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EYENiyg LEDGEB-PHIflAPEKPHIA', .ffHUBSPAY, EBKUARJ-J0-
BOOZE' AND FtN, THE SALVATION
OF ATLANTIC CITY, NOT REFORM,
ARGUE OPEN-TOWN ADVOCATES
Stough Campaign Rouses New Protests From Shore
Contingent Who Wish "Playground of World" to Be
Real Playground Mayor Riddle's Stand
"BEEF TRUST" 'GOP, ORDERED BACK TO HIS BEAT,
WILLING TO "WALK OFF FEW OF 200 POUNDS"
la the "open lid" necessary to the successful development of Atlantic
Cityl, This much'discusscd question litis been revived at the New Jersey
resort as a result of the revival campaign now being concluded there by
Evangelist Dr. Henry W. Stough. The Evening Ledgfji has conducted a
careful investigation of the situation and has brought to light some in
teresting facts and opinions. These are presented in a series of three
articles. The first, printed herewith, presents the arguments of those who
believe that to reform Atlantic City w to ruin it.
Dy HENRY B. LOOS
ARTICLE I
Atlantic City had Its first rent taste of
reform on AURiist 27. IMS, when Governor
Fort ordered the enforcement of the law
prohibiting tho selling of liquor on Sun
' day and n general "clean-up" of the vice
traffic From time to time the "lid" nt
the resort has popped open momentarily,
but ttt present there Is virtually no viola
tion of the Sunday selling law and the
disorderly house nuisance has been great
ly reduced.
Now, na tho result of the evangelistic
campaign conducted by the rtev. IJr.
Henry "W. Stough, there Is much tnlk of
further reform, nnd many citizens of At
lantic City bollov.o that. If these efforts
to clap tho "lid" dowtf tlfihter nro suc
cessful, the resort will be ruined nnd
millions of dollars Invested In hotels .11 id
other real estate will ho lost.
THE SjlSlP BLOW.
Tljoso who fear for ho future of At
lantic City hnvo one fact upon which to
base their arguments. Bfpco the enforce
ment of the law prohibiting Sunday sell
Ine of liquor, saloon properties nt tho
resort have depreciated In vatuo from 20
to 33 per cent.
Tho week-end business has always
4 been heavy at this resort. Thousands of
excursionists from Pcnnslvniiln. Now
York nnd other nearby States have como
to regard Atlantic City as "their" resort,
nnd every Friday nnd Saturday during tho
summer season have seen a hasty inlgtn
tlon to this "playground of tho world."
' Sunday has always been the outstanding
day of the week, with hotels nnd boarding
t houses filled to capacity nnd .tho Board
walk a seething mass of humnnlty
In bygone days) tho saloons of Atlantic
City did a greater business on Sunday
than on any other four days of the week.
Cafes of tho leading hotels wcro lllled
from morning until late at night. Tho
closing of tho saloons and cafc on Sun
day suddenly cut oft thousands of dollars
from tho rovenucs of theso establish
ments. Saloonkeepers nnd pessimistic
citizens said that Atlantic Clt was
doomed there would be no moro Sunday
crowds, no money spenders, nothing to
attract people to. the shore,
Those who predicted such an outcomo
based their assertions on what they had
seen dally for years and years especially
on Sundays. They recalled tho cafes,
Jammed to tho doors with merrymakers,
the dance halls with their coterie of men
and young women, who paid their re
spects to the shrine of Ilacchus nt Infre
quent Intervals; tho gambling establish
ments, where weolthy visitors "dtopped"
thousands of dollars with a laugh, and
last, but not least, mey recalled the
nightly migrations toward the red lights
of Atlantic City.
"Iteform will never do anything but
bring ruin on our liendn," business men
of the city said. "People from every
quarter of the I'nlted States have come
to look upon this resort as the ono epot
In America where they can frolic to their
hearts' content. They hnvo come to know
that here they can mtx In n Bohemian
atmosphere which smacks strongly and
dellclously of i Ickednesa."
Nor were saloonkeepers, proprietor of
disorderly houses and politicians the only
persons who believed these assertions
true. Church members, -even ministers,
had become so Inured to the Idea that
Atlantic City must necessarily remain
wicked If It were to develop 'that they
maintained a passive attitude toward the
conditions they saw about them. ,
IT DIDN'T "I3UST" CITY.
