I MOVIE SHOWS
FOR AD MEN WEEK
EL. Films qt Stanley, Regent
pews . . onjin
PleaBo
n the Photoplay Editor
.a vtttk" started well In tho photo
JfthSffi yMterday. Of n 1 the new
' view not one Buatcutu m nuims
i ??.! erltleat In Its audiences
imtS U "'i.. ,.. nf nilv fnrm n.
tjj&rt know. U considerable of a
WST Liily put forward ft Famous Tiny.
k 'tSSSiount production with action in
IlEwrV flnt rel. Tho story or aiyra, tna
ELS dkncchftll girl, and her desperate
IS'Jflf an English nobleman who sought
J5? iSm through her tha evidence of his
iZmi to An etato goes steadily on lo the
ISfrMl with not a tot-up of Interest. But
tL lis no gainsaying the fact that only
!'',... unn nt tho Immnn anneal ft a
Ilfi'rtorT wYars on miiwoiU In lifting the
..?.:.;. ahnvi tho lilah point reached
IWoTnMt two reels by ft singularly ell
lJ!7mM in n Frisco resort. As It stands
iTitory wears on succeeds In lifting tho
TJintl the girl square her broken prom-
gto Wine mow uiiuubh ........ - - ....
fSLf-l "missing paper"?
W,ullne Fredrolclt again showed her mas-
fW f the screen, uer impersonation 01
IiU. I. full 01 icntfu 1'owwi. .. oi.hi'w.1.
?.... .annnlnllv In llio CflHO Of Will.
fin.liv ifntch.
St York, with her elovateds and her
fflylvanla station, trying to Imitate San
' JWclOi A decided relief from tho usual
I. uula IfMpersonaiion ui hio muviuu ijua
!"w:.. ,(. ImltntA Nrw York.
f. i TrUtisle-Hort plctura has everything
fc in favor from tho start, "Tho Apostlo
fB.J!-i.. nt thn Arendln nil this week
?..i. arirtltlon. the luro of tho Cumberland
Puiy an tho oxcltemout of tho Kentucky
WZuL The econarlo, by ft newcomer In tho
IlffUfille forces, Is ndoqunto ana tlio pro
Iihm of tho Btory Is both swift nnd sure.
aft tf the story or a minister cnncu oy mo
?tfecd of his father to his homo In Kon-
Httrttf " substitutes tno gospel ror tne
munlll a desperate moment when. llko
fckiU ha eocs out and fights Tho two big
:" tatu are excellent and tho memories of
1. !?Ll..l....... r?..l.li" nttrl "fli. TUftVl" In .
r rttnllm scenes are clear, yet graced with
r uMrlt new touches. Out Of tho apparently
i brthiustlBle Trlanglo storo of bewitching
s WW women comes hubs nana inomas to
fiy QppoBltei Mr, Hart, as tho girl of tho
j lStU family by no means a new trick.
if Kr.JUrt himself plays his two best parts
ill rolled In one, so tho total effect Is atrllc-
Hkf. ntertftlnlng and exciting. Tlio Dim
' u t utile stop in tno long roau wnicn
TrlUlfla has covered. Such a detail as
itaffto a man falling dead without show
', ttt thl Shot fired Is an Indication of how
fisia lntelllgenco the movie may now pro-
on mo otnor nana, it may have
censor. Kowb and other films are
lf,'Sfiay'mile" film from the
Ttttillon, "What Happened
l.A.,riWV nf tf.M Knot Unh
thi lUgent opened tho week with a
tho Frohman Cor-
nt 22." It 13 a
otetoly of tho best "crook" variety. It
i1' Cell a tale of forgery that nrouoea Interest
f from the first moment and keeps It growing
I tteidlly as threats and assaults succeed
Walnil plots ana tho planning of forgeries.
Tts Story has Ingenuity nnd surprise Its
Htton Is steadily developed.
