Evening public ledger. (Philadelphia [Pa.]) 1914-1942, June 27, 1916, Night Extra, Second News Section, Page 16, Image 16
w EVENING LEDGER-PHILADELPHIA, TUESDAY. JUNE 27, 1916. i t MANIFOLD ACTIVITIES IN NUMEROUS DEPARTMENTS MARK SECOND WORK DAY FOR ADm AD MEN HOLD GROUP SESSIONS ON MANY TOPICS Twenty-three Departments 'Discuss Methods for Reaching Public PRETTIEST GIRL AT AD CONVENTION CALLS PHILADELPHIA "BEST IN XT. S." Ad Men'a Program Today QUEEN OP THE ST. LOUIS AD MEN EXPERTS BLAZE TRAILS Ministers Urge Advertising to Attract 60,000,000 Unchurched to the Pews Mexican Crisis May Stop Wilson's Visit to Ad Men "Herbert S. Houston, president, "Associated Advertising Clubs of the World, Bcllcvuo - Stratford Hotel, Philadelphia. ','The President bopes and expects to be able to attend meeting Thurs day afternoon, but, as you will realize, in the present circumstances It is absolutely impossible for him to make & definite promise." If you are willing, I suggest that you go ahead with your arrangements for the meeting. Will adviso you definitely as soon as I can. , "JOSEPH TUMULTY, "Secretary to the President." All phases of American business and ad vertising wero discussed today by more than. 10,000 ad experts, bankors, manufac turers, merchants and business economists at 23 departmental sessions of the Asso ciated Advertising Clubs of tho "World. The convening; of these Individual sessions sig nalized tho Inauguration of the greatest business educational movoment In the busi ness and advertising history of tho United Btates. Tho broadside of departmentals opened this morning Immediately after the close of the general session, during which Lowellyn E. Pratt, chairman of tho National Edu cational Committee of the Associated Ad vertising Clubs, urged licensing of advertis ing men Noted clergymen from all sections of the United States assembled at the session de voted to church advertising and discussed ways and means for reaching the 50,000,000 or more persons In tho United States with out church adlllatlon. It was agrcod unan imously that the best method of extending the truth of Christianity to the great un churched was through the medium of adver- li using. Notea pastors torn now tney naa t' advertised and filled 'emntv news. Before the retail advertisers' department, John L. Hunter, of Denver, Col., attacked bargain advertising. Ho declared that the cus tomers that bargain advertising brings are polled by their continual search for "something for nothing." ADVERTISING- METHODS. Before the department for national ad- . vertlsers newspapers and magazines were urged as the most effective medium for placing products before the consumers of the nation, in tne session cievotea to mil posters experts revealed tho effectiveness of bill poster advertisements. It was argued that It cost the public nothing to read such advertisements. At the session for teachors of advertising college professors urged the establishment of advertising courses In tho colleges and universities of the country. The various methods for teaching adver tising were demonstrated. Business experts addressed the department of financial ad vertisers on tho effectiveness of the financial' advertisement. Use of display advertisements In the newspapers was urged by experts at the conference on community advertising. It was shown how Nashville, Tenn., had gained more than 300 conventions and 74 new Industries by a five-year advertising cam paign, CO-OPERATION ESSENTIAL. Industrial preparedness was urged by William H. Ukers, of New York, vice presi dent of the Associated Trade Papers, In an address before the Business Press section, "Wo would urge upon all branches of advertising." he said, "the Importance of co-operating with the Naval Consulting Board In the confidential Industrial In ventory being made under Its direction by 80,000 American engineers. Surely there Is no better national Insurance against war," Before the same section A. C. Pearson, manager of the Dry Goods Economist, New York, said that the successful trade paper must have a good merchandising plan and a well-conceived advertising plan. J. Horace Lytle. of tho Shoe and Leather Re porter, Boston, spoke on the training of ad vertising representatives. 