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EVENING Ll3DGERr-T?HILADULPHIA, WEDNESDAY, JUNE 7, 191G.
i
I
f
IT
fOW SHOW CONTEST
, lATESTFEATUREADDED
TO BIG 'AD' CONVENTION
1000 Manufacturers of Widely
Advertised Products to Offer
Prizes for Beat Dis
plays Hero
WILL SHARE EXPENSE
Advance- Guard Will Bo Met by
Heralda Beating Kettle
Drums
I
Manufacturers of Nation
lo Aid Merchants of City
More than 1000 manufacturers
throughout the country will aid
Philadelphia merchants to compete
for prizes which will bo offered dur
ing the "ad" convention ' for tho
most attractive window displays of
articles which have become famous
through national advertising.
Tho manufacturers will supply
merchandise for show purposes and
will bear part of tho expense for
decorations. f
Tho advance guards of tho dele
gations, who will arrive hero on
Juno 24 will bo met by heralds on
horseback, beating kettle drum3.
Ten clergymen will preach on
"Advertising" on Sunday, Juno 25,
and ort Monday departmental con
ventions will convene. Offiolala of
Poor Richard Club say departmental
conventions will furnish an inter
change of ideas which will mako tho
effect of the convention nation-wide.
Scores of Philadelphia morchnnts will
compote for prizes which will he awarded
during the big "nd" convention for tho
most attractlvo window displays of nrtlclo3
that 'have become famous through national
' advertising.
The contest will not be limited to down
town morchants: every business man In
the city who has window frontage Is In
vited to enter tho contest. Tho contest will
begin on tho oponlng day of tho conven
tion rtuv'fiwlll contlnuo until Saturday, July
1, Ilcuyrs of tho Quoin Club, Now York,
and holf Associated Advertising Cluba of
the (rlrld will servo as Judges.
Noro than 1000 manufacturers of ar
ticles which aro advertised In mngalnes
and newspapers nil over the United Sta'js
wilt co-oporato with Philadelphia merchants
In their window displays. Tho manufac
turers will ho asked to supply the merchan
dise for show purposes and to bear part of
the expense for tho decorations. Officials
of tho Poor nichard Club maintain that
the contest will bo of great pront to the
merchants ns well as to tho manufar'.urera.
It Is safe to say that nearly everybody In
the United States Is now acquainted with
tho fact that tho biggest advertising con
vention In the history of American adver
tlslne Is to bo held In this city this month.
Since October 1, 1915, the convention has
been advertised In every section of tho
United States and Canada. In a 11,000,000
advertising campaign, the wb of the con
vention has boen heralded In nowspapers,
magaitnes, circulars and posters, nvery
'person 'who has been able to read has seen
something about the "ad" convention.
The advance guard of the delegations will
arrive In Philadelphia on Saturday, June
24. They will he met nt tho railroad sta
tions by reception committees, heralds on
horseback, beating kettledrums nni sound
ing bugles. These heralds Vlll escort tho
delegations to hotels.
Sunday morning clergymen of tho city
will take "Advertising" a3 the subject for
their sermons. In the afternoon Franklin
K, Lane, Secretary of the Interior, will ad
dress n meeting In the Metropolitan Opera
House, Droad and Poplar streets. Bishop
Joseph P. Berry, of the Methodist Kplscapal
Church, will bo another speaker, and the
Strawbrtdge & Clothier Chorus will sing,
V. 01 P. MEETINGS.
Monday at 9:30 o'clock In the morning tho
departmental conventions will lxgln at the
University of Pennsylvania, meeting In vari
ous buildings nt tho Uhlvernlty, Thesa will
contlnuo Tuesday and Wednesday mornings
and afternoon, nnd Thursday morning. The
electro-platers and engravers will hold a
convention df their own. Thore will be a
session devoted to church advertising, where
the Rev, Daniel li Wclgle, pastor of tho
Messiah Lutheran Church, 10th and Jeffer
son streets-, will tell how advertising In
creased his Sunday audiences. Officials of
tho Poor Blchard Club say that theso de
partmental conventions will furnish an In
terchange of Ideas which will mako tho ef
fect of tho convention nation-wide.
Samuol Hopkins Adams, of tho Now York
Tribune, will address ona session on "Truth
In Advertising." I, B. Palmer, general
manager of tho American Newspaper Pub
Ushers' Association, will talk on "A History
of the Press Agent Abuse and thollcmedy."
W. Latighlln, of Armour A Co., will discuss
"Posters," nnd different phases of advertis
ing will bo treated by O. B. Sharpo. of the
Do Laval Separator Company, and 11. S.
Boyd, of the Beochnut Packing Company.
In addition to tho departmental meetings
there will bo two mano-meotlngs for all
the delegates held In the Commercial Mu
seum. Tho first of these, Monday afternoon,
will bo addressed by Adolph 8. Ochs, of
the New York Times; Cyrus H. K. Curtis,
of the Curtis Publishing Company; It.
Goodwin nhctt, president of tho National
Chamber of Commerce and N. C. Kings
bury, vlco president of tho Postal Tele
graph Company.
Thursday afternoon tho second mass
meeting will sum up tho work of tho con
vention. At this session officers will bo
olected and the place for next year's con
vention chosen.
On each of tho four days thero will bo
band concerts nt 9:15 n. m. and at noon
on tho University campus. An exhibit of ad
vertising will he displayed In Houston Hall
throughout the sessions.
Germnntown Men Elect
The Ccntrat Germnntown Business Mon's
Association held Its final meeting of tho
soason last night In Bank Hall, 2S09 Ger
mantown avenue, Offlcera wero elected, as
follows: President, William J. Nnsh: vlco
presidents, Oeorgo Drummond, Mark Llp
schutz and Jacob G. ttotton: secretary,
James n. Gloaeon; financial secretary,
Georgo H. Klauder, and treasurer, Otto
Schlleskl.
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SUMMER BESOKTS
SUMMER RESORTS
I
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For beautifully illustrated booklet and
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J. WHITESELLrCity Clerk, Wildwood, N. J.
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GLADSTONE
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ftflm U Pel BH iiiiiiiiiN SaaaVaiiiBBR issBssssK' lssssssB
VHHa. HtBeleMBVBeBsaBBBeV aWPaaelis JEf
M9 Dan c; TtfApA M
per set a' Jj CT A J' W
more JlHHafe mIKp
if you wait BKH&&SB&
The sale at present prices of K
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closes Jwne 17th, 7-33 P. M. After that, $a to $19
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the "Handy Volume" Issue of the
v 41
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AN ASTONISHING HISTORY
For two years short of a century and a half the standard
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a work that has engaged the collaboration of more distinguished men
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Need any moro bo said ?
Thi3 is tho record of tho Encyclopaedia Britannica. From the days of
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