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EVENING LEDGER PHILADELPHIA.', FRIDAY, irfcBRUARY 18, 1916,
The
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horse-power car
One of our owners writes us :
"I can't believe my New Mitchell
has anything less than 300 horse-power
under the hood, from the things it does.
I have thrown out the clutch and come
to a dead stop in traffic and then for
gotten to shift gears and started on high.
As to hills, it is a never-ending delight.
My car sweeps up the steepest grades
an effortless ease that ALWAYS
surprises and delights me afresh. I feel
sorry for the nice-looking people in the
costly cars i pass on almost every -mil.
They, just can't know the joy of motor-
ins oecause tnev naven t sot a 6w
fhorse-power car like mine."
Power means PRIDE the world over. In motor cars, as
in everything' else, it means the ability to do what others
CAN'T do. in traffic, on the open road, on hills, EVERY
WHERE and ALL the time.
Have you ever ridden behind an exquisitely refined but
very high-powered engine? Have you ever experienced the
feel of irresistible POWER that makes the car and the pas
sengers feel like a featherweight? Can you imagine the lightest
I touch bringing this power 'down to a drowsy, dreamy gentle
ness of motion, soft as sunshine, and then, with a pressure
almost as slight, sending it up to the soaring speed, . the
irresistible onrush of a great projectile?,
a
That is the way tfc'Ncw Mitchell rides. It
DOES feel like 300 forse-power under the hood,
It DOES sweep by ether cars on the hills. The
other day our advertising counsel started his
car from a dead sop with its front wheels on
the first rise of Manayunk Mountain. He
started on HIGH GEAR and the car picked
up every foot oi the way and without a knock
in the engine. But more another big car
rushed the hill just as the New Mitchell was
starting. Abcut two-thirds of the way up the
other car chaiged gears and the New Mitchell,
starting and TRAVELING on HIGH, mind
you, caughtit and PASSED it. The whole per
formance vas so effortless, so casual, so super
latively easy and natural, that it is difficult to
recognize its VALUE except in contrast with
other ca'S which sell for far higher prices.
THAT is what "300 horse-power under the
hood mjans for you."
Something New
r
f
ifou probably won't believe this hill-climb
experience. You will say no car CAN do it.
Wr would have said so, too, only eight short
months ago. But remember, the New Mitchell
is .something NEW in motor cars. It gives a
value and a performance which just DIDN'T
2XIST before last June, when the first New
Mitchell came through. We don't blame you
for not believing it all the past years of com
monplace car performance are to bkme. But
let us SHOW you. Let us take you up this hill
in a New Mitchell and SHOW you.
Ppwer Isn't Everything
Other riding qualities are just as important
as power. The New Mitchell rides restfully.
There is a buoyant ease about it which is a dis
tinct bodily benefit. You can FEEL your body
being rested, eased and benefited. That sounds
extreme but TRY it, and if you DON'T feel
it, DON'T buy the car. It is not due to its
remarkable cantilever springs alone. It is a
perfect co-ordination of the whole car, its
design, its suspension, its workmanship, a per-
Every Car Sells Another"
feet unity of parts, which seem to GROW
together, just as the body of a horse grows
between its front and rear legs.
Just remember, the New Mitchell gives a
RIDING quality, which, like its PERFORM
ANCE quality, didn't EXIST before last June
and which, so far as we know, you CAN'T
GET in other cars at any price and this means
ANY price and we QUGHT to know.
"We GUARANTEE
the SERVICE"
We sell New Mitchells to give you a service
which will rejoice your heart, which will put
a new delight into your life. We sell them to
give you more than you expect, more than you '
hope for. We intend that they shall and we
see to it that they do. With a wonderful car we
sell you SAFETY, a SURE satisfaction, which
no mere mechanism at any price can secure to
you. "We GUARANTEE the SERVICE."
We have protected ourselves against delays in pro
duction because OUR design is standard, and by having
in our factories the materials for months and months
ahead. We will GUARANTEE deliveries on the DAY
promised.
To sum up The New Mitchell,
is giving to a thousand owners right
around you a service which other
cars DON'T GIVE and which not
even the Mitchell gave before last
June. It has been bought and used by
the greatest engineers, the greatest
executives of this nation, in preference
to ANY other car, irrespective of
price. It is a big car, a beautiful car,
one you will be very, very proud of.
It rides with the softness of sunshine;
it drives with the power of a thunder
boltand "We GUARANTEE the
Service." Won't you come in and SEE
how big, how beautiful, how luxurious
it is?
(Signed)
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