' TB 'acting Is aocoptablo, though hardly
M i )ivel with tho scenario or direction
: STrUUi' Kelson, as tho heroine, docs her
: tit trlth no particular distinction. Arthur
AtUey II ilttlstor but not ongrosslng. Somo
CM hi) plays the chief of a criminal em-
jlormbt bureau plays It very badly in tho
eU, 014 lay-It-on Stylo.
Anuiault on a criminal lawyer who Is
tot upon ttho trail of tha forger Is par
UiJUlMly well managed by tho vory clover
tie St i4.Jesk first as a shlold and then a
Mas for the spot whoro the assault occurs.
Tha l?ArfMt rnntlnilflrl "Th. ffn'ar.Tin-
WU," with Kathlyn "Williams. It Is a
wn.reai nrm version or tno novel by Hex
,j!Mh. who wrote "The Spoilers." Orchcs
tl, vocal a,na sccnlo accompanlmorfts add
B the entertainment. ,
Wthe Palace shows today nnd Wednesday
miditower," with Morguorlte Clark, a Ta
I6JM Players-Paramount. Thursday, Frl-
iCji. oaturaay comes "Tno jiguu iius-
aa. witn uiancho sweet, a Laslty-Para-
fj xl4y the Victoria has "Regglo Mixes
r?,:,M vvu$mq j? uiruuntiu, unu viuyw
ijeooiy way," with Wllllo Collier : TVeanes-
iJJUUe Collier, Jr.; Friday, and Saturday,
-ica rurpie Laay," with Halph Herz, and
'Alntiresa's Cup of Woe," with Mack Swain.
Municipal Band in Mnnayunk
r The Municipal Band, Under the leadership
f Benjamin Roeshman, wjll play tonight
I Roxborough avenUo, Manayunlc. The
jfri louowB
It I RVr.!?Ie'- L,ht . Cavalry"
it Bin.? .fi?arlrt '
i b i ..."on '
Suppa
Brooka
. Oanna
.LulElnl
.Strausa
Allretto. .
i) Andante aoitanuto.
fit. n."' Anantqi xpraalro.
lcSSr.'roP 'f18 Chocolata Ooldler",
.Haor aolo. aaiected.
t to2?e,,eUon Wtotog Dutchman" .-WaaTier
JO. ' "Wrt, "Ansa d" Amour,, ,'Waldteurel
WSIllar IDtdl.l- "Tha ICInir Pln' 'wilm.rl
fWladelphla Band Bt City Hall
t .ae Phlladelnhtn. Tlnn nna t,a lan.p.
SI, r.u ?lla.? a "ummel, will play tonight
FC 7 HaI1 P'aJa. The program follows:
II lfi.U".n,EurYant,8" l"l Von Weber
a ellt, "Dlvertlisement,1, from C. St.
K Daaca or tha Qloay OlrL
ft ifyi J ana Final.
It afiJlS"1 .''.Ui'ovater8" i . . . - Vardt
lr?"."n"o. "WhUDarlnr 'Wlllowa'l!!Srri,!.r.
eiecica.
itrAltA antA
TVl " bc;h:u.
LYiIm TiVfi1?. unniwr D' A.bltei.
reh, 'Tt,, Corcoran Cadata't
Other Theatrical News on Page 21
.Herbert
.Herbert
fiuppe
. ,,Bouaa
EVENING LEDaER-PHILADELPHIA', TUESDAY, JUNE 27, 191G.
13
L ' SCENARI07REPARTMENT 1
, LESSON 18 (ConcludedTricks With Subtitles
I 1 ri -1 1 1 1 v
MliJ'!.in?.V.nl,"t Mr'nnally Rcennrle 1mo brtn 4aim S. TJjer will be felte
nnrt Mr.'.'iV.?0'." eenaB to he iirodnfeinn rhllnflelphln Hh rhllailelphln tost.
