5 $ nMMMN Gimbel Brothers Store Opens 8.'30 Gimbel Brothers Store Closes 5:30 Gimbel Brothers Tuesday, April 25, 1916 I, f The Gimbel Shoe Service Stands Pre-eminently First in Philadelphia Again Proven in Most Convincing Way During the Easter Rush EVESrtKG ftEPftER-PHILADELFHIA, TUESDAY, AtfRIE 25, 1910. i..i.iiii iiniiiMWiiiiiiiiiiii mi m iMwmiMi i"i imi iin.BB. ii. i iihiii iiiiiiuiiilliwwM-wwwwwMWMMfcwwi.Mtwwi - ' - I i I 1 1lf 1 a M The tendency of shoe prices is to advance sharply partly from necessity; more from the grasping notion of shoe sellers. Gimbels standi out as the store of fine styles and fair prices. To be sure, women are paying more for shoes because, with recent and prevailing styles of appareling, the shoe is a more important factor; has to be more beautiful and of necessity more expensively gotten up. But best values af Gimbels. M en's So large has grown the Gimbel Shoe busi ness that we can readily market any number of thousands of pairs obtainable though shoes must be of pretty good sort to be admitted here at all and our leading lines are all of our own designing. To this great outlet Gimbels, New York and Philadelphia have come Eighteen Thousand Six Hundred and Ninety-five Pairs of woes -Women's -.4 -3 At Savings Averaging One-Half Seventeen thousand and forty-five pairs are perfect; 1350 pairs of the women's and 300 pairs of the men5, have little scratches or flaws that caught the eye of the inspectors. These are marked "rejects" but m material harm is done the wearing quality, and hence we sell them at the same price as the rest. 18,695 pairs formed the total purchase half offered in our New York store; 9,400 pairs for Philadelphia. Women's Wd&l- QtrSJioes 1.95 These clude many styles in patent leather; dull kid; white buck and cinvas, and combinations High Shoes and Low ") of styles at an average half-price now for the value of shoes Liiou ait vv dii-uver $o.Dj to .pD.uu siioes at 4i.yo. , gfnererses witn cne jrrowmg scarcity 01 icatiicr. or o e The WM-Qt)& Men's 7&j-(QiffiSioes $2.65 High Shoes Cotton and lace; patent leather and dull leather; also tan Russia cali Low Shoes O&ords patent leather, tan Russia cajjjil kidskin and calfskin; some have cloth tops. These are Walk- Over $5:01) s here's. The-price is $2.65. i positive favor to offer reputable shoes in such an array ux-rara " W)gmCn?& nave won a market in many cities, and theirarnfcers have to maintain quite a stock at the head quart ejfcol3unply theVcalls-'crf tlTe'ir various stores. But styles accumulate in unprdfitacle number and the makers at intervals clean housel andjiSntinue with fewer styles. a- these Shoes Will Be " 7 aJKL J?T B ale Wednesday ! F r Entire Thoroughfare, First floor, the Subway Store Shoe Section and Aisle are given over to the selling. Two;hundred salespeople at call with other helpers to insure careful and reasonably prompt service. Cards in various colors emphasize the sizes, so no one should choose wrong, even though making his own selection. This is a shoe ale to make Made appeal offering opportunity to secure a summer-ful of shoes at little cost. Ready Wednesday morning. No mail orders can be accepted on these shoes. . ' V Market, Chestnut GIMBEL BROTH E R S Eighth and Ninth "miiir 2E2 mm aaaoa ? J UUVBfiltttiaSMPWiM!tal