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ACTIVITIES OF 10,000 AD CONVENTION DELEGATES
AD MEN GREETED
AT FIRST SESSION
BY CITY AND STATE
Big Convention Opened With
' Addresses by Mayor
and Governor
WELCOME TO VISITORS
president of Association of Ad
vertising Clubs of World
in Chnir
A tremendous, compelling force for the
lifting of American business to higher levels
and for the sprcndlng of Philadelphia's
fame ns a city of Ideals nnd ns tho world's
grentcst workshop was loosed this morning
. . .n(" 'i"i of t'm ;tt, annual
convention of the Associated Advertising
ClulJ till! M)riU III A t!lllll- tl.li,
Commercial Museum.
Herbert S. Houston, president of the As.
soelntcd Advertising Clubs of the World,
presided. The session opened with selec
tions by tho Toor nichnrd Band of 150
pieces and tho Atlanta Quartet. There was
mi Invocation by tho llcv. Dr. W. II. Hob
crts, nnd then Philadelphia's big "welcom
ing battery" went Into action and accorded
the delegates a greeting which did credit to
Philadelphia's world-wide reputation ns a
city of hospitality, sympathy nnd fine gen
erosity. Tho wolcomo of tho State of Pennsyl
vania was extended by Governor Martin O.
Brumbaugh. He touched upon the historical
greatness of Philadelphia nnd urged that
advertising be placed upon a scientific
basis, eliminating tho sensational In lan
guage nnd statement. He charact.-rlj-d
Pennsylvania as "tho grandest Common
wealth In all tho world " His address fol
lows In part:
GOVERNOR STIRS ENTHUSIASM.
Governor Brumbaugh stirred tho conven
tion to an uproarious demonstration of
patriotism at tho beginning of his nddrcss
with the mention of tho Pennsylvania Na
tional Guard.
"This morning 10,000 Pennsylvania boys
are encamped on Mt. Gretna hill." ho said.
"We know not what any hour may bring
forth, but this wo do know, that this city
and this Commonwealth are loynl to tho
Government, nnd that we await only tho
nation's call to answer ns we have always
answered."
Tho applauso and cheering lasted several
minutes. At the Governor's' mention of
John Qulncy Adams In tho course of his
ipeech tho Massachusetts delegation Jumped
up nnd waved pennants nnd npplauded.
"In welcoming the Associated Advertising
Clubs of the World to Philadelphia, It is
fitting to recall that you have met In tho
most historic city of America, that the
great Commonwealth, with Its eight mill
ions of people, joins with her citizens and
this city In making thl3 welcome hearty and
sincere. ;
"If In your counsels you find It prudent
and proper to plnco advertising upon a sci
entific basis, eliminating the sensational in
language and In statement, you will do well.
Why not set yourself solidly against that
form of ndvertlslng that Is a blot on the
landscapo nnd makes a trip to the coun
try a vcrltablo procession by Blgnboards
and other devices that attract few and re
jel mnny?
"Arc not tho magazines, the newspapers
and other regularly constituted channels of
communication tho Icgltlmnte fields of pub
licity? "Why not put your Influence nghinst the
irresponsible and the dishonest and the Im
moral things, refuse to take their business
and have no fellowship save with those that
have an honest product to bring to tho at
tention of tho public?"
MAYOR SMITH'S WELCOME.
In welcoming the delegates to Philadel
phia, Mayor Thomas B. Smith told of the
plans for mnltlng Philadelphia bigger nnd
better by tho expenditure of $115,000,000
for public Improvements. He said :
"You are most heartily welcome to Phila
delphia, tho old mother city of this great
Republic. As chief magistrate of this city
of 1,700,000 people, In their name I bid you
welcome, and In their name tender the hos
pitality of this great city of 366,000 homes.
You represent one of the mightiest forces
In Jhe development of 20th century civiliza
tion; your power la Increasing each year as
the area of your operations broaden nnd
the people nt largo como Into a fuller nnd
a clearer understanding of the value of that
publicity represented by discriminating and
Intelligent advertising.