'C. 31. Clark, advertising manager for Rob bins and Myers Company. Springfield, O., said that to make advertising effective the advertiser should know definitely what par ticular class he Is reaching In a given pub lication and what particular style of appeal Is most effective with that class. C. A. Tupper. president Of the Chicago Trade Press, Room Association, spoke on the op portunlty of the business paper to partici pate in the creation of foreign trade. He urged the need of awakening American business men "from the complacent dream of home markets in which they are now Indulging." He said the abnormal demands caused by the war would soon cease. The advertising business Is a business for youth, according to the statement of S. Roland Halt, of Easton, Pa., In an address before the advertising teachers' session. POSTER AtoVERTISINO. 8. J. Hamilton, secretary of the Amer ican Poster Company, of New York, told the Poster Departmental Bectfon that the old advertising method of shouting the pro duct is drawing to a close. "Poster advertising," he said, "la all Im BorUnt In this aga of rapid transit, auto mobiles and general hustle and bustle. The poster appeals to the masses, and being free la reetd Is freely read." Ivan B. Nordham, told how a Brooklyn Baking Company that wanted to impress people with the cleanliness of its plant and methods, took; the "plant to the people" by way of tho billposters' brush, Co-cperatlon," said William A. Thomp son, director oi the Bureau of Advertising cf the American Newspaper Publishers' AiAoaUtlon, "has become a recognized I&otor In our business. Q. Edward Buxton, treasurer of the Providence Journal, ds Uvtrd an address on 'A study of New M9? Co -operation. Provost Edgar X. Smith presided at the gMMl nwlon this morning. Lwllyn E. Pratt, chairman of the Na ttaiWit Kdncational Committee of the Asso ciated A4 wUslng Clubs, aald the time wan pa Mr i!Unt when the advertising men f tk oouittry would be licensed by State Msaialnjf board, like physicians now rrRAGTlNd TKK HEADER. atrota rtaau of advert'sln tsHi t-il of aa Investigation by wfaiek fc mcbMsmA te tit rinsri i 4 rSBT A.'t, H .- ffrft i ii i.i ii.. ii i i i - - .m f is. ji iii i !! i t ' S-'"'!! HjH SSBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBafflsslBBkl'iEKt BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBbK. iViBBBBBBBBBBBBBBBBHiil PslaBBBBBiBBBBBiiiiilBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBFt&BBi flHBr 1p liHMHHsiSPIgHK li Hi f m MM A. d wmwm 9 n. m. Morning sessions, Uni versity Museum auditorium, Provost Smith presiding. 9!l5 a. m. Invocation, Bishop Thomas J. Garland. 9126 a. m. "Tho Rotnll Mer chant Wants to Know," Frank Stock dalc. 9i3fi a. m. "Tho Foundation of Better Business," Lowellyn E. Pratt. 10 a. m. Departmental sessions and conferences, 11 a. m. Women mako tour of city and historic nlnccs. 12:15 p. m. Luncheon at Com mercial Museum. 12:30 p. m. Swimming contest, University pooh 1:30 p. m. Departmental, confer ences. 2:80 p. m. Women visit warships nt Navy Yard. 4 p. m. Acroplano demonstration nt Navy Yard, 8 p. m. Military and naval tour nament, Franklin Field. 11 p, m. Cabaret at Arcadia. HONOLULU AD EXPERTS HERE TO SPREAD FAME OF HOME AND GET IDEAS "I've Heard It Said the City Was Slow, but I've Found No Evidence to Back It Up," Says Mrs. T. G. Baker, of St. Louis The prettiest girl at the convention looked around and smiled. Her blue eyes twinkled ao she looked at the swarming delegates In tho Dellovuc. "What do I think of Philadelphia?" sho countor-questloned. "Just about tho best city In the United States." And with that Mrs. T. G. Baker, of St. Louis, smliod again, ono of thoso warm, hearty smiles that are characteristic of tho Mlddlo West. "I'vo heard It said that Philadelphia was slow," sho said, "but I'vo found no evidence to back It up." Not that tho prettiest girl Is unpatriotic regarding tho chanceB of St. Louis for tho next convention. Not ut nil. Along with several hundred other delegates from tho Mound City sho wants tho delegates to come there In 1817. Mrs. Haker for St. Louis and St, Loula for Mrs. Baker. That's tho slogan. "Wunt a plcturo of tho prettiest girl?" asks "Charlie" Wccr, of Anderson, Ind. "Just a mlnuto, I'll get Mrs. Baiter." "The prettiest?" nsltcrt another delegate. "Mrs. Baker la tho girl you want." Anotjier girl who presses Mrs. Baker cicely for the honor of being tho "pret tiest" thinks Philadelphia on Sunday a trifle Just n trlllo better than nowhere. Some of tho art men In tho Now York dele gation, Including Frank Mcdrann, of tho Guaranty Trust Company, agree with her. "Awful," said McClrann, as Miss Hazel nmmons waH smiling for her plcturo. "Yes," say they nil. but even at that say