta are In Ih river.
EnibaHtallon of refugees at Vera Chii
Mtitlnued today. Boatloads aro belt! taken
to the battleship Nebraska overs' two hours.
WAdttlNdTON; June Bfi The "Ward
Hhir Monterey, with 800 refugees, was re.
MtUd today en route from Vera Crux to
the United Slates.
Al Tamplco 38 are 8n fcbfthl the de
stroyer Dade, 40 on the yacht Wild Duck,
1000 6rt two lahK Attamert, 276 are en
ti6H awaiting transpdrtntlon and B0 oth
erg have declared, their Intentions to ro-
' main. The army transport Burnher Is en
roUt lo Tdfripldo to lake oh refugee.
- Oltf ships nlready therb are the tender
Slxle and the gunboats Marietta and
Special Agent Ilodgers repdrtftd that there
(till were about 300 Americans In Mexico
Cllj", but thai most of them would leave
in a special train for Vera Cruz tomorrow.
PORT ARKANSAS, Tex., June 27,' The
yacht Caslana, of the Huastcca Petroleum
Company, has arrived here from Tnrriplco,
trlnglng 92 Amerlcah and BrltlBh refugees,
the yacht will return immediately for
ethers.
Iter WEST. Fla., Juno 27. The Danish
Itearnshlp Jelling has arrived hero from
proireso, Mexico, with 2G rofugees, Ihclud
Ing Americans, Cubans, Peruvians and some
Mexicans. Refiigees described conditions at
Progreso as "Unbearable."
NOOALE9, Ariz., Juno 27. A party of
Ihree American refugees. Including n
Woman, reached hero today after being de
L tilrted by Carranza troops nl Sasabe, a pass
In the mountains, 40 miles west of hero, and
finally being released with orders to walk
16 the border. They aro Mrs. M. C. Dar
Wln, owner of a Ilermoslllo drug store;
llarry Hofter and J. C. Clay.
FLIES ADD TO HORRORS
OF BULLETS AND STEEL
IN WAR'S DEVASTATION
yermin Infest Wounds Beyond
Beach of Crippled Soldiers,
Increasing Dangers of
Infection
, APPEAL ITOR FLY PAPER
' ,, Files are now as much of a menace
U Europe ns Zeppelins and shrapnel, nc
tjfllng to P. N. Tonettl, a New York
, kraltor, who haB recqntly returned from
IB war front. As n result of his description
; of the agonies endured by tho wounded sol
diers tormented by theso pests, 2,000,000
boxes of flypaper will shortly bo sent to
the war zone by tho women of the Vacation
War Relief to fulfil a need as great as that
for bandages or medicines.
''Beyond all words and nil power of Im
agination is that great black swarm thai
hovers over everything," Mr. Tonettl said.
'They take away sleep and appetite; they
rnake life Intolerable. Sometimes amputa
tions have to be mado without waiting to
get back to tho hospital, and then tho flies
are an added danger. Everywhere you see
wounded soldiers tormented by the flies,
fchd often without hands to brush them
iway."
After trying various methods of killing
files while on duty In the ambulance corps,
Mr. Tonettl Anally decided that the long
itrlps of flypaper wero tho most efficacious,
afid he had often caught as many as 70,
000 flies In a single day by this method.
Among the other services performed by
the sculptor while abroad was the Invention
pi an extensor for uso In setting broken
bdnes.
"What I have dono Is little," he said,
."but the aid given by the women of Amerl
ca, and particularly by those of tho Vaca
,tlon War Relief, Is wonderful. Our coun
try will bo forovor loved because of them."
Green Versus Purple
Ham Berger, a prominent citizen of
plathe, says ho finally has learned that a
royal purple shirt and n cabbage green
pecktle were not meant" to harmonize In
the all-wise scheme of creation. Ham, It
Is recalled, was married only recentlj'.
KansaB City Star.
Tomaso Tamagno
Tomaso T'amagno was first heard in New
Tqrk on March 21, 1800, when the Metro
politan season opened with "Otello." He
hd been heard on tour in the United
States with the company In the fall ahd
winter months of 1889.80,
V i
Police Court Chronicles
Vhen Joe Tanner rests he likes to fiave
comfortable seat.