"It Is most appropriate that your con
vention, representing such vast Interest")
and holding such wonderful power to benefit
mankind, should meet In Philadelphia, for
your power today, mighty as It K owes Us
growth and development wholly to that
magnificent deliverance In favor of liberty
which found expression In the Declaration
of Independence, Issued from our loved
State House and proclaimed by our dearly
loved Liberty Bell; for one of the great
elements In that liberty then and there de
clared was liberty of speech and liberty of
the press, nnd under this wide charter the
printing press has been able to win nn im
mense audience everywhere and to demon
strate through the benefit conferred upon
that country-wide and world-wide audience
Its right to life and Its right' to be fully
protected by the law of the land.
"Philadelphia Is an old city, with 233
years of active and Intelligent development
standing to its credit, and yet the Philadel
phia of 1916 Is entering upon the most ag
gressive period of Its history, for during the
present spring our people have authorized
an Increase of (115,000,000 In our public
debt, assuming obligations which double ex
isting Indebtedness willingly, that they may
develop a series of the finest wharves' and
docks In America, expend nearly 160.000,000
for additions to the transportation system
of the city, erect the finest municipal hos
pital In the world and complete a magnifi
cent highway connecting Falrmount Park
with City Hall, erecting ns an Incident
thereof a $1,000,000 art gallery and a
$1,000,000 public library. Measured by
municipal actions, therefore, the city Is
more thoroughly alive today than ever be
fore In Its history, while Judged by commer
cial standards we are clearly In the front
rank of the world's greatest commercial
centres, with a real claim to call ourselves
the world's greatest workshop.
"Speaking then as Mayor of Philadelphia,
again I bid you a hearty welcome, hoping
sincerely that before your visit ends you
will reallje from our acts as well as our
words that wo have taken to heart and have
traneated Into the actions of every
oay life the motto of our city, 'Philadelphia
Maneto,' 'Let Brotherly Love Continue.'"
PRESIDENT DURBIN FOR PENN
"Gentlemen, you are gathered here to dta
eo&s Important business questions every
Branch- and phase and factor of advertising.
ou are here to help each other. It Is to
f hPd you will find pleasure and Inter
est and stimulus In every minute of the ses
S,' k V. l' ? buslnesa convention. But we
fn. bf"ved 'hat some lighter and gayer
PmVnf W0UJd not be am,M i therefore, the
oor Richard Club Convention Committee
SfA.0 ?ra(?te1 t0 Provide some entertain
ment which may prove somewhat diverting
in ine perlodsibelween sessions. I need not
dwell upon this, further than to say we shall
B?Jia 8r'nk"nS of lights and add a bit
vm. i the Quar irray which some of
yorajr. hye associated with this city.
tha?v 4U of the Poor Richard Club, I
Sr.hr?1 that we hav Ie' undone noth
tSL.,1 W0Uld m t0 tb comfort and
Pleasure of your visit "
Mmin,r.m,.rro?dheaa responded to the wel
SSLui Uh deUKate. in behalf of the As
ewaied Advertising Clubs of the World.
GOV. BRUMBAUGH AND MAYOR SMITH
WELCOME AD MEN TO PHILADELPHIA
IN welcoming the Associated Advertising Clubs of
the World to Philadelphia, It Is fitting to recall
that you have met in the most historic city of Amer
ica, that the great commonwealth with Its eight mil
lions of people joins with her citizens of this city In
making this welcome hearty and sincere. We wanted
you to come here and we arc happy to have you here.
It Is my privilege to voice the henrty goodwill of our
citlrc population nnd to give you roynl welcome to the
finest city nnd grandest Commonwealth in nil the
world.
T - T1 "x 1-
-&7t$L.
"2?-
oov. m. o. unUMiiAUait
Governor of Pennsylvania.
Officers nnd members of tho Associated Advertis'
ing Clubs of the World As chief magistrate of the
city of Philadelphia, home of 1,700,000 people, I bid
you welcome and in their nnmo tender the hospitality
of our 3GG,000 homes.
You represent one of tho mightiest forces in the
development of twentieth century civilization. Your
power Is increasing ouch year as the people come into
a clearer understanding of the value of that publicity
represented by discriminating and Intelligent adver
tising. May you discover during your visit that we trans
late into acts our city motto: Philadelphia Maneto
Let Brotherly Love Continue.
j r
"JS
'ICJLJ
7Atu4l,
Mayor.
