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An Epochal Achievement
f
A Decade Ago
To the Tioga
The Choralcelo
The Tioga is
was bom a new and interesting novelty in the form of moving pictures. It took the public by storm. We
crowded all over each other to get into a dingy, ill-ventilated hall to gaze at this wonder. A dime-novel
story served for the plot, a deep-dyed-in-the-wool villain pursued a beautiful heroine Until foiled by a hand
some and daring hero. A reel was the unit of measure for our entertainment, and we usually were shown
three of them for a nickel. A ragtime artist pounded out horrible music on a "tinpan" grand piano, because
it was thought a necessary part of the entertainment. Each new picture we saw was a little more sensa
tional, a little more impossible than the one before, until finally the climax was reached. Then a great change
took place and the Picture Play appeared. It is a far cry from the impossible ttiovie of former days to the
fine art picture play of today. Pronounced the first distinctly American art, this modern version of ani
mated pictures is entertainment beyond comparison. It is one of the greatest works of man great as an
educator, great as an influence to better things. It is a veritable wonderland of truth and fiction, of tragedy
and mirth, of travel and science.
Theatre belongs the distinction of presenting picture plays in their highest development, amid surroundings
well-nigh perfect. Ever a pioneer in refined entertainment, ever the first to adopt the most artistic ideas, we
have secured what is, without doubt, the greatest innovation since the first motion picture was thrown on
the screen. Of all the artistic embellishments of the picture play, the most important is music; music that
will blend with the action of a picture in the same manner that it blends with the action in opera; music
to increase and make perfect the enjoyment of a picture play; music that will lift you from the realm of the
spectator and make you part of the play. Various attempts have been made to solve this difficult problem.
We have had orchestras, both human and mechanical, organs and pianos, and, while each fulfilled its own
mission, they fell far short of the ideal.
is the first and only satisfactory accompaniment to the picture play. It. is like nothing else the world of
music has ever known. Compared with it, modern musical instruments are relatively crude and imperfect.
On hearing it, you are immediately impressed by'its full, rich, abundant tone rich in the soft, tender,
dreamy passages ; rich in the strong, thrilling music. It can be made to bring out such a volume of sound
as to crash out like thunder, a deep clear resonant note to swell and throb in eloquent appeal, and from that
to die away until it resembles the sweet note of the flute or the far-away harmony of bells. While the
Cfjor&lcelo is neither an organ nor an orchestra, it is capable of producing subtle, delicate sound-tints that
mirror the very timbred character of each orchestral instrument, so distinct and yet so blended that the
effect is that of a perfect symphony.
a theatre of beauty,, of comfort, of refinement a temple of the world's finest in picture plays. It now adds
the crowning achievement to its long list of artistic triumphs. It will have the first and for a long time the
only Cfjdralcelo in Philadelphia, and will become the Mecca of music-lovers. All the soul-stirring
melodies and concerted numbers that have immortalized the names of the great composers will be presented
in all their grandeur by some of the most famous musicians, whose exquisite renditions are the standard
by which all other artists' performances are judged. You will never realize the Utmost in amusement until
you visit the Tioga Theatre.
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TIOGA
1 THEATRE JTTL
"The Playhouse With a Personality"
DEDICATION RECITAL
of
The Cfjorakelo
MONDAY, MAY 22, 1916
' 17th and Venango Sts.
(3700 North Seventeenth St.) . , 'v
' I .
Exclusive-showing of
Paramount and Metro Pictures
Three Performances Daily -- 2:00,, 7:00 and 9:00 p. m.
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