Mve nil the lj?n forrntnrp tclfrn.Mi in the wrllini of onr eccnnrlo.
wllh B1SniV!!'!5 h"1 "llf I lml to Rnner in H rnrumm nnr queilions dealln
. ... icsons nnu 01 cenerftl interent to readers.
wll1.be feltawnt by n
t.Dt oaf
deallm dlreetlr
By HARRY 0. HOYT
irMl of the Metro Scenario Staff
T
"DEroitn leaving the subject of leaddrs
tu r ?ubtlt,cs a more tnachanlcat use of
them may be Illustrated. Sometimes a story
will hot bo dlrocted to net the mdst out of It
or Perhaps It proves, on Inspection, to be
InlrinBlcally bad. The film editor will many
t mos save n, film from being discarded by
eietor subtitling and practically rewriting
the story,
, ,'lB "111 bring characters Into position as
you would arrange a toy army. A character
may be seen leaving a house. He stops and
M,Jf.s ..rt nna ,hlnltB Perhaps tho original
thought was that ho had just tlmo to get
to mo banlt beforo It closed. Now, how
ever, his thought will have a dlfferont mean
ing because Just, before this sceno wa will
eeo tho man's wlfo In whispered conversa
tion with another man closo by.
This last cen6 perhaps hnd been Intended
as 'a meeting of slater and brother. Wo only,
know that It Is a brother by tho subtitle, but
the film editor sees possibilities and malies
the brother a lover. When the husband
leaves tho house and stops to think-he looks
oft and sees the meeting of his wife and an
other tnnn. The situation has been made
by the subtitle.
Many times when you find that n leader
or subtltlo Is going to be too long you
can wrllo It. Dy that wo moan you can
havo one diameter .wrlto a letter or a note
to another oharactor Instead of meeting
thorn nnd telling It A letter or note allows
you groator freedom than a subtitle. You
may wish to convoy three thoughts as fol
lows! "I linve been very slok or I would
havo written you before. John did not
linuamrannnnn commercial motion pictures nrairn3a:ainn:nij
Advertising Men
'Swap Ideas at Conventions
We will be pleased to give you some at any time.
Our goods are silver-tongued orators .that speak in all
languages. o
Thoy make sales campaigns better and surer.
We will gladly serve you anywhere at any time.
DUFF C. LAW '
204 Osborne Street, Wissahickon
Philadelphia, Pa
r:n::;r-it:r3i;: irir n rcKiniii raiirinr srirn:!r ir iziriiiriiiisunn: mrir rniinniniirir iritinn:
fe ' ' i
r-
Prominent
Photoplay Presentations
For Window Display
l Ttcichtnit tho public throueh I J
I tho dcalora' window with tno II X
I mont powerful sales talk. Ill I L
Moving pictures of goods, lljjjj X 5
showing their manuficturo, uso I'll 1 1 S I
I and what results follow their Ml X
uso H a powerful direct form 1 X t
of advertising, Wr
BHBHr J
VfcUI I lli
ftJL i. Of B 1 1 In
wttca for. e 1 iiipir
&0dfahpo)&cW fir
J iMllliilii
iliiH3iiiiiiiiilllIilIilllllilJ
THE
PATHESCOPE
Is tho moat powerfut publicity
agent human, gen In a has oxer
conceited wo have plans for
direct touch methods with
the uao of Pathescopo motion
Pictures which iou mnv learn
for tho asking Dozens of tho,
vuuiiu Hivitmii luuuairiea
ucccflifully and profitably uo
'athescopo Motion Pictures,
PATHESCOPE, Inc.
Crozer llldf., 1420 Clitslnut st.
I'nuaueipma.
Exhibition dally, 0 a. m.
until 10 p. m WMk
Juno 20 to July 1.
Prominent Photoplay Presentations
Om Book
jOrpmi
TITO follanlnc theatre! obtain their pictures tbrouch the STANIOSY HooUInt
Coinpanr. which Is n lunrontee of early ahoulnic of tho lloeit production.
All pictures reviewed beforo exhibition. Ak for the theatre la jour locality
futalnlns Pictures throueu tho STAM.KY nOOKO COJIl'AMY. w
..... onn 12th, Morris & Paesyunk Ave.
