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EVENING LEDGER PHILADELPHIA', THURSDAY, MARCH 30, 1910.
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A RECORD
The largest issue of The
Saturday Evening Post ever
published appears today.
It contains 104 pages besides
the cover.
This record size is made
possible by the greatest
volume of advertising ever
carried in a single issue 240
columns.
It is not a special issue, built
up by special effort. In fact,
every one of the issues of the
past four weeks and the next
three weeks far exceeds in
amount of advertising its cor
responding issue of 1915.
These increases simply rep
resent the cumulative result of
the judgment and experience of
leading national advertisers
over a period of many years.
We believe that the steady
increase in the volume of ad
vertising in The Saturday
Evening Pc?st is due to three
basic causes:
1. An ever-widening belief
in advertising.
2. An ever-growing reliance
in The Saturday Evening Post
as a vehicle for advertising.
3. A healthy confidence
, throughout American business.
THE SATimpJlY
EVENING POST
OUT TODAY
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQpABE, PHILADELPHIA. PA-
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