. An empty auto standing near 38th niid
Mdrket streets appealed to him. It was In
the shade. Joo dropped In It and was soon
sound asleep.
When he awoke he found that he was In
motion, Jn fact, ho was .going about 30
miles an hour, Trees, buildings, lots and
people passed him at a rapid rate. Joe
jnbw that something had to be done. Fdr
, a moment he would rather have faced the
jnemy (n Mexico. He mado several at
tempts to stop tho machine. But ll rattled
laughed at him and went faster. Joe
t. . ,.that hB haa touched the wrong
1 h mechanism.
ul .i16 heard clattering of hoof behind
w n Thls wa, followed by shouts of halt,
J"' Tanner couldn't obey. Finally the car
ili r?"1 th6 bottom of a steep hill, heal
"a and stopped, It waB not until then
tsJfvgWcs) fpiit3!-
that Joe realized that his pursuer was a
.w!JiX.,ftt hava known you couldn't get
y with that," said the bluecoat.
ii ,Was trying to get away with mi,"
-ri?V iw ot ln to tak tt-"
niteY a ,h Judse'" tha COP "'
When Tanner faced Magistrate Hartlii
B-?Inuu, latr he recognized the prls
lill "dltely. Joe had been brought
i. -,in oalr a weeks ago tor Ihe
"We offense reBtlng in automobiles,
it,.. uttr from the sun," said Joo, "and
;? W ws In the shade, so I couldn-t
f teist the temptation to sit In It aid rtst "
iir.f,' yp neei P'enty of shade ' said the
Sit. 5at'' "so I'11 let W re In shady
sh in the Couoty PrUon for dvs days.
J .S"v9WMlr 0 -t founil vas unla-
by tha iida. But w on could uess
th biiofr ynojf ?t4rt4 off.
AWARD PAHADE PRIZES
bclhleherrt Blcel beirtonalraltort Rep'
i-eaenlcd art Outlay of ?id,000
SOUTH BnTIIIitiHEA, Pa., Juno it.
The Judges have announced lha list of
PUze winners In the Bethlehem Steel Com'
pany" workmen's Industrial parade last Sat
urday. The armor plate department won
the first prize and silver cup for depart
montal marchlhg teams, and the labor de
partment et the Saucon plant Ihe second
prize. o
In the floats division the construction de
partment aot first prize, alsd a Silver cup.
and the blnsl furnace department Ihe fccc
phd prize, The parade repres6nled hh but
lay of 110,000.
"STEADY BARGAIN DIET"
CAUSE OF 'MGESTI0N,"
SAYS WESTERN AD MAN
Customers, John L. Hunter, of
Denver, Asserts Are Sp6iled
by "Hunting Something
fo Nothing"
i' ! ml
REMEMBERING PUBLICITY
That the buying pubfic "gets Indigestion
fifohi a feteady diet of bargain" Is Hie
opinion of John L. Hunter, advertising
manager of tho A. T. Lewis A Son Dry
Goods Compariy, of Denver, Co)., expressed
In his talk this morning before tho retail
advertisers department on "How Much
Should a Department Store Spend for
AdertlslnB?''
"Advertising," he said, "Is being used as
a cathartic Instead of h food, nnd tho
results aro tending toward a loss of
vitality that necessitates larger and more
frequent doses. A Bteady diet of bargains
cnUBPB indigestion. When we renllto that
advertising Is really vital hourlshincnt ahd
not a corrective then wo shall see more
saho expenditures.
'The customers that bargain advertising
brings aro spoiled by Ihelr Continual senrch
for 'something for nothing)' and they get
neither satisfaction nor bargain-), becauso
they spend their energy getting a price,
while ignoring Style and quality, the
principal elements of satisfaction.
"One hundred sale nt cost or loss nro
obviously of less real value to a storo than
one sate nl the regular profit.
TIICY TAKE THE BAIT
"Tho time has gono by when 'ho 100
customers who came nfter tho bargain will
also stay to buy something nt if profit.