ALHAMBRA ssuiJSf T .
CHESTNUT
DELOW 1BTH
"TIID APOSTLE
OF VENaEANCE"
Burko In "Olorla's Romance." mn .pi.
ARCADIA
Ilf C U.a m
VVIH. iJ. Jioii
Billla
APOLLO MOJUroTi,JSDA.T
Mary Pickford ,n "T,waS1'
SIDNEY PIIEW COMEDIf
BELMONT 1&. HSR
, UW, '
MARKET
8:80, 100.
ti-v... . n-sa. s. 0:30. laa
Dustin Farnum in "David Garrick"
&tTvB. CEDAR "SKS
MARIE DORO in
"TIID HEART OF NORA. gfrTNN"
.1rIIMTklTI "QTII AND
V AIKWUUiN I OIRARD AVE.
MARGUERITE CLARK in
"MOLLY MAKE BEUEVE"
FRANKFORD 47U mAKK&im
MARGUERITE CLARK in
"MOLLT IAKS HEUEVE"
LIBERTY Dn0AD AND
" XV COLUMBIA
t. ' UKADY Tre.ents
Alicq Brady in "La Bohemo"
LOGAN THEATRE w0 0A
SESSUE HAYAKAWA in
"ALIEN 80ULS"
LOCUST
B2D AND LOCUST
Mats. 1:30 and 8.30, 10c
Eves. a. 30. 8. D.so. IBs
Robert Warwick ta "TIIB MAN
Market St. Theatre a33 maiet
VITAQRAPIt PICTURES Present
Dorothv Kflltr " T1IK LAW
--. -M,
DECIDES
WEST mir.inM.mu
SpVERBROOK asD ANDB"AVE?,
kW.MrAVAii0.UNT rRESENTS
Waace Reid & Cleo Ridgley in
AVE.
iSEt
"TIIB LOVE MASK"
AVE.
on's
Child"
1MADP BOTH iKn
lJ iy BALTIMORE AV3
1W. H TU ''CKIllmtlon
f KimoNE V'U" k chin
I ra "A Routrh Nicht"
j U R E K A 0TH- ""KBT STS.
fcOBfv,4llAIQU3 riCTURE
affil?1,! )?! MOORE In
tCrrmSH8 KOCKB THE BOAT'
MATINEE
DAILY
tO 11
CfiTH ST. Theatre
w Bel. Sprucw EVffn, 7 1
Hazel Dawn in "The Feud Girl"
Cm Weanesday and Thur.d.y of this
Dime Dumc
First Episode
GERMANTOWN Ka
PAR AMOUNT PICTURE
GEORGp BEBAN in "Pasquale"
m rnr both market 2:ib.t-o
GLUDEi $18,000 KIMBALL OROAN
PAULINE FREDERICK? in
THE SPIDER"
ORPHEUlWf OERMANTOWN AND
Wm. Collier, Jr., ln "TI,AI5y.GLE
Keystone Comsdy "Hearts and Sparks"
PALACE 1SH MARKET STREET
Marguerite Clark in "Wildflower"
DILUB BURKE In "Gloria's flomance"
PARK
niDOE AVE. A DAUPHIN ST.
MAT,. Slid. EVE. 0:45 to 11
. .rTIUANOLE ,
Bessie Bamscale ,n SS3&
SISTEfl"
PRINCESS
1018 MARKET
GTItERT
TYRONE POWER in
"THE BYE OF GOD"
RIALTO GERMANTOWN AVE.
mnuiu AT tulpeHOCKEN ST.