that stntuo of Billy Penn looks great at night. amdnes4 as isvwtsgiwvn fev Smtf I Wm ! la wtiw o m. t I Uthi s." . " ad liked best and giving tho best reason for their preference. The advertisements that proved favorites wero attractive, according to tho contes tants, becauso of originality of copy, up-to-date treatment of .subject, catchy Illustra tions, page dominance, brevity, human and clever dialogue and pleasant, good-humored stylo of illustration. The result pf the Investigation, was to show that entrants spectflcnlly referred to Illustrations, to the topical naturo of copy, to brevity, to headlines, to size of advertisements, and to originality and sim plicity of advertisement.. The humor of sketch or copy, the cheerfulness of sketch or copy; position, display; the fact that tho advertisement was opportune, the fact that the copy was curiosity arousing and the price figured in varying percentage. The advertisements that provoked the re plies wero Illustrated. -, DENVEIt BRINGS FAIR MAIDS Beauty Chorus Is Ballyhoo for Next Ad Convention One of the prettVit sights about the ho tels and the meetMg rooms nt the Com mercial Museum Is the girls that are plug ging for Donver. The 'Western city wants the convention of the ad men next year and It figured, evi dently, that the pulchrltudo of tho bidders counted a whole lot. So they went nnd combed Denver fine for Its pretty girls and brought them along. The girls don't talk much, but they smile beautifully and generously. They hand out literature In a way that makes one take It all, and feel that the recipient gets tho favor Instead of grants tt. CANADIANS TO WEAR KILTS Canada Is represented at the ad conven tion by 36 members from Toronto, Hamilton and London, who have acquired, the habit of making themselves heard wlierever they assemble. Their witticisms and Scotch plaid hat bands have already added re freshing touches to the convention. "We anticipated warm weather " and brought our kilts; what's more, we are going to wear, them." said Robert Corryell, chairman of the body. On Wednesday evening they are planning to attend the concert at Willow Grove Park In costume. The Canadian followers of advertising proudly point to the fact that they are "touting" the baby organization with them. The London Club has been formed a little more than two weeks. CHARLESTON AD MEN PUT THEIR PATRIOTISM ABOmSELFISH DESIRE Delegation From South Carolina City Depleted by One-Half Because of Call to the Colors Presence in Numbers Due to Urgent Invitation of Cyrus H. K. Curtis, Who Visited Them PLAN ENTERTAINMENTS isln Ssbnsbbbbbr4 pa? j flLsssH$' iSlllllbsBBMSK K SllbsBBBBBBHhlT 3 I t I " f JiBBBBlBBBBBBBBKSim '('.SiBBBBBBBBBBBBBMllCliv'" ! '" ' ' ItSBF 5aft ,, .,u.y"'y .,.,.... Su'Vil .??. s.'s-xa-afli RSia DUTY THEIR WATCHWORD Ad Men's Chronicle "John D, Rockefeller Is here." The report spread rapidly all over the Bellevue-Stratford. As It spread It gained like a widening circle caused by a pebble thrown Into a stream. Those who had Inside Information whls. rered that he Intended to "buy up" the convention for Cincinnati. It was rumored that nothing could stop the Queen City from getting the big meet of 1917, ' In the midst of ail the corridor gossip a crowd of delegates, big, small, lean, fat, medium and otherwise, spied the man of wealth at once. They surrounded him. They tagged him with buttons, badges, flags, toy balloons and everything available. "Mr. Rockefeller" stood still and gasped. Then he found his rUnt hand shaking. Ad men shook It like a pump handle, "Really, I am overwhelmed; and I think I'm " But he could say no more. He was swept along the corridor and stood on a. chair. "Speech! Speech!" yelled the crowd. "How about the price of gasoline? Shouted some one. Forming his hands like a megaphone. mts' "Mr- Rockefeller" shouted. "I want you all to dine with me In the Purple Room at 3 o'clock" Then he escaped through a side door Into Walnut street,. A. clerk' was immediately besieged as to the location of the Purple Room. He said that Mr. Rockefeller must have nude some mistake in the color. He said the nearest thing they had to purple was the Blue Room. i Many of the 4 men and others, therefore, flocked to the Blue Room. They waited an hour, and the room compared with their teultefs when they ltarned there had been a. slight mintalu. The wan mistaken foe the oil king- said h W A. D. MaKlimey, of Printers' Ink tijj d St L&u.!. 