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EVENING LEDGEB-PHILADELPHIAi MONDAY, FEBRUARY 14, 1916-
Lii;iniiwnmfiiwRwm
BIG ADVERTISING
PAGEANT TO BE
UNIQUE EVENT
.ine Will Be Made Up of
Automobiles Horses
Barred
:OOM FOR PHILADELPHIA
.! .! I . . j 111! I !! I ' ' ' '
$1$Q0,000 Advertising
Campaign for Philadelphia
Horses will not be allowed inblg
advertising pageant which will bo
feature or convention of Asso
ciated Advertising Clubs of the
World In this city next June.
parade Marshal Sims decrees
horsoa too slow for parade which is
designed to demonstrate to 10,000
advertising men that Philadelphia
is not "Slow Town."
Motor trucks and automobiles
will bo used to speed up pageant.
Important cities in all sections of
the country will use pageant as
vehicle to advertise industries in
their communities.
Irvin Pnschall describes plan
for $1,000,000 advertising cam
paign for Philadelphia.
Automobile concerns all over tho United
States aro toklnu a keen Interest In tho
advertising pageant which will be ono
or the bis features of tho l!th annual
convention of tho Associated .Advertis
ing Clubs ot tho World In this city Juno
25 to 80.
Heads of motor companies aro taking
notice becauso Pngeantcor Sims, whoso
word Is law as regards tho details of
tho ovent, has decreed that thero shall
not bo a nlnglo horso In tho parade.
Sims lost no time In placing tho ban
on horses the mlnuto ho began making
plans for tho pageant. Ono of tho pur
poses of tho pageant Is to demonstrate
to tho 10,000 delegates to tho convention
that tho word "slow" Is a gross libel
when applied to Philadelphia. So Rims
set out to prcparo for a parade that
would movo easily and swiftly along Its
course.
"Personally. I llko horses," said Chief
Sims, "but they nre too slow and cum
bersome for up-to-thc-mlnuto Philadel
phia. "Motor trucks aro the thlnjr-thcy move
faster. We-don't want to ask all our ad
vertising club friends In tho parado to
slow up, every now and then, to wait
for weary plugs. No horse can get Into
tho parada unless ho Is equipped with a
gasoline motor attachment that will en
able hlrf to keep up with tho automo
biles." WHOLE COUNTHT TtOUSED.
More than 700,000 persons nre expected
to view tho pageant, which will be held
Monday evening, Juno 20. Alivad ad
vertising clubs In nil sections ot tho
country are writing nnd nsking for
parndo details. Manufacturers of tho
most importnnt cities In tho United
States arc planning to havo floats In line.
Boards of Trade In Denver, Los Angeles,
San Francisco, St. Louis, Chicago, St.
Paul, Milwaukee and other cities will
use the pageant for the advertising of
the industries of their particular com
munities. Philadelphia merchants and manufac
turers are beginning to glimpse tho tre
mendous advantage of tho convention to
Philadelphia, nnd hundreds of them are
joining tho "Poor Richard Associates."
It Is aimed to recruit 1000 of these asso
ciates, ."who will endeavor to mako a
Philadelphia booster out ot every ono of
tho 10,000 advertising men who attend the
convention.
Irvin F. Pnschall. chairman of the
Publicity Commit .' of tho Poor Itlchard
.Club, said today thut Philadelphia would
receive more than Jl.000,000 worth of ad
vertising as a result of the convention.
"Tho value of the space contributed
for this nation-wide campaign Is ex
pected to amount to more than 11,000.000,
and will undoubtedly be the largest thing
ot Its kind ever undertaken.
"In addition to space taken In news
papers and magazines, billboards, street
car cards, painted signs and bulletins will
carry tho message of 'Go to Philadelphia."
The display will be donated to help make
people realize the Importance ot the As- j
soclated Advertising Club movement, as
well an to Increase the attendance at
Philadelphia.
"So much for what the Poor Itlchard
Club is doing to advertise Philadelphia
to the outside world. Now look for a
moment hi tho ptarm rot ndwtfslnf
Philadelphia to Phlladelphlans.
"First of alt, great dependence Ii
placed upon tho newspapers, for they
reach the dally lives of our people as no
other medium can. Display advertising
will enumerate the possibilities of the
convention for business men generally,
whether manufacturer or retailer, head of
business or tho young man Just going to
work, and will show what Philadelphia
Is today as tho workshop of tho nation.
And there will also be many columns
of reading matter about all Oils pushing
mican, lor tne 1'oor Richard Club plan
to ndvcrtlse the city to Its own citizens
Is Indeed good news nnd should earn a
good place In the news from day to day."
FACTS ABOUT PHILADELPHIA.
