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'Amumment Section
EVENING LEDGER PHILADELPHIA, SATURDAY, JUNE 24, 1916.
PHILADELPHIA EXTENDS HER FAMOUS BRAND OF HOSPITALITY TO ARRIVING ADMEN
ADWOMEN COUNT
NOT A LITTLE IN
THIS CONVENTION
Some 3000 of Them Will Be
Here to team and
Work
MRS. STEWART THE GUIDE
Most of Them Are Wives, but
Some Are Expert
k Advertisers
Welcome to Women Visitors
of Advertising Convention
"The Poor Richard Club's Auxil
iary Committed of oWmcn is or
ganized and riady for the conven
tion. Wo have tried to anticipate
every wish of our women visitors
and wo arc confident you will all be
pleased with our program.
"Philadelphia's most celebrated in
stitutions and points of interest will
be included in our trips and with
true Philadelphia hospitality we will
do our best to make your visit one
that will be long remembered.
"MAY BELLE STEWART,
"Chairman Poor Richard Club Aux
iliary Committee of Women."
VANGUARD OF ADMEN
ARRIVES IN CITY
Pretty women, IntclIcctunMoolslnK
women una women of nil American types
2000 of them begnn coming Into Philadel
phia today from every pnrt of the country.
Many of them are the wives of Admen, but
some ore Adwomen who earn their living
1n the1 advertising business. They arc com
ing to Philadelphia to glean Inspiration and
idcaa from the greatest of Ad conventions.
These Adwpmcn are very resourceful
types of femininity, and they are determined
to get the most out of their Philadelphia
trip. They are coins to sec everything
worth seeing In this section before they
pack their grlpB and return homo.
The Poor Richard Club has nrrnnged
a. Bpclal entertainment program for the
women folic. Mrs. Howe Stewart Is In
Charge of this program. In describing what
Is doing to do done for the visiting women,
Mrs. Stewart said today:
"Monday the first formal gathering sched
uled for women Is a reception given by the
Philadelphia women to all visiting women
at the Brljcvue-Strntford at 10:30 a. m.
This is planned so we may 'sxll get ac
quainted and so that the visitors may meet
the wlvca of the dignitaries of the con
vention. Just before noon wo will go to
tho University of Pennsylvania, whero we
will hae luncheon with the men and get
In the group picture that Is to be taken
on the steps of Houston Hall nt noon.
"Monday afternoon wo will attend the
business session, or have time to wander
through tho museum of the University of
Pennsylvania, wherein are wonderful collec
tions of old laces, old china, vases made
thousands of years ago, tapestries, rugs,
Indian relics, musical Instruments nnd
coins.
"Tuesday tho special entertainment for
tho women includes trips to various depart
ment stores, luncheons, fashion shows, etc.
not a formal hard and fast itinerary, but
Just visiting around through the stores, as
each woman feels inclined. In tho afternoon
wo will go down to tho navy yard and at
tend a tea given by tho wlvca of olllcers
stationed nt League Island.
"Wednesday wo will bo tho guests of tho
Curtis Publishing Company nnd will see the
great building wherein Is printed the
Ladles' Homo Journal. About the middle of
the afternoon we will motor out to Mr.
Curtis'' country place at Wyncote, whore
we -will he entertained at tea. Following
this, some of us at least will go to Willow
Grove Park to join tho men.
"Thursday we will go to Valley Forge on
a. special train.
"Visitors nre to understand that they nre
to be aldjd In doing anything they want to
do. Philadelphia Is not lacking In points
of. historic nnd natural Interest. Surely
eery woman will want to see our Betsy
Rosa House, and there are many other
points of Interest our visitors will have
time, to see. Wo have our plans for these
special entertainments, but they will not be
allowed to Interfere with your having- a
good time In the way ypu want to have It
We are yours to command." I
One of tho divisions of the convention will
be conducted solely by advertising women
It will be officially termed the conference
of advertising women and will be held Tues
day afternoon In Itoom 110 of College Hall,
University of Pennsylvania. The chairman
wilt be Miss J. J. Martin, advertising man
ager of Sperry & Hutchinson, New York.
Speakers will Include Mrs. Christian Fred
erick, of New York, whose topic will be,
"The Woman Who Buyss nnd Advertising
Women"; Mrs, N. B. Tomllnson, of the
Drygoods Economist. New York, on the
topics. "Women's Appeal to Women," and
Miss Ida Clark, of Scott & Bowne, Illoom
fUtd. N, J., on the toplo "Intuition and Tact
In Space Buying."
