"Ji3TH!!5WftS$P'y
,"
EVENING LEDGER PHILADELPHIA, MONDAY, FEBRUARY 7, 1016.
i?
PHILADELPHIA ENJOYS LARGE
HARiii OF JN ATJLUJN'S PROSPERITY
(Financial History of Country Shows Many Big
Things uriginatea jtiere .Business Men
Look for Still Better Times
It. ...- r..i.ni era of uhpntalleled pros-
Km rhllAdelPhla has not Its Rood share,
E, iha buslncsi ptnnnera nro looking
F .thnr nheatl than merely to con-
dh, present slluntlon.
Erfisilc to the Chamber of Commerco
5Si iho Director of the Department of
??''- twlT. and Ferries nntl all tl.o
Sil.d buslnew agencies ono cots the In --S-lon
that thn present prosperity Is
JM? ...,. chanter. It 1b Interesting I
.?''.-J. m tnok back a few years and ' country:
15: k, in the whole financial hlstorj of , It wrta Phllailclphlnns who nimr tor
Ranged In Philadelphia In 1376, nnd the
Icnnslvanla bankers were largely re
fPoiMlblo for Its early success. Tho llrst
milldlnB nnd loan association, the llrst
United States postomce, tho first tlnlted
States mint and tho first stock cxclianso
were nil located lit Philadelphia.
Philadelphia tins ono of tho 12 rltlos In
tho t'nllod Htatcs where n Kedcrnl
reserve bank' was locntcrt tinder the
recent Federal reserve act. Murine tho
a direst needs In several warn
PHILADELPHIA
MARKETS
Z
CHAIN AND FLOUR
. WUCAT-Recelpts. J'lO.lrW bush. Thn mnr
Itet ruled weak nnd ic. lower tinder atronttly
C
nnd I'ehnnry, fl Wil IV No 3 rVnitliern rci
ei nniL..ti eiramrr no. a red, 5I,.iiivm..i-, ro
.1 red, l."wil retorted A. il2JWM.2:iM,
reloctnl 11. f I. Vital ill,
CORN Itccplnls, 1 1 7"l bush. There nns III
tie traillnpr and with lncre.id pressure to fell
prices declined I", e Quotations- t'nr lots
for local trade, nn tr location Wrslrrn No 1!
ifl!2l? S'MJS.lUr . Western strnmrr fellow,
Jinjf'.'c: Western No .1 jellovv. ti4(n',c.,
Hyjitn jcllow, 7M,ytfiio . cili, tcr 70 lbs.
OATSRecclpts. 11, IS Inmh The market
was dull nnd 1 to ttyc. lower Offerlne were
ample rjuotntloni No. 2 white. .l7fl "VT"
slnnrlinl white .iVii.T,e No .1 while, M'-ii
il iij j.X". I while VIlrMy, . pnmule milti,
"''" J?' purlneil ml. Kruleil, fcMfVliie
1'I.OtTt -Itrcrlnts. Blks t.bls nnd I.IMIMS
lbs. In Kick". Demand was llelit ami Million
wrre Mri-elv nnmlnil (Jiic,ntinn, rer 1PH lbs.
In wood -Winter clear, $VOfln. H'. lo.,
strnlrht. ill Ifitirt nil .in mimi nnmi; Kim-
sis, rlenr. Jute sack niiflatn, do.. straight.
fetor' thoSSrdorrhW '1 W. Clark who d ,.-; .n'U'OT- "MiK iWSV
F-lnPiiinhla The first bank chnrtcrod i 1!"1 Mexlco n"d Jn5' tookc, tho Civil i per bid, is to quality
ltnl i,-....l1 Pntl
ffer
now
War.
rX In entnl Confess, In 1781. a, the , "";.,, l
ir v 2 Vorth America, located In Phlla- P1?1".? V10
5SJ.I' Thl nt institution to imn- ' ?!,?,?-
y
lost year thcro were
banks chartered In tho
PROVISIONS
Tho market rolei' nteadv, with n fