MIGHTY SEARCHLIGHTS
WILL ELUMINATE RIVER
FOR AD MEN'S PAGEANT
Shafts of 100,000 Cnndlp Power,
26 F$et Apart, to Make Schuyl-
fcill Bright ns Day at
Parado
MORSE CODE TO BE USED
Batteries of 100,000-candtcpower search,
lights will make the Schuylkill niver al
most as light ns clay tlurlne hd water
pageant which will ha ona of tho features
of the Advertising Clubs' convention In this
cltr this month.
Both sides of the river, from the Olrnrd
avenue bridge to tho dam, will be lined
with tho big- Hshts, and they will be set low
bo that tho 'Spectators wilt not bo annoyed
by tho glare. Those who will view tho
pageant will stand behind tho llchts. They
will bo in almost complete darkness, but
before them the river will flow Hko a rib
bon of slher, eo brllllahtly lighted that tho
smallest' object on tho surface of the water
will stand out In bold relief.
Tho pageant will bo directed from huge
searchlights stationed on the dlrard nvanUo
bridge. The lights will blink tho Morso
code to 10 telegraph operators, who will
be stationed at as many points on tho rher.
O. C Gable, who will direct tho pageant,
will be stationed on the brldgo throughout
the evening, and at 8!15 ho will order
EVENING LEDGBB-"felLAIET3?ElA, THURSDAY, JUN3? 1, 191S,
w
the searchlights to blak forth. A bugle
corps win be located nearby, and In re
sponse to a message sent b: the search
lights will waft a greeting down tho river
Then flvo cannon will boom forth an
nouncement that the pageant ready to
start. A message will be flashed to the
marsHal to start the procession. Tha floats
wilt be assembled In regular order north of
tho Glrard avenue bridge, awaiting the
Blgnal.
The barge bearing the official Poor Rich
ard band of 166 pieces will start down In
tow of a steam tug, and the other floats'
and features wilt trail along behind. The
procession Will bo kept forming at a uni
form space by signals which will be flashed
from time to time from the dlrard avenue
bridge.
Provision has been mado for accidents.
Policemen wlil bo stationed In speedy motor
boats nt the bridge, halfway down the
course and at the turn Just above the dam.
If anybody falls overboard or any other
accident occurs, the telegraph operator near
est tho scene of the mishap will by means
of his searchlight send out a "8. O, S." to
Mr. Gable, who In turn will order tho
nearest police boat to dash to the rescue,
Each police boat will be equipped with a
pujmotor, -
Kills Man in Fight on Train Top
?fKW YOItK. June 1 Christopher
Qleaser, an Erie Railroad detective, fought
a revolver battle late yesterday afternoon
with three men on a westbound fast freight
train, killing ono of them and routing the
others.
Tho fight took place on tho tops of
freight cars, while tho train wob making
at least 25 miles an hour, and ended Just
as It was entering Sufforn, N, Y., whon
one of CHeasor'B thrco antagonists tonplod
from tho roof of tho car dead and the
other two leaped from tho train and es
S
Continuous Daily
PERFORMANCE
Creates the Demand for the
Cadillac "Eight"
The World's Greatesl Road Car
A Cadillac Eight standard in every
detail crossed the continent in one
week driven by one man, and fin
ished ready to go back again.
Can you conceive any more convinc
ing proof of an automobile's endur
ance, speed, reliability, backbone?
Duplicates of this multi-reqord break
ing car are here for
IMMEDIATE DELIVERY
Phone, Spruce 2-13
!W ill
iSSiSi..vli8s
Photoplay
r
Scenario Writinj
BEGINNING on Saturday, the Evening
Ledger, will publish a series of lessons
on scenario writing. They are written
by the Scenario Editor of one of the great
film-producing companies, and will teach you
to write and sll scenarios.
At the end of the series the Eyening
Ledger will conducts scenario writing con
test to test the knowledge you have gained.
The prjze-winning "script," which must
have a Philadelphia plot, will be filmed and
produced in Philadelphia under a competent
director with a "cast" of Philadelphians.
Prepare NOW to enter the prize con
test by studying the scenario lessons. Watch
for the announcement of "the Cash Prize
for the winning scenario, The first lesson
will be published in .
.SAlUfiDAY'S
lEuinmg $&$& f&tyn
.
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tmmmmmmmmmimmmmim0t(
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FOR
WORD-
eaetlij
-PAGE
FOR
PAGE-
the Same!
