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EVENING LEDGEK PHILADELPHIA, FRIDAY, APRIL 14, 1016.
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Gimbcl Brothers
Store Opens 8:30
Gimbel Brothers
Restaurant, 7th Floor : Music
Gimbcl Brothers
Store Closes 5:30
Gimbcl Brothers
Gimbek'
ommanding Styles for
0o
ter tide Gimhels
There is one real fashion center in Philadelphia Gimbcls. Even repeated assertions of the fact had nothing to
do with fixing the style status of the house. It is founded on accomplishment. Pretty clothes are sold in many stores.
But where else can one be so sure that the clothes bear the hall-mark of correctness?
And, withal, where can anything like equal values be had?
The Gimbcl Store, alone, is absolutely self-contained making for assurance of excellence and economy in pro
duction. Let us explain that for you should not give your business to any store unless assured that the purchase
shall be to your advantage in satisfaction from every point of view. Abroad the man who for years had most to
do with setting the vogue in Philadelphia is our resident chief. Many secure foreign goods, but only comparatively few
foreign styles measure up to the acceptance of the Philadelphia woman. She knows what new fashion is a fashion
worth her while. And so docs our chief. Hence, foreign fashions of artist sclccti6n. Hence, too approved foreign
inspiration for American garments of our controlled production. And this is to your advantage because wc arc fabric
merchants, to the point of supplying the materials to tailors that produce garments for us. Safe, controlled cutting
out of waste. That explains why a woman's suit at ?20 at Gimbcls is as much, in satisfaction giving, as the usual
suit at $30. Maybe more. This service is yours on it the continued growth of the business depends. And no store any
where is growing so fast. Women's fashions have been used in comparison but we could prove the store just as well
by juvenile fashions or men's.
Millinery Unusual to a
Degree at $5, $8 and $7.50
Millinery (that shows ef
fect, designing that placss
it in class, charming Easter
hats, for girl,( miss or
woman, at $5, is ample
unbounded.
Sports Hats,
Tailleur Hats,
Dress Hats, $5
$6 and $7.50 Endless
variety you will find
ostrich feather and bandeau
trimmed hats. Dainty braid
hats; mushroom and Wat
tcau shapes. Dressy leg
horn and all black hats.
Hats in colors and color
combinations to wear with
the new sun.
-Millinery Salons, Third floor and The Thoroughfare, First floor
Neck -fixings
Tempting Values
The pretty pieces of neck
fixings that add so much to
one's appearance arc quite
inexpensive here.
Hand - embroidered Vest
ees with surplice front for
50c, value 75c.
Guimpes of fine net, long
sleeves; lace trimmed. Spe
cial at $1.25 and $1.50.
Neckwear Section, First floor
Ostrich Feather Boas in
black, white and combina
tions, finished with tassels.
$1.50, value $2.
Grand Aisle, First floor
Silk Stockings
$1.00
For Easter 100 Colors
All-silk, and not loaded. Plain
colors or the new fancy effects.
The needed perfect match for
every Easter outfit.
At 50c a pair women's boot
silk Hosiery; silk where it
shows, lisle where the wear is
greatest. Black and colors.
$1.35, $1.50, $1.75 and $2 a pair
for women's fancy silk Hosiery;
smart effects.
At 50c a pair women's lisle
Hosiery, in bronze, gray and
navy. Also mercerized Stock
ings in black only.
Special $1.15 a pair for
$1.50 to $2 silk Stockings, in
black and colors. Not all
sizes in every color.
First floor.
Womens Suits
An Easter Readiness
At $15 you have little idea of
the beauty, the smartness and
the quality until you see these
serge and checked Suits at $15.
Taffeta band trimming.
At $15.75 belted and flary cut
Suits of serge and checked suit
ing; new blues, greens, rookie,
navy blue or black.
At $16.75 wool poplin Suits
the talk of the town you will
look at the ticket twice to be
sure it is only $16.75. Navy
Suits; also stylish Suits with
rippling flare coat 34 to 40
sizes.
Yes, checked Suits at $16.75,
too.
Just arrived the serge Suits
at $20 the certain style so many
have specially asked for pos
sessing quality, good lines and
a few buttons.
Another style belted at $20,
that we promise equally as good
from standpoints of quality,
style and workmanship.
It seems everybody knows the
famous $25 Gimbel Suit and wc
think just a little better this
season. You know we planned
early. Wonderful variety.