MAYOIt Til OS II. RMITH
RECEPTIONS, SHOPPING, TEAS;
AD WOMEN HAVE HANDS FULL, TOO
Mrs. Rowe Stewart Has Taken the Job of Running Their
Entertainment Smoothly and Is Doing It With
Many Lieutenants
A week of wonderful entertainment began
today for tho mothers, wives nnd sisters
of visiting nd men. Tho entertainment
pilot Is Mrs. Rowo Stewart, nnd she has
promised to give tho women visitors the
"tlmo of their lives."
The siting women were tendered a re
ception nt tho Bellovue-Strntford at 10
o'clock this morning by Philadelphia women,
after which thoy went to tho University
Museum to nttend the opening of the
general session.
They lunched with their husbands nt the
University before attending tho opening of
the afternoon session. Later they were en
tertained at tho Rltz-Carlton by tho nd
women from Baltimore. Mrs. Stcwnrt an
nounced at tho reception this morning that
tho visiting women from Baltimore ,wlll be
tho hostesses at tho Itltz every nfternoon.
A score 'of men attended tho reception
this morning, although It was supposed to
be for the women only. It was held in the
Junior Room, nnd was entirely formal. It
had been planned to have n receiving line,
but thls.was dispensed with nnd the women
who were to have acted In this capacity
mndc tho Wsltors feel more nt home by
greeting them informally. They were:
Mrs. Park S. Florea, Indianapolis, wife of
tho secretary-treasurer of the association:
Mrs. Frank A. Black, Boston; Mrs. V. H.
Rowe, Toronto, Cnn. ; Mrs. Rowo Stewnrt.
Philadelphia, chairman of tho committee
which is entertaining the visiting women,
nnd Mrs. R. II. Durbln. Mrs. Thomas Mnr
tlndnle. MrB. John C. Martin nnd Mrs. L.
Beck, all of Philadelphia.
Mrs. Stewart and Mrs. Durbln. wife of
tho president of tho Poor Richard Club,
were stood up on a table and Introduced to
all of the visiting women before tho recep
tion ended.
Tomorrow the special entertainment for
the women Include trips to department
stores. In tho afternoon they will nttend a
tea given by tho wlve3 of ofllcers of Phila
delphia Navy Yard.
Wednesday tho women folK will be the
guests of the Curtis Publishing Company
nnd will see the great building wherein Is
printed the Ladles' Home Journal. In the
afternoon they will motor out to Mr.
Curtis' countiy place at Wyncote, where
they will be entertained nt ten. Thursday
the women will go to.Vnlley Forge mi a
special train. The hostesses on the differ
ent days of the convention follow:
MONDAY. JUNE 26.
Mrs. Robert II. Durbln. Nnrbcrth. Pa.,
chairman : MrH. Moutgomcrv I Wright
-Melrose Park. Pa.; Mrs David I). Chrls
ninn. Mrs. William W. Cnrdwvll. Mrs. E.
S Tnylor, Nnrbcrth, I'll.: Mis, Robert Mc
Curdy. Mrs. 8. Clayton Wicks L.inghorne
Pa., .Mrs. Charles Henry Fox, Mrs Rov 13
Clark. Nnrbcrth, Pa. ; Mrs. Leon H. Dal
slmer. Mrs. G. E. Onble, Mrs. Louis M.
Silence. Mrs. H. H. Edmundson, C'ynwyd.
Pa, ; .Mrs. Wlllnm II. Trump. Mrs. Howard
C. Story. Mrs. W. Arthur Cole.
TUESDAY. JUNE 27.
Mrs Loon Beck, Cynwyd, Pa., chnlrmnn ;
Mrs. John C. Sims, Mrs. P. C. Staples.
Ardmoie. Pa.; Mrs. E. J. Berlet. Ridley
Park, Pa. ; Mrs. Thomns II. Klcock. Jr..
Herwjn. Pa.; Mrs. Richard A. Foley, Lnng
home, Pa.; Mrs. Rufus It. Xnnford Mor
ton, Pn. ; Mrs, Ofcar O. Schmidt. Mrs.
Robert II. Dippy. Mrs. Alfred Scholes, Mrs.
Walter W. Gale. Mrs. Host Harkins. Miss
Edith V. Rlghter. Mrs. H. Wnltcr Scott.
WEDNESDAY, JUNE 2S.