SOJIE WILD SCHEMES AFOOT
Admen No Sooner Came to Town Than
1 Plotting of How to Beat the
Other City Began '
Delegates began plotting" and planning
for the big advertising pageant Monday
evening almost as soon as they landed
today In their respective hotels.
Nearly all of the principal cities of the
United States will use the pageant as n
vehcle to place these cities mora sub
stantially on the business map. Preten
tious floats are coming along with the
delegations, and delegates chuckled and
grinned today as they planned to "put oyer
a scream" In the pageant.
Continued from Pnte One
new Ideas and Intelligence to every part of
tho land. The eyes of the nation will bo
on Philadelphia theso five days, for during
the convention tho very essence of tb
brain ability of the United States will be
assembled hero for tho purpose of elevating
tho business of the United States to the
Very top notch of world prominence.
For months gome of the keenest minds
In tho United States have been planning to
make tho convention a new ppoch In the
floljl of advertising. Men with the vision
of tho prophets will point tho way to new
and higher levels in business endeavor, and
out of tho convention may be crystallized
a bigger and finer conception of the obliga
tions of tho merchant nnd manufacturer to
ward the consumer.
Tho 10,000 or moro delegates who nre
gathering here today from every city of
any Importance In tho land nre men of
tho highest Ideals In business They are
seeking the truth nnd they nro coming hero
for Inspiration which tho convention prom
ises to dispense In plenty. They expect to
bo written here In Philadelphia, tho birth
place of liberty and of all the things which
constitute the finer Ilbro of the American
Republic, a new and higher declaration of
tho principles or business. Tiiey nopo mm
Philadelphia will servo ns a cradlo for n.
now and splendid litislnoss era, ns It served
ns the cradle of Independence.
FIVE TYPE OF AMERICANS.
These advertising experts, bankers, mer
chants nnd advertisers arc tho very finest
types of Americans men who nre proud
of their patriotism and their loyallty to tho
Stars and Stripes, and nil that tho Amer
ican flng represents. They are fully nwaro
of tho dangers which hac confronted nnd
nro confronting this nntlon, nnd It Is prob
nblo that out of this convention will do
clop a plan for safeguarding American
commerce and opening tho markets of tho
world to American business. There will bo
present delegates from Kngland, Franco,
Australia and South America, who will set
forth the Imperamo need oi American
made goods In those countries. They will
tell what steps need to bo taken for tho
capturing of foreign trade. Manufncturcrs
from all sections of tho United States will
be enabled to gather great quantities of
data on world markets from the Foreign
Trade Bureau of the Philadelphia Chamber
of Commerce, tho largest and most com
plete organization of Its kind In tho world.
Thus It Is more than probable that the
big advertising convention will serve bb
tho compelling force which will result In
Boctircjy establishing American commerce
In nil parts of the world. Advertising ex
perts say that the Influence of tho Philadel
phia convention will be felt around tho
globe ; that even far-away Japan and China
will hear tho echo of tho doings nnd con
clusions of this monster conference of
Amcilcan business captains. They declnre
that tho convention will hammer Into tho
consclenccncsi of tho nations of the world
tho significance of the word "Americanism."
Leaders In advertising nnd business say
that the Inlluenco of tho convention upon
tho nntlon will bo tremendous. They Bay
that It will result In tho dissemination of
Idens which will bring about rcolutIons In
the conduct of many lines of business. The
convention will have Its economic and so
cial significance, and oven the church will
be nffected. Noted clergymen, with tho
courage of their convictions, will tell how
they havo employed the science of advertis
ing to (111 empty pews and spread the truths
of Christianity to unchurched millions. It
Is more than likely that the deliberations of
these ministers will have a powerful In
fluence on the affairs of the church In Amer
ica. Out of their findings may evolve a
plan for arousing more Interest In affairs
religious.
Two great Institutions of learning and
education will furnish the home for tho
comentlon. Tho big general meetings will
be held In tho Commercial Museum, which
has been aptly cnlled the "storehouse of
tho world's knowledge."
Tho departmental gatherings and confer
ences, of which thero will be thirty or more,
will meet In various buildings of tho Uni
versity of Pennsylvnnja, founded In 1740
by Benjamin Frnnklln. Almost every
phnso of world business will be covered In
these departmental meetings, each of which
will really bo a convention In Itself. Ex
perts and pioneers In almost every lino of
commerce will offer now Ideas to tho world.
