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BYBKINfl EPGER--PHILADELPHIA. THURSDAY, FEBRUARY 10, 1916.
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Tfte Ladies' Home Journal said to its readers, "Let us sec the Christmas gift that pleased you most"-
and this is what happened
Wwa
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of 15,000 Readen
The editors of The Ladies' Home Journal get
many of their best ideas from the readers them
selves. But before these ideas could come, the great
body of readers must have been made responsive to
the magazine, sensitive to its ideals.
They must have had faith in it, trust in it.
For more than 26 years, month after month,
The Ladies' Home Journal has been building up
this confidence.
Each of fifteen thousand readers wrapped up
and sent to Philadelphia her one most prized
Christmas gift to be passed on by the editors in the
prize contest for the most original Christmas ideas.
These 15,000 women took every risk of transit,
to let the Home Journal see unusually clever and
pretty ideas in handiwork, jvhich are seldom seen in
the shops.
They knew that the magazine would use every
care in handling their gifts.
The day after the contest was announced,
packages began to pour into the offices of the Home
Journal packages of every size and shape, by
mail and express.
They contained all lands of embroidery, cro
cheting, knitting and tatting dainty offerings in
lingerie, beautiful hand-made lace.
There were baskets and raffia-work, china and
pottery, woodwork and stencil work.
They brought articles of hammered silver and
brass.
And each of the 15,000 packages received was
carefully opened, examined and classified by the
needlework editors for the awarding of cash prizes
and the purchasing of several hundred other
designs.
These designs will be reproduced in forthcom
ing issues of the Home Journal.
Fifteen thousand favorite gifts from women in
every corner of the land were entrusted to the editors"
of the magazine because people have confidence in
The Ladies' Home Journal and its judgment.
The remarkable fact about this is that such a
response is not exceptional.
Something like it happens almost every month,.
; THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE . L , '.','-, PHILADELPHIA
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