'I UU4 to tH tb m X was, not tha main. f "tOtM'gJWjBtJWMn," mi, -kQl tMyl i"fWBTfc W awBHtaytflfrty- Bk&BU;1 ": tot There is ono delegation attending the convention which hns been reduced to Just half Its original numbor becauso of tho call to arms In Mexico. Tho call for mobilization came Just as this delega tion the group from Charleston, S. C. was ready to leave for Philadelphia. Torn between duty nnd desire, half of tho dele gation gave up their plans, which they had been working over for a year, and turned smilingly to answer the call of tho President nnd the nation. LaBt night a float, with a baner reading, "Millions for defense, not ono cent for trib ute," passed down Broad street In the pa rade Although the watching thousands did not know that the little group marching ahead had been depleted by half becauso they had Just taken tho first step to carry out the spirit of their banner, their applause was thunderous, for they recognized the real Amerloan spirit. On an elevated seat on the float was the figure of Columbia, and beneath her was that of Charles C. Plnckney, surrounded by four figures representing the activities that havo placed this country in tho front In dustry, commerce, agriculture and capital. The figures wero a mechanic, a sailor, a farmer and a business man. But In front of them wero the ad men who have placed Charleston on the map; A. O. Hoist, A. V. Snell, managing secretary of the Charleston Chamber of Commerce; George J. Jenkins, "Kd" Stothart. W. P. Hyamsn, Jr., Daniel Ravenal, Alexander Kullnskl, James S. Simmons, Dr. C. I. Aimar, Charles Robinson, of the News and Courier; T. A. Smith. M. A, Condon, Charles A. Matthews, W. H. Mlxson and R. G, Rhett, president of the United States Cham ber of Commerce. Watching them from the reviewing stand were Mrs. W. J. Wolf, Mrs. T. A. Smith, Mrs. C, P. Almar and Mrs. Alexander Kullnskl. The Charleatgn delegation has been given a place of honor In the circle of ad men. The spirit of patriotism which led half of them to give up the pleasures of the con vention for the rUors of camp life under arms has won the approval of all, and everywhere this loyal group goes Its mem bers are polnteduo with pride and praise. HONEST MEDICINES RIGHT TO ADVERTISE MAINTAINED Man in Business Says It's Legitimate as Any Other "To characterize all medicine advertising as fraudulent Is unjust, mendacious and silly," sad Grvln F. Kemp, general repre sentative of the Proprietary Association and editor of "Standard Remedies," In an address today to the Ad Men on "A De fense of Proprietary Medical Interests with Regard to Advertising." "I believe," he said, "and my belief Is not born over night, but is the result of a close and Intimate connection with the business lasting over a decade, that the business of manufacturing and selling prepared medi cines In packages In which they may read Uy be recognized and Identified Is proper and economically necessary. "I believe and my belief is not born over night In advertising, and In truth in advertising. The great Industry which I represent has demonstrated Its belief In ad vertising year after year. In good season and In bad; It has recognized the necessity and the desirability ut truth In advertising and this Is proven by the fact that ItB ad vertising has not been Intermittent, but has been steady and permanent "No one here bellevts that any mer chandising business can be permanently maintained on any foundation other than the Rock of Truth and our business' has been permanently maintained as an adver tising uslnM for a. century. "I sunly am not tbe spokesman for or the defender of any medical advertisement, or any other advertisement which is bis.. Untly or palpably untrue, Advertisements of this character and such statements as if it's medical U' a fraud' ar both mlt nalevou inventions. Palpably untrue claims of medical virtu and (he assertion ihat If It mHel it's a frawi' twiocjg; Jn Ji8tWf- K4r W vertiF t nMdiam nw rfee lisnouactt- Wmu!At toil Mi truth Optimism and energy nretlio chief char acteristics of tho dolcgates from Honolulu. They enmo moro than S000 miles to par ticipate In tho convention nnd nro glad of It, They have brought tho ntmoophorc of their native town, Including tho ukulele, tho In strument which hns gained great favor during the last few years all over tho world. It Is symbolical of tho harmony which exists in tho Advertising Club of Honolulu. This organization is up to tho minuto In progressive Wens, and when tho dolcgates return they expect to tnl;o back