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EVENING LEDGER PHILADELPHIA, MOKDAY, JUNE 12, 1916.
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Gimbel Brothers
Store Opens at 8:30
Gimbel Brothers
ECONOMY
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Monday, June 12, 1916.
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Richard
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Gimbel Brothers
have arranged a tremendous merchandise movement in celebration of the spirit of
advertising, as it will be visualized during the coming convention in Philadelphia of the
Associated Advertising Clubs, of the World '
Greater Philadelphia needs advertising; Greater Philadelphia is coming to a more
thorough, lively faith in advertising.
The Nation and the rest of mankind has awakened to the truth that adver
tising has been erected into a science and, the basis of a science being truth, the
aim of the association of advertising men they include merchants, bankers, .rail
road men, as well as practicers of the science is to lift the character of advertising.
This will go on until a legion of true exponents.' of the science has grown up.
Then those who will not have brought their practices Up to standard will be outlawed
as a medical or legal class outlaws the unworthy.
- The public is a growing board of censors and every year lessens the power of
the advertising of a concern that does not make generously good.
The power of direct advertising lessens the cost
of goods to the consumer by increasing output and . .
thereby decreasing the cost of making each item.
An automobile as good as any of the established makes of today could not have
been furnished at popular price at even a possible price without advertising.
We can afford to sell Dependable goods of the
Current value of Two Million dollars this month
at Savings to our public totaling $300,000.
The sale is on. Will you make the most of the occasion ?
w
SOc to $1 Vanity Bags at 25.c
Filled with mirror and powder puff.
J8c lo' $1 Hair Brushes Hugo's "Ideal."
7c Cold Cream Toilet Soap, at 3 cakes for 20c.
Gimbels, First floor.
Graduation Time Framing for
Diplomas : Class Pictures and
1 Certificates r
Save one-third on ready-made Frames at $1.15,
value $1.75. Glass size 16x20.
"Special attention paid to stretching parchment
diplomas expert service. Gimbels, Seventh floor.
$5 Corsets at $2.90 High-grade
Good fashionable models.
$1 for $1.50 VV. B. Corsets new models.
75c for $1.50 Bust Confiners dainty styles.
Gimbels, Second floor.
Gimbel Candy Included at
Special Prices
50c Turkish Paste assorted flavors, at 20c lb.
30c Chocolate, Nut and Vanilla Caramels, at
40c Chocolate Wafers, at 30c lb.
Gimbels, Chestnut Street Annex and
Subway Store.
Women's Net Dresses Samples
Called "net," though they're mostly lace that
pew, interesting lace that is really patterns darned
m, on the net. ,
At $12.75, Instead of $18.75
All-white, except for the pretty girdle. Style
jeatures: accordion-pleated flounce; long lace
tunic; smart lace peplum.
$19.75 Taffeta Dresses at $13.50
Man-tailored. A splendid street style, with
wwwc .collars of cafe au lait Georgette. Pearl but
tons trim the fob-girdle,
$10 Black Voile Dresses at $6.90
t- l m.ourn'ng for hot mornings. Box-pleated.
$8.75 Rice Clqth Dresses at $5.90
m..? f" ,iered skirt- Amber, Copenhagen or
Nck atfipes on white.
--Gimbels, Salons of Dress, Third floor,
And some on the Thoroughfare, First floor
Dainty Neckwear for Women
jLower Than Gimbels Usual
I Low Prices
Uu& .,nBtea.d of $1, for Oriental lace Vestees,
wn flaring wired collar. '
cmbro.fHt?adof ? fr Collar-and-Cuff Sets, of
embroidered 'voiles dainty pattern.
hee .5,,,n,tld. 75c' for Collars qf Point Venlse
te. square back shape; white and, ecru.
- Gimbels, First floor,
Boys' Clothing '
T. The New at New Savings
tour,-' he?e Norfolk "Stilts didn't "come from1- Mis-
' value! emy suit wilt P,a''n,y show unmatched
for 7l iaeree Norfolk Sults-with extra knickers,
Winy ttt ?ult?-$J3-50 .to $16 values, at $10
wny with txtra knickers, for 7 to 18 years.
y "ffnlk S4uiT?12 value, at $8.5ui-for 7 to 18
tr"lScker.We $ nd ca"lm""- -Mostly with
tor ? toiR S"iU Uancv twe'eds and cassiraeres.
n Tknicker,""8"57-50 va,ue at 5-many wJth
aIo?iftfti?!!!!??k.sHft--for Q to 17 vorHS
WaihYwr o , "e o5K and tan crash.
mq hSfe?t8i5f? vl t0.9 year-?2-SQ and
itues, at ?JI5inany styles and colors.
Gimbe!s, Third floor
Furnishings That Men Want
Special
Of the better sort. Lower prices as an in
ducement for 3'ou to share freely
, Men's $1 and $1.50 Shirts at 85c
Better get a summer's supply of these soft
cuff Shirts no end to the variety of patterns.
Men's White Pajamas : Special at 85c
With colored piping. "
Men's $1 Four-in-Hands at 50c
P,lain-coIor opeit-eudcrs.
Gimbels, First floor.
Black Dress Goods at Worth
while Savings
$1.25 Mohair Sicilian, at 75c light-weight,
lustrous; 54-inch.
$1.50 black wool Voile, at $1 mesh weave, light
weight, rich deep blackr 50 inches vide.
$2 sllk-and-wool Faille, at $1.25 light-weight;
lustrous; 40-inch,
$1.50 black Serge, at $1 shadow stripes; 48
inch. ..Gimbels, Black Dress Goods Section,
Second floor.
Save on Women's Stylish Coats
Mid-summer sorts here in an early summer sale
at prices that sound like the end of Augustl
$15 Auto. Coats for $10
Palm Beach cloth. Natural, jasper and black-and-white.
$20 Dressy Coats for $12.75
Silk poplin, trimmed with fluffy marabou.
Black
$15 to $25 Sports Coats, $10 to $19.75
Over twenty styles. Chinchilla, variously
white, plaids and stripes.
$12.75 to $20 Street Coats at $8.90
Broken lines of checks, gabardines, poplins,
serges, Silk-lined clear to the hem.
$25 Poplin Coats for $18.50
A dressy tailored model. Silk-lined.' Black,
blue, rookie.-. , , , .
Gimbels, Salons of Dress, Third floor,
A Trio of Women's Suit Bargains
Each splendid in itself. Yet each but an ex
ample of what savings to expect throughout the
whole Suit Section.
$15.50 for $22.50 Taffeta Suits
Good style both dressy and practical. Navy
blue and black.
$20 for $29.50 Silk Sports Suits
Think of the all-popular silk Jersey Suits at
$201 Wool jersey Suits, too,
$10,75 for $15 Palm Beach Suits'
Natural color. Resides hairline blue and black.
Gimbels, Salons of Dress, Third floor.
Good Savings on Good Gloves
Women's $1 Gloves for 78c white lambskin, 2-
clasp. Paris Point and three-row backs. ....
Women's $2 Gloves for $1.35 French kid
Gloves. 2-clasp pique, white with heavy black backs.
Women's $1 Gloves for 68c Milanese silk, in
16-buttoo-length. Paris Point backs.
V f Gimbels, First floor.
' $1 to $2.50 Cream Serges,
75c to $1-75
Particularly good news because it's Just cream
serge season.
You save because we did.
$1 all-wool diagonal Serge, at 75c a. yard.
$2 all-wool tailoring Serge, at $1.25 J yard.
$225 all-wool suiting Serge, at $1.50 a yard.
$2.50 all-wool imperial Serge, at $1.75 a yard,
.Gimbels Colored Dress Goods Salon,
Second floor.
The June Waist Sale Begins Again
With New Shipments of Rare
Bargains
To be shown tomorrow for the first time:
$7.50 Georgette Crepe Waists at $5
Three new styles.
$5.90 Georgette Crepe Waists at $3.95
Three new styles.
$6.90 Crepe dc Chine Waists at $5
Two new styles.
$5 Crepe de Chine Waists at $3.95
Four new styles.
$3.95 Crepe de Chine Waists at $3
Five new styles. Plain or self-striped.
$1.50 and $2 Cotton Waists at $1
Seven new styles, variously lingerie and tailored
sorts.
$3 to $3.95 Cotton Waists at $2
Sixteen new styles. Lingerie and tailored.
$3.95 Cotton Waists at $3
Four new styles. Very elaborately trimmed with
lace. Gimbels, Salons of Dress, Third floor,
And some on Aisles, First floor.
Modish Draw-String Beaded Bags
at Savings of a Third
Choice of black and navy moire silk, embel
lished with steel bead designs; fancy linings.