They rush on to tho next bargain nt the
same storo or In somo other storo or bo
homo to Ho ln wait for the next sale. They
take the bait but so cunning have they
become that they seldom or never spring
tho trap."
Expressing his opinion of what a depart
ment storo should spend for advertising, ho
said "spend all that is necesary to In
crcaso thd profits of tho storo. In advertis
ing everything must be considered that pro
motes the growth and proflts of tho busi
ness. "Something like $240,000,000 wero spent
last year on retail advertising nnd Judging
by tho advertisements that clipping rerv
ices sent to my desk from all over tho coun
try, fully 05 per cent, of tho nmount wns
spent to sell merchandise w.thout a profit.
Think of It! Two hundred nnd twenty-eight'
millions thrown nfter tho mistakes and bad
guesses of merchants and buyers, nnd to
what purpose? Tho retail merchant must
learn a new way. Ho must forget his tradi
tions and get at tho facts of his business.
The fact that this subject Is bolng discussed
hero today Is Indication that wo aro pro
gressing to n new order of things."
FAILED TO ADVERTISE.
"Out of 107 failures of nil kinds In a
cosmopolitan city," said Jesse M Joseph, of
Cincinnati, 'there weVo 92 firms, or 80 per
cent., who did not spend ono cen ln ad
vertising. Fifteen firms, or 14 per cent,, be
longed to lhA class that almost spent $50 a
vear on general publicity, and riot one
tially adicrtlsed.
"These are facts obtained from orle of
.ho large commercial agencies. I would not
nay that lack of advertising caused failure,
yet we can certainly assume that Judicious
publicity might havo prolonged tho business
life."
Poise
"Poise," writes Aunt Mandy to the Paris
Mercury, "Is something or other that keeps
you from Bayln" what you think or speakln'
what you feel. Anarlah used to havo a Idea
that It was bucklln' herself up In a Gossard
corset, goln' out In company, settln' up with
her hands folded across her stummlck, an'
keepln' still." Kansas City Times.
REFUGEES PERISH DAM,
SAYS AMERICAN VISITOR
Thotnns Whittemoro Assorts
That Problem of Bathing
Homeless Hordes Is a
Grltchl Ono
BEYOND HUMAN POWER-
Thbmas Whlttemore, of Now York city,
who recently returned from Russia, where
he wah a member of Grand Duchess Tft
tlana Nlkolftovna's committee for War re
lief, nnd who Is a member of the lUissl&n
rtelief Commission here, said nt his homo
that It Was hot because of the fact that
Russia, was not In heed of American as
sistance that It had not appealed for relief,
but that a silent resignation had been char
acteristic of Russian sacrifice.
''1 have just returned from hn eight
rtbnihs' sojourn In Russia,1' said Mr. Whit
temoro, "where I visited among the refu
gees rather thhrt among the civil nnd mili
tary pflftondrs. The refugees cdmposo a
Vast hdrdo of hUmnhlly, Who evacuated the
west when tho country waB devastated for
military rc&Sohs in the early part of the
war. This multitude of sufferers consists of
Jews, Poles, LAttS, Little Russians nnd Lith
uanians, arid mbved In wngonB, on foot nnd
by train, ahd wero months on the march,
They Inoved across Russia toward tho Cen
tral Governments on the Volga.
"No other nation has had this tremendous
problem to sohb the problem of saving the
HVcS of coUhlteas human beings. Tho Rus
sian Government recosn z6b Hi theso multl
tUdeS of rlatlons but one a nation in want
and it was forced to turn to the Zemstvos,
the provisional uhldns, for assistance and
tho organization of help. The Zemstvos
nro tho mighty national unions which
breathe the spirit of the new Russia.
"Theso city nnd county unions have es
tablished feeding centres on roads and in
places-of centralization In tho heart of Rus.
sla, nnd further east they found lodgment
for many of those who were Intrusted to
their care. It Is impossible to say how
many millions of peoplo theso Zemstvos
havo tnken caro of, as no record could be
taken; this, too, would be nn Impossibility.
DEATH RATE CALLED TERRIFIC.