many more which will keep tho club right up to tho pftco of 1310. Charles R. Frazlcr, captain of the club, who piloted tho delegates to this city. Bald today he was moio tlinn repaid nlready for tho trip to the City of Hospitality. "Oiir prcticnce hero In such good num bers," ho said, "Is duo to tho enthusiasm aroused by Mr. Cyrus II. K. Curtis, who ad dressed the advertising men of Honolulu during his visit thoro and told of tho great benefits that would bo derived from visiting tho convention. Ho Invited us here nnd took a page advertisement In tho Honolulu Star Bulletin to tell tho story of Philadel phia." Tho men from Honolulu nro attracting considerable attention. Thoy will Introduce many of the novelties in tho way of amuse ment for which their country Is fnmouB. With Mr. and Mrs. Frazler In tho dele gation nre Dr. R. W. Anderson, Miss Mary Eynon, Mrs. A. L. Andrews, C. C. von Itamm, Prof. A, L. Androws, Maurice Erasch. Charles R. Frnzior, John Lcnnon, Jack Do Sha, A. M. Webster, Stephen Do Shn, J. D. Levcnson, H. F. Wlchman and Tandy McKcnzlo. New Yorkers Cabaret Hosts Tonight Tho St. Louis nnd Cincinnati delegations havo been Invited to attend a cabaret show planned by tho New York contingent nt the Arcndla Cafe this evening. H. H. Ahem, advertising manager of the New York Kvon Ing Post, has arranged for the Evening Post Oleo Club nnd five members of the staff to visit Philadelphia and furnish tho ex citement for tho spectators. $50,000 AD CHILD, AGED FOUR, IS SURE SOME KID Harry Joline, Jr., Is the Pet of the Ladies at Mammoth' Convention The (50,000 ad child Is In town. He ar rived today with all tho latest Jig steps and sophisticated dance measures. This 4-year-old boy, member of the Phil adelphia Police Band, Is right at home In the crowdod lobby of tho Bellevue. Why shouldn't he be? He has been advertised through the medjum of the newspapers to the extent of (50,000 for tho four turbulent years he has been living 512,500 a year. That Is, tho number of yarns written around him as a central figure and the pic tures printed. If paid for at advertising rates, would Jump to the $50,000 mark. Not that he has accomplished much for a boy four years old. Nothing of the sort. Ho has only traveled 18,000 miles, won his father and mother from Mexican bandits by songs and shot through spaca In nn au tomobile at the rate of more than 100 miles an hour. With all that young Harry Joline, Jr., Is not so grown-up that he Isn't the. Idol of many of the women at the convention, who are petting this Philadelphia boy of In ternational fame a8 they would their own children. BBbBPJt'; SB .BIIIIIIIIIIIIIIBBBKfi&SHBBlM SBBBBBsVJiBBBBBBBBflHEMJ BBBBBBBBBifc jlsW hBHHsBBBBBBBBbI 4" SiasBBBBBn ''SBBBBBBBSBBBBBBBBBBBBI sLbsHE9sLIH9I8 satssBBBsmi lj"j'J"g(WM0WgjgglM8ii.iTMMCTi im iniBii wpm ajiX.'ijj.iS; ShMMnWHVWMrni-n--rm-, 1-.-.- - Miss Ednn Kiel, daughter of Mayor Kiel, of St. Louis, presided the Missouri men's float in the parade Inst night. over PASSING GLANCES AT THE AD MEN " AND WHAT THEY ARE DOING Personal Side of Big Convention That Has Won Cordial Welcome From Philadelphia and Whose Members Are Enjoying Themselves to the Limit HAK& JOLlNfc, SU Father Penn extends a warm welcomo to tho admen even nt tho cntranco of tho University of Pennsylvania 'grounds. A largo framed poster of tho city's founder In many colors nmld such an appropriate background looks attractive and nrtlstio to say tho least. Welcome, Indeed 1 "Looks llko commencement day at tho University," one fair ono romarked to her escort, Sho was commenting on tho many men nnd women dressed In white. "It Is a commencement day, indeed," her companion answered. "Let's hope It's the commencement of a day of real Hvo progress and prosperity." 'T'ls so In truth I So say wo all. No doubt thore will be plenty of music In Philadelphia this week. Ono Jolly ad man, however, drow a laugh with a chest nut, when ho sprung the old one about tho bands on tholr hats. Tho song of "Johnny, Oct Your dun," which was heard all last week In Old Philiy, has clinnced to "Johnny. Get Your Cano," Judging from appearances, ono onlooker snld. He was not nn udman; nnd probably yet has to learn that canes nro carried for comfort ns well as nnythlng olso. Even old "Pop" AVcston, In hlo Instructions on how to walk from hero to Frisco, said tho first thing to do was to get a good walking stick. Even Old Sol couldn't keep away from tho opening session todny. He showed his fste Just after breakfast, It