.A
OW BOOSTERS
WfffiDRKJLK) TONIGHT
BY POOR RICHARDS
jNING- I33DOElPHILAJ)ELPHI.f , tWEDftESPAff MAY 24, 1916.
in Intelligent and Scion-
'jMke Advertising: of Munici
pality Will Be Taught at
Dance
iACH WILL GET PRIMER
w
.n
X
Mi ti.f i. - W.t..tr.
of City's Boosters
6no thousand PhHadclphlnns nrc
feing givtsn lessons in boosting in
preparation for tho bijr "nd" men's
ewivration which will be held here
next month.
Poor Richard Club has issued a
booster primer, from which the
booster squad is learning the rudi
mentary elements of efficient Phila
delphia boosting. Primer is entitled
"Home, Sweet Homo."
Booster Squad will swoop down
upon tho 10,000 delegates to the
ad convention and make every one
of them lifetime boosters for Phila
delphia Slogan of Poor Richard Club is
"Philadelphia First City, 1930. In
1830 Philadelphia was tho leading
city in tho United States. What has
been done can be done. Let's cele
brate our centennial by being first
again."
Poor Richards and associates will
hold drill and dance tonight in 1st
Regiment Armory. Wives and lady
friends will attend. Refreshments
will follow exercises on drill floor.
pairs a yeaf to every man, woman and
child In the United States.
'Carpet were'made drat In Philadelphia
Now 49.060,00.0 yards of carpets and rugs,
enough to put a belt around the world,
are triade, In Philadelphia each year. The
first paper mill mu started In Philadelphia.
The largest lace factory In the world Is In
Philadelphia. The lamest hat factory Is
In Philadelphia. The first "movies' were
made In Philadelphia, In 1861 as a help
to salesmen hapdllnn machinery. The first
antitoxin was discovered In Philadelphia,
In Philadelphia waa established the first
bank In the Colonics (1781) and the first
mint for coining United States money
(1792).
"The first art school (1805) and the pio
neer school for tho training' of teachers wcro
founded here. The oldest playhouse Is here,
and the first Shakespeare performances In
the United States Was given In Philadelphia.
'Hero were established the first 'too,' tho
first botanical garden (1728), tho first sub
scription library (17.11). the first American
philosophical society (1740), tho first water
work3 (1799), the first ncademy of natural
sciences (1812). the first numismatic society
(1868) nnd tho first building and loan asso
ciation in the United States (1831). They
exist today. Philadelphia had the first pub
lic school (1689), the first .Masonic lodge
(1730), the first American dlspcnsnry (1786)
and the first volunteer fire company (1736).
The first Arctic expedition from America
left Philadelphia (1765). and tho first ex
periment on steamboats was made In the
Schuylkill lllver (1773). The1 first locomotive
made In America was built here In 1827 So
much for what 1'hllndelphla has done. Now
consider what wo aro to do for tho future.
What Kill you do to help your city to help
yourself?"
S.
Some good, stiff lessons In Intelligent nnd
elentlflo boosting wilt bo taught to the
regiment of 1000 boosters which Is being
rganized by the Poor lllchard Club.
A a preliminary to this serious ndjunct
tho coming convention of the Advertising
Clubs of the World, the Poor Richards and
their associates aro going to hold a drill
aad dance In tho 1st Regiment Armory
tonight This affair waa postponed from
an earlier date, but has lost nothing by the
delay, assert Its managers. The enormous
drill floor has been decorated, and an
erehestra, surrounded by palms, will be
located In the centre. Tho galleries have
been set apart for the ladles, wives nnd
friends of the participants In tho military
rolutlons below, and after tho drill tho
floor will be given over to dancing. The
evening will close with refreshments, and a
good time Is guaranteed to nil who attend.
Following this social Interlude the boost
ers will set out to learn tho lesson of the
approaching convention.
HAVE DEFINITE PLANS.
These boosters will have their work cut
out for them when the big "ad" convention
Meets here next month. It will be their
duty to buttonhole every ono of the 10,000
"ad" men who will come here from every
Section of the United States, and make them
lifetime boosters for Philadelphia. The
boosters are known as the "Associates of
Poor Richard." and each of them has been
handed p. sort of first primer In boosting,
which is entitled "Home, Sweet Home." On
the cover of the primer is the Inspiring
caption:
"Philadelphia. First City, 1930." Below
this are tho words: "In 1830 Philadelphia
Was the leading city of the United States.
What has been done can be done. Let's
eelebrato our centennial by being first
again."