MARIE DORO in
"THE MPRAL3 pF MARCUS"
M)UTU
I Street Casino WA"OT
rSS: RITCHIE in
--.... nTiTFn.q
LTlircj !1t t
WwmviuMsnd1"1013
UiON CLAW" Pictures
10UTH
IkJfAPlA
BROAD AND
''tf&tff Jffi.w-tftrr, toISJPffu..
ri3gE ' u 12 Part,
-ilt A On AVENUE THEATRE
G1KAKU rrn and oirard avenue
PTHEL CLAYTON CARLYLE BLACKWELI
"HIS BROTHER'S WIFE"
7 a KUlloBi BROAD ST.. ERIE &
Great Nor tnern qermanto wnaves,
FLORENCE LAWRENCE in
ELUSIVE ISABEL"
UUS THEATRE a"8 5J8t?,0W
WALLACE REID A.CLEO RIDOLEY In
"THE LOVE MASK"
JEFFERSON J0TH AEE?SUPmN
VIVIAN MARTIN in
A MODERN THELMA"
LAFAYETTE s f?
Henrv Kbi? in (The Stained Pearl"
"gStfiftj " ..w Hwwu.ma
tPAnPS? rORTYFIRWAND
Hud Dwn t(Thti GW
REGENT 163i ,,A.R?.?T street
WU44V YOIOP OllOAN
TS,ADV,MADB' masterpiece-
FITXNCE13 NELSON and ARTHUR ASHLEY In
"WHAT HAPPENED AT 22"
RUBY MARKET STREET
" BELOW 7TII STREET
Blanche Sweet ,n "olSSSP
'SECRET OP TIIB aUBMARINE"
savoy
l?ll MATIKET
K.IWG BAGGOT in
"THB MAK rRQM NOWHERE"
TIOGA mK ANDS VENANGO 6TS,
Valentine Grant ,n "TWB 'n'nocent
. "WHO'S QUILTY"
ME"
VICTORIA --
STANLEY W8WW ABOVE tTtf
4wiHK6tid rawine r redsne k in
41.1S y M, OI.A MARB'
WWfiT'T,1w'wgw'lCTWWftWWiltlWilW
take tho money. 1 saw Joe le&ve tha houeo
the night ot the miirilei',"
Obvlouely thin Is too mitch for n sub.
title. We would show most of this by
"fading back" If tha chfirn.c,tors meet, but
we will suppose thnl It vfnH necessary to
put It All over In r subtllta or n letter.
Wo could cut tho tltlo down somewhat,
but If wo ImVe k letter written we can In
dtcnto how much nhd yet uso fiw words, as
follows! " too sick to write before.
John is Inhoeent I saw Joe ." We
Would vlanetto tha letter when It WAS
flashed to show 'only the Above.
If leaves something (o tho imagination,
but If tlie Incidents are will known to tha
nudlence they will havo no difficulty In Bet
tins' tho Import oftho letter. They will
.read Into It All tho necessary Information.
' Such letters must bo- clovcrly worded,
howecr, nnd you will And that rowrlt
Ins them carefully Is w61l worth while.
Transposition of sentences sometimes helps
to clear up a bad situation. Sometimes
you will bo In a quandary how to express
your meaning clearly.
Try using your last sentence first and
see if! It doesn't help you. It stands to
reason that tho sentences must b4 related
to each other nnd mnrty tlmei tha dif
ficulty lies In getting tho cart before the
horse.
Take such a subtltlo as this: "I want to
ctenri tip such gambling dens. They are
tho causo of the downfall of mcri Ilka jpu
whd havo too much money to spend."
Tho last sentence Is awkward You can
not say: "They nro th6 downfall bf men
llko you, etc.," bccnliso "they" refers to
gambling deni. Chnnge the sentences
about "Men like jou nro ruined In silch
gambling dens I want to destroy them."
Tha examples nro not of tho best. Like
moat things good examples are not At hand
Just when thoy are wanted, nut It IUus
trntes the point, hnd If you write to any
great cxten,t, you will find that thero are
many opportunities for Jou to utilize this
suggestion.
Letters and telegrams In many casts do
not need to be shown In extenso. The first
or last part or perhaps only A sentence or
paragraph will be enough. These, like sub
titles, are factory made. They ore not pho
tographed In tho studio, but made In the
factory nnd Inserted Into the picture later.