Serges, wool poplins, gabardines,
checked suitings and silk suits
all at $25.
Salons of Dress, Third floor.
Growing Girls Easter Dresses
J f Fascinating Fashions
anCl IOatS Inexpensive
Choose tomorrow the growing girls'
items to guide in the selecting
At $5.75 charming
Dress of challis, in rose,
Copenhagen and green.
Sizes 8 to 12. Style pic
tured. At $10 smart Top
Coats for sports oj
dress wear, of serge, in
plain colors; also a
style with deep yoke,
in checks and colored
I y0
1
Easter apparel. A few
serges. Sizes 6 to 15
years.
At $5 Sports Coats,
in fancy velour checks;
deep collar. Sizes 8 to
15 years.
At $5 to $13.75 mod
ish Coats for little girls
6 to 8 years, in checks,
serges, Bedford cord,
silk poplin and taffeta.
Very dressy.
Girls' Shoe-Top Suits, $10 to $19.75
Designed for the hard-to-fit growing girl.
Fabrics include serge, fancy tweeds and
sheph'erd checks. Norfolk and three-piece
models. Sizes 12, 14 and 16 years.
$5.75
Salons of Dress, Third floor,
Sunkist Oranges at
45c a Dozen
California seedless; 3 dozen
for 51, or 35c a dozen.
l.- j.
Kami, rnnaaeipnitt ut curou,
fresh from tha emoko jiouse; at
?0e lb.
Strictly fresh Est: Cedar I-ana
Farm; 4 dozen, In cartons, ai i.u
or So a dozen. Not delivered.
India lUlLh. H. J. Helms Co.';
Sweet Glierklut or sweet 1'lckUd
Oulont, 3 regular 65o quart Jars for
S1.2S or So each.
Cup o' Comfort, Mild Flavored
28a value at 1 lbs. 8o or 3 lbs. for
4Sc
Cooked Ham, Swift's Premium I
wafer-sliced, at 45o lb.; counter
delivery
Old Fashioned Glncer Loaf Cake,
our own baking, at ISo each i coun
ter delivery . , ,
ticreeued Scratch Feed for chick
ens. Park o Pollards, 26 lbs, for
ho or 100-111 bags at .!.
Chestnut Street Annex
Tots Coats
For Easter : New
All with the beauty of spring
time. New fashions, new colors
and new lowness of price.
Little tots' Coats that have
just arrived. Choice of rose and
Copenhagen silk. Cunning mod
els for those 2 to 6 years of
age. Special at $6.50.
Tots' tailored Coats, mannish
lines, of serge and shepherd
checks that are much favored,
this spring; sizes 2 to 6 years.
$5.50.
Sports Coats, in rose, peach
and Copenhagen corduroy; de
tachable wash collars; sizes 2 to
years. Unusual value at $7.50.
Second flopr-
$6.95 for $10, $15, $18
ats for Women
Models Samples from a
Sth Avenue Importer
His trimmed hats styles from which he'd expected
and did win big orders. We've his samples his models.
Of course, we arc proud of such an offering.
The hats beautiful beyond compare.
No Two Styles Alike
Each a Model of Beauty
Made of the finest real horsehair braid, genuine
Italian Milan, fancy hand-blocked liscrc, and rough braid
in sailors,, turbans, large mushroom, and tricorne shapes;
trimmed with silk, imported; also novelties, velvet and
ostrich fancies.
These arc copies of Susan Cabot, Jcanc, Marguerite
and Lconic and Lewis models as for shape and trimmings;
in fact, there arc some original imported models in the
sale. Most black, navy and also high colors in large
picture hats and sports.
The price the marvel at $6.95, for the values arc $10,
$15, ?1S and $U.
Men's E
aster Clothes
A Service of Exactness A New
Suit for One That Fails
Wc can give bigger dollars' worth in rcady-to-wcar clothing than any
tailor can give on a custom job because the "ready-to-wear" tailor doesn't
have to bother with you time is money; "bother" is not "attention."
It's efficiency. To be sure but that's another story.
Eighty-One Distinct Styles of Suits at $25
Forty-Two Good New Styles at $15
Kuppenheimer and Society Brand Suits
and Overcoats at $20 to $40
And wc shall not let the clothing people hide behind "dye-shortage," "wool ad
vances," "higher tailoring costs" or anything else.
We arc having our own troubles to maintain stocks but you shall have no trouble.
And so, in one big comprehensive and most sincere way we say : A new garment for
one that fails.
Men's and young men's suits worsted, cassimercs, flannel, tweed,
serge, silk-mixtures; pencil-, hairline- and chalk-stripes; cricket flannel
blue, brown, green, gray, in solid colors. Plenty of belted suits included.
$15
-The Thoroughfare, First floor.
Wings : Peroxylin Laces and Plateaux
Ready-made Ribbon Bows and Wings, wired and pasted ends ; variously at $1 to
$1.75.
Hair and peroxylin Laces and Plateaux, for making and trimming lints; tnc
laces at 25c to $1 ; the plateaux at 75c to $4.5U.
Men's $18 to $22.50 spring overcoats. The
L-nifforl -fnhrir- -with cillr imht ' rnvprt rlnrVi ruTv-
SpeCials I and form-fitting; novelty mixtures; black-and-
wlutc; quarter silk-hnea L,nesterneia cnoice oi
Oxford-gray and black. ,
$15
-Third floor
Women9s Coats
Spring Styles
7200 Garments Values Beyond
Reproach
Take these prices they'll hint:
Silk lined poplins, gabardines, checks,
velvet sport coats; white chinchillas.
Extra Special Black or Navy Com
bination Taffeta and Serge Coats, $15
Tweeds, worsted, checks, gol fines
Guernsey wool sport coats, silk lined
serges, silk taffeta coats.
$10 $10 $10
Silk poplins, novelty chiffon, taffe'a.
Finest worsted, serges, poplin, gabar
dines. Novelty Check Coats, $9.75
Salons of Dress, Third floor
WAISTS
Of Beauty, of Unusual Style Yet
Look at the Low Prices
Radium Taffeta Blouses, like sketch, at $3
Two-toned
in maize
and -white,
flesh - and
whitc, rose
and - white.
The Blouse
of white
w i t h the
color ming
ling in the
panels i n
s us pender
idea fold
the contrast
trims both
the collar
and sleeves.
$3.95 $2 20 Other
Models in Up-to-the-Minute Styles, $3
Crepe de Chine, habutai, radium or plain
radium taffeta. High colors or in flesh-and-white and black fr
inciuucu.
53.95 crepe de Chine Waists; box-pleated front and back;
the fashionable flat collar sleeves and yoke heavily corded. This
Blouse comes in flesh, white, peach, maize and black.
SPECIAL Waists for Saturday Selling
$3.95; Value $6.50
The Imperial frill Blouse of Georgette crepe, soft falling frill;
hemstitched sailor collar, long sleeves, artistic cuffs. White, flesh
and navy blue.
At $2 Blouses a smartly buttoned collar and revers of white
organdie, trimmed with a narrow frill of the batiste in the color
of the waist. The sleeves are also trimmed with a white frill on
the French cuff of organdie.
At $2 Blouses of white voile with the Imperial frill, The
soft frill falls gracefully from the sailor collar to the waist-line:
edged with deen German Valenciennes lace edging and trimmed
with fine embroidered organdie; stylish long sleeves, Valenciennes
lace-trimmed.
Of Voile; 2500 Blouses at $2
Of voile, in lace-trimmed striped voiles, of wide or in narrow
stripes. Sheer lawn, with pleats and lace: styles that are exclusive;
some with double cape collars, fluffy Blouses of soft materials,
Waists with Imperial frills; sailor collar styles; tailored Blouses
of linen and hosts of pretty styles shown first tomorrow in the
Salons of Dress, on First floor, Annex, and in the Aisles.
At $5 Georgette Blouses; others of crepe de Chine, radium
lace, Brussels net. Exclusive styles in all the wanted colors.
At $5.90 Georgette crepe, crepe de Chine, silk shadow lace,
Brussels nets, soft frill styles, deep pleats, high colors and pastel
shadfcs.
Salons of Dress Third floor and some on Aisles, First floor
Full Dress Suits at $25 to $30
Cutaway Coat and Vest aJL$20
to $35
Subway
Store
M
en s an
j
4' --"
sp -y.'"
Trou&efs at $3.75 to $250
Dresssjinessy'estsVariously'
$3 td $7.5!
Second floor, Ninth Street
oung jivien
M
N e w Spring Suits
and at $12.50. Included at $10 arc the snappy "High School SuiV with extra
pair of trousers, for young men. -Subway Store.
