AMUSEMENT SECTION
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PHOTOPLAY
THEATRES
t)ANCilsfG
MUSIC
PHILADELPHIA, SATURDAY tiVENim.JVtiE 1 Me.
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Thfe famous Russian dancer as She anjjeurs In everyday life. The photo
r was taken When raviowa visited universal uity to appear in -me uumo
Girl of Fortici, now entering Its second week at tne l orrest.
pothern Retiring, Praised
by Justin Huntly McCarthy
iiAuthor of Sbtherris Last Play, as Vell as One of
His Most Popular Productions, Calls Him
Our Greatest Romantic Actor
BY JUSTIN HUNTLY McCARTHY
Thi farewell appeardnce of B. II.
W f i ! CT. ' Jttitin Huntley McCarthy's
I mwiMuy poena on romantic piay,
'It! Wire King," gives added interest
o appreciation by that author of
iff. Sothtrn' ni'iinn h.ir, Ifi- Knthnm
jtiad thave'd ihe role of Franbols Villon.
HAD Heard mUch of the .acting of Mr.
FiSolhim before it was ever my good for
Ikm to see him. Tdle's came to me from
jJwfSa tKo Atlantic at a Itudotf nassehdyl,
N Wormed the bright romance of Zeiidd
ili tfce high passion of a Master of Itav-
.wow and the "gallant liumqr of a Mcr
Mo. I hsnrd of a scene with a rose which,
f.Ky to be one of the tenderest, mbst
iHials)t lave scenes known to the modern1
v'tz I could only hope some day to be"
i la time took me to New York, nnd
Wof ra fast thoughts Was to satisfy my
priMttjr as to the young American actor.
! nooUnccU lb, appear In a pieco
0 ic & t'()"l!t' Gltl." and ? was present
. -If "w nignt. i can recall no occasion
l.tU tllV ehHn,.,k f ll. -!.,. 1 ..'.IJI..1.
?fMller Interest In what I was dbout
"ft i nopeu, i tearcu. my anticipations
.Vfmt as I supppse bne dlwayil does!
JStota- Th oicaSlons' hb Possible .dls-
."t. Vry .f s.l,1fc0y the suspense
i,T,,. , ' wal, tor the appearance
h? r.P7- knw that ft dealt with
Hi ; ! I ", a,fuelo for Independitice,
V '. ? peopled with -wilt-Ken mkn In
ladK; ih" Jrlumnh of the declaration
Sm ura BUt th? P'aym'feht have
Tr h ratich worse or nT,Mi I ,i...i. i...
K& ;ld fii ,eAai! i'ttle itnpres.
ffH my hiimory. 1 haa come tb see
i-
v.
itajwiMatiij
BEfcUj STOftY
li Stffe"001 Pittsburgh,
a praised and famous actor nnd found he
deserved all hid praises and all his fame.
t was so fascinated by the player that
1 foun4 It hard to nnalyzo my fascination.
Partly, It waa plain, tile bharm ho exercised
was duo to his possession of that quality
which, for the want of a better word, we
call magnetism a quality given now and
then to name few statesmen, to some few
actors, and which of Ha own force must
cchlbbl nttentlbn nnd conquer the specta
tor's senses. But Mr. Sothern's natural
magnetism was, as I found In pursuing my
analysis, allied with nn admiralty mastered
method and a reasoned drt. The acting wad
lis admirable as if tl'io actor had to combat
With nil the resources of his craft nn un
appealing" pbrso'nallty Instead of employing
them to tiUpport one of the most appealing
personalities that I have ever seen upoii
the stage, Nothing, that had been said In
Ids praise had overpraised him ; rather t
found him belter than the best I hoped
from enthusiastic testimony.
If the elder Sothern .might have been
a great romantic actor, the younger South
ern is a great romantic actbr. The term
"romantic actor" has been much abused. It
Is not enbugh for a player to garb him
Belt In doublet and hose and to carry a
sword as long as that of Captain Spavcnto;
tho trapping 6f the raladln sits most un
gainly upon many shoulders, and there be
raw, modern voices which utter very un
fcouthly tho glowing speech of heroes. "Ho
who would understand the poet," says;
Ooethe. "Must wander In tho poet'a land."
Tho true romantic actor must have wan
dered In the kingdom of romance, have
feeen wjth living eyes tile castles' of en
Miantment and have brought back from
tils adventuro some of the mago gifts that
are only conferred In fairyland. It Is the
Evehiiig Ledger Scenario Lessbiis;
Secrets of Sudpeiise ana l PuncV
Lesson Eifjht Suspense Supreme in Plot Development; Keep the Audience Guess
ing Lesson Nine In Your "Punch", Make the
Punishment Fit the Grime
By HAmtY 0. HOYT
Html of Mttrd Pcmritlo bluff.
Cdtilfuutd on l'u to Two
FROM PITTSBURGH
TO OP&RA, BELLE
STORY'S STORY
From a parsonage near rlttsburgh ta the
grand opera stage seems an almost endless
Journey, bdt Bella Story had already trav
clea ,the greater part of the distance. She
has reached so near hr feoai that the rest
nf Jho itln should be comparatively easy.
Lmuss Story Is Using vaudeville as one of
her .stepping Eiones anu la io uo ncaiu
B. F. Ke(th'a. Theatre next week In a reper
toire of high-class vocal selections,
Mies Story Is tho daughter Pt a minister,
who jutd her study mdslc wltlr the Intention
of rrtablng her a choir singer For a while
tho glrj sang In one of the most exclusive
churches In Pittsburgh and a(so n select
musical circles, It was not long after her
musical education had been Aplshed that
she. Went tb New York to sing in a concert,
and it was then that her vblpe attracted
attention, and she was offered o, tour In
vaudeville, which she accepted. So favor
ably w&b she received In the two-a-day
that Chaffed Dillingham sighed her for the
prima donna rpta with Jibntgbmery and
Stone In their bl musical success, "Chin
Chin.1' Laler, wlien Mr. Dillingham assumed
ihe management bt toe New York Hippo
drome, he transferred Mha Story to that in
stitution in a similar capacity. This posi
tion is unquestionably one of the hardest
Iq fill that any sjnger has ever attempted,
owing to the tremendous siie of the place,
but Mis Story mad a wonderful success
(jf the engagement which she has Just
closed.
Threuitujflf Iter wo$k, SUS Story has
ifctw!i4 wr ookl ii&1 f4 M
&mttlttou 6Jt4 purpose vWMlly to, beflnj
tk fcrM eM star
MOST scenarios wo receive are a string
of Incidents. They lend by devious
paths to somo tlrttmntlo moment nnd tho
strength of the dramatic moment- Is In
BUttlcleHt to carry tho drag or weight of the
hody of tho story. Tills la caused marly
limes by tiG writer cohcelvlng tho climax
of his story tlrnt nnd attempting tb Imngltlo
a series of events that would logically load
to- such n cllihax.
Nino times but bf ten tho author takes
tho path of lentil resistance and writes the
obvious, trite, time-worn themes, lie may
show originality In his denouement and ab
solutely Mono In the scenes leading up to
It. Qlvo your story u body its well ns
a head. If you havo a good climax .you
must not riish lu nnd grab tho lltst Men
tjiat comes lilto yobr mind for developing
Clio plot to tho Clllnax.
Ask yourself If the Incidents leading to
the climax ifcll a story?
It should be.
Many of our best stories are built with
"revfcrso lcngllsh," tb uso a billiard term.
Tho Unusual themo la tho best way to go
nl It, but tho uhusUnl situation Is Invaluable
to tho photoplay.-
Given tho unusual ending or unusual
climax, you must then deck tho unusual
beginning, it Is hero that most authors
fall. This Is tile reason screen credit Is
so often withheld from tho amateur writer.
The director producing tlm plcturo realizes
that you have rtn Idea, b'ut that Is all.
The rent Is trite and commonplace. The
staff writer builds nn original story, nnd In
building It Is ninny times obliged to change
your climax, probably retaining only the
underlying Idea.
You do not get tho credit. Personally,
wo think you should havo It and most
companies will give you the credit today
with pel haps some one mentioned ns mak
ing the scenario.
It (ho truth must bo told, tho man who
builds the body or tho story Is deserving
of moro credit than you nre. HIS is really
tho greater originality, ns your story would
not bo Interesting without It.
Tho strength of the climax cannot ntono
for tho weak story, and tho audlcnco view
ing the plcturo will get restless. There
will be no mental exhilaration leading up
to the denouement, no stimulus to glvo
tho plcturo tho "punch." Tho Very unusual
climax will fall Hat.
Wo have discussed character and ntmos-
"Good Plays Die Young"
THERE could be no moro fallible
method of testing judgment of a
play thnn by matching it with that
play's success 1
With plays, as with people, so
often the good die young! So very
Often, the bad survive! To praise
the plays that prosper, and slight
the others, were- to follow the mob
in its every error, to laud tho banal,
the obvious and tho commonplace,
and to ignore what is too fine or
too lofty for general comprehension.
It is a reporter's duty to say what
pleases tho public, a critic's duty to
say what should please thb public.
The reviewer does ucst when ho does
both. Chamtiilg Pollock in Great
Book.
ANNOUNCEMENT'
milERE will be 20 lessons ih tho
EvENlNO Lfebdtat's Course in
.Scenario Writing. Thqy will con
clude wllh the printing of a model
scenario which has been accepted and
produced. The lessons began on
Saturday, June 3. They will con
tinue dally until Sttturday, July 8.
Clip nnd save them, for on July 10
will begin the EVENIMO LEDCfcit's
Scenario Competltlbn. The condi
tions: A Philadelphia locale and
Philadelphia characters. The award:
A Cash Prize and Production by a
wcil-lcnown film Company with nti
nll-Phlladclphian cast.
plicrt. These give llfo and soUl to your
Incidents, hut thcro must bo something else.
There mlist bo nomcthlng to glvo llfo and
soul to ; there must bo plot.
When wo refer to a string of Incidents,
ns -wo did In tho opening paragraph of
this article, wo reTor to thoso stories which
havo but n slight plot. If you pick tho
average story up and dissect It the bones
rattle. It may havo some llfo and n llttlo
soul, but there Is no llcsh and blood. It
Is a disjointed crcntura with perhaps n
lino head.
Continuity of Incident helps cover the
obviously thin plot, but cannot disguise
the fact that It M merchanlcal after all.
Make your plot solid, glvo It BUbstahce nnd
let tho climax coma as the strongest link
In n strong chain of dramatic Incident.
In talking with a scenario writer tho
other day, I suggested that ho selzO a. cer
tain opportunity to obtain suspense. He
replied that ho had suspense In tho de
nouement. He h'ad a big "wallop," as he
explained.
Hero Is another clement, then, that must
bo considered. Let us say that this Is the
nervous nystcm, to cohtlnuo tho figure wo
havo been using. Where shall wo havo
suspense-? Must It be only In tho head?
Decidedly nbtt Give ypur story tho
fleBh and blood of a good plot, without any
thing stimulating to tho nerves and you
will lack tho perfectly rounded scenario.
You may havo life and soul In your char
acter nnd atmosphere, but there Is no feel
ing at least nothing gripping.
You can start suspense with tho feet,
or opening, of your scenario and build with
It until you finish. It Is necessary. It Is
vital In tho highest degree.
If you fetnrt your story with a mystery
you start with a moment of suspense. As
you build you should heighten tho sus
pense. Eventually you will arrive at a
point whero nothing will Batlsfy except
vlolcnco something to relievo tho feelings.
Wo nro dealing n a small way With one
of tho most dllllcult questions In photoplay
writing. What Is suspense?
Suspense Is thnt clement in tho story
which holds thb attention, curiosity and
expectation of tho audience. Other ele
ments may hold tho attention of tho au-'
dlence, such ns scenic effects, character
portrayal, heart Interest, etc. Curiosity
may bo held by something odd In the pic
ture, but when all three are held, there is
n mental response that cftit.only be de
scribed with tho word suspense.
if a woman Is ribotlt to Bit on h. msh's
high silk hat we obtain suspense. If she
Bits, oil It the suspense ,ls over. If, she
riltompts two or thrco times to sll down
on It nnd 03011 time Is unconsciously
stopped from doing so, wo have Increased
suspense.
To complete tho plcturo it Is far mora
cffectlvo It sho never bits, down oil It at
all. Perhaps tho owner of tho hat arises
from a chair nearby nnd gets his hat In
lime to prevent Its ruin. Wo havo accom
plished tho purpose wo havo created sus
pense. The attention, curiosity and expectation
of the audience litis been aroused hhd held.
Most writers mlstako vlolcnco for sus
pense. IH the Bb-callcd "punch" pictures
nearly always thb "purich" Is physical. A
train of cars plunging through tho open
dNuvbrltlgo, a yneht blown up, thb tene
ment ho u so tiro nhd the many variations
of these Ideas nro physical. It Is violence.
The "punch." In Its truest sense, Is men
tal. Often we find that tho suspense has
worked up to the. point whero It culminates
In violence, whero the suspense la relieved
by violence, and thcro la n, perfect "punch."
The suspense nnd the vlolcnco blend, ns It
were, and the two Clements harmonize nnd
co-ordlnato.
Suspense runs throughout the picture, but
the "punch" comes usually at the climax.
If you have a big "pdnch" tb start tho pic
ture It Is necessary to keep the nctlon rapid
with few lapses of time, and tho Interest
must never lag to the finish, and In addi
tion It Is quite probable thnt you will havo
to have a bigger "punch" nt tho end.
In a recent picture the director shbwed a
very novel method of getting rid of ah
undesirable by onb of tho gangs of lower
New York's Hast Side. A gunmari was
stationed on the roof of an apartment
house with a. Bllencor on tho gun. A mem
ber of the snmo gang lured tho Victim Into
position on tho sidewalk below and across
the atrcet, and then asked tho man to wait
while he called a fHsntl lnsldo at tho bar.
Tho Bconb was set. Tho gunman raised
tho gun to shbot. 'From over the gdnmnn's
shoulder wo could sco tho victim In tho
street bctoiv. AS ho wad about tb pull tho
trigger .1 llttlo child broke loose from Its
Conllriued on l'nee Three
Dramatic Definitions
PLAYWRIGHT One who pos
sesses tho ability to compress the
most interesting episodes in several
characters' lifetimes into two unin
teresting hours.
"Trying It bn thb Dog" A
phrase referring to the trying out
of a play in the provinces before
bringing it into the metropolis. In
other wbrds, testing the effect of
tho play upon an intelligent com
munity to nrcdctbrfninb, by its lack
of success there, its subsequent pros
perity In New Yorlc.
A Reportory Company is a company
that acts half a dozen plays badly
instead of one play well. A regular
company, on the other hand, is a
company which acts, a single play
badly. George Jean Nathan in Puck.
NONE BUT THE BRAVT?
So Bharite Wnw fireftt
piny of tha
m ttt wirt fcf band, fel mx tHai Purvlanfte. $&5 srill be Lfcifnto if hi He MutuM fhbttn
it name at the Fa'ace, Victoria, Locust and jUenaantQWtt tfctjltrei Hocasj?,
(3
BEtftiflE OR AFTER?
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Juno Caprice is a Country girl that the Fox people say they can make
into a second Mary Plckfoi-d. Thb press ngCnt forfeot to' state Whether
this picture is a record of early days or just a photbplay "still."
Tne Perfect Press A.gent
An Efficiency Product
One of the Flock Describes the Problems of the
and the Scientific Methods Which
Solve Them
G
ame
BY ARTHUR' EDWIN KROWS
The following consideration of the
art and science of publicity is reprinted
from the Dravatla Miror. Its author,
Arthur Edictn Krows, . earned his
press agency spurs In the service of
it'liifiroji tiiics and the New York Lit
tle Theatre. lie Is a distinguished riji
rMcniuflfe of the newer school of
press representative who puts s'cletillflo
brains into the p'ro'b'lcm of convincing
the publlo that the theatre Is not it did
yet.
ELEMENTARY advertising In nny lino
Is to attract attention to wares offered,
bne frequently sees this accbrhpllshed by a
quantity of IooSo toy ballbohs, for Instance,
being blown about a confectioner's window;
a steel ball, suspended apparently lu mid
air, in a milliner display; tea pouring
ehdlcssly out of a kettle which seems td
have no way of being refilled, In a cigar
store; a huge bird's-eye view of a popular
baseball diamond. In ft hat shop; a set of
foilr or Ave hews photographs repeated In
the plate-grass frbnts of several miscel
laneous shops Within short distance of o)a
another, br, perhaps, a huge, garish topical
caftboh employed to Insinuate that a pawn
broker holds forth within.