WELCOMING THE "AD MEN"
Will Entertain Poor Kiddies
One hundred of Philadelphia's poor chil
dren, the first of the parties for this sea
son, will bo entertained this afternoon at a
picnic In McCarthy's woods, near Ridley
Park, by tho Sunshine Society, of that bor
ough. In case It rnlns, tho affair will be
held In tho public school.
Convention Chairman
Extends City's Greetings
"Philadelphia is ready for the nn
nual convention of tho Associated
Advertising Clubs' of the World.
Your wolcomo is ready for you.
Philadelphia people have learned
about you, and they are glad you arc
here. "The Poor Richard Club nnd"
every commercial nnd civic organi
zation in the city, which has had an
opportunity to help with the ar
rangements, have left undone noth
ing thnt would add to your comfort
and pleasure. Our people have en
tered into tho spirit of the occasion
in true Philadelphia style.
"Make yourself at home nnd Phil
adelphia will do the rest.
"ROWE STEWART,
"Chairman Convention Committee."
DENVER ON HAND
PRIMED FOR CONQUEST
Wants to Capture 1917 Conven
tion, and Admits It Is the
Best Place of All
C. Green as Benjamin Franklin extended tho keys of the city to the
convention delegates as fast as they arrived todny.
Tho Denver delegation will endeavor to
perform two missions while In Philadel
phia. One la to glc Denver tho biggest
boost In tho city's history and tlio other Is
to capturo tho 1917 Ad convention for
Depvor. This wns announced todny by
Vlctori Ncwhaus and John J. Cahlll, who
nre In 'the city as tho vanguard of tho Den
ver outfit.
For two days Ncwhaus nnd Cahlll havo
boon laying the ground work for Denver's
campaign. They have made arrangements
with a string of movlng-plcturo theatres to
run 27000 feet of Colorado mountain scenery
film. Pretty girls havo been engaged to
Btnnd In tho lobbies of the principle hotels
of tho country to distribute Colorado boost
Uteraturo to tho delegates. Moro than 10,
000 pieces of such Uteraturo will bo dis
tributed. Tho Denver chaps will present forceful
arguments to show that Denver Is the
logical place to hold tho 1917 convention.
They say they havo n distinct advantage
over tho other two claimants for tho honor,
Cincinnati and St. Louis.
"Our slogan," said Mr. Nowhaus, "Is
ofTlclency. Wo wilt show thnt It will result
In cinclency for tho Admen to como to
the cool altitudes of Denver In 1917 and
comblno buslnesss with vncntlon. Denver
Is the Ideal convention city of America. Wo
havo an auditorium seating 15,000 people
and several years ago, when we handled the
Gr'and Army crowd of moro than 100,000
persons, wo demonstrated what ve could
do.
"Requests that tho convention bo held In
Donvor In 1917 will bo presented from all
the Governors nnd business orgnnlzations
of tho Rock Mountain States. These offi
cials will nsk that tho ndmen award the
convention to Denver, and thereby give
business a stimulant In all of tho Rocky
Mountain Stntes."
Tho Denver delegation will comprise 20
persons, but the Denver Ad Club hopes to
havo nt leost 150 persons from Colorado
In tho advertising pageant on Monday
evening. It Is certnln that there nro a
lot of Colorndo folk In this pnrt -of tho
country nt this time, nad they will be
asked to got Into the llno-up and aid. In the
showing for Colorado.
"Tho members of the Denver delegation
will bo attired In khaki fishing suits. They
will bo equipped with poles and fish llne,
nnd dangling on the hooks will bo Roskc
Mountnln trout In natural colors. The lines
will bo dropped Into tho crowds lining tho
curbs nnd spectators will be allowed to
remove the trout from tho hooks. On tho
hat bands of tho marchers will bo tho
slogan, 'Denver a Mile High,' and on tho
right sleeves of the delegates will bo a
chevcron containing the seal of the Denver
Ad Club." '
' laaauawiaiiaemwwii ft
AvtM jttfM W
SS2raES$S2&J
P. C. STAPLES'
Chnirmnn of Convention Enter
tainment Committee of the Poor
Richard Club.
SOME IDEAS ABOUT
SPENDING SUNDAY
P. C. Staples, Entertainment
Chairman, Makes It Seem At
tractive, "Even in Phila."