Here arc some of the facts which the
"Poor Itlchard Associate" boosters will
Impress upon delegates to the convention:
Philadelphia is a city of "first hands"
'-she has 16,000 manufacturing plants, rep
resenting ,",00 Industries, employing" more
man 3w,ow skilled workmen, using an
nually $500,000,000 worth of materials,
having a yearly output valued nt more
than $300,000,000, with wago earnings of
$115,000,000.
Philadelphia Is a crentlve city no new
condition of llfo or trade arises that Phil
adelphia Initiative does not nntlclpato.
Tho buyer may como without hesitation,
knowing that tho answer to his question
awaits him hero; thnt the full measure
of his need can bo filled; thnt conserva
tive management and wise direction hold
ready for him the minimum of price and
tho maximum of accommodation, fair
dealing, honest measure, generous con
sideration. Philadelphia Is n convenient city not
nlono to reach nnd from which tj go, but
In which to trado without confusion or
loss of energy. Within a radius of n
mllo any article mav he found, from a pin
to a locomotive. Within her boundaries
aro 630 miles of street railway.
SHOT DURING WAIt ARGUMENT
Bullet Directed at Swede by Ono Ger
man Hits Another
LANCASTHIt, V-eh II -Albert Weyn
recht, n German, Is in the county prison
to annlt tho result of n wound Inflicted
upon Horace Shaud, also German, who
Is In tho County Hospital In an apparently
dying condition.
Tho men, with several residents of
Pcnnsvllle, Including Frederick Mann, a
Swede, took rpfugo from tho rain In a
carrlnge shed In tho Dunkard graveyard
near Pennsvlllc, nnd n heated argu
ment over tho Huropenn war ensued.
Weynrccht became angry nnd fired a re
volver at Mniin. Tho bullet missed him
nnd struck Shaud In tho neck. Wcn
recht made no attempt to escape.
$50,000 for Havcrford Township
An ordinance appropriating nearly $50.
000 for township purposes has been
adopted by the Commissioners of Haver
ford township. The Items nre: Sinking
fund, J13,22.50; lighting, $3000; police nnd
fire, $6000; board of health. $3000; high
ways and bridges, $15,000; administration,
$3300; sundries, Including commission for
township treasurer, $3000; sower plans
$900. Tho Item of $0000 for pollco Is for
tho purchase of ground and the erection
of a police station for the proposed new
force for the township.
Famous Old School to Bo Sold
Tho board of education of Havciford
township will sell the o'.a Cooportown
school. This building gained fame In the
surrounding counties in past years when
debating societies and Iyceums wero
everywhere. Scores of public men havo
talked In Its hall to pcoplo who came
miles to attend the meetings.
.P-
NA
Your ROOFS
Are They Leaking?
TRY
Crescent Compound
It is reliable and economi
cal. Let our experienced
workmen give you an esti
mate without charge. We do all
other kinds of roofing.
Real Estate Roofing Co.
2343-2349 Wallace St.
BtUPopUr 1007. Key itone Rase 10S7
SCHOOLS AND COL-liOES
LEARN LANGUAGES
t the
Berlitz School
16th Cnutnut St. (Over Illkcr l'harmacr)
Telephone Sprue 4604.
New Claiiee Constantly rormlac
STRAYER'S T Bf-t Hu'ne ScliMl.
w ui J- - S01.S0T Caoitnut Street.
A Good Meal
Lubricates
Business
Therefore, shine up for that business trip
on your way to New York, by having
Breakfast, Lunch or Dinner on a Reading
Diner.
EVERY HOUR ON THE HOUR
We do out oxvn baling,
We make our orvn soup.
Everything is prepared in the car, under
the most sanitary conditions.
We invite you to inspect our kitchens on
the car.
Ever try those corn muffins on the
eight o'clock ?
Philadelphia & Reading Railway
"THE LINE THAT SAVES YOUR TIME"
CAMDEN TO OUTSHINE
ALL SISTER CITIES
Illumination During Civic Cele
bration and Exposition Prom
ises Splendid Effect
Itronrtwny, New Tork, according to
cttltene of Camden. N. J., will not out
shine their own Broadway, nor Market
nor Federal streets, for that matter, ilur-
Ing the big Clvio Celebration and Ex
position of Industrie which will be held
In Camden May Is to 27. In fact, Cam
den's streets are going to outshine the
streets of every city In the United States
during the period of the big celebration.
The announcement came from Andrew
B. P. Smith, chalman of the Decora
tions Committee, who nas sent out specifi
cations for the lighting and decorations,
all bids for which must be submitted to
the Camden Board of Trade before noon,
February 21.