These people were engaged In legitimate
business enterprises which depended
largely upon the transient population of
the resort. They were told that reform
would turn this population away. "Very
well," said these church people, "we dls-
approve of these conditions, but we will
tolerate them. Wo ate not In favor of
reform."
But the Sunday closing law did not deal
a deathblow to prosperous Atlantic City.
The crowds continued to come, the wealth
nnd popularity of tho resort continued to
Increase. The rnfes and saloons had lost
their best business dnv of the week but
they continued to thrive remarkably Tho
crtbciet was Introduced nt the cafes and
"song pushers" contributed to tho gnlety
of the scenes enacted nightly among the
bright lights. There wcro stilt a host of
amusements which were allowed to open
on Sunday and the visitors seemed
satislled,
Those who had forecast dire results to
fflllnlv tli iiiifrtirnhinnt nf tlin Himdnv
closing law Were nonplussed. It had hurt I
the saloon Interests without question, but
It was dllllrull to show whero tho city ni
n whole or any other legitimate business
had suffered Sincere church members
nnd ministers breathed n sigh of relief.
"That bit of reform didn't seem to hurt
much," they said Hut In the meantime
tho "Interests" were growling again, de
claring: "Atlantic City lias such wonderful nat
ural advantages and so many attractions
that oven the removal of Its best feature
could not kill It Hut If Miey remove the
saloons entirely ntirt close up the nmuc
ments on Sunday they will sec. Atlantic
City will be ruined."
Mayor William lllddle, chief exponent
nf tho liberal faction, voices his opinion
of the situation as follows'
"If these reformers get what they want
tho ocean will engulf Atlantic City. We
would be hi good people would want to
wipe us off the face of the earth.
"The Sunday closing law enforcement
depreciated tho nlue of every licensed
saloon In Atlantic City by 3.1 1-3 per cent ,
and the only difference is this: The peoplo
who come down here for Sunday now
bring their whisky with them, and on
Monday morning the city gathers tho
bottles up by the bushel.
"It they close up the 'movies,' vaude
ville houses nnd a few other Innocent
nmuscments on Sunday there will be
nothing left for the visitors to do but
pray Hut what Is tho uso of talking about
their putting the saloons and these other
thlngn out of business? These reformers
can't put such legislation through. You
can't cliango human nature by siying
'you must do thli and you mustn't do
that.' "
Jacob Ilothwell, one of the proprietors
oftho Hotel Ilothwell and manngcr of the
Steel Pier, when asked to give his opinion
of effoits to put Atlantic City saloons out
of business, replied:
"It is pretty hard to sa what effect
tho permanent closing of saloons would
have. The Sunday closing law had no 111
effects on the hotel business, but If an
attempt should he made to close the
movies and vaudeville houses on Sunday.
I believe the reform movement would lie
nurled too fnr. Such amusements are
absolutely harmless, and to lomnve them
would be merely to bar our visitors from
some things which they enjoy and which
have their place among the attractions
of the resort."
The saloonkeepers of Atlantic Clt.v nnd
the proprietors of amusements now al
lowed to operate on Sunday are of
course, unanimous In asserting that the
present talk of reform Is bejond tho
bounds of reason. As 0110 saloonkeeper
put It- "Thej pretty near ruined us be
fore, and now they want to finish up the
Job and finish up Atlantic City as a live
resort at the same time. Tho people who
come hen- now don't spend monev, and
prcttv soon they won't een come."
Others assert that the reform move
ment Is inerelv being taken up as .a po
litical club to defeat Mayor Kiddle nnd
other City Commissioners at the election
next May. In the meantime, the thou
sands of people attending Doctor Stough's
tabernacle services dally are becoming
more thoroughly convinced that It Is "up
to them" to carry the reform movement to
a successful conclusion.
. -p - '- -
GvvJE MC S rrs. ALL UP".
THE BENEFIT) t yyO f PET 100
I of any. 2. r's1 lamer?, y
v owvuv.y" ra :- t v wtsifaN.
