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EVMltfG LEDGER PHILADELPHIA WEDNESDAY, MABOH 16 1916,
1 I1''"1 ll11111"1"
COSTUmSATSIIME
REm AGAINST PLAN
.' B)R FASHION SHOW
Atlantic Qity Shop Proprietors
Object to., "imported", bis-
playof Jtyjes pom
.si promise Sought
&AY TAKE FIRST PLACE
ATIANTia CITT, Maroh IB. Alt la
not to be smooth sailing for Atlantlo
Clty'ij Phlladelphla'tnndo fashion show
during Easter week. Everybody failed to
take Boardwalk coatumera Into consid
eration, It poems, when n group of hotel
men, discouraged over their failure to In
terest NeW Yorkers In a tj'cturc-quo
HCheme to entertain thouRands of spring
vlBltoro, turned tb Philadelphia and no
cepted with rejoicing tentatlvo proposals
Irom Walnut street business men.
Barely had the announcement of the
successful fruition of two years of fashion
show dlsrusslon been tnado than tho storm
broke. "Why havo a fashion show with
nonresldenta to reap the profits, when wo
are staging fashion shows In shops every
day in tho 'year at tremendous rentals?"
demanded tho Boardwalk coatumera. Oho
of tho most vigorous objectors has three
stores, for which ho la reputed to pay a
rental of J.CO a week, or $12,000 a year
Hotelmen are stumped. They havo en
deavored to make It clear that a fashion
show la bound to benefit tho Boardwalk
shops by turning the attention of visitors
to tho fact that Atlantic City carries a
stock In trade elegant enough to satisfy
princesses and millionairesses, who buy
lavishly during ehoro visits. All tho more
reason then, the dealers have responded,
to keep thU' profitable trade at homo and
not try to divert It.
The situation la not a pleasant one.
Some of tho, show promoters And It em
barrassing. There can be no reflection
J. Upon the Philadelphia, managers an
i- nouncou toaay, Decnuso tney came to At
S . lantlo City's; relief In tho friendliest of
Hfi feeling after tho sboro bontfaces had
H made repeated efforts to Interest New
lumens. oomeimnK win ue uono aDOUl
the matter thla week. Abandonment of
i the show, however, is not considered
i probable. Perhaps shore dealers will bo
; Invited to tako first place among exhibit
ors to appease their feelings.
Tho small hat, tho season's prldo, is not
to havo Its way altogether. Philadelphia
women aro. sanctioning the large Bailor
Rhaped creation, regardless of the aims
of milliners. During a stroll yesterday
, with Mrs. Thomas SI. Royal, of Devon,
and Sirs. Leonard Flnletter, of Merlon,
Mrs. John T. Dorranco woro ono of tho
fnew wide-brimmed sailors with a curllntr
'( feather. An even larger hat of heavy
' braided straw, with a rakish brim, lined
- enderneath with velvet and topped oft with
retinue of John It McLean, thd Cincinnati
Washington publisher, who Is one of tho
Interesting flfrurea In the Boardwalk pro
cessions. Ho Is tho proud grandfather of
tho millionaire McLean baby, who has his
own physician, a staff of nurses and a
detective or two.
Stress of war activities has sent Q.
Para Fornl, Italian Consul General In
New York, hero for a rest, almost on tho
verge of a collapse.
Mr. and Mrs. A, C. Shand, of Narberth,
are among the early spring cottagers. C.
A. Blanchard, manager of tho new Fort
Pitt Hotel, Pittsburgh, Is at the Tray
more, with Mra Blanchard, Mrs. A Mar
shall Bell, of Allegheny, la a vlstor at the
Dennis.
Glen MacDonough, who turns out lyrics
for musical comedies, and Walter Porolval,
loading man, and Mrs. Perclval are among
the show folk on tho Boardwalk. J. P.
Monvttle, of Sharon Hill, Is a Traymoro
visitor.
Gcorgo C. Thomas, Jr., of Chestnut
Hill, and family, will occupy an attractive
Vontnor villa during the spring nnd sum
mor seasons.
ME DEPARTMENT
CELEBRATES ITS 45TH
ANNIVERSARY TODAY
Eight Veterans of Old Volun
teer System Still in the
Service Fighting the
' Flames
HAD SPLENDID GROWTH
Tho Philadelphia Flro Department to
day la Informally celebrating tho 45th
anniversary of Its birth.