Tho primer contains booster suggestions
which .the boosters will apply to the "ad"
JtTen. Some of them follow:
"Philadelphia your homo city did you
ever really stop to think what you mean
when you talk of your city?
"Did you root for her when you wero
away from home? Do you give of your
self toward her growth and prosperity
when you are at home 7 Do you boost or
knock?
"Do you see your city as It really Is?
Do you see Philadelphia of the past rich
Jn historic landmarks? Do you realize the
Influence which Just this one fact alone un
questionably exerts on a bigger, better liv
ing for you and your family?
"Do you sea and appreciate the Phila
delphia of the present the giant of modern
progress where tho whirr of wheels In
every Industry has made your city a dom
inant factor In the great trade of a great
nation? Do you vision all this as making
your Ufa happier? Consider your schools
and colleges, your churches and Institu
tions, your beautiful parks and clean, wide
.Btreeto; get a bird's-eye view of your great
"noma city. Then ask yourself If It la not
these things which make a home, n city, a
nation, -worth while worth boosting worth
lovinar.
"Of course they are. Even now your
Philadelphia la known as the 'world's
greatest workshop,' and before the Poor
Richard Club Is through with this big
advertising convention Philadelphia Is going-
to lose Its reputation for slowness and
bo universally ltnqwn as thq city of 'homes
and hustle.'
"Philadelphia is great historically. What
he has done she can do; so she can be
even greater industrially, too, If you will
Help. Remember to tell people that the
first knitting mill In this country was
.established here In 1825. Today Phlladel-
' hla. produces enough stockings to
' give two
" 'KEXSIXflTOX' OUIt SLOGAN
IS, KEXSIiVOTOX' FOREVER' "
Song to "Yankee Doodle" Air at Trade
Board Banquet
The K. n. T Is here tonisM.
Our Mrenith la iur nnd tried:
We'll paw the roitut, tho atroxts we'll light
And boait our city's pride.
Chorus
"KenHlnaton" our nloe-nn la.
Kenainiston ' rower!
Here's three cheers for the K. n. T.,
Wo'Il slvo It nil together.
This Bong, to the air of "YnnUeo Doodle,"
Is sweeping through Kensington todn, fol
lowing Its formal Introduction to that sec
tion of the city nt the annual dinner of the
Kensington Doard of Trade last night.
It was sung nnd resung dozens of times
at tho banquet, which was attended by 200
business men. Mrs. R. Lincoln McNeil,
wife of the board's president. Is tho author
Mayor Frederick W. Donnelly, of Tren
ton, was the guest of honor nt tho dinner.
In Schroederjs Hall, Kensington avenue nnd
Cumberland street. Other speakers were
E. J. Cattell, representing Mayor Smith,
David Isaacman, Philip Sterling, J. Gross
man, James C. Johnson and President McNeil.
GETS CAPITOL JOB
Philadelphian Named to Clerkship in
Auditor General's Department
HARRISDURO, May 24. James O. Con.
nors, of tho 14th Ward, Philadelphia, and
a protego of Congressman John R. K.
Scott, has been appointed to a clerkship
In Auditor General Powell's department.
Ho was a clerk In the last Legislature.
Rumors of friction among some of tho
subordinate heads of Powell's department
have been heard recently, and It Is said
there will bo some changes. Auditor Gen
eral Powell would not confirm these, but
said no one would bo removed except for
cause.
MOVIE PROFITS ENLARGED
Pathe Head Tells Authors' League Re
ports Arc Exaggerated
NEW YORK, May 24. J. A. Berst. one
of the hends of the Pathe Freres Motion
Picture Concern, said last night:
"L,et me reassure tho Authors' League
as to the fabulous profits in the motion
picture business they do not oxlst, press
reports to the contrary." ,
Mr. Berst's statement was in answer to
the Idea of tho Authors'Leaguo to afllllate
Itself with the American Federation of La
bor "an attempt to hold up and pilfer from
the movie, industry," as he termed it
The authors say they get J500 for a pic
ture, on which the producer earns 336,000
net. They want 10 per cent.
Boys "Paddle" Millionaire's Son
NEW YORK, May ?4. William Lemp,
Jr.., 15-year-old son of the millionaire St
Louis brewer, was recently severely pad
dled by fellow students at the Newman
School for Boys, Hackensack, N. J. As a
result of the paddling, the boy has been
withdrawn from the school.
Lemp was asked by Lannln Benolst, a
first classman, to perform some duty on
the campus. Young Lemp refused and
"talked back." He was stretched across a
chair. Nineteen boys are said to have
joined In on the paddling operation that
followed.