"Ad" Men's Pageant Plans
Broad street will bo roped off during
tho advertising pageant Monday night. The
paradcrs will use only tho west sldo pf tho
street, leaving tho east Bide olear for mar
shals, messengers, etc. Thero will bo 25
men of tho Motorcycle Club nnd a number
of men mounted on horses who will bo as
signed as marshals, and each of them will
wear a red coat, white trousers with red
stripes and p'th helmet.
Some Interesting suggestions ns to how
delegates may pass tho tlmo tomorrow In
Philadelphia wero given today by P. C.
Staples, chairman of tho Entertainment
Committee.
"Upon tho conclusion of dlvlno service,"
ho said, "tho visiting delegate may wander
through tho peaco nnd quiet of the old
city, for remember that wo neither play
ball, race horses nor dlspenso firewater on
tho Sabbath; and over him will steal nn
ennobling quietude tho calm before tho
storm, mayhaps for Philadelphia will havo
burnished bright her shrines and land
marks. "If you havo never seen the Liberty Bell,
wo have tho orlglnnl before which you
may doff your hat. Then, too, there's In
dependence Hall, and no less than a score
of tradition-surrounding Bpots where beau-
eater, cotton grower and. cow puncher may
alike spread their prayer rugs and give
thanks that Philadelphia was hero somo
hundred and forty years ngo to start off
this land of tho frco on tho Btralght-and-narrow.
"But enough ; It Is now past lunch time,
and there's an Inspirational meeting In tho
afternoon, too. With tho evening comes
the usual foregatherlngs at which we
pump-handlo tho lato arrivals and swap
yarns nbout last year. 'Twould bo a pity
to break up theso ceremonies with more
entertainment, and beside it's still Sundny,
"As to daylight hours, wo havo but one
suggestion (It's rather Inelegant, but wo
mean It), save your feet, For on Monday
evening you're to don your finery, and with
tho light of truthful advertising effulgent
In your eyes, fall In behind your particular
band for the long-waited hike through tho
lano of fluttering handkerchiefs that will
mark the passage of that stupendous, giddy,
dizzy, dazzling pageant, which Is to put to
shamo tho workings of a Barnum or a
Hohenzollern.
"But step lively. For long before 11:30
Monday evening tho cabarets will start to
tunc up, and the Western clubs nre sched
uled to lead off with nn overture by their
corps of silcr-volccd singers that will echo
to tho grassy banks of tho Chicago River.
So far as wo are ablo to foresee, there will
bo no time limit, though, If you must Bleep,
git it over before 8 o'clock, and be nady
for the morrow.
Ad Men to See Balloon Hunt
On Wednesday Philadelphia will entertain
the ad men delegates with a balloon hunt.
Tho balloon will nscend at Point Breeze
and a number of personH In motorcars will
endeavor to follow on tho streets tho direc
tion of the balloon.
POOR RICHARDS EXTEND HOSPITALITY
OF THE REAL PHILADELPHIA BRAND
Scenes of Animation at Railroad Station Greet Arrival
of the Delighted Delegates
to Convention
nOTELS READY FOR RUSH
Boarding Houses Will Care for Over
flow Six'Thousand Downtown
Philadelphia hotels are all primed to
care for the army of delegates. Nearly all
the leading hostelrles will be packed to the
roof before tomorrow night, and the over
flow will be taken care of in hotels and
boarding houses in sections outside the
business centre of the city.
It has been estimated that the hotels in
the central section will care for about 8000
delegates, and a more than 10,000 are ex
pected, about 4000 will have to be content
with quarters outside .the central zone.
Fully 1000 delegates will be housed in
student boarding houses at the University
of Pennsylvania.
For more than a week all of the leading
hotels have been making preparations for
a rush pf business- They nave iald In great
quantities of supplies, and score of extra
(Books and waiters have been engaged. The
hotel proprietors of Philadelphia are deter
mined to do their part In the advertising of
Philadelphia by providing Unit-class service.
Jfavy Yard Entertains Tuesday
On Tuesday, about 1:30 p. m.. long lines
of trolley cars wilt be lined up on Sanora
street between Broad and 16th streets to
cents? about 1009 delegates la the p&IIa
(gelphi Ksny Taril t'aplam IiH will ar
range for a polU-e detail on San,ni .c.ct
Stire will b a r- ttwn af "v '- "'
r
The-duties of the Poor nichard Club as
host to the Associated Advertising Clubs
of the World began In earnest today with
the arrival of delegates to
the Ad Convention from
all parts of the world.