"Thousands aro perishing every day, but
In the early part of the war the death rato
was terrific. Whole governments perforce
rose to their feet and moved nvay, llko
the Nomads or Tartars of old, ahd wan
dered over the face of Ruesla In tremendous
clouds. Tho acute agony of flight Is over,
but tho chronic distress remains. Summ6r
brings Its dlscnses, cholera ahd others, but
tho winter was mado terrible by tho rav
ages of typhus, which, In Bplto of every
effort made to curb ltraged frightfully."
"A National Committee wnB formed. It
was made up of Jow.s, Russians, Poles, nnd
representatives of tho other nationalities
who Inhabit Russian territory, and was
established to prcsere the national life of
Russia's great fnmliy of nations. The
committee was headed by her Imperial
Highness, thB Grand Duchess Tatiana
N"lkolao nn, and has been doing wonderful
work Ih sending out tons or clothing nnd
tho necessaries of life to tho needy. In
formation bureaus were established so that
famtllos, nnd even towns, which became
icparSted could bo located and reunited.
A concerted effort Was mado to hold the
horde together, to keep towns and families
entire, but despite all this work, many
thousands wero lost when children strayed
from their own,
TASK BEYOND HUMAN POWER.
"Hotels wero established for children nnd
Infants, nnd It wns necessary to crowd nil
these hilmans Into eery available building.
Several barracks wero bUIll to house from
1000 to 2000 people apiece. The refugees
were packed In these single sheds, which
resembled huno barns or Stables, and which
woio mndo Into double or triple stories.
Tho unions hero did their sharo. They as
sisted efficiently and honestly ln tho dls
trlbutlon of food and money, which was
given by tho Government for feeding nnd
medical aid. Everything possible is being
done, bdt the problem is so gigantic that
It is woll beyohd human handling,
'The problems of tho Bummer will havo
to bo tnet. Adequate bathing facilities are
heeded before tho winter or that terrible
Russian scourge, tjphus, will strike onco
more. I am interested In assisting the
bathing and disinfecting Bchemes the
Japanese method whereby the war vic
tim's clothes aro sterilized while tho owner
s taking a bath. Thousands have died
because of this lack of equipment and the
hygienic conditions naturally attendant
on getting theso people off the roadsides
nnd into their winter quarters."
Mr. Whittemoro Bald that ho would re
turn to Russia In a few months nnd that he
was at present making arrangements in
this country for shipments of bathing equip
ment and sanitary devices for tho relief
of the war needy In Russia.
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for Color Work
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MiSFjSsiy
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A
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printing f from Electrotypes.
-t ' ,,., it i.
ROYAL ELECTROTYPE CQ,
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HUGHES AND nOO$EVELT
TO DIPtE TOMORROW
Continued from PAite On
the demand for an tul'Andout 100 per
cent. Americanism, and for the In
sistence upon tho immediate necessity
of a thorough-going preparedness, Spir
itual, military niid economic.
I am In this campaign because of
my conviction that We must not only
frnmo, but execute, a broad, construc
tive program ahd that for this purpose
we must haVa a United party, n party
Inspired by Its great traditions nnd
, reconsecrated to Its loftiest Ideals. I
know that you ImVO been Ritlded III this
emergency by tho sole desire to bs of
tho largest service to tho United Slates.
You havo souhded forth tho trumpet
that shnll never call retreat. I want
you to feel that I wish to have, all tho
aid that you aro able and willing to
give. I want the most effective co-operation
with nil those who have been
fighting by your sldo. Let us worlc to
gether for our national security nnd for
the peaco of righteousness Ahd Justice.
I Inclose a Copy of my telegram to
Iho committee In which I have set
forth my attitude. I shall later under
take a full discussion of the Issues of
the campaign.
Hoping that I may have the pleasure
of seeing you nt an early date, I am,
my dear Colonel Roosevelt, with cor
dial regards,
Faithfully yours,
CHARLES E. HUGHES.
bl anguish ef the progressives who were
delegate hhd alternate Id the convention,"
continued O'Connell, "namely, that they
hnvo now corns to believe that the Colonel
never Intended lo accept thelf nomination
nlonot that they wero belhg Used as a club
to force tha Republican convention to nom
Inate him, nnd thAl If the Club Has Ineffec
tive It coutd go Into the woodpllo for all tho
Colonel cared."