$1 for $1.50 Kind $1.95 for $3 Kind
$1.95 Instead of $3.95 for hand-painted Swagger
Baps; single handle; pouch of white moire silk, kid
leather flaps, painted both sides.
$1 Instead of $1.95 for Envelope Purses of
grained Vachettc leather; double flap; center flap
of contrasting color. Gimbels, First floor.
Little Children's 75c to $2.25
Dresses'at 55c, 95c and $1.50
Very attractive collection of Dresses for moth
ers to get for little folks of 2 to 6 years.
50c, value 75c, for Princess Slips; 2 to 6 years.
$1.50, value $2.50 to $5.50, for Ilats and Bonnets.
$1.95, value $3, for French hand-made Dresses.
65c, values to $1.75, for Guimpes ages 2 to 6.
Gimbels, Infants' Wear, Second floor,
Pearl Necklaces ; Save a Third
50c for these 75c pearl Necklaces graduated
anrt iinitorni; brilliantly lustrous.
Bar Pins stcrliucr sil
ver platiiHiin-flnisli, gal
lery setting, jeweled,
brilliant rhincstoncs or
combination, at $1.75 and
$2, values $2.50 and $2.75.
Pearl Earrings solid
gold mounting for un
pierced cars, at $1.75,
value $2.50.
Gimbels, First floor.
Men's and
Values $20,
and $25
Men's and r 'a. t1 A Values
Young Men's OUltS, $ 1 4 $22.50
Three price groups, surplus lots of high-grade
suppliers; besides the $20 to "$25 Suits at $14, pay
$17 for $25, $28 and $30 Suits
$22 for $30 and $35 Suits
Beltsac and plain model Suits; quarter-silk-lined;
green flannel, also blue, brown and gray; in
plain and striped; besides hundreds of new novelty
mixtures, principally worsteds,
Gimbels, Second floor, Ninth Street.
Hat Trimmings Specials
Hair and peroxylin Laces for making and edg
ing, at 35c tq 75c a yard.
Mofst-proof Mallne Bows wired, at 65c and 75c
black and white.
Box pleating black and white, f-yard length,
at $1. Gimbels, First floor.
$3 Solid Gold La Vallieres at $2
Gild Bracelets, at $2.50, regularly $4. x
20 -year gold-filled cpnvertible Bracelet Watches,
at $10. regularly $15.
GIMBELS
MARKET ; CHESTlNUT : EIGHTH t NINTH
Values Extraordinary in Men's
and Women's Handkerchiefs
Women's linen Handkerchiefs; hemstitched;
colored embroidered corners, at 18c, value 25c.
Women's Irish linen Handkerchiefs; hem
stitched, at six for 65c, value 75c.
Men's Irish linen Handkerchiefs; hemstitched;
corded borders, at 18c, value 25c.
Gimbels, First floor.
Splendid Economy in Women's
House or Porch Dresses
$1.95, value $3 women's Porch Dresses, of
gingham, in candy stripes; collar or embroidery;
button-trimmed skirt.
$1 for $1.50 new Housewife Dresses, of KinK-
ham. modified Norfolk style.
$5.95 for $7 to ?9 Porch Dresses, of fine voiles,
crepes, linens and other fabrics. All the new style
touches Many with ribbon girdles, Dresses that
represent samples and manufacturers' overlots.
Gimbels, Third floor, and some on the Grand
Aisle, First floor
Girls' Wash Dresses and Middy
Blouses at Liberal Savings
$2, value $3. Girls' Tub Dresses, in regulation
middy suit or sturdy ginghams and smocked cham
brays; also dainty afternoon dresses of rep in light
blue and pink with black velvet belts. Sizes 6 to
14 years.
$2, $3, $3.95 and $5, values $3 to $8.95. Girls'
White Dresses of dainty voile, batiste and organdie,
lace- and embroidery-trimmed; girdled in colored
ribbon. They're manufacturers' samples, Sizes 6
to 14 years.
65c, instead of $1 to $1.50, for Girls' Middy
Blouses, regulation and sports styles. All white or
comuincu wun colors, aizes iu 10 u years.
Gimbels, Salons of Dress, Third floor.