Mrs. John C. Martin, Wyncote. Pa., chair
man ; Mib. W. IS. M. Tracy, Mrs. Charles
W. Beck. Jr.. Wyncote. Pa. ; Mrs. Edwin
Moore, Mrs. T. A. Daly, .Mrs. Charles Blum.
Mrs. J. II. Pickett, Mrs. C. Theodore Ket
terer Mrs. Albert E. Turner, Mrs. Fori est
II. Rlordan, Mrs. S. M. Wilson. Mrs. Thomas
J. Doveiy, Lumberton, N. J.; Mrs. T. J
Mulvey, Wcrionnh, N. J. ; Mrs. M. Russell
Ilnrger, Lnnsilowne. Pn. ; Mrs. A. A
Christian. Elizabeth Wilson and Mrs. J. T.
Fenncr.
THURSDAY. JUNE 20,
Mrs. Thumns Martlndnle. chnlrmnn; Mrs.
Anthony Geutlng, Mrs. B. C. Dungan. Mrs
Jo&cph Green, Mrs. J. A. Lutz, Mrs, Fred
erick G. Jones, Mrs. (S. Goldsmith, Mrs.
D. P. McPlicrson, Lnurel Springs. N. J. ;
Mrs. Elliott Brewer. Mrs. W. F. Lloyd, Mrs.
C. Bloomlngdnle, Jr., Mrs. W. A. Cole, Nar
berth. Pn. ; Mrs. Charles A. Beach, Elkins
Pnrk, Pa.; Mrs. Sidney H. Wcller, Mrs. H.
H. Van Clse, Mrs. Ernesit Blood,
EXPERTS TO ADDRESS
TOMORROW'S SESSION
Various Lines of Business Will
Be Represented Among the
Speakers
The general session of the convention will
be continued tomorrow In tho University
Museum auditorium, and Important depart
mental sessions wilt open In various build
ings of the University.
Provost Edgar F. Smith, of the University
of Pennsylvania, will preside nt the general
session tomorrow. The session will open at
9 o'clock with music by the Flsk Jubilee
Singers and the Poor Richard Band. There
will bo nn Invocation by Bishop Thomas J.
Garland.
The first address of the morning will be
one by Frank Stockdale, secretary and lee
turcr of the National Educational Commit
tee of the Associated Advertising Clubs of
the World, on "The Retail Merchant Wants
to Know." This will be followed by an ad
dress on "The Foundation of Better Busi
ness." by Llewellyn E. Pratt, chairman of
the National Educational Committee of the
Associated Advertising Clubs of the World.
Widely known experts In various lines of
business will deliver addresses and partici
pate In discussions tomorrow morning In
the following departmental sessions;
Advertising agents, advertising specialty
manufacturers, agricultural publishers, busi
ness press, direct mall advertisers, directory
publishers, employing lithographers, finan
cial advertisers, graphic arts, magazine pub
Ushers, poster advertising, religious press,
retail advertisers, club secretaries, church
advertising, community advertising, house
organ editors, teachers of advertising.
ADDRESSES BY NOTED MEN
Speakers "Who Have Accomplished
Things" on Ad Program
Herbert S. Houston, president of the As
sociated Advertising Clubs, announced to
day the appointment of the following com-
mlttees:
.. . .,i a tia Will Cloutrh. Drrsldent
of the Chicago club, chairman: John Ren.
nard. Wheeling. W. Va., 5nd F. S Florea,
Indianapolis, secretary of the association.
1 iiesolStlons-aeorge P. Gallop Boston,
chairman! William Oanson Roe. Cleveland;
Fred Johnston, Dallas. Tex.; Harold Janes.
Los Angeles, and Theodore R- Derlach,
JThe papers that will be read and the
talks that will be given during the ses
?om WW be of a. higher standard this
v. than at previous conventions of tho
advertising men, said E. T. Meredith, chair.
maV of the Program Coram ttee. In mak.
lag U report at the morning session, he
Mk making up the program for this con
YMiMonw have sought to have men ad
dr?si us ho have accomplished things.
w hva tried to secure speakers who can
2J.? with 'authority, and have tried to
keepVm the program fPkerswho have
simply iwum thwis to wuis.