would seem. He Is hereby cordially Invited every day for the rest of the week, at least Irvln F. Pnschall. chairman of the Ex hibit Committee, looks like President Wil son. That's how strnngors recognize him, 'tis snld. Tho resemblance Is striking, though tho President Is n somewhat larger man, physically at least. P. C. Staples, of tho Entertainment Com mittee, Is ono of tho many Beau Brum molls of the convention. There are others, of course. Tho first advertising club of the world Is said to have been organized In 1900 In Chicago. It was known as the Mutual Benefit Association. M, L. Mohr waB presi dent; S. Samson, vice president; W. E. Long, secretary, nnd Fred Deutsch, treas urer. Among the members were Thomas Bermlngham, W. J. Champion, F, L. Chase, Edward C. Cone, J, Ellsworth dross. Jo seph Doutsch, John F. Holllday, R, J. Kittrcdge, E. C. Miller, F. R, Moore, W. D. McJunkln, F. W. Rapp, C. W. Riley, P. F, Kchneffcr, Jnmcs Sullivan, George W. Trent, Fred Tweed nnd Philip "Williams. Mcrlo Sldcncr, chairman of tho Nntlonnl Vigilance Committee, who lives nt Indian apolis and who is at tho head of tho "truth In advertising" movement, will speak on Wednesday morning. Lowellyn E. Pratt, chairman of tho Na tional Educational Committee, of tho As sociated Advertising Clubs of tho World, the "llttlo red school houso man" of tho association Is nt the Bellevue-Stratford, G. Herb Palln, of Los Angeles, who Is said to mnko from 940,000 to $60,000 a year writing advertising slogans for big manufacturers. Is ono of tho leading West ern representatives at tho Bellevue-Stratford. Mr. Palln wroto tho carpet sweeper slogan, "Any llttlo creeper can run a BIs sell Swoepor," nnd tho Incubator advertise ment for nn Incubator good In nny climate, "It Incubates In nil tho States." H. J. Kcnncr, Indianapolis, tho man who wroto the play, "On Sale, $9.98," to bo pre sented Wednesday afternoon, the parts be ing taken by prominent advertising men from many cities, Is stopping at tho Walton. A 38-hour ride on tho cars preceded tho nrrlvnl of the Shrovcport delegation, who attracted considerable attention around tho lobby of the Bellavuo with their stovepipe, hats. Last year they won the DnIlnB' ladles' prize, given to tho club for bringing the largest number of women In proportion to their numbers. With this SHreveport delegation of 10 men wero R. L. Baker nnd Allen R. Dickinson, reputed to bo the grentest negro Imitator "down South." "Ho can bust up a 'party at 2 o'clock in the morning," said Baker, "Two?" asked Dickinson In surprise. "Not two, but three or any ild time In the morning." , "Cattcll Is my name," said a man whom we nil know, "City statistician. Glad to see you here." "Knows more about Phila delphia than any other man living or dead," added a newspaper man for the benefit of a dolegate from Los Angeles, who hadn't heard of him. "Sunny" Sydney Clarke, chief of the Con vention Bureau of tho Chamber of Com merce, was much In evidence with his ready (Smile. He Is said to have Introduced more delegates to each other than any one of tho 10,000. ADS IN NEWSPAPERS ' AS TOWN BOOMERS Asheville, N. C, Expert Saya "Business Is Good and There's a Reason Printer's Ink" ' Use of display advertising space In the dally newspapers of the country Is the most effective way to advertise a city, according to a statement by N, B. Buckner, of Ashe ville, N. C today before the session on Community Advertising, "Business Is good In Asheville," he con tinued, "and there's n. reason printer's Ink. Five years ago trafflo officers were an undreamed-of factor In the dally life of this beautiful mountain city; two years ago Its growth had bee,n so rapid that they were a necessity on the principal business cor- "Six years ago, when the present admin istration of the Ashevlllo Board of Trade Vvaa Inaugurated, there were more than 25 vacant stores In the business districts. To day there Is but one In the whole city. In the meantime, many buslneis houses haye been erected, and for the last four years from iii to JH building permits have been issued annually within the restricted area of the corporate limits of the city, amount ing to more than 11.000.000 a year. Build ing operations in the Immediate suburbs have amounted to halt as much more each of tht years. "The first two years of. the present man agement of the Board of Trade were util ized o building a strong organization and creating a sentiment In the. minds of the citizens for constructive work. Stress