A Reception Committee,
composed of 35 Poor
Richard members, is doing
duty todny at the Broad
Street Station, Reading
Terminal and the Balti
more and Ohio Station. Each delegate ar
riving today Is presented with a "key to
the freedom of Philadelphia,"
C. H. Green and Walter Lee Rosenberger,
costumed as "Ben Franklin," are making
the presentations of the "keys," which are
of bronze. The "key" bears a medal em
bossed with the Poor Richard Club seal,
and Is nine Inches long.
The members of the Reception Committee
are attired In palm beach suits, the right
sleeves of which are encircled with red nnd
white brassards, bearing the legend "Recep
tion Committee." As each delegation lands
In Philadelphia It Is glen a noisy welcome
by 25 trumpeters and drummers on horse
back. Bags are taken from the hands of
delegates and placed In automobile trucks.
Lines of automobiles await the women of
the party. As soon as they have entered
the machines, a platoon of police lead the
way to the hotels where quarters have been
reserved.
A police boat has been chartered to bring
the greetings of the city to the members of
the Boston Pilgrim Publicity Club, which
Is making the trip to Philadelphia by sea.
The steamship on which they are making
the trip will be met down the Delaware
Rlyer and the members of the Reception
Committee will clamber abroad.
CITV BREATHES HOSPITALITY,
The city put on gala attire today in
honor of the Admen, Hundreds of busi
ness houses throughout the city are deco
rated, with bunting and thousands of flags
are floating from mastheads.
Everywhere the arriving delegates see
signs of Philadelphia's famous brand of
hospitality. The minute" they land they
get in touch with the "feel-rlght-at-home
spirit" which has been present in this part
of the United States since the coming of
WHUam Penn.
Lobbies of all the downtown hotels, are
showing signs of activity. They are, filled
with enthusiastic delegates, and each liu
coming train brings fresh recruits. There
are at present almost every type of business
man to e found In the United States. For
instance, there Is the breesy Western man,
fairly bursting with spontanlety, the shrewd
Yankee from Connecticut the delegate with
the Southern drawl from Kentucky and the)
bustling business man front northern New
rt- Tb a they ore "hitting it" to-
America Is truly a melting pot. Though
tho delegates como from widely seperated
business zones, they have a lot In common
nnd they are showing a true American
get together" spirit In 'the Interests of
American business.
It Is plain to be seen that every delegate
Is delighted with Philadelphia and the
program of entertainment which has been
arranged by the Poor Rlchnrd Club.
"A great town." observed a delegate from
Rochester, N. V. "I don't see why any
body ever called Philadelphia slow. Of
course, I've only jUBt arrived, but things
Beem to' move quite swiftly around here.
In other words Philadelphia seems full of
pep."
Another delegate said, after he had regis
tercd at the Bellevuc-Stratford :
"Thlfl convention Is going down In his.
tory as the greatest ever held by the Abso
clated Advertising Clubs of the World.
Philadelphia Is going to set the pace for a
new era of business. The business world
Is faced by the gravest oroblems In Us his
tory, and this convention must solve prac
tical plans for meeting these problems,"
1000 ASSOCIATES IN VANGUARD.
The work of the, 1000 Associates of Poor
Richard began automatically today, with
the arrival of the vanguard of delegates
to the big ad convention.
These 1000 patriotic Phlladelphlans have
pledged themselves to endeavor to make a
thorough-going Philadelphia booster out of
every one of the 10,000 advertising men.
Their chief duty will be to untold the won
ders of the Quaker City to the visitors.
They will escort them through the big in
dustrial plants nad show them PhiladeU
phla's superior harbor and railroad facil
ities. Here are some of the Philadelphia facts
which the Associates of Poor Rlchari u
going to hummer into the minds of the visi
tors: v
Philadelphia has 350, dOO homes, a larger
percentage pf which are occupied by their
owners than In any other flty in the world.
Philadelphia excels all other American
cities In the output of locomotives, street
cars, carpets, leather, hosiery, knit goods,
hats, saws and oilcloth,
Philadelphia's shipyards build more Gov
ernment ships and Its mind makes more
money than any other In the land.
Philadelphia's colleges turn out more doc
tors than any toner educational centre In
America.
Industrially Philadelphia is the world's
greatest workshlp. Its mills, factories and
foundries turn out the finished product from
nearly every description of raw -material
that la used or consumed by man.
The mission of the Associates of Poor
Richard is to make the delegates think
Philadelphia, and. talk Philadelphia long
k
TICKETS FOR EVERYTHING
Everybody With Proper Credentials
Will Get Book of Admission
to All Entertainments
Delegates, stop, look and listen.