GOnrKAP ,
3I3W5UCTIN' T? SJ ' dUTv?AvTME-
Tne.TOne t-A -V) ( wr
with that ygBb a"cy V 55-.
f wilHwViHxIVy it-iiifi
I mmmmm is:
IrCi.r?
f """- r
"TOE MOTOft. .
GOPSGOME UNDER
THE 13 AH
(nun emit sae'.VMs I L 6&0ii. .n )
SOME. OF THE TRAFFIC HIPPOS MUST
GO, OP. ELE THE STREETS rwjvr BE
vAiOENE.D.
'NEvOOtfDER.'CaP
poSllOGr WEHIND
TRDUEf tlE
Some of Trie.
INELIG-IGUES
,Glad He Has Returned to Post He Says Standing Up and'Waving Arms for Hours
at a Time on Chestnut Street Is Tiring, Even to a
Big Reserve
By WILLIAM T. ROONEY
PntiolmHn of the llftli pollie illstrlct. I'onni rlv
a rrscrvo Motioned nt ,th nnd Llinlnut
itteets
Yes, I wns one of the leserves sent
bnck to do n beat In a district, one of
the four memlieis of the "beef trust" who
had become too fat, but before I go any
further I want to sny for once nnd for
all that I urn perfectly satislled with the
change.
The hundreds of iiutomoblllsts who hike
down Chestnut street every day nnd tho
thousands and thousands of men and
women who scoot over the street cross
ings probnblv think thut It Is a cinch fnr
11 reserve to stand there nil day waving
his urms back and foith. I'm not u le
serve any longer, so I am free to say
that such an opinion Is not only dead
wtong but that handling downtown traffic
has come to be one of the most difficult
'nnd tiresome jobs a man on the force
can get.
In the flint place, Just you try stand
ing still In one spot for a day and see
how you like It. You'll tind the scenery
gets piett monotonous and you'll be
gin to envy the .people walking past you
they seem to be regular globe trotters
nnd 11 walk of ID squares looks ns good
to you ns a trip to Palm Beach would to
tho ordinary person. And ns for wav
ing our arms! After you have given
about ten million automobiles and ten
billion pedestilons the "go ahead" sig
nal, you begin to think you never want
to move your arm ngaln at all.
Now I may tip the scales at something
better than pounds, but, take It from
me, I am willing enough to get a chance
to walk a few of them off as a patrol
man. Now I've got my regular beat, get
a change of scenery right along, mnbe
n little excitement once In a whllo, and
I'm In with a line bunch of bos up
hero In the 12th District at Sth nnd Jeffer
son stieets.
I've been In the service now about a
half dozen years, and I only spent ono
of them as a patrolman, but I had
enough to know that I'm going to take
It. It mny be Just as well, too, to take
a man of my size off Chestnut sticct
That thoroughfare Isn't nny too wide,
you know, and sometimes It looked ds
though with me there In the street thcie
wasn't much chance for tho automobiles
nnd ti alley cars.
I don't know how tho other memben
of the "beef trust" liked going back to
the districts, but as for me well, I'm not
figuring on losing nny of my weight
over discontent and worry.
PUPILS' STRIKE
PROTEST SPREADS
RITUAL RENDS CHURCH
AT NQRRISTOWN
Continued from Vaite tine
church rolls liavo taken a divided stand
in the matter.
Three new vestrymen have been se
lected to fill the vacancies, but to far
they have not accepted, nccording to
Thaddeui S. Adel, who Is church warden
and treasurer of the parish. Tho whole
trouble, according to members of tho
vestry nnd congregation, has arisen from
the fact that In the last year many forma
and symbols which are found In what Is
called tho "high" Kplscopal service havo
been Introduced Into the service of All
Saints'.
Most of the congregation nre "low" In
their tendencies, and, nccording to tho
members of tha yestry who have re
signed, Mr. Noble, the rgctor, was called
five years ago on the 'distinct . under
standing that he would not Introduce any
ritual. The Itev Mr. Noble, in n recent
statement to one of them, said that he
had not "changed his Ideas he had only
grown." The disgruntled members of tha
congregation have threatened to cut
down the Balary of their rector, but say
It will not do much good, slnco he has
won the support of Hiss Klizabeth Swift,
433 East Marshall street, a wealthy
woman, who. It la admitted, does mora
than her share In financing tho church.