was laid on the value of municipal publicity and the idea that there Is no power so great as the subtle Influence of printer's Ink properly utilized." Philadelphians Jailed for Stealing Auto FQTT3VJLL13, Pa.. June 27. Allen Knlghti WHiam Boyle- and Joseph Thone, young men of Philadelphia, wr remanded to JalJ after pleading guilty today before Alderman Martin, of the charge of stealing tba automobile pf John J Wlthtlder, of Branchdal. IH Ihle city. Saturday sight. Dnrli 'Pruaotf. also of PhllacUIufcla uaa diaeharM. tut he was lmmiilari,v re. .' .,. . rxatiU rrriipniT r ww sj4ifJ' ADVERTISING AT LAST Bankers Once Lacked Vision, But They Advance, Says Trust Company Manager The first separate meeting of financial advertisers ever held at a convention of the Associated Advertising Clubs of the World convened today, John Ring, Jr.. chairman of the financial department of the association, publicity manager or ine mercantile Trust Company, of St. Louis, and president of the Financial Advertisers' Association, suggested that the growing Interest banks ore manifesting In advertising will have a large Influence toward giving them a better appreciation of advertising as It pertains to the business of the bank's customers. Mr. Ring spoke of community or co operative advertising as a method that had proved effective In the lumber, brick, ce ment and numerous other lines of business. "It should prove even more effective," he said, "when applied to that which rep resents the accumulations of all other busi ness that Is, money," H also urged making banking Institu tions more familiar with the effect of 'ad vertising on merchandising. He said many financial Institutions were beginning to realize the value and power of advert' Ing, but the great majority did not know how to use this power to produce results for tho money invested Fred W Ellsworth, publicity manager of the Guaranty Trust Company, of New York, said that one of the reasons banks as a class have been so shw to adopt modern business building methods Is that "the average banker has not the vision." "It Is my opinion," he said "that in a majority of cases the bankers who are skeptical as to the efficiency of advertising maintain that attitude because tbty have never given real advertising a fair trial either because of lack of courage or, lack of sense, or lack of facilities or maybe be cause of jut plain, prejudica." "" ' " ' Tennesseans for "Cinslnnatl In 1917" The Knoxvlllt, Tnn,, delegation of 10 members will propose Cincinnati for t)ie 1117 convention. ieorg E Hill, former president of the Knoxvllla club, lu been thosta to introduce; ths Cincinnati &xm by keari rcgardiesa of mil &lu3, .f',k4,, BIGGEST EXHiT OF AD MEN'S ART IN HOUSTON HAU, Millions Represented iai j-nuusunas or Device Viewed by Many Visitors TO BE OPEN TO PUBLIC! Members Crowd Buildinc sw Kn- All TIT..,. o. ir VW'S "u" "" iJ' OUU JU1S. play Thursday Tho National Exhibit of the AteocW' .....H V.IUUH in uousion Hall cm of tho features of tho convention. N0 fo mnlltles marked tho opening, but thouMisji of advertising men and delegates r .. on hand to view some of tho best tpeelnuM M of advertising Philadelphia has ever tuM Tho exhibit Is unusual, to say the ieait. ' Althouch manv millions of rtniin-t , - Id MnPABHHf.il m ...Alt nn w... . . . "' ... .vf.VDU,,vEu, uu ,.jn ,. mure man 10 At. ' partmcntals of tho association, no namte f of advertising firms nro mentioned, th. . Idea being to ndvcrtlss advertising oi ihi'jfj ocst Kind. There are no booths, but the building from top to bottom represents a riass tl tho most catchy of nil kinds of ads. thtiili nro mlnnturo stages, ball games, ani i 1 variety of bathing, hunting and other sport. Ing scenes, whllo pretty faces, at iewtlj print, nre then In bunches. The list U ' display features Includes menus, rir,; bands, booklets, catnjogucs, souvenirs inl "J a thousand and ono specimens of Amwlan ' tncenultv In tho ndvertlslnir IlM. Si Tho exhibit will bo open from 9 a, m. to J 6 n. in. for delegates nnd cruenta onlvi i will bo opened for tho publlo next Thursd.; At noon. Whllo there nro many foatures which lii ...... .1.1 ,.a 1........1 ... n,,Mnn, , l a 1..k.L. ,v . V$ Instruction features for thoso In the .GV ' vcrtlslng "game" nro considered almost unlimited. Irvln P. Paschall, advertising m-iuter el tho Fnrm Journal and chairman of the Exhibit Committee, nt the oponlnt $Hi ' that tho benefits of tho exhibit to advirtli- -Ing men would prove very valuable. Dele, gates had been instructed to bring not. books and pencils and get a few pointers on advertising nnd Ideas and eujttloas, Tho exhibit, they wero told, would tb fulp of pep and Interest nnd. Judging from today's opening, tho prediction was Justified, ' A list of nil the. features would be In. possible. Ono large spaco of the. lower; J 1 .Imam tin,. !..