It. WILLCOX. KX-NEW Yonic
OFFICIAL, MAY II G CHOSEN
TO LEAD FIGHT FOR HUGHES
MOOSE LEADER BITTERLY
CRITICIZES ROOSEVELT'S
LETTER TO 1'ROGRESSIVES
NEW YORK, Juno 27. A bitter criticism
of Colonel Roosevelt's letter to tho Xntlonal
Progressiva Committee was mado last night
In a statemenl Issued by John J. O'Connell,
chairman of tho Progressive County Com
mittee, n lender among tho more radical
iocal Pull Mbo.se.
"Tho impressions ono gets of Colonel
Roosevelt's letter," ho said, "nro It dlsln
genuousness, Its sophistry, then its labored
attempt nt Justification, nnd, finally, tho
vory evident hatred of our President. Usu
ally, the Colonel has found It easy to ex
press his thoughts and his desires In plain
and pointed lnngunge. Here, he evidently
deslreB to complcto the ruin of the Progres
sive party by driving Its members, If ho
can. Into the Republican party, but ap
parently fears to express tho direct wish ho
Iiopcb his audlcnco will understand,"
O'Connell declared that the delegates to
'the Progressive Nntlonnl Convention did
not know that the Colonel would decline to
run on n thlid ticket If tho Republicans
nominated a man like Hughes.
"Ho totally falls to meet tho real causo
NEW YORKi June 2T. There Were
Important developments about the
Hughes headquarters. It was reported,
for one thing, that the selection of
ti national chairman would be made within
ft day or two, and tliAt William R. Wlllcox,
former chairman of tho Public: Sefvlca
Commission, wns Undlng In the race. Jo
seph It. Kcnllng. former National Com
mlttromnn of Indiana, has been selected
tentatively as n vice chairman for tho Mid
dle West, with hcadqudrtors In Chicago,
nnd Ralph E. Williams, National Commit
teeman from Oregon, ns vice chairman In
charge of headquarters In San Francisco.
Williams nnd Kdallhg, especially tho lat
ter, havo been pretty closely affiliated with
the Old Guard Interests, but there Is no
such tag on Wlllcox, who would have direct
charge of the campaign, If the slate talked
nbout today goes through. There was somo
talk of National Committeeman Charles B.
Warren, of Detroit, as a vice chairman for
tho Middle West Instend of Keallng. Mr.
Williams gave out a stntcmenl tonight In
which ho snld Mr. Warreh was In no sense
a candldato for tho national chairmanship,
artd by soma this was taken as an Indica
tion that Warren was not even In tho rnca
for vice chairman and that Keallng's selec
tion for tho Mlddlb West post nas virtually
assured.
Mr. HUghes refused any comment on
this topic, but there was a feeling that tho
final announcement might bo mado somo
tlmo today, beforo Mr. Hughes Icncs
at o'clock for his summer home nt Bridge
hnmoton, L. I., to remain ocr tho Fourtli
of July.
Mr. Hughes held a conference with W.
Murray Crane, chairman of the Steering
Committee, when he got to town this morn
ing, but neither would talk about what took
place. Another visitor was Nelson
O'Shaiighncssy, former Charge d'Affalros In
Mexico City Ha snld he did not discuss
Mexican matters with Mr. Hughes, but to
tho correspondents he said that ho consid
ered It unfortunnto that wo got Into tho
Mexican ttoUblo In "such a bad way."
AD MAN, ONCE CASH BOY,
NOW A RESTAURATEUR
Frederic H, Weiss Is Vice Presi
dent of Cincinnati Advertisers'
Club, and Only 23
The Windward and Lccwnrd Isles
The Leeward Islands are so called be
causo they are less exposed to the prevail
ing northeast trndo wind than tho Wlnd
waul Islands nearby, uhlla the Windward
Islands In turn derive their name from tho
fact that they nro tho most exposed to
theso winds of nil tho Lesser Antilles.
Newsboys who have roamed through
Western cities today welcomed Frederic II.