Mt Swift said today tput she favored
ritual, If It was In moderation.
"Tha resignation or those vestrymen
-was the best thlrlg that could havo hap
pened," said Miss Swift, "They were
lasy and they didn't do their part. Now,
perhaps, we can get some. new .vestrymen
who will wortc for the -church. I have
never heard any intimation at all that
Mr Noble's salary would be cut off."
HIGH CHURCH SYMBOLS.
Members of the vestry say that the
main thing- that gave ritual any hold on
the parish was the visit of Father Duffy
and Father Nkholls, said to be of the
Order of Reconciliation, who came to AH
Salnta In December during the "Preach
In? Mission." They were particularly
"high" churchmen and it is said lhat
they made It a point to try to make the
children "crosa" themselves, to call Mr,
Noble "Father." and to Instill other
"high" notions In their childish minds.
Members of the vestry who resigned
say that each new thing asueh as the
"processional cross," veils, and several
silver aymbols, have been announced by
Mr Noble as gift memorials and he uses
this as his excuse to introduce them, with
out consulting the vestry Members of
tha congregation had always prided them
sieves on their "low" service as against
the "high" ceremonies held at fct John's
i'hurch. the other NorrUtown Episcopal
church.
"There isn't room for two churches like
that lu Norrlstown, asserted David H
llallnian. 728 Ueorge street, resigned bee
retary of the vestry. "I won't gp to All
faints' and take part la a service In which
t ilun t oc Hove. There are other churches
i;twr her Tbares thcone at Valley
i-wire ttut'a only four miU-n away
' '1T. tort's unahofcacksu and others.
j rtiarti j:ia fuutjtr uwa 1 don 1 !
..m -hum ! hn wont 40 ba u lu ill 1
fej.as ile air Natrf la itiere la Wr
years about all I've lived for Is that
church I've gono there In rnln and snow
and Hall. I've been there when 1 nnd my
family were the only ones In tho con
gregation." The Sunday school li now called the
"cnurch school" anil the Ladles' Auxll
iaiy of their forefathois Is now refened
to as the "parochial auxiliary."
"We've had enough of these new fan
dangles," said n gray-haired parishioner.
The "striking" vestry say that their
hands nio tied on account of Miss Swift,
who, they sa.. supports the rector in a
financial wnv In nil his projects. She also
asked permission to build a garage In
back of tho rectory and then presented
the rector with two automobiles, cue a
six-cylinder car. She Is said to have al
most built the church, to have contrib
uted largely towaid the organ, font and
much of the church furniture. The Itev
Mr. Noble has asked permission to set
In n now altar, but this has been refused
by the vestij, who want to see the de
sign of the altar tirst.
"entry the '.'ling right to the polls," said
a (Icrmnntown politician In regard to this
todii', refusing to have his name quoted.
"If this thing gets Into politics it will
upset the status of political parties in
the wind. In some sections like Oei man
tow 11. when- there nre many homes and
people of intelligence, such matters as
sihool 'kicks' are taken seriously, nnd I
can tell you that politicians are watching
this light with trepidation."
In regnul to the threat of fines or Im
prisonment by the Bureau of Compulsory
education. Mi. Lynch said this was a
matter of 110 importance. The question
of punishment would not put down the
rising tide of inquiry Into school methods.
The mere public asking of these questions
was of fnr deeper significance than would
he the spectacle of 11 few parents brought
befoio a magistrate, he claimed. If he
was fined for not sending his two children
back to school, he said he would appeal
the line to the higher court.
"Wo may have to go after some of these
ilngleadcrs." said Dr. John P. Onrber,
superintendent of schools, today. "Hut It
Is not llkelv that we will piosecute tho
lank nnd tile of the strikers."
Henry J Qldeon, chief or the Bureau
of Compulsory education. Issued a state
ment ndvlslin; the parents or sinners to
Ciintlnurd from I'nsr One
actions to be taken bv the Patents' Com
mittee, which is to meet toinonow night.