Tho principal streets of Camden wilt
Just "shlno" nnd shlno with u flood of
electrlo and ao lights. Kalgn avenue,
from the Ferry to Broadway, Broadway
to Benson street, Benson street to the
City Hall, around the four sides of tho
edifice lo the Third Regiment Armory
where the great exposition will be held,
the light will btazo the way for our of
town visitors.
From Federal street ferry the lights
will go out Federal and Market streets
to Haddon nvenuo and thence to the
Armory. On both sides of the streets
mentioned electric cables will parallel the
curbs,
Four candle power lights are to be In
stalled on the cables two feet apart,
while small flags six feet apart will also
be a part ot the decorations.
Ornamontal columns, two feet square
and 16 feet high, each holding a H-lneh
globe with ono 16-cnndlo power electrlo
light will bo erected nt suitable upots
along the line. There w '.I be about 60
of these columns.
At each ferry there Is td be a huge
are, lettered, Illuminated nnd decorated
with flags, shields and bunting. Four
huso reflectors will flood tho nrches with
The Publlo Service Corporation expect
to have tho 60 additional lights Installed
on Broadway which were recently ordered
by Council by the tlmo the exposition be
gins, and business men jleeltiro that the
effect of alt of these lights leading to the
main show at tho nrmpry will be pleasing
to tho visitors and mako Camden the best
city In tho United States nt the time.
Trips Over Hug; Brcakn Hip
Mrs. Caroline Walters, 76 years old, 439
Williams street, Camden, Is InthTi
received wlun she tripped ovw.kS
her home. Because-of her adaneVM
her Injuries nre of a fMHowjgnil
Fire In Several Electric WoA
SCHENECTADY, N, T Feb. U JT '
tancous combustion of oil, overli"tTi? i
steam pipes, caused a fire In th. : "'
department nt the General Electric
early today. It was discovered 0 it'
night watchman, nnd was extlnnil v
without dimcultv. Th .i "'
without
slight,
dimculty. The
damgj
Cost of a Ton of Anthracite
Coal from Mine to Cellar
A Ton of Anthracite Stove Coal (weighing 2240 pounds)
and Delivered in the Coal Bin in New York District at
$7.25 Averages at the Mine $3.55 and Yields a Return
on the Investment of 20 Cents.
The lack of .accurate information relative to the production, carrying and marketing of coal has caused
"J'Mfi fair"nil,ldccl mc" to ask questions, believing that there was a tremendous profit for some one connected
witli tlic coal industry, cither in its production, transportation or sale and delivery.
That there may be no further doubt on this subject, there is set forth below a plain, easily understood
statement, showing the cost in detail.
Coat to Consumers, Per Ton .... . . $7.25 gr.?.?
Retailing Cost (Average) Per Ton
Rent of office and yard, lighterage, handling at yard, breakage,
cartage, administration expenses and retailers' profit
per ton $2.15
Transportation Cost (Average) Per Ton
Freight from Lehigh and Schuylkill regions to New York har
bor, per ton 1.55
Production Cost (Average) Per Ton
Colliery cost, per ton, labor (approximately .$1.80) ; materials of
all kinds, royalty, taxes, depreciation of coal lands, and
equipment, administration expenses and accident indemni
ties, per ton 2.40
Losses on small sizes of coal, sold at less than cost of produc
tion, per ton 95
Operators' Earnings, available for return on investment, aver
age per ton (Latest report of U. S. Census shows less) 20
$7.25
The operators have no part in retailing coal and the figures of cost and profit for retailer represent the
difference between the price to the retailer and the cOst to the consumer. This retail value of $7.25 per long
ton or $6.50 per short ton varies in different cities and towns because of varying freight rates and varying
conditions governing the handling and delivery of coal to the consumer.
In order to encourage the buying of coal in the months of low consumption and to insure regularity of
ol j!- minc operation and labor employment, the prices arc fixed below the average in the Spring and above the
average in the Winter months, varying in the same town with the seasons of the year.
Average Receipts of Various Sizes of Coal at the Mine
Anthracite, as it comes from the mine, is a mixture of all sizes, from lump to dust, and contains a certain
amount of rock, slate and bone. In order to remove the refuse, break down the lump coal and screen the
product into nine commercial sizes, the mine coal is dumped into a "breaker," where it is subjected to an
extensive and expensive manufacturing process. The proportion of the resultant sizes is a matter beyond
the control of the operator and depends on the character of the coal he gets from the mine. The per
centage of each size varies as between different collieries and at different times at the same colliery. What
is more to the point, the market price of the different sizes varies more widely than the percentage of each.