HOW TO REACH YOUU FRIENDS
Information Bureaus at All Places and
'Telephone Arrangements,
Too
While the ad convention Is In progress
It Is likely that Mr. Jones, of St. Paul, may
want to look up his friend. Tom Brown, of
Chicago, The Poor Rlrhnrd Club hn made
arrangements so that It will be easy for
the nd men to "get a line" on their friends
while they nre In Philadelphia
Information bure,aiiB have been estab
lished at the principal downtown hotels nnd
at various places on the University grounds,
the chief Information bureau being In Hous
ton Hall. Thus If MacMnrtln suddenly do
cldes to get In touch with H. J. Kenuer he
calls the Information bureau nt Houston
Hall and says;
"Operator,1 please tell me where II. J.
Kenner Is nt this very minute."
The operator looks at her card Index and
finds that Mr. Kenner Is Just then attend
ing the exhibit of printed mntter In Houston
Hall. She sends a messenger for Mr. Kenner
and gets him on tho telephone and both
MacMartln and Kenner are made happy.
You see the system, Mr. Delegate, so you
nre advlse'd to keep the Information bureau
posted ns to your whereabouts during the
convention.
ADVERTISING WOMEN'S SESSION
Delegates Expected Tomorrow From
All Parts of Country
A session In the Interests of advertising
women will be held tomorrow In room 110,
of College Hall, University of Pennsylvania.
It Is expected that the session will be at
tended by bright, snappy advertising women
from all parts of the country.
Miss J. J. Martin, advertising manager
for Sperry & Hutchinson, New York, will
serve as chairman. The speakers will In
clude Mrs. Christian Frederick, of New
York, whose toplo will be "The Womnn
Who Buys and the Advertising Woman" ;
Mrs. N. E. Tomllnson, of the Dry Goods
Economist, Ne"w York, on "Women's Appeal
to Women," and Miss Ida Clark, of Scott
&, Bowne, Bloomfleld, N. J., on the topic.
"Intuition and Tac( In Space Buying."
WILL TELL MAYOR'S FORTUNE
Qtpsy fortune-tellers tonight will be at
the Manufacturers' Club and tell the
rast, future and present of about 100 out-of-town
merchants while they partake of a
beefsteak dinner, The host of the affair
will be Leon H, Clark, who Is connected
with Slkes & Co., of this city. Mayor Smith
will make .an address. He will be among
those 'vhose palm will be read.
The" dinner has been arranged for some
of the advertising men and merchants who
are hero to attend the convention of the
Associated Advertising Clubs of the World
It has been agreed by all those who will be
present not to tell what the Gipsies tell
tbera until the beefsteak and other good
things In the way of "eats" have vanished
from the table..
Ledger Central for the Delegates
Ledger Central will offer attractions for
tho delegates during convention week.
Pv.pv Aav thura will h. ...I . .. ji , .
H.. 4 .- . nfM WQ wiiiuvi. ui?yia.ya 01
nationally advertised products. Ledger Cn-
iw w w wiroaa ticKets to Atlantic
City to convention truest.
1
SEVERAL CITIES EAGER
FOR 1917 CONVENTION
St. Louis nnd Cincinnati Ncck-
ancl-Ncck in Race Denver
May Be Dark Horse
St Louis nnd Cincinnati nre running neck
nnd neck In the race for the convention
next year, with Denver looming up as the
poss'btc dark horo In the rare.
Both camps are allowing more "pep" than
tho mma'ndtr of the delegation'' combined
Clnclnnntl already hnvlng s,)ont more than
JC00O in advance to press Its claims its
bnnd Inst night pnrnded Chestnut nnd
Ilrond streets to let wondering Phllndel
pti'nns know that Cincinnati was prepared
to welcome the Poor Rlelinrds n?.xt yenr.
Managers of both the contesting nd clubs
havo already stnrtcd their campaigning, hut
St. Louis won n victory last night, when
n combination wns effected between tlulr ad
club and the New Orlenns delrgotlon, so
that "St. Louis, 1917" nnd New Orlenns.
19 IS" would b the ticket accepted
Denver !s not making ns much noise nt
the others, but gained converts today
through distributing leallets announcing
their advantages In the persons of two
pretty girls. Frnnk Mcflrnnn, of New Tork.
wns given one of the pamphlets, nlong with
an nppcallng look, nnd announced his In
tention to henceforth work for Denver,
first. Inst nnd nlwnys.