MEETING TOMORROW NIllliT.
This meeting will be called at 8 o'clock
tomorrow night at the (ieimantowu 1)oh'
Club, Penn street WPst of (leiinnntown
avenue. Just which patriotic societies
will be lepiesented has not hern an
nounced, but It Is undeistood that the
Patriotic Older, Sons of America, Is tak
ing an Interest In the movement.
Some startling developments nre ex
pected when the speeches begin tomonow
night, even such developments as person
al criticism or Individual members of the
Hoard or Education and school otllclols.
William C Lynch Is chairman or the
parents' committee. lie said, nt his
home, r016 Newlinll street, today, that he
bad received communications expressing
sympathy from parents or pupils In West
Philadelphia and other sections of the
city and complaining of actions of the
Hoard of Education sbnllar to the action
of removing Doctor Sdwden.
!.. .. lliAi.li.llliApntn I i In ul I ml tn
11- uA,.i ,..,.1 thai 11... ,.iio.,i 1,0.1. ,1 1 mako them leturn to school
has it in tor Him," I 11 in told that the
board only last week tevcrsed Itself In
the case of tho McClure School, which
was Identical with that or Filler." he
s.ild. "Tho school was raised to a higher
rating, but the principal was letnlned,
1 am Informed, although not making the
necessary peicuntage. The will do this
with their pets. They don't dare to e
plaln how they nirlvo at their 'peicent
ages.' "DOGS OF WAR" TO HARK.
"The cause has reached far bejond the
mere local Issue In regard to Mr. Snow
den," continued Mr. Lr.cn. "This cause
has to do with the general question ot
arbltrnn action by tho Hoard or educa
tion In all matteis; they have had a free
hand In everything and it Is time to put
the brnl.o on and to 111 ge the parents to
look more closelj to tho interests of their
own children. 1
"We're going to turn loose the dogs of
war. We are going to raise a popular
uprising and It may come to tho point 1
wheie we may challenge tho Hoard of 1
Education In many other actions. It has
been carrying on things In a high-handed
manner Some of the actions or the Su
perintendent of Schools have been se
verely criticised." 1
There Is also a political side to the
"school strike." Some of the patents '
have expressed themselves us ready to
"If they feel that a wrong has been
done the community by the removnl or
.Mr. Sow den. the will not coirect that
vviimg by keeping their children away
from school. Tho effect of having the
children defy the law Is a bad one
morall.v. The law Is clear but I should
extremely 1 egret tho necessity or prosecu
tion. I should much rather see the chil
dren return voluntailly."
That the case would "go the usual
loutlne" was tho only comment made by
Arthur Whltaker. district superintendent
ot Germanlown for tho Bureau of Com
pulsory Education. The usual routine is
to send letters to patents advising them
that their children ate guilty of truancv,
with piosecntlon as 11 lust resort. The
annual report or Chief Gideon, made sev
eial days ago, shows very few cases on
lecord of police power being resorted to.
HANS SCHMIDT MUST DIE
Governor Whitman Refuses to Inter
fere With Execution
ALBANY. N. Y Feb. 10. Hans Schmidt,
the foimer priest convicted of the mutiler
of Anna Aumuller In New York In Sep
tember, 1513, must pay the penalty for
his crime In the electric chair In Sing
Sing prison during the week of February
13, Governor Whitman Inst night de
clined to Interfcio with the execution
Governor Whitman In his stntement
last night said he had reviewed the
medical testimony at Schmidt's til.il and
ilso hnd had two physicians examine
poitlons of Miss Aumullcr's body that
had been preserved at 1 ornell Medical
College.
I
Frozen in Sunny South
MOBILE. Ala., Feb 10. Mystety sur
rounding tho disappearance last Wednes
day of A. V. Sceals. a wealthy banker
oT Fountalnblenu, Miss . was cleared up
yesterday when searching parties round
his bodv in the woods near here. Death
wns due to Treezing. Sceals wns piominent
in Masonic and Elks circles. The body
was round lying In 11 shallow ditch. Into
which Sceals nppaiently had rallen. So
far ns known this is the fiist death, due
to extreme cold. In this section.