"VELTONE"
LEATHER
ron
DRESSMAKERS TAILORS
G. F. SHUSTER CO.
109 No. 4th St., Phila.
miirBHi-iJvtMwvMiiwvvf;-n hA,.,-...,,-,
LOCOMOBILE
1917
. .
T
M3E new models are
now on exhibition.
As examples of taste and
refinement in motor car
construction, they hold
forth a peculiar appeal to
those interested in
pensive cars..
ex-
THE LOCOMOBILE COMPANY
efjmtrica
2)14Markct Street
-v-?J?p
VjZjjgj
fipW
J
At, JKk '
B'18H!.CiiiiiiiilH
REV. B. J. GULDNER, S. J.
JESUITS AND SISTERS
TO OBSERVE JUBILEE
OF FATHER GULDNER
Solemn High Mass Will Bo
Sung in Gesu Church to Cele
brate Fifty Years In
Order
DIGNITARIES TO ATTEND
TURNING CLOCKS FORWARD
SCORNED MY U. S. OFFICIALS
Observatory Says Europe's Plan for
More Daylight Is Foolish
WAHHIN'OTO.V, Mny 21 Undo Sam Is
very well satisfied with Greenwich time.
There is no chance of his emulating tho
Powers abroad and netting his clocks
ahead. This Is the belief of tho Naval
Observatory, Uncle Sam's time maker
A "sad commentary on mankind's weak,
ness," nnd a "flimflam pure nnd simple"
wcro the olllclnls' term"! for tho plan
which Europe believes will provide moro
daylight
"The European who used to nrlse at
8," said an ofllcinl, "now arises nt 7,
which, ofnclnlly Is railed 8 o'clock. Ho
quits work nt what used to bo B o'clock,
therein having an additional nmount of
daylight But, now he's got It, what's ho
going to do uith It? Tho schemo will flim
flam him In summer, hut not In winter."
Prominent Catholic ecclesiastics, members
of the laity and Sisters from various rellg
lous orders, will crowd the largo edifice of
tho Jesuit Church of tho Gesu, mil ana
Stiles streets, tomorrow morning, to pny
honor toytho Itev, Benedict J. duldncr, S. J.,
who will eelebrato tho golden Jubilee of his
entrance Into the Society of Jesus. Solemn
High Mass will bo suns at 10130, with tho
Jtev, Father Quldncr as celebrant i tho Itev.
Gcorgo Qulnn, S. J., president of Stanlslnus
College, Buffalo, as deacon, and Joseph N,
Dlmond, S. J., president of Holy Cross Col
lege, Worcester, Mass, as subdoacon. Arch
bishop Prcndergnst will preside, and tho
sermon will bo' preached by tho Very Itov.
Patrick McHalo, C. M.
Father Quldner, who Is one of tho best
known educators In tho Jesuit order, and
ono of the most widely loved priests In this
city, was bop In Bous, near Saaslotils, tin
tho Bhlno province of Prussia, March 10,
1831. He came to America In 1865, and
May 25 of tho next yenr entored tho Jesuit
novitiate nt tho Snnlt-au-Itecollet, near
Montreal, Can. Ho studied philosophy at
Woodstock, Md 1874-75, and philosophy
nnd theology at Lavnl, France, where he
was ordained a priest September 0, 1878.
Ho taught clnsslcs nnd rhetoric for 10
years In vnrlous Jesuit colleges In Canada
and tho United States; philosophy ahd
medical ethics at Georgetown. He also
tnught nt Fordham and St. Joseph's Col
lege this city, nnd has been connected with
tho hitter college ever alnco 1007 as spirit
ual director. Bcforo coming to St. Joseph's
College he was stationed nt Fordham Uni
versity, Ni Y. Father Guldnor was also
professor of philosophy In the Woodstock
scholastlcatc, 1884-1888, nnd editor of
"Woodstock Letters." Ho wrote several
articles for tho Catholla Encyclopaedia and
contributed to vnrlous Catholic magazines.
Promlnont cccleslnstlcs, who will b pres
ent tomorrow Include, Bishop Dougherty,
formor bishop In the Phllipplno Islands
nnd now bishop of Buffalo: tho Rt, IWv.
John J. McCort, auxiliary bishop of this
city: Right Rev. Monalgnor Henry T,
Drumoolc, LL. D., rector of St. Charles
Borromeo's Seminary, Ovorbrook ; tho
Right Rev. ifonslgnor James P. Turner,
Right Iter. Monslgnor James P. Slnnott and
many others.
A number of the well Known Jesuits
present will be former "boys" whom Father
Guldner taught during his long term as an
educator. Among out-of-town Jesuits pres
ent wilt be Rev. Father Joseph F. Hansel
man, S. J., president of Woodstock College';
Rov. Father Joseph Mulery, president of
Fordham University, Netf Yorfct nev. John
It. O'Rourke, S. J editor of The Messenger!
nev. Joseph Rockwfcll, S. J. president of
Brooklyn College! Rev. William Ennls,
president of Loyola College, Baltlmoro s nev.
M. J. Tlerney, S. J., editor of' America, and
Rev, J. Harding Fisher, S. J., associate
editor of America,
Lehigh Student Dead
SOUTH BETHLEHEM, Pa May 24.
Henry E. Mngulre, 22 years old, a post
graduate student at Lehigh University and
a eon of J. P. Mngulre, general manager
of the Lehigh Valley Rallrond, Is dead here
from a complication of diseases. Another
brother died a short time ago. Another Is
tho Rev. William Magulrc, of Philadel
phia. North Wales School Gardens Started
NOnTH WALES, Pa., May 24. Women
of the Civic Club, of North Wales, aro su
perintending the establishment of gardens
nt the public schools of the borough, Tho
work of planting tho gardens and also of
grading nnd beautifying tho school lawns
has been Btartcd.
CHIEF C0NNELL CALLS
ON SLACKERS TO PUT
MORE VIM IN CLEAN-UP
Some Householders Taking Only
Half-hearted Interest in
Municipal House-
cleaning
SOUNDS WARNING NOTES
rhoterranhn lllnntratlnr this article on
pictorial pnite.
Phlladelphlans aro taking but a. half
hearted Interest In "Clpan-up Week," ac
cording to n statement Issued today by
William If. Connell, chief of the Bureau of
(Highways. Ho says that citizens musi
apply moro vim to me municipal nousu
cloanlng If they wish to wlpo out disease
germs and cut down flro risks.
Although today Is the city's third day
of housecleanlng, Mr. Connell says that
only about half as much rubbish has been
collected during tho three days as during
tho same period last year.
"Yesterday," said Mr. Connell, "wo had
Oir"" programme 10L
y jUfoberttehtg Contention &
1 STune 25tl) to 30tlj ?
SUNDAY, Jl'NE 26th!
Inspirational meeting1 at the Metropolitan Opera House
at .1 p. m
MONIY, JUNK SOIIi!
(iulironl'N for lliibrrdasherr . .., , .
Morntns and afternoon sesalons at tho Commorclal
Museums. . , ....
IS r. M Uroup photograph at Independence Hall.
8 P. M The Droad Street parade of "Tho Evolution
of Advertising." .. ....
It r M Cnharet at the Bellevue-Stratford Hotel.
TUESIIAY. JUNK 31th!
Iluy ii 83e "I'ull-proof" Guilford tie
Moraine and afternoon departmental sessions in arl-
ous building nt the University of Pennslnnla.
Navnl review, aeroplanes, submarines, etc.. drill by
marines and sailors at League Island Navy Yard.
Aeroplane nights at 5 p m.
Tuesday night. Adiertlslnc C.irnlval. Schujlklll lllver.
Slllltary Carnival at franklin Tleld. Cabaret at tho
Ailelphia Hotel.
WKINrMIAY. JUNK 28lli:
"Urris Up" In n (iullford Silk Shirt
MornlnK session at the L'nUorslty of Pennsylvania.
Afternoon. Departmental.
Ktenlng, Willow Grof Special trains from the
Hrudlng Terminal at 7.3U p. m.
11 V. M ('Hbirot at tho Itltz-Carlton.
T1IUKSII Y. .It NK SOlh:
(iiillford'H IleuUiiuartrra for My Tal Underwear
Morning nnd afternoon, general aesstona at the Com
mercial Museums.
i:enlni:. Kulrmount Park river carnival.
11 I M. Cabaret at Hotel Walton.
THi: IAN.NTM:
Mcur (iullfuril'H Correct Hiiherdanhrry Styles for Dancing
Uvi'ry afternoon from live to seen at tho llltz-Carlton
by the Hultlmore Advertising Club.
SIMXIAI, l'KOtiltAM KOIt WOMEN:
l'lioenlt Unit for Ladles at (iullford'a
Uereptlon Monday morning at the Bellevue-Stratford
at 10.30.