Tho plan ofglving each registered dele
gate a coupon book. In which thero will bo
a sufficient number of coupons to cover all
tho entertainment features, will bo fol
lowed. This was announced today by of
ficials of the Poor nichard Club.
Every person who registers will get a
complete set of tlcketB for every feature of
the 'convention, which he Is entitled to at
tend, and the coupons will give specific dl
rectlons for reaching tho places where the
entertainment features will take place,
NO NEED FOR ANY VISITOR TO WORRY
ABOUT WHAT TO DO OR WHERE TO GO
Independence Hall, Curtis Publishing Company, Bald
win's, Christ Church, Betsy Ross House, the Mint,
and to Mention These Is Only Beginning
A. O. II. Boosts Enlistments
Joseph McLaughlin, of Philadelphia, na
tional president of the Ancient Order of
Hibernians Ir, America, has addressed a
communication to the -various State, county
nnd dhlslon ofllcers of that order through
out the United States, recommending that
the names of all members who volunteer
for service In the war with Mexico be con
tinued In good standing, regardless of the
payment of dues, until their return to civil
life.
CECIL B. CONNER
President Advertising; Club of Den
ver, who is here for the A- A. C
Delegates to tho .Ad Convention, who are
arriving In the city today with their women
folks, nre" looking forward to visiting the
many places of nation-wide
Interest In and about Phil
adelphia. Independence Hall will
probably receive more vio
lators during the coming
week than In any like period
during Its history. In.
these days of lukewarm patriotism on the
part of many, the historic building Is bound
to accomplish a great deal In the Interests
of Americanism. There the second Conti
nental Congress convened. May 10, 1775,
and on July i, 1776, the Declaration of In
dependence was adopted. The famous old
Liberty Bell reposes In a glass case In the
building, and this historic relic will receive
its share of admiration.
From Independence Hall (he delegates
will stroll nto. Independence Square, where
Colonials, assembled In 1776 to listen to the
reading of the Declaration of Independence,
PLACES TO, VISIT,
Following are other places which -will
be visited by the delegates:
Academy of Natural Sciences, 19th and
Race streets, the oldest and one of the
most famous Institutions of Its kind for
the object of research In natural history,
American Academy of the Fine Arts,
Broad and Cherry streets, remarkable col
lection of paintings and statuary,
Baldwin Locomotive Works, Broad, and
Spring Garden streets, the largest single
Industry in the city. Employs 12,000 to
15,000 men and can turn out completed
eight locomotives a day,
Bartram's Garden. West Philadelphia,
)1 acres of botanical gardens.
Betsy Ross House, 229 Arch street, where
Betsy Robs made the first American flag.
Carpenter's Hall, where the first Ameri
can Congress convened September 5, 1774.
Christ Church, 2d street, above Market,
where George Washington worshiped dur
ing his service as President of tho (Jnlted
States. - f
City Half, the largest municipal building
In the world, covers four city squares and
Is surmounted by a statue of William Penn
on a tower 547 feet above the street.
Guides In uniform, will conduct visitors
through the building.
Commercial Museums, 34th street and
Vintage avenue. West Philadelphia. Ex
hibit of raw products, manufactures, uten
sils and weapons of alt countries.
BIGGEST OP ALL PARKS.
(Falrmount Park, the biggest public park
In the world, embracing 3759 acres, with
natural scenery unmatched for beauty and
plcturesqueness. It contains a number of
historic and Colonial mansions and u -wealth
attractive section of the Park, and thero
nro some 50 miles of drives, Including tho
famous Wlssahtckon drive, and somo 100
miles of walks and trails,
Frankford Arsenal, Brldesburg. Ono of
the largest and mobt Important Government
nrsenals In tho United States.
Franklin's grave, in tho Friends' Ceme
tery, nt the southeast corner of Arch and
5th streets. Visible from the street.
airard Collego, Glrar'd avenue and 20th
street. Tho largest and most heavily en
dowed Institution for orphans Ip the world.
United States Mint, 16th. and Spring Gar
den streets largest mint In the country
and producing two-thtrds of the colnnge.
William Penn's house, built In 1682, the
first brick house erected In Philadelphia,
Originally built In Letltla court, but re
moved to Falrmount Park on Lansdowne
drive.
Zoological Gardens, Falrmount Park. Has
one of the largest and bebt collection of ani
mals and birds In the country.