Tomorrow, February lllh, In the
(Will lllrlluluy of
THOMAS A. EDISON
lou are cordially Invited to attend
the
EDISON BIRTHDAY RECITAL
atVrNTK'the" Tioga Showrooms
For KdUon Illnmoml lllae Phonographs
3627 Germantown Ave. Jlgr,,'a',,w.
Prominent aliigrra will aicompany I lie
Etllion phonogruphft During the recltnl a
nhorl talk will 1 given on Kdlaon, lila life
anil favorite Inventions.
eckei
FINAL CLEAN-UP
A most unusual opportunity for the man who is on the lookout
for REAL BARGAINS in serviceable wear.
NECKWEAR
50c, now 39c; 3 for $1
$1, now 65c
SHIRTS
$1.50, now 85c; 6 for $5.
$2 and $2.50, now $1.35.
$3-$3.50 Sillc & Linen, $1.85.
$4 and $5, all silk, $3.15.
FULL DRESS VESTS
$4 and $4.50, now $2,75.
$5, $6 and $7, now $3.50
$3 to $5 Street Vests, $1.85.
BATH ROBES
$3.50 to $5.00, now $2.65.
Overcoats at All Stores
Clothing and Shoes in the Widener Shop Only
MEN'S SHOES
$5 and $5.50 Rubber
Soles .,..,.,,..,. $3.90
$5.50 & $6 Shoes. . , . .$4.90
$7 Shoes . . , $5.90
It l Important to
find till mark ou all
food you our.
$4 and $5 Short Lines. ,$2.95
$4 Shoes $3.45
$5 Shoes .,,, $3.90
SUITS and OVERCOATS
$15, $18 and $20 now $10.50
At these addresses only:
926 Chestnut St. Juniper & Filbert St.
20 S. 15th St. Widener Big., Arcade
It uarijMI
quality ud IU.
rfvvS WpTTv
1
anas!
I
III
Don't Rent or Buy a
House Unless it is
Wired for Electricity
YOU wouldn't rent or buy a house that did
not have running water or an adequate
heating system.
Neither can you afford to live in a house without an
adetjuate and economical lighting system. Electric lighting
it, all things considered, the most economical, if you use
Mazda Lamps
By equipping all your sockets with Mazda lamps, you get
three times as much illumination for the same money, to say
nothing of the improved quality of the light. Remember
that our Lighting Service Department is at your disposal,
without charge or obligation, in planning the illumi
nation of 'your home or any building in which you are
interested. V0Ur hout h not wittd for EUftilcity,
you will btinttnttid in cur dtftiitd fau.
mint wiling tian. otna jot in attain
PHIlJU)ELPH!AfmlELOTI?IC&MPAIJY
TILLMAN ATTACKS
ARMOR PLATE MEN
Likens Them to Highway Rob
bers and Urges Passage of
Government Plant Bill
WASHINGTON. Ft. 10 -Senator Till
man, chairman of the Senntc NavMAf
fnlrs Committee, today delivered n vitriolic
denunciation of the armor pinto manu
fncturers In a report tirfflnK Immediate
nnnsiiKC of the nrmor plato plant bill.
"There are only three manufacturer! or
nrmor plate In this country, anil the re
sult In either a monopoly or a combine or
the wor.it type." declared Senator Till
man. "The Government li compelled to
Intv their products hrcauso the law docs
not allow the Secretary of tho Navy to
so out nf the country to buy It. Tho
manufacturers linve no fear of private
competition, for there h not surilclent
demand for nrmor to Justify the entrance
of other pal ties.
"As Ioiib n the present conditions con
tinue the armor manufacturers are In a
position to force the United Stntes Gov
ernment In the liinRtiaKc of tho lilgh
wavmnti to 'stand and deliver'.
"It stllllces to say," concludes the re
port, "that the committee Is nf the
opinion that the Government hnd been
churned unreasonable prices for Its minor
plate and that the only lemcdy lies In
the Government mvnliiR mid operatliiR a
plant. Should the Government build It
and then loclt It up, nnd It never be used,
It would be wise to erect It. as It would
servo ni a wnrnltm to private manufac
turers that there Is a point beyond which
the Government will not be driven nnd
where patience censes to be a virtue."