Tour of the etorea and Bhopa Tuesday morning. Meet
at the Uellevue-Stratford at 1 30 for trip to League
Island
Wednesday morning, meet at Independence Hall for
tour of historic points of Interest and visit to Curtla
Ilulldlng for lunch Afternoon tea and reception ut
tho home of Mrs C. II. K. Curtis, Wyncote, Pa., and
then to Willow Grove.
Thursday morning, trip by special train to Valley
force, lunch', then to Lublnvillo for movlnr picture
exhibition
GENf-RAI. I'KUtiltAMi
Take a box or collars and a few "Pull-proof" tlea with
ou.
I'rlday morning, apeclal trains to Atlantic. City.
'-S.
r55cTl?W
Trad Mark If IT
March 18. 101S. (Ili
JjjuJLrA
Four V Store
1430 Chestnut St
One Block from the Jlellevue
1038 Market St.
Beneath tho Bingham Hotel
Broad & Girard Ave.
,U the MaJ stio Hotel
2436 N. Front St.
Ji
ireI
nH2lBfg!fiei-J
JIBS
?G try ""
fL wtftti
yiiVyrf .
I 1 1 .FU l JiMjJrMi
mm
zrzPepare
foitf he-householder I
mv-
dTOssri
"mela rist6f ill His? lims .
nolw -withJTaTniojus-
HRea iintf-Anthracitji
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stanasrctrBo
jom oy-
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about 2oo tuikkv,., -i . .
itA i...t -". i WOHt i .
This Is one-half of rbuSa
crs nro hot brlncir... -. 1 '?. Irtt W.i
other words, thev Si- . r!elr rtibD)Srl'
rTi
rnlcVobV'theTrtn VT4
Vr:v;,i11Sj1MiiSgLlS?
.ino importance of cieanTMT5T'
hn Mnrouj . .:. r'eanun u... t
hou.d command th ? &r& WrkgS
eon In the city, wf.!!!?1 r-ri?t
at hand, wo cannot affnM ,V2.Ui iStf
ing spots for mosquitoes TVTnu,or '
This has been a wet rani!? d1'e wSJ
mosquitoes will Z H!' ?." U4 & '
summer unless, we wlpe U"? "f M i
iiiuueB. neglect of the dull.. . '$m -!
week means a high inW. s of MjSkI
Philadelphia thlsX 'n.C8J
got lo worlt n,i i f" tne
time." "' nna up fcTf
RnHtn AfnoaAr i-i..
lean steamship Ventura 'rritrS" &
cisco, reported on arriving hers t-C? v1
'"" aiuiiuu m xucKerton. N jr i.: a
0000 miles from the Arnerlci' K! 'jS
is aociarca to have broken Vn M
records. 0Kcn l w i
Coniitlfflg
of
Drcjwr
.Triplicate
Mirror
Dressing
Table
Chiffonier
and
Bed
In Choice
of
Mahogany
and ,
American
Walnut
4-Piece Adam Bedroom Suites $
This Is tho most astonishing furniture valuo ever seen In Philadelphia. You will see at a
glance tnnt uie actual vaiue oi mis Dsaumui ouuo is wuy uuyuuu uur loiiuunuum cuio
:.uu.
price of $72.1
It Is just what you want for beauty and service. Evory detail of tho flno
Adam nerlod Is faithfully carried out. Tho
Just as you sea It In tho moro expensive suites.
elegant triplicate mirror dressing tablo la
Come and seo this great value surprise.
72a
4
Room Bridal
Outfit $
1.S0 A
A remorkable
for tho money,
and see it.
WEEK
value
Come
860
Refrigerator Sale
H.50
J
We offer you wonderful
values In this salo. These
masslvo Refrigerators aro
now being; sold at prices
that save you monoy
Now's your opportunity.
UP
T22-724 Market St.
Open Saturday
Evenings
w i I
m
m
zzrA
r
ADayWithT.R
At Sagamore Hill
T
!
iODAY Theodore Roosevelt is the all-towering per
sonality within the borders of the American Repub
lic. Quite anarfc from otir's nolitical beliefs or
disbeliefs, the energy, intelligence and pugnacious
patriotism of the Sage of Sagamore Hill appeal instinc
tively. Raymond G. Carroll recently spent a day with
T. R. In Sunday's Public Ledger he writes of "the kindly
ruddy-faced man with the' cheery smile and" piercing
eyes," his home, his trophies, his books and his wife!
Mr. Carroll calls Mrs. Roosevelt "a great man's great
wife." ' If you would see the real everyday around-the-house
Roosevelt, read
SUNDAY'S
PUBLIC
iV 8 ti
Fd2wSPvE!ZSrtl
LEDGER
-. 3