3600 Sample Lengths of Uphol
stering Goods at 50c to $3.75
An importer's entire sample line of 3600 lengths
of Tapestry, Damask, Velours, Brocades and the
like; for covering that odd chair you might have in
mind, or davenport; many .lengths are suitable for
pillows, couch covers and table scarfs, at 50c to
$3.75 each value double or more. ,
$3 a pair, value $4.50, for sunfast Curtains for
doors or windows; cool and summery; in pretty
shades of red, green, blue and brown.
$2.75 a pair, values $3.50 to $4.50, for a lot of
stenciled Crash Curtains and snow-flake Curtains
in the wanted colorings.
Gimbels, Upholstery Store, Fifth floor.
Lamps For Bridal Gifts'
New "Blue Bird" Lamps ( emblem of happi
ness), white base, white silk shades and painted
blue birds for electric or gas; complete at $5,50,
$3.75, complete for dressing-table Lamps
electric .
Umbrella Lamps brass finished base, cretonne
covering, at $3.50 electric
Colonial mahogany Candle Lamps at $3,50 com
plete. "Martha Washington" Candle Sticks at $1.25,
Gimbels, Fourth floor.
$2 to $20 Sterling Vases,
$1.25 to $14.10
Nickel silver Baking Dishes, at $5, regularly $8.
Lavender Salts Bottles, at 65c, sterling top,
regularly $1 each. Gimbels, First floor.
White and Colored Dress Cottons .
Extraordinary Values
15c a yard foY 25c printed chiffon Voiles, 38
inches wide; some are "seconds."
18c a yard for 25c fancy woven Tissues, 36
inches wide; single or cluster stripes.
15c a yard for 25c white Seed Voiles.
20c a yard for 28c fancy whitd-corded Voiles,
39 inches wide. A manufacturer's clean-up lot.
Gimbels, Grand Aisle, First floor & Second floor.
$1.35 Table Damask at $1
New : Bleached : 71 Inches Wide
Hemstitched damask
Table Cloth at $3.75,
value $4.50.
Scalloped round Table
Cloth, at $3.75 each,
value $4.50
90c Ramie -we av e
white dress Linen, 45-ins.
wide, at 60c a yard.
$1.50 lace - trimmed
Scarfs with insertion,
at $1.
$1.50 scalloped - edge
and embroidery linen
Scarfs, at $1.
Gimbels, Second floor,
Linen Store.
Misses' Smart Spring Suits and
Top Coats at $9.75
Values $12.75 to $20
Of service to the stay-at-home or vacationist
Best-liked styles of the spring season.
The Suits are of velour check, serges, shepherd
checks and poplins in navy, green and black.
Choice $9.75.
The Top Coats of velour or shepherd checks;
some lined throughout. Choice $9.75.
Gimbels, Salons of Dress, Third floor,
$45 Porch Suite (4 pieces) at $20
Four-piece Porch Suite, black-and-white decora
tions; large settee, arm chair, rocker and large table.
Special at $20 the suite, value $45.
$2 Rustic Flower Stands, tripod base, jardiniere
holder, at $1.
$10 fiber reed Rockers, upholstered backs, spring
seats, cretonne cushions, at $5.
$12 Colonial Arm Chairs or Rockers; mahog
any frames; hand-woven rush seats, at $7,75.
Gimbels, Furniture Store, Sixth floor,
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Good Notions to Share at Savings
Melba Garment Shields elastic arm bands, ad
justable lacing in back, at 15c, value oc
15c for two 10c De
Long Hair Pin Cabinets.
125 hairpins in a box.
15c for two 10c nieces
of mercerized lingerie
Tape white, pink, blue;
ji-yuru pieces.
Gimbels, Notion Store, First floor.
Men's $2 to $2.50 Straw Hats
v at $1.50 ',
New shapes' in rough braids and sennits.
S,ilk Caps for motoring I Madagascar Straw
,. , ,. , , Hats at $1, value $1.50
at 50c, values 75c to $1, j fancy braids.
, Gimbels, First floor,
Women's Sports Attire; Save!
Women's linen Riding Habits, at $11.75.
Women's Sports Coats, ont of a kind models,
at $15.
Women's Sports Suits; samples, of, knit cloth,
kool cloth and Keyser silk, swagger styles. At 925,
Gimbels, Third floor,
Newest-Style $$ Tub Skirts
at $3.95
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A style created, by a new demand for asktrt
without pockets.
Of white linen crash. Big pearl buttons down
both hips, fasten and trim,
Gimbels, Salons of Dress, Third, fleer.
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