Indeed, theso examples go a step further
than merely attracting nttehtjbn. They
hold It, too, But there IS nothing psycholog
leal br otherwise, directly to Ilnhr balloons'
With confectionery; a steel ball with mil
linery; pouring tea with cigars; the bnsebail
view with hats; the news photographs with
the various shops, pr the political i catfbbn
with the sign of thb Medici. Still, thty
have Accomplished something In getting the
crowd outside. And .file Inoefmost circle of
persons. In inost such gatherings, .hides th?
detail of the variant of the tartoort, so that
others, crowding tn find tha nature of, the
WHEN ALICE BRADY
DISOBEYED
DAD
When she was a wee- little lot. Alice
Brady wanted to go on tho stage, papa
Brady ,very, diplomatically told, hli .Utile
Alice that she was designed, by virtue of
lier Inherent traits, to become a society
belle. That itbbd her off until she got a
little older, bu when Alice knew enough
to wade' through thb dictionary and iee
just what, ''designed by Inherent traits"
meant, Blyj .framed up a reply and waited
for her father to spring It on her once
Just why parenll who liatfe mao" a sue
rjsa tn the theatrical profession should
be opposed to their children following
holf footsteps remains art unsolved ijrob.
Urn. The quejllbn has often been asked.
but Seldbrn afisweftd. And the, most Inter
esting part of It Is that In nearly etefy
Instance where a child has Insisted In dis
obeying his or her parents In this respect
lie or she hafc generally turned out to be &
star. Alice tffady. tho talented daughter
of William A, Brady, Is a. good example.
When She. va Jreparini to. J$vi (ho
CbUefce of ,St fclltabeth. In Madison, U. J..
after graduation, she. announced her In
tention of adopting the stage, as her life
vacation. Mr. Brady had roughed It In
the, profession. He knew the hardships
she -ioW haye a overcome.! h knew she
would be estranged from him a great deal
of the time, lm be wanted (6 keep hi
llttl family Intact He gave; her fatherly
lectures, pointing- out tq her tha many
pitfalls, she. would encounter, the rough
llfo aM routh Mopfe, Ih traveling and
tiirdihlpa- pf tho'tOid. He, brwjht, iul hid
CeaUoot4 u ran Twa
thing, see tho pawnbroker's direct display
alone.
However, It Is a long route for Impatient
people, to go on transferring attention from
one thing to another .quite remote; eVcfl
when the link la provided; nnd therefor
the thoughtful ndvct-tlslhg man prefers td
ebneentrnta his appeal' by attracting attenj
tlon, holding It, telling nature of goods and
shooting his argument across all In one
effort, But that la only modmcatfon of
method; tho primary thing Is to ilnd his
sales point.
In brief, there must be bnb main fsbi
nbaUt a plhy that makes it not necessarily
different from other plays', but bf decided
Interest to as many persona ns may be s
certainly to n sufficient number tb InsutS
lire-sustaining patronage. To this wl)l ba
added bthcr sales points': tilt all 6t them
will bo subordinate to the rrialn point tthiph
has the great function of closing the deal.
These others may recuro attention, hold it,
and oven may sell tickets thtmeelvea in
being better adapted than thb mriln nrgui
ment to personal needs bt particular
patrbns. They ore not to be Underestimated,
But they always must be pertinent tb thi
matter in hand. Nothing could be" closer
tb thb object of Increased sales than th
prize offer for thb millionth ticket fb "Chin
Chin," br thb opening of an all-night box
office at "Hip Hip Hobray."
When Selwyn & ,Co, bought the Wahihif"
attraction 'Twin Beds," Margaret Mayo's
dramatization of the novel by Salisbury
Field, it wris their general press" represen
tative, Charles Hayed, whb made It OnS
of the genuinely "smashing1' hjta bf jfi;
season, largely by Consistently fbllpwlng.
OUt the keynote expressed In the happy
catch-line, "Tb!."" u$ thb life." tt Is b, gbofc)
Instance bf selecting an efficient point., and
sticking to It. Even thb stupendous na
tional campaign tor thb Serge do Dlagblleff
g.-tllet Itusse, so magnjllcently waged by.
dwafd L-, llernayp, had but one dominant
Idea, that the bdllet, In being a perfect
t'ontlnued oa I'ure Three
sr.l-
' - - -i. .. ..- ., 4
mm.e
DAD'S PAUGHTER
AHca Uniti daughter of th4 tfs
atrical sn4 movie pro4ueftaidl $tr
f tho photoplay rereisa U "t
hi
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