Here is a Volume of the new "Handy Volume"
Issue (which we sell) by the side of the Cambridge
University issue of the same new 11th Edition of the
Encyclopaedia Britannica
The Larger
Costs
166-
or
$5.00 down and
36 monthly payments
of $5.00
In Cloth
Binding
The Smaller
Costs
$58.
or
$1.00 down and
21 monthly payments
of $3.00
In Cloth
Binding
which
do
you
prefer
?
Read What Distinguished Buyers Say
From Dean R. M. Lovcti of the
University of Chicago
"I purchased thoEncycIopaedlaBrltannica,
Eleventh Edition, Immediately on its appear
anco. I rceret very much thaH was not ablo
nt that tlmo to secure the " Handy Volume"
edition. The "Handy Volumo" Issue pro
serving, as It docs, all tho characteristics of
the original edition, multiplies Its useful
ness many told by making the work so much
more convcnlont and accessible."
From Prof. Goo. F. Swain, of Harvard
University. Graduate Schools of
Applied Science
r "If Idld notalready own a copy of the larger
edition, I should most assuredly purchase
one of yours, tho latter being in much mors
convenient form for tho ordinary reader and
much lower in price.''
From Prof. E. C, Moore, of Harvard
University
(Division of Education)
"I find tho Britannica indispensable in my
work and could not possibly get along with
out it In Us now form, it seems to me to bo
in some respects even ruoro usablo than in
tho form in which I have it."
From Director C. F. Pork, of tho
Lowell Institute, School for Indus
trial Foremen, Boston
"This Is a great achievement, thebookwork
being of unusual excellence. Although the
prloo for this issuo Is much reduced, tho
valuo of this encyclopaedia will bo greater
than the Cambrldgo issue to many persons
becauso of its reduced size."
From U. S. Senator Jas. Martine,
of New Jersey
"I havo tho largo size now and it would bo
Impossible for mo to cstimato bow many
times in tho courso of tho year I have re
course to tho fund of knowlcdgo contained
within its covers. I believe, however, bad
tho "Handy Volumo" slzobcen on tho market
and I bad tho choice to make between it and
tho Cambridge edition, I should have selected
tho former regardless of price."
15 Union Park Are., Jamaica. N. Y., April 21st, 1B18
Dear Sirs r
Enclosed you will find M. O. for $3 SO as first payment on my let of the BriUnaies.
To say that I am pleased with the books would be an Inadequate description of
tho state of mind aroused. Surely you deserve tho greatest pralso for having brought
within tho reach of thousands a monumental work which has hitherto bees available
only to a comparatively small number on account of the high prices of toe ordinary
editions.
I have used tho books, in the tbreo weeks they havo been In my possession, for
information on tho most varied subjects, from tho proper seeds to be planted In a
garden during the month of April in the latitudo of New York, to the various methods
for the manufacture of benzole acid ; from historical data, relating to the town of
Jamaica to a detailed description of a mausoleum designed by Mlohel Angelo, a frag
ment of which was shown in an etching I came across in a second-hand bookstore.
Always I havo been ablo to find exactly what I wanted, thanks especially to the re
markable index which forms the twenty-ninth volume.
Yours very truly, M. R. SCHMIDT, PhJ.
Here Are the Two Issues, page by page
Tho "Handy Volume" Ijiub The Cambridge Univenity Issue
You
have only
1
to pay
now
to secure
the entire
29
volumes
t umM&M&sM I T JJ -ISW g$M8M$&Pv5il3& I 1 1 F,-'Kafflaf5 MM ffl Eg!
fJHpjSRira.-trratS3 rw7I"Sj y l ,,-r1 ,,..T,-i yr.T - -- ..-i..ilgr-a IILiill iimttitSTSl V "- . fill!Siillf IP WKk
( S-i-i &i&J2it?.75Ssts. c--.-jisrc.tsfir tsxs it5sii?ssS3r iTsTXr: I! g -.Jt-garg-l!!ifcpvp- jI llflllll iifi!I ! H
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mitf? Bgttjgsarrjas ggarS5S5g5E i. Jv 7T7 tsrsaS;' ft (f r cnAirssv ' pill ' IfliKB
tfiKfetrt,"',"'n7,7X7"iXM7rTii'r sff-rff.rs?ifa?"?' r v..yci7TiJir".'i',?v ?niiir.""M' riT s SB i fillfliiitili I it ttUflH
Yois have
full
vt?KS
to use
and
examine
them
(Every penny
returned if you do
not wish to keep
them.)