Perhaps many of jou hao seen a lady
pick Up a letter and read It, nnd when the
letter Is flashed, a couple of grimy, p6orly
manicured Angers hold It, This Is poor
work, but the causa lifts been shown.
Outside of Icadeis or subtitle and let
ters, notes, telegrams and ths llko, there
are mnny other things Inserted In the
scenes, but they ore nearly all made In
the studio Perhaps a cloie-up or "bust
picture" of a dagger llng dn the table Is
shown. This will be mado In ths set at the
time the picture Is taken.
It Is poor policy to use many letters or
telegrams In a picture, It Indicates, just
as a prolific use of subtitles does, that you
are unablo to put our story Into picture Ac
tion or that you have your characters too
far apart.
If you have to wrlto a letter every 10
screens or so , you have a poor picture.
An wo have remarked before, you get drA
matle action it hen your characters coma In
confliet. You must have tha clash td exclta
Interest People Are not Interested Jn a
correspondence.
In conclusion, we can 6nly warn you
again to be careful of your Inserts. Lees
enre Is given them today than formerly.
In making a one-reel picture there wera
few subtitles and more thought was given
them In making a f.ie-reel picture there
are bound to be many of them and you are"
apt to grotf careless.
The struggle to hold tha story together
well nnd to keep tho Interest going Is liable
to mAke you forget the Importance of the
substltle. Each one should be given minute
attention, particularly In order that It can
have no other meaning than the one In'
tended, If you use poetry use good poetry.
Poor poetry Is not poetry at all And only
serves to bring a laugh from the audience,
(WEDNESDAY LESSON 19 TIIB '
CLOSE-UP.)
'
GRACE DARMOND
announces
PEARL WHITE
The Most Remarkable Motion Picture Program
Ever Presented
K
For Serials Alone!
j The authors of these serials to appear during the coming 12 months will include
1 . '
Louis Tracy, Randall Parrish, Mrs. Wilson Wobdrow
and Albert Payson Terhune
Some of the greatest stars of the screen will be featured in these pictures,
among them being
Pearl White
Anna Nilsson
Jackie Saunders
Ruth Roland
Grace Darmond
Creighton Hale
Sheldon Lewis
Tom Moore
Ralph Kellard
Roland Bottomley
Frank Mayo
"THE IRON CLAW," the most popular picture serial ever produced, and
"WHO'S GUILTY?" a really great series of 14 distinct and complete dramas, are
now being shown to crowded houses.
"THE GRIP OF EVIL," a master plot in 14 chapters featuring Jackie Saun
ders and Roland Bottomley, will be released July 17th.
In early Autumn will come "THE SHIELDING SHADOW," featuring
Ralph Kellard, Grace Darmond and Leon Bary. "The Shielding Shadqw" was
written and produced by the men who made the "IRON CLAW." It has every
thing that made the "Iron Claw" the world's greatest serial.
All these forthcoming productions will be worthy successors to "The Perils of
Pauline," "Exploits of Elaine," "Who Pays?" "Neal of the Navy" and the other
famous Pathe serials. Pathe is proud to be known as the world's greatest producer
of serials.
The producers of this new $5,000,000 program include the Astra Film Corpora
tion, the Balboa Company and the Arrow Film Corporation, on whose staffs are
the ablest directors of the day.
Withsuch an array of writing, acting and producing talent responsible forthe
pictures the public is certain of rare entertainment. f
With the quality of the pictures thus assured and with a vast publicity cam
- paign designed to pack his house the exhibitor cannot lose.
The Pathe Record More and Better Serials
Than Any Other House in the Business
THE PATHE
EXCHANGE
(Inc.)
Executive Offices
25 West 45th St., New York
, 11 11 1111 1 j in n 1 iL W 1 mm;p;,,lltmpmm1&WVm''"" u 1 mmCTn-gnicng n nLi n 1 i m min mjimniiniiin 7
AMUk KliSSOJI
iit'i mi i?iiijiinj.jxii ay 4
ItjLjJII-- y ff"' rjjMi