Weiss, vice president of Ihe Cincinnati Ad
erllscrs' Club. Mr. Weiss IS said to bo
the youngest man elected to ah ofllce of
any advertisers club In tho jvorld. Ho Is 23
years old,
When Mr. WMss appeared oUtsldo of tho
Belle ue-8tratford this morning ho was rec
ognized by seernl newsboys. These boys
at ono tlmo ato their meals free at Mr,
Weiss' restaurant,
Autnmoblllng nnd discussing advertising
methods nro two of Mr. Weiss' favorite hob
bles. IDs contention IS that every business
man, ho matter how small his venture may
be, should spend a- part of his working
capital In advertising He Says advertising
Is Just as Important as having hionby to pay
tho rent for a storo or paying- the gas bill.
"My success In life Is duo to constant nil
Vcrtlslng," said Mr. Weiss, who Is one of
tho original boosters ln trylhg to have tho
1017 convention held In Cincinnati,
"No merchant should attempt to- get into
business beforo he makes up his mind to
advertise In tho newspapers or other pub
lications Td fldvefllss Ohce IH ft wfiU
won't help You Must bs persistent TBer
are many merchants who dort'l advert!,
l)Ul keep tttelf- Dfonts In Homo savings boil.
Ur.iwlhg a nominal Interest thaif capital
could bd increased If they look a. etiancs
In advertising. The wlielo point Is liat
once you ndvetls6, hhd you .ftdvertlss lli
tho right way, hat jonly do the aaveftlsef
biiiem, but It results In other tradesmen
also prospering." ."1
Somo time hid Mr. Weiss drove hi
automobile over every mile In northern
Kentucky. Ho began life ns a cash boy.
His restaurant Is patronized by merchant
nnd other persons Irt Cincinnati He polfltel.
his finger at a squad of newsboys who we
shouting "JJxlrA!" f
"See, even young America Is getting td
know that you must adveftlM yoUf- mer
chandtse."
Scntcrlced to Da Electrocuted
WES CHESTER, Pa., June S7.Jur.Jus
AUton, colored, who killed Edward brown
colored, at Cedar JIoll, March 8 has been
refused a how trial In tho Chester County
court, and has been sentenced by Jtidffe But
ler to bo electrocuted,
A Mix-Up ,
Llfo In this old vats of tears lias Its
brighter, happier moments, and th other
day we had the privilege tif hearing si
pompous, Self-important gentleman of our
acquaintance get mixed up- arid anhounco
in his Impressive manner that there Is an
ointment Ih everybody's fly, Instead 6f tha
other way, and then try td explain ln
visible confusion what hs Obviously meant.
Ohio state Journal.
S
$5.50 --y
RuAIbeir Sole
amid Heel
black or tee
For town or country; the one
shoe for general summer wear.
1107 Chestnut
Patent Calfskin Dress Pumps, $5,50
B 1 1-
Time! Time has demonstrated that
a spade of a certain width digs easier
and faster with greater efficiency
Scoop-shovels in gardens are
of little service. And a crowbar
for spading is a worthless tool;
The one is too wide the
other too narrow. The right
medium is the efficient spade.
Experience the best of
practical and scientific motor
experience has made convinc
ing the logic of the Twin Six. '
We have put two power
producing factors where there
was only one before.
In reducing the size of the
cylinders by half, and multiply
ing their number by two, we
have developed a better bal
anced, more powerful, lighter,
sprightlier motor.
And we have reached the
point the point of the greatest
motor efficiency.
More cylinders would be use
less. Fewer would not give
maximum service.
That's why the Twin Six has
been the greatest Packard suc
cess time-tested by six thou
sand delighted users your logi
cal car now. Prices $2750
$3150, upward f. o.b. Detroit.
Packard Motor Car Company
of Philadelphia, 319 North Broad
Street. Branches at Harrisburg,
Bethlehem, Trenton, Williams
port, Wilmington, Lancaster. .
Ask the man who oiuns one
- "TTwin U
"is r JK' If
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armiimiiiniWiHiiii in i wUinmnmiyfrigTTia
ITJ'ii'DHIIUilllllllrMilll ' li
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ffimwmsunqrmnw iCs.ifiiiaam.iTi.
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