0
Gentlemen !
Your Linen and Scarf !
Men's Hats
A man is best off who doesn't bother, but who leans on a
store. Sometimes he pays a needless quarter by such c
but he feels right
At Gimbels chances are you'll save the,1c?grTer. We
charge for taking care.
Shirts. Si to $6. Scarfs. 50c to $2,
wmtn ana MarKet corner, Jir
Mol
Firs
sness
not
floor
Three best betshflTielec
tion is yourvB,
GimbeCenox"- soft and
Dfl,S$3. r-
'-Slarkot anil Nlafn. Flrtfloor.
" Gmbel soft JBUli $2T
Mjanu rtisie, ismtn Ht,,-iart floor.
Stetson soft and IDerby
$250 and $5.-. Z?
lAnii'ti tiKerpS"1
IMnA S3 to $3.50
atNi?
Derbv Hats
Second selection of a make
so good that a "second" is good.
.imiii oirci worner. nrsi noor.
Women's Easter Shoes
"Lenox" $3.50, "Princess" $4 and $4.50
High shoes and low Shoes, patent calf boots kid and cloth
top gun-metal boots, cloth top glaze4 kid boots, kid and cloth
tops choice of the several correct heels.
Low Shoes Colonials, Pumps, Ties, Oxfords patent leather,
gun-metal, glazed kidskin, white canvas, white Nubuck, bronze kid;
black
Gimbels is more than a shoe-store it's a shoe shop, where
principles of shoemakmg quality are determined and styles
created. Hence best values. Second floor
Palm-Sunday Saturday Speciqijin the Subway Store
Women's $5 Low Shoes, $3
SUUWAY STOUE.
Thousands and thousands of pairs in this Easter readiness!
many women will choose tomorrow.
Here arc Pumps and Low Shoes in black and favored
gray kid, sand-color kid and two-color combinations; light
weight welted soles; plenty of sizes positively wonderful
values at $3.
Children's White Shoes
Nu-Buck and Sea Island
duck broad toe lasts, at $1
to $3,
Boys' $2.50 to $3 Patent
Leather Shoes at $1.85
These are Kreider Shoes
(so well-known); button and
Bluchers; Goodyear sewed
soles, sizes 9 to 5'3.
Men's Shoes: Special at $3
2000 pairs ready! welted
oak soles; styles for old and
young; all leathers and all
sizes. $3,
Special for children patent-leather
dress Shoes, cloth
and dull kid tops; also white
Nu-Buck tops; full round
toes, stitched soles, as to
sue, at $1 to $2.50.
Boys' Easter Suits
SUUWAY STOHE.
v
At $2.95 and $3.95 Norfolk Suits, strong cheviots, in
good patterns, for 7 to 17 years.
At $4.95 to $6.50 Norfolk Suits in dressy styles, of serge,
cheviots, cassimeres, for 7 to 18 years.
Boys' Wash Suits at 75c to $1.50, for 3 to 10 years best
we know of at each price.
GIMBEL BROTHERS
MARKET ; CHESTNUT : EIGHTH and NINTH V
7
EasterFashionsA Riot of Color
Gay anaSPlainer Styles Vie for Favor
In The&e Charming
Coats: Suitsnd Dresses
Temptingly Low Prices
SUUWAY BTOKK
Coats in checks, poplins, whip
cords and serges, at $5.95 to $15
14 to 44.
Coats Serges, checks and nov
elty mixtures, at $3.95 and $5
broken sizes.
Extra-size Coats r wanted
shades and materials, at $10 to
$17.95-sizes 46 to 52.
Easter Suits many copies of
high-priced models poplins,
serges, gabardines, plain and ve
lour checkbf in wanted shades.
Sizes 14 to 44, at $10, $J0.95 and
$12.95.
$15 to $25 Embraces the Fine
Full Line of Suits Sizes
14 to 44
Dresses silks, crepe de Chine, poplin, taffetas, at $,6.95
to $12.95 sizes 14 to 44.
Girls white Confirmation Dresses for 6 to 14 years, at
$1.95 and $2.95, values $2.50 to $4.
Girls' Coats checks, serges, silks, poplins, moires and
mixtures, sizes 6 to 14 years, at $2.95 and $3.95, values $4
to ?5.
Junior Girls' Coats serge, mixtures and checks, sizes
13 Xo 19 years, at $3-95 to $10.
;
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