Thcro nro still eight men In the bureau
who have been connected with the depart
ment Blnce Its Inception and even served
in the old volunteer service. Thoy nre:
Captain John llumnoy, of Engine Com
pany 12, Manayunks William Lanlgan,
driver of the same company? Captain
Charles S. Wlllloms, of Engino Company
42, Front and Westmoreland streets)
William Graham, hoscman, Engine Com
pany 26, nt 1915 Adams Street; Captain
Lawrence oreen, isngino uompauy "
2110 Market Btreetj Captain Samuel Kilj
llan, Sr Engine Company B7, at 66th ana
Pino streets: Engineer William C. Rob
ertson, Engine Company 11, nt loth ami
South streets, and Driver John Wlnring,
of Engine Company 41, at 61st and
Thompson streets.
It Is Interesting to listen to theso vet
cran firemen when they becomo reminis
cent nnd tell tho many nnd varied ex
periences which they have had In tho
scrvlco; tho narrow escapes they liave
had from death, and the obstacles which
confronted them when the bureau was far
from being In the stato of efficiency It Is
today. The great strides tho department
has made towanl Increased efficiency In
fAant vftnrx In n. matter to which Uicse
veterans nre nlways pleased to refer.
Electrically propelled fire apparatus,
fire pumping stations, hlgh-pressuro serv
ice, now devices In tho matter of equip
ment, time saved In tho receipt and trans
mission of alarms, these gray-haired fire
lndril-it rMV are In striking contrast to the
conditions which existed when tho volun
teer department was supplanted by tho
paid Bureau of Fire.
The high state of efficiency which tho
department has 'reached, they ngree, has
been In n large measure due to the zeal
and untiring energy of tho present chief,
William H. Murphy, who dally studies
ways nnd means of further Increasing tho
efficiency of the department.
It was March 15, 1871, when the paid
flro department went into operation. Cap
tain numney, of Engine 12, said today
he remembered tho occasion ns If It wera
only yesterday. Ho has been In charge
of tho Manayunk company ever since he
entered tho service. In speaking of tho
old days. Captain Hummcy paid:
"Ljinlgan, who la hero In tho company
with mo, was with mo In tho old volun
teer Bcrvlce. Our old apparatus was lo
cated where the feed store of Lecdoni Bern
ard stands, In Main street below Oreen
lane, It was known ns Manayunk 35, Dur
ing tho first year of tho paid flro depart
ment wq only worked at night, although
there woro always three men detailed at
the Btntlon. These were an cngineman,
stoker and a driver. Salarle WettT -:
ferent In thoso days, The driver stl i, "'
u je.ir, uuc now no receives iiiiYvv
stoker got $800, he now gets iiiVft'-.S
eng neman cat Jlnftn. t.t E.. """Mil
J1200J tho foreman got 1400 T-S.?1!.
first year, but now he ge?s iiRft H
hoseman got I860 the first year anV."1
he gets $900 tho first two yea'rs " "T
Increased until he gets $1106." ni '
When Lanlgan went Into the .-.
ment he had just reached his i maR?."'
He said their first machine was The' 8&
Mechanic," and was sent to them fJ
Broad and Haco streets, it Val ,"!?
hand and had seen better days. M'
"Wo didn't get a. new engine tfurln m,
thoso years until a year ago last $0.
day," said Lanlgan this morning .-ST
ono was' sent lo us from tho lloxbor-.,,.?
house. Tho department Is cerfcinW
splendid shape today and a fire haYiiiiH
chance after the department Is onc, '
the ground. It Is certainly pleasant n2
Interesting to think of thuodSi.
nnd tho new." cnMlon
nnfflnfr Wllllnm n r .
glne ,11, at loth nnd South rtiiiuft;
headquarters of that company was ,
Inally at 11th and Lombard I streets '
GEORGE F. JOLY, JR.
Now candidate for City Commis
sioner in exciting rnco nt Atlantic
City.
n Jutting quill fully n foot long, adorned
the head of Mrs. Shcward Haggerty, of
Philadelphia, who Is statuesque and nt
ways strikingly nttlrcd. Tho latter carrlod
her loft arm In a sting of black satin, n
reminder of nn automobtlo mishap several
weeks ago.