&. .alrrtfnrl tft ft,A fl dvtlHt. ?ia of nrtvortlHlnir In many forms. esilecUllr y', In olty directories, where William 0, jO Torchlnna Is In charge. The dlspUy fcu tl all tho nttractlon of a well-niled library. Interesting displays show the wonderful results accomplished by newspaper irij mnirn-lnn.nilvnrtlillnir. Tvri ftAtUre AViS plays illustrate how the "newspaper tsmp Btrnlgnt nomo nnu a sign snows ins cir culation nil ovor tho country of many U the larger magnzlnes. The setting It tint of a largo hnnrt attached almost directly to every largo city nnd every SUM la America. POSTER DISPLAY, j Street car advertising comes In lot Its sharo. A inrgo electric sign hu V-rled-colored lights which flash, as the (lift , every tlmo 10,000 persons enter cars" in the United States. Tho flashes are tjot je -nd rn l..hi.nn Atinthnt dtsnlnv which Will please both old and j oung alike ll that tt the Poster Company, wmen hiusumw i up-to-dato clovated station with posters i oi mo uvesi Kina. Tho visitor receives every attention sMj miriaV Om,Mn1a WMP thfilr U8U-1 Ml- m hnHva. Ilnv RfAtltN flrA On thfl J0b tO fe ?liffi of assistance, nnd pretty as well as PO"","!; girls behind many o: tno counters " -v s explanation thoy can give. . 1n.n nHn....l ln.nni.Ml1 fhn MnlDft 01 tho National Association of Employer Lltio- graphcrs, which Includes 16U nrms tw Moro than $5,000,000 In orders Is ala tt represented there. Catchy signs an tne'e in hundreds. Ono large advertisement. ott a painted map of the United States, a: "If the Kellogg Toasted Corn FWwj packages, bought in one year, wert plw end to end tho whole United States wOUU be encircled," . . . v. Just facing It are two pretty 'gl(l smilingly say: if-y.t. "During leap year we propose i UJJ'" Biscuit." Dig Bens are held up 0 "Ow ing roosters, whllo ono youngster, in P Jamas, yawning nnd tired, falls asleep on sa auto tiro holding n candle. He ' "Time to retire? Buy FIsk." S0 kitchen nds reail: nidus "Let tho kitchen maltl be your kitchen aid," and a rosy-faced baby says: "An appto a day will keep the doctor away." Keeping people nwoy from wo si tractlvo exhibit would not be so easy, The Exhibit Committee Is: nUSINESS PRCSS-A. A. OWi JKm.1i!, f nvlw. 1108 South Dearborn street. CTlcwj J CAllENDAHS Theodore It. OerlscB, me w j DinECTOniES WlllUm D. TorcbUn. ra(JJAwbHAi-uw.ittii b. . eat I pullillns. New voric, while Atiicol- "Bfefisio ?hT--B. C. Wick.. !" " Vehlnton Bnuare.Ph'ladelpWS. w,MirMbs. I.IT1 OUAl HX tnrouui" -.. -S Ketterllnus t.lthoersphlns i.onn"".. Arch streets. Philadelphia. v T(Kilyj Uf MAOAZINES Frank W-.V,'ir . "In? A .4th ayenue.tftw Vorfc ., j. LVi NEWSPAPERS John r. independence OUTHOOn ,811 lomaa Cusaek C POSTEIl ADVE Iteuran and New ger. Independence Square, rblla"iPm.,'.kaMB, riiiTi-innn HinNS decree u- jo""1"" ThAmm r?n.H?k ComDahy, Chic 'ompany. Chloiio. -... yH JS-liTWtWiJS DI 1th avenue, New YerR. .vilion.L.I'"" oBPECULTIES-Charle. Q. "'wUtehW -tiling Novelty Company, -s.0 Boutn lWLWATrW.taM.VB Railways Advertielnff Company, tanai" !;. AVnX?.' -. K.nr. Merchant.' BA Bulldln) IndlinApalU. VIGILANCE iWORK BENEFITS BUYEUfND SELLER, HEADS' Secretary of AarllinVHone9ty Cas paigner8 Describes Wr The vigilance worklf the Associated I i vertlslng Clubs of the Wort d " A to newspaper, was a"f"JlN'& W J. Kenner, secretary of the M"""" lanco Committee of the ,,.,0hc'nV-t prodttrf 'noneai -.uv-i .T." ,,.,11. nee WT "3M is helped, not hurt, by the viMm Mmk j of the aovertising v -.ttel Ii are, of course, awake to the um q .HL..rii.in r.olumns pay nnanc .,,.-. f .a newspapers have proved tftl Vfr fc are paying more attention JW"!U tort V m wspaper radr 5S s4 He Ml that by quiet '""'Jjmtoat friendly actlpn the commute e um advertising practices which 3J(M fa petltlvely and which- are oenw trade development. ,,., comajltt Tba Mork of the VrtJgfTJw. is a service to honest MMlaest. n,2 W aganda," Mr Kenner r.al,Mr7 im mittee. do not ft ,$ .hW t gather facta and let ?. vAtftla4 character of t& af'"'-! " f They w thorough 1 Wy UDMSie la Kw" "" T-I ,tjt ana oiwwvi "- nit mi an aaveousJW "-KT wSctsiiif ts gdnssr&ni w viiji-s sj1 & v-1