Los Angeles will start Its camnplgn to
night for 1820 Its "boomers" will give
away raislnR nnd other products of the const
Stato to the delegates and their wives.
TOM DALY TELLS AD MEN
FUNNY STORY ON PRICES
Evening Ledger Columnist Gives
Poor Richards a Laugh on
Rate-Cutting Subject
An Important subject to be discussed by
the Ad Men's Conveutli n Is rate-cutting
nmong newspapers of n certain class. A
group of men in the lobby of the tlclle-viio-Strntford
were discussing this matter
this morning, nnd Tom Daly, of the I3vi:n
iNn l.nminrt, who Is one of the vice presi
dents of the Poor Rlchnrd Club, told this
story .
"A man whom we will cnll O'l.cvlnskl
was glen a Job by Ills brothcr-ln-law, who
was a wholesale clothing manufacturer In
Hnltlmnro. O'l.evlnskl wns sent out on the
road, nnd told to play up particularly n
lino of boys' suits, known as No. 21, the
rock-bottom price upon which wns $17 per
dozen. He made his first call In Richmond,
nnd was offered 15 50 for No. 21. O'l.e
vinskl said It couldn't be done, hut upon
being pressed telegrnn'i'vl to the house nno
received this
All right, take J15.50."
"At Clnolnii.ii. 'iier offered him
$11.00. He put It up to the house, and re
ceived this reply
"tf It's the best you can do talio It " In
Chicago tho price dropped to (13.76. In
St. I.ouls he sold nn order of No. 21 for
$12.00. In Denver tho price dropped to
$12 flat. Los Angeles brought $11.10.
"In San Frnnclsco, before he had n chanca
to do any business, he wns hit by a motor
car and fatally hurt. Tho doctors at tho
hospital told him he couldn't recover, npd
asked If ho didn't want them to communi
cate with bis wife or nearest kin. lie had
no wife and he seemed to have no Interest
at all In, tho matter of wiring to his rela
tives. Suddenly, however, ho aroused him
self nnd snld;
"There Is Just one thing I wIbIi you
would do. Please wire to my house nnd
ask them whnt Is the rock-bottom prlco on
No. 21."
CHICAGO TO HELP FILL
ALL CITY WITH MUSIC
If Welkin Ever Rang Ad Men
Will Make It Roar
This Night
There'll be music not only In tho air, but
everywher elso In the town tonight.
It will start with the nd meii'H pnrado
nnd echo In nil the hotels with greater force
nnd harmony than ever. The pace will be
sot In the vocnl line nt tho cnbaret of the
Chicago nd men In tho Bellovue-Strntford.
They've been prcnnrlng It for months, nnd
ull words, therefore, nro helpless to tell
about It In advance.
Dozens of poets hnvp been working over
tmle on the songs. To save time, thoy
borrowed tho music from well-known nlrs
of the day.
The Ad Choir of the Windy City will be
the lender of tho songfest. There nro 21
slngorp. with enough volume to drown out
a boiler factory and lots of vnrlgnted hnr
mony. The songs tell the stories of various nd
vertlslng brands wo know and they are
full of pep.
A. E. Chamberlain, of Chicago, had th
brunt of the work In mapping out the
cnbaret nnd he expects It to run nccordlng
to schedule
That Philadelphia will not ha lost In tho
proceedings Is shown by the following In
spiration which will be n feature of the oc
casion. CHICAGO SONO.
Come, boys, let's ralae a rnuelnff eons', .
4n4 spe'd tho happy hours alone
We penrt In work and play
In thla city lirlaht nml K.iy.
All hall to VhUaclelphla friends,
Hail day when tho lomentlon ends
v-i nave to ay gooo-ny
And all so back to dear old Chi.
Chorus.
Then here'a to Philadelphia.
You're the beat Utile place I know.
Three cheers for Philadelphia,
Krom Chtcaco, Chlcano.
While we'd much rather die than to leave dear
old Chi.
Htlll we lore TMIsdelphla so.
Then here'a to Philadelphia.
Yqu're the beat little place I know.
We will also hear the Chicago Ad Club
waltz, dedicated to the Poor Richard Club ;
"The Gang's All Here." "A Man Among
Men " dedicated to Herbert S. Houston,
president of the Associated Advertising
Clubs of the World; "So Long. Phllly,"
"Spearmint" and "Old Dutch Cleanser."