A valet and a secretary comprise tho
United
$50 per week
JtAY UK JltSII.Y i:AIINi;n Introduces
"Supplee Community
Service"
In your city or town. This now plan of
carliur for tre-a, shrub-, Kimlnn, Inwn.
etc., Intore-ts every ono Instantly, llepre---ntntlvo
may b- either rennet! man or
woman. We ndvlsa you to wrlto at once,
na wo llro but ono person In a commu
nity. Tou can Insure yourself a porma
nent Income.
For ccmpMt Information address
Norman Supplee
rnoFEssioNAij nurseryman
I1ULLKTIN HUM.. WirLA.
fflffaaaa
I
R
'$EyMi
At Last-
' Jacobean Period-""'"
1ivimg-room suite
One of pur own exclusive designs. Hand caned
backs. ' Imported tapestry on deep spring seats.
3 Pieces Complete, (fc7Ei (f
'Actual value, $125.00 vp J.UU
O
A
FURN. MFRS. INC.
1015-1017 Filbert Street
Oat of the High Rent District
m
V23
m
ra
'M
X 1 9 VI
Ivi 1 ill
NO more winding up! Better still,
no more having to remember
about the winding up.
Place this tiny Electric Motor in the cabinet of
your machine alongside of the disc and dismiss
the' matter of winding up from your mind.
$C50
1 1
will place this motor in your home. The price ia
$17:50; and during the period March 15th-April
15th we $ffe. special terms of payment to our
cukomers onlyT-$5.50 at time of purchase and.
tJiebalanofttof cjur monthly payments of $3 each.
Ytoq use of this device does not interfere in any
wa with the regulation of the speedthat is
&$n care of in the usual way. And you will
be surprised at the low cost of using this motor
It's less than, the cost of operating a single
incandescent lamp.
J- fftfirW Sksit ti Ttnth and Chutnut Stmtt,
tmd thftpetbH TUtttUt Ojficet. cii thouinj Ihlt
motor fc ectutl tat. Stop ia end ft it. IJ U it
laart canviniHU Jar feu, suit or Aon e your order
B
ffl
&
the 'Balanced'" Tire
The greatest forward step
ever made in pneumatic tires
On January 8th, in the Saturday Evening Post, we
announced that at last we had made pneumatic rubber
tires more like other dependable articles of merchandise.
Stop and analyze this statement "more, like other
dependable articles of merchandise."
Unless backed up by results, it would be almost
commercial suicide for a tire manufacturer to make
such a statement.
Now we are ready to tell 'you he reason for this
fearless confidence in our tires the reason for the
gigantic sales increases of our tires since September last.
Many months ago we finally worked out and began
producing the completely 'balanced pneumatic tire the
heretofore unattainable goal of every tire manufacturer.
To be 100 per cent, efficient, a tire must be absolutely
'balanced' that is, the rubber tread and the fabric
carcass of the tire must give equal wear.
'Balance' the tire maker's goal
To have perfect 'balance' the rubber tread must
have enough resiliency to absorb road shocks that tend
to disintegrate the fabric, and still must have the
toughness to give long wear.
Too much toughness reduces resiliency; too much
resiliency sacrifices toughness. Problem find the
balance
Full rubber-tread efficiency demands a 50-50
'balance of resiliency and toughness.
Full fabric-carcass efficiency demands a 50-50
'balance of fabric layers and rubber a union that
will make tread separation impossible.
t Full, complete tire efficiency demands a 50-50
balance1 of the rubber tread and the fabric carcass
neither may be stronger or weaker than the other.
This is the goal we have reached
By producing thia complete 'balance between resiliency and
toughness in the tread, and between fabric and rubber in the
carcass, we have secured 100 per cent efficiency in United States
Individualized Tirea, or absolute 'balanco of wearing quality in
both rubber tread and fabric carcass.
By September last, these absolutely 'balanced' United States
Tires began to be "felt on the market"
Since then sales have increased steadily month by month tip -to
the recent highest increase of 354 per centthis telli the story.
United Stat eslire Company
'Nobby' 'Chain' Usco 'Royal Cord'
"INDIVIDUALIZED TIRES'
Plain1
iv,'
ftK(OMPA?4Y