The report of the U. S. Geological Survey for 1914, page 717, gives the amount and percentage of each
size produced in that year in the entire field. By using these percentages and by assigning to each size of
coal the average net receipts at the minc actually realized by some of the larger companies, it can readily be
determined that each 100 tons of coal dumped into the breaker would produce the following average result:
n .5iz,eTf Coal-, t, , Part of Each in 100 Tons. Average Price Realized. Total Value
?ix IV '.old umP amI Broken S.30 tons at $2.93 $15.63
nbov. theJJiBS 12.-I0 tons at 3.45 4278
duVuon1 prtn Stove 20.60 tons at 3.S5 73.13
Marion. 'Chestnut 23.00 tons at 3.7S 86.25
i... Mh. (?en. . - 11.80 tons at )
r.'w'c'o'ltjBuckwheat 13.40 tons :.t(Aver- L
p r o auction JRice 6Rf)tnnt iff ae 550.31
i"""ia"-Bariey a..::::::::::::::::::,:::::::::::::: ItoSSI -- at)?1-30
. 100.00 tons $268.10 value ot loo
Average value per ton $2.68 t0'1
Losses from shrinkage, rescreening, on account of storage and rehandling, bring the price down to about
$2.60 per ton at the mine the last figures reported by the United States Geological Survey, to which
adding loss on small sizes of coal sold below cost of production (95 cents a ton) makes a total of $3.55 per ton.
At some mines the cost of labor is less and the proportions of profitable sizes are greater and the profits
correspondingly larger, but there arc just as many where the proportion of domestic coal is less and the colliery
returns lower. Public necessity requires the output of nil tho mines, and the price of the entire product
must be high enough to enable the continued operation of those mines which yield the smaller returns, but
which must be operated in order to supply the needs of the public.
The situation is much like -that of the butcher who buys his beef on the "side" for 10 cents a pound. He
sells his' choice cuts at 30 cents a pound, less desirable cuts at 20 cents a pound and brisket and shin bone at
9 cents a pound, His profits are obtained from the choicer cuts. The anthracite operator gets from 55 cents
to $375 per ton for his coal, selling 40 per cent, of his output below the cost of production. He cannot get mora
for his small sizes, because they are in competition with bituminous coal for steam purposes.
Freight Charges Determined By Law
Those who question this item should realize that the making of freight rates on coal, as well as on
every other commodity in the United States, is in the hands of the Interstate Commerce Commission,
which has full power to raise, lower or confirm existing freight rates. On April 1st, of this year, an order
of the Interstate Commerce Commission becomes effective, establishing a comprehensive schedule of freieht
rates on Anthracite Coal throughout the entire section of the United States bounded by the Mississippi, Ohio
and Potomac Rivers and the Atlantic Ocean. l y
What a Twenty (20) Per Cent. Increase in Wages Will Mean
The anthracite industry as a whole iinow conducted on as low a margin of profit as is possible if the
operators are to continue to serve the public.
Among other j demands, the minew ask for an increase of Twenty (20) per cent, in wages. The cost of
this one demand alone to the anthracite industry will be $23,000,000.00 annually, which is approximately
twice the total profits teade by the operators, as stated by the latest report of the United States BuVeauTf the
Census.
BODSON COAI, COMPANY, Dy AlAW O. DODSON.
DELAWARE. UlCICAWANNA JJ3 CO
1'ANY. Ur K. E. I.OOMIS, Vlc-FeiiMent.
TUB DELAWARE! & HUDSON COMPANY, By W. H.
WILLIAMS, VIce-Pellet.
QUEEN IUDGB COAI. COMPANY. Br W. L. CON
NELL, President.
KINGSTON COAL COMPANY, Ujr V, B. ZEnBEY,
General Manager.
TUB LEIUG1I COAL AND NAVIGATION COM
PANY, Br H. D, WAimiNEH, Prealdeut.
LEIIIQII VALLEY COAI,
isi -e-i-relueut,
M.
COMPANY, By F.
l?gWvW COAt COMPANY.
Prei'dent."1'1' COUPANY VT P. O. MADEIRA.
" "wide"""3 COMrANV Mr JOUN MARKLE,
A. PARDEE & COMPANY, By PRANK PARDEE.
rBV?e9.!?eXLNIA 0AJU C0"11. W. A. MAY,
THE PHILADELPHIA Jb nEAniwn ..
COMPANY. By W. J. niOILUco? .A!j HON
SCRANTON COAL COMPANY. By j.' n-OKSoN
SUSQUEHANNA COAL COMPUVY ii. Sii
WILLIAMS, President. W' n'r MOHUIS
TB358,KAI' co"-Av. nT m. B. TU0IlNE
J. S. WENTZ & COMPANY, BT D, B. WEVTK
WEST END CqAL COMPANY. By C. D. SIMPSON.
WHITNEY A KBMMBREH. By J. I. IcEMMERpu.
Committee Representing Anthracite Operators
ur
B- U(pwj ii i