Singers from St. Louis, Cincinnati, Cleve
land and Akron will assist In the general
urogram.
There will be a quartette of Dutch women
representing Old Dutch Cleanser, a playlet
by the Cleveland Club, telling the troubles
of an advertising agency and many other
things which will keep the laughs moving.
Several hundred balloons will be released
during the proceedings and there will be a
shower of confetti by way of adding color.
P, M. C. Battery Hiking up Chester Pike
The Pennsylvania Military College bat
tery of 18 3-lnch guns will travel from.
Chester over cnester pine io i-nuaueipnia
this afternoon to take part In the parade
of the Associated Advertising Clubs of the
World tonight. The battery, under Captain
Frank K. Hyatt, of the colloge, will be on
hand tomorrow night also to Are the presi
dential sajue of 21 guns at the celebration
on Franklin Field.
Suitcases to All "Ad" Delegates
A real suitcase packed to the brim with
valuable souvenirs supplied by Philadelphia
manufacturers will be presented to every
one of the delegates to the ad convention.
Three express companies will deliver the
suitcases to the homes of delegates all over
the United States. One of these suitcases
Is on exhibition In a glass case at the Belle-vue-Stratford
It. Is expected that about
Iv.ooo of thera will be distributed.
H
ti
Greeting
To the Delegates of the
Associated Advertising Clubs of the World
E print this public word of greeting with a
few comments about
w
ruth
in Advertising
as practiced by the house of Wanamaker &
Brown, which was founded at Sixth and Market
Streets, in Philadelphia, on the same day of the
same month of the same year in which Fort
Sumter was fired upon 55 years ago.
Wanamaker & Brown has steered a straight course
in merchandising, and in the news it has printed about
' merchandise uninterruptedly since 1861.
Wanamaker & Brown was among the first, if not the
first clothing house to print an advertisement in the city"
of Philadelphia.
Wanamaker & Brown was the first men's clothing
house in the country to establish the policy of one price.
Wanamaker & Brown was the first house in
the United States to establish an all-wool policy.
Wanamaker & Brown was the first men's clothing
house in America to establish the principle of entire sat
isfaction to the buying public or money back.
Advertising is an art, and as an art has been most
prolific of theories.
Fifty-five years of practical advertising have left
little room for theory at Wanamaker & Brown's.
It has produced, of course, a great deal of experi
mental advertising as to form of presentation; as to the
media of presentation; as to the best way in which to
tell the story that was to be told.
But in none of the various forms it has taken has it
ever tampered or temporized with the truth.
No .matter how bad an advertisement may be, if it
is truthful it may still be a good advertisement. No
matter how well written an advertisement may be, if it
is untruthful it is a bad advertisement.
Wanamaker & Brown has spent millions of dollars
in many forms of advertising. It has found that news
paper advertising takes precedence over all the rest for
a localized retail business.
And the greatest power for good or for evil in our
country today is the American newspaper.
It can stop untruthful advertising without causing
a ripple on the surface of business; smother it in the
fumes of its own iniquity by simply LEAVING IT OUT
OF THE PAPER!
We move that some man of heroic proportions
place this thought forcefully before the convention
before it is permitted to leave Philadelphia. We believe
it would receive the indorsement of every good news
paper in the country. We believe it would pay every
newspaper that adopted it, as it does pay those who
adhere to it now.
To make advertising pay, to make advertising a
benefit to the consumer as well as to the advertiser, it
is necessary only to tell your story simply, briefly, truth
fully. Good merchandise backed by truthful advertising
and continuous advertising through fifty-five years has
shown us that truthful advertising pays.
Businesses of mushroom growth that spring up and,
by the grace of exaggerated statement, flourish for a
little while only to die, have taught us, from observa
tion, that untruthful advertising does not pay.
We do not believe any house, no matter what kind
of business it does, which is founded on the shifting
sands of make-shift and make-believe either in its mer- ..
chandise or its advertising, could endure through fifty- '
five years.
So here is our pledged word to do whatever may be
done to further the great purpose assumed by the Asso
ciated Advertising Clubs of the World to further the
gospel of truth in advertising, to which we subscribe
our written name
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