$1800 Fire in Eifilith Street Store
Klro of unknown orlwln swept the
women's ilothltiK store of Harry Hnss,
nt 301 Noith Mil Mrcel, shortly before 2
o'clock Ibis morning. The store la on the
first floor of the Imllillmr owned by tho
Salvation Army, which has Its hcndiiuar
ter.i on tho second floor The blaze was
discovered b Policeman Condon, of tho
10th and Huttonwood streets station, who
lieiuil tho crash of plate glnss caused by
the heat. The dnm.iKo amounted to J1800.
The lire was confined to the stoic
U.S. NEEDS MERCHAif
irmiuiMttjUMASBADil
ASMVY,SAYSDAi
"Freight Carriers Must Be(J
oiuuxcu uy congress With:
i-repareuness," H0 Tells
National Tradesmen
PLANS ARE DISCUSSE?
WASHINGTON. Kh tn ,.. ,
the Navy Daniels today declared thin?
iiuiiuiiiK "i ni mi nucquato tnM,.
marlno Is such n nres.tlnn- m-ni,. ..""i
cannot wisely bo sepnrated by rwl
from the proRrnm for cnlnrRtnK th il"1
In an nddrcss before tho United Vu!
t'lininiicr oi commerce at Its eloilni 13
Minn.
"The present Congress will t ,il1
upon to give most of its time iiS
parednesn nflont," Secretary DjJm
said. "This embraces ships for th3
ItiR of frclRhts ns well an ship, SJi
Ins tho blRRcst Rims nnd carrilnr ifi
most implements of war. mi
"A merchant mnrlne nnd an ademJ
navy are our two chief needs," hj mj
tinned. "They nre one nnd lniernrS
and we renlly cannot discuss th
without finding It Interlinked ulthffi'
other." "J-
Not only by the nddltlon of new jtai
Is the unvy Becking to be prepared ni!
the Secietniy, but the department hi
summoned to Its old the counsel e( ill
foiemost Inventors and scientists ot S,
country In tho Government's plan to kl
nblc to draw upon tho nation's genltii!
time of crisis.
The ilRlit of America to feed the norU
was emphasized by tho Secretary, u
said: j
"We do not pioposo to surrender thit
right or permit It to be placed h
Jeopardy." ,
Natlonnl defense discussion and acllut
upon committee rcpoits arc occupjli
the IniRcr part of the day Klcetlon
officers was scheduled for the late Ift.
criinon. to be followed tonight hy a uh
quiet, at which President Wilson wllljk
llveh nil address.
Lincoln's Birthday
at the Shore
The Saturday Holiday affords
an excellent opportunity to spend
a delightful week-end in recrea
tion and recuperation.
The Reading is
Shorter by Miles and Minutes
And offers the best service
to the Seashore
Direct Line
"to the Shore"
($1.00 Excursions Every Sunday)
$'
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The Association
ofPhiladetohia
tAdverfisin4Aenfe
What Does
"Advertising" Mean
to You?
Docs it mean simply the writing of an "Ad"? the
haphazard construction of a piece of printed matter?
Or does advertising mean a powerful force for in
creasing and maintaining your sales success and placing
the "sterling" stamp of public confidence upon your
product?
Many a Philadelphia manufacturer will tell you that
his business, as well as others, has grown without adver
tising and will continue to do so. His contention is un
doubtedly correct.
But, glance on both sides of the shield at the busi
ness which advertises and the business which does not
advertise.
Which has gained more consistently of late years?
How many young, lusty manufacturers, through adver
tising, have overcome, within a period of a few years,
the handicap of. competition, well-established distribution
and prestige, built on a half-century "of non-advertising
policies?
How many non-advertisers have barely managed to
hold their own, while advertising competitors have forged
steadily to the front!
More thap one business man would like to have
more information about advertising without committing
himself to ceaseless solicitation.
He can have it. This Association has prepared an
interesting booklet on advertising and its problems,
which will be sent upon your request. Simply write on
your business letterhead for your copy of "A B C of Ad
vertising." Address the
' SECRETARY,
Philadelphia Association of
Advertising Agents
Lafayette Uuildln& Philadelphia, Pa.