A Word to Our Public:
"" It is very curious
We have received in the last four months thousands of letters from pro
spective buyers asjung if it could possibly be true that the "Handy Volume"
Issue of the Encyclopaedia Britannica which we are offering at such an extra
ordinarily low price is .
unqualifiedly the complete, unabridged, new Eleventh Edition
of the' Britannica (for which the publishers charge nearly three
times as much as we do for the "Handy Volume" Issue).
iss
In the first advertlsemcntannounclnctlils remarkable issue, we gave both the publishers
arantee and our own that the new "Handy Volume" Issue and the Cambridge University
ssub are simply two different forms of identically the same work, absolutely the same
except for the size of the page, and the type. And we have put these guarantees behind
every Bet of the "Handy volume' Issue which, we have sold. It would be impossible to
make a more unconditional guarantee or statement.
Still thousands of people doubt. Now. Let them consider the matter in another way,
The Encyclopaedia Britannica la the most valuable book property in the world. Simply
the copyright and name its reputation is worth an enormous sum, Simply to prepare the
new Eleventh Edition for the press cost a million and a half dollars alone. Simply to pro
tect its name against some piratical publishers who were offering; a partial reprint of an old
edition under the name of the Encyclopaedia Britannica, the publishers spent $250,000 in
litigation, (The new edition, of course, is absolutely protected by the present copyrigkt
laws ; the old ones were not.) -
Does any prospective buyer think that the publishers of this great work would allow us,
even if wo had any such strange wish, to make a cheap, garbled reprint and call it the eea
uine Encyclopaedia Britannica? It would be folly for them topennitnt. even if we paid
them a million dollars for tho privilege, x
,Ve do not publish this new "Handy Volume " Issue. We do not print it. We do ho
bind it. We havo noth jng whatever to do with the making of the books. Even our imprint
is not on a single volume.
Our patrons may rest assured that when they buy the new "Handy Volume" Issuo they
buy the complete work unchanged by a single line, the new Eleventh Edition unabridged.
And if they had a million dollars, or the wealth of a Rockefeller or the power ofuM
Czar of Russia they could not buy in all the world a better encyclopaedia or & more valuable
set of books.
But you do not have to take our word for this. You can convince yourself, You
send us a single dollar, We send you the entire 29 volumes. Take any one of
them to the library and compare it at any page whatsoeyer with the lerger-sizetl
Cambridge University issue and see if you can find a single word changed or
, omitted. It can't be done.
And you haye three weeks from the time you receive the books in which to do tide t
and then if, for any reason whatsoever, you make up your mind you do not wirtl
to keep the volumes j if they do not satisfy you completely; you may then return
them to us and we will refund not pnly the dollar you have paid, but all shippin
charges as well, It does not cost you a penny to make the examination,
now to be had at gu xot Much Longer
Send for these Two Books, FREE
Vz
the
cost
of the Larger siid Cam.
bridge University Issue
The remarkable bargain we are offering can last only a very
short tljhe longer. The contracts for the "Handy Volume "Issue
were made before the war began. ,
The drastio Increase in the cost of raw materials makes it im
possible to renew them. Paper has advanced over 60 per cent
leather more, than 60 per cent. binder's boarda, 49 per cent.,, etc
The publishers notify us that after tljoj sets now pn hand era
exh&usted,they cannot supply any more t tthe present low prices
&nd our stock is go!o rapidly. J '
book
-100 interesting bits or loiowlase reveslins tho ENCYCLOPAEDIA BBrrANNJCA
(VU4 UUMVfVU uiiicruut ihmius U( VIQW.
See sets and leave orders at
Gimbel Brothers ST iTffi
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jWiii'i
Sears.
Roebuck
t-A little history of the BRITANNICA from tho days Dt KJn8 dear? Ml, with W j Jr?
portraits ol the noted wen who have, suds It the eruu; work ol its khjd. Jr CkiM.t'9, 13.
f lease semi, me ona or
both of tha f ollowhjs. f ra
A flerer story abpnt tho way children 8t isterwtad fa it yf 0 charge (check as desire d) J
Nearly two hundred half-tone illustrations, color plate, sptck, nil ,(Bookof 100 WwdirsJ
meawses, and the like. A 'describing the fmyS
Tf, ru:i4AM e:-ia. media Bntanafca.
saauisa a vtuc r 1 o tst(.t. ns.intn u.
CWldres." If
,1 i3L "
iu. nA drl. ... in nhM. .. ... fhTM. mr
sfcttuU cist out this CQopoire&gM&d vs.
ismsswmm
HaaMMWMWaKfMMtlH
We shall he cd,to tend you alio another
Baoivia9 vvv iwiwif jrwu v ia vuue mm
tnterer pi in jatiuuois 1.7 unre-atnoM
yen
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