Horticultural Hall, Falrmount Park, con
tains a remarkable collection of flowers
and plants, both domestic and foreign
League Island Navy Yard, at the foot of
South Broad street, one of tho largest re
fitting and repair stations. The yard will be
of special Interest at this time, because of
the Mexican situation which has brought
about great activity In getting warships
and transports In readiness to go to South
ern waters.
MR. CURTIS' INVITATION-.
The Curtis Publishing r-omnn ,i,i-i.
publishes the Saturday Evening Post, the
Ladles Home Journal and the Country Gen
tlemau. has extended a warm Invitation to
the delegates to visit the great plant of the
company, at 6th and Walnut streets.
Five floors of this monster building are
ghen over to 114 pressesamong them
presses which at one operation print, fom
nnd bnd a 48-page issue. Great ro Is of
n?PfLare 'ea, V? theBe Passes at the rate
of 150 tons dally, m tha PircuIatlon de
partments visitors will see the organUation
of correspondents who are in touch con.
Z??y hy mai! wl,h mote than 50 000 direct
salesmen of the Curtis pubilcatlonss.
thrcomforr'Hf1? ?e the Pulsion for
:! omtOT and development qf the 3000
ernployes-tbe recreation room ana the au
ditorium where they dance and have mu-
5 . il roora' w tn 'l library of 3000
NO Sir J hal", lirB" Vherl
00 girls have luncheon every day at an
?oV'vrfeBwC theSVo??8; J1,0" b" a"'e
i-M . original paintings by Max-
2ii?. "rlfh and ,h beautiful Favrlle
Sf S.811? to a painting by Mr
6 7U . uW WU show delegate and
thetr mothers, wives and wsters thTwT
ADVERTISINGMEf
IN GREAT MEETING
TO OPEN SESSIONS,
After Sermons in jftv)
.. -saiua meet
atuperariouseat2'30
PM.
SECRETARY LANE TO TALlJ
Herbert J. Tily WillLad Choru j
vx. j.uu urcnestra of
50 to Play
Cordial Howdy From
Provost of University
"I have been reminded almosi
weekly of the approaching meetl In
of your Brcat body, and f am "
urnlly looking forward to it ?
eagerness and expectancy that
who is ignorant of such things i i,
npt to manifest. " "
"Of this I am certain-that tha
University will meet you with open
arms. It is a very happy thought
tha' yo" 5re Going to pay us tab
visit. So far as I can learn, evert!
thing is being done on tho camoui
to make the visit pleasant and
profitable. a
"With good wishes to every ona
V?7 rcMl thcso ,incs- I em
faithfully yours,
"EDGAR F. SMITH,
"Provost University of Penna." "
The twelfth nnnual comentlon oftheJli.fi
soclatcd Advertising Clubs of the WaM.'4
..... wk'-" .W...W..W,, itllUIIlUOn at 2'11 ft
"""" "" b'i inspirational mass. i
mooting In the Metropolitan Opera ilIouV.S
Broad and Poplar streets.
IS
Dolegates can reach tho opera houas by i
taking northbound cars on 13lh n n.i
streets, getting olt at Poplar street. Ths-5
mass-moetlng will open with music by the. i
Poor Richard orchestra, composed of lo" '
members of tho Philadelphia Symphony Or.
chestra, under tho direction of George B. 1
McKlnney. Then thero wilt bo singing br-4
tho Strawbrldgo & Clothier chorus of ltol
voices, Hcrbort J. Tlly director. There' wlll'Ji
be an Invocation by the Rev. Daniel eJ
Welglc, and tho opening nddress will he by f
Herbert S. Houston, president of the Aw '
elated Advertising Clubs of the World. 1
Tho address of tho afternoon will be madi I
by Franltlln IC. Lane, Secretary of the"jt.
tcrlor. It Is expected that the great vftii -i
houso will be packed to the doors -ffitti
admen representing nearly every State la ''
tho Union, . i
Pastors of nearly B0 churches In Philadel
phia and vicinity will deliver sermons on
advertising tomorrow morning. It Is ex
pected that hundreds of delegates will at
tend services In tho various places of
worship. Sermons having to do wth al
vertlslng will bo preached In tho 'folwlci
churches:
Old Pino Strost (third) Presbyterian
Church, 4th and Pine streets, by the Rer.'
Victor Herbert Lukens. !
Sanctuary M, E. Church, 28th and Thomp
son streets, by tho Rev. Roger S. Harking i
son. ,
St. John's Roman Catholic Church, 11th j
street, above Chestnut, special musical M
program at tho 11 o'clock mass, at which
tho Rev. William J. Lallou will speak da'l
the convention. .(
First M. E. Church of Germantown, Hili'M
and HlRh streets, by tho Rev. Charles Wtfi,$
ley Burns. , ' '. "'-, ',
Third Baptist Church, Wister andiWals- ;
field streets, Germantown, tho nejr Jobs'
Wallace Green. ?
ContrnI Congregational Church, lllh
Green streets, by tho Rev. William Via
Derveer Berg. ;
Tho First Christian Church, Berks inJ ,
Mnrvlno streets, by the Rev. Irrlng S. -
Chcnoweth. . . . 5
Old St. Peter'n Episcopal Churcn, 3a m jm
pina KtriMa hv tho Rev. Edward M. , U
Jefferys. ,
Congregation Rodef snaiom, uroaa v
Mnmit Vernon streets, by tho KeV. W.
Henry Berkowltz. .
Falrhlll M. E. Church, BtTTand ClearBeU
n.AA,a ). v,n Tinv TTrnnir H. Graeff.
Falls of Schuylkill Fresbyterlan Churcn,
Ridge nvonuo below ecnooinouao u". -
the Row Samuel Wllbert Steckel.
St.Stephen'H Protestant Episcopal Churca,
10th above Chestnut street, by the WT.
Logan Baptist Church, Broad ndJ2
land streets, by the Rev. meivin "-;
Park Congregational Church, '?
and Montgomery nvenue, by the IMV.
ton Baltzell Adams. :
Bethlehem Presbyterian Church. BroM
and Diamond streets, by tho Rev. JoM
WhVs'ahtckon Methodist Episcopal Chun
Trrnna nnrt TInrVBV StreetS. by tll HOT. j
u. uray, ,.,.,, ,.j
Memorial Church of St. Paul, ,Utt L"
Portor streets, by tho Rev. Joseph t
a. Moiiki,, Lutheran Church, W1
and 'Mount Vernon Btreets, by ths
Edwin Heyl Delk. ,..! abori
Eleventh Baptist Church. Diamond wri
o,. ...., h. tho Tiov. George jaisww"
IDl nitcc, mj .-. .-.. - , j
Whltehouse. . -.. J 1
Cookman Methodist Episcopal ChM ,
12th street and Lehigh avenue, by tn '
Edwin Forrest Hann, ,.., are i I
Third Christian Church, f" er "a 1 f
nue nnd Aspen street, by the IUV. . -
ProTestant Episcopal Church of UBM
Trinity. 13th and Walnut streets. M V"
Rev. Floyd W. Tomklns. k tmi,
First Baptist Church. Pf6""" Herbert 3
webt of Broad street, by the Rev. Hr"j
-Th" Baptist Temple. Broad and I Bl
streets, by th Hev. Bujaell " n S
Kensington "K"""""".'. Dy the W
Indiana avenue and C slreet, oy f
William Randies. rt,nTeh. CfcM"l8t'J 1
Chestnut Street Baptist Ch"". R j 1
above 10th street, By iw "
ATabtrnacle Methodist EPfh&f$fi
lltn ana uxioru i"w - - jm
Wells. . ,,!. FrlsM
Messiah Lutheran Church.
Church." 16th and Jefferson streets, vr -an
Rov, Daniel E. WelgU. ..,, chttrchW
Arch Street Methodist WgWgJfam
Broad and Arch streejs, by the Jv rj
E. Rorer. PresbytirWjj
Colilngswood N- ft r" fj
Church, William, J, Eldrldge. M
GaTston Presbyterian Church, u' j
and Lehlgn avenue, uj- - - t eBBf
ureenway. tYin"""
service.
a0i,i Ttall" on mow t" . m
An "asphalt ball" will Jj'iSe 4M
street, between t.ocu -- , o'dcrjM
Wednesday evening fro I & Wal
music win pe y" , S. Vnimd off t "Ta
n, i-h ir.t win be rWKrzJi he&m
point so that tho dances can WJ Jj
tatlon and other 2JSS& rl
of belnK pushed Into
a refractory motorcar
Bellevue "Ad" Men HdQWjf
dor Is
tU
headquarters "gti,rfa
,ninn will be at the bw: r- ., WI
Hotk where rX6nM
times, oxcent during tho , MHMm
cwentlon. Thw rt.otf
at
C11IIVI1. "" , ,IV
H'-'tun Hall. WttUt-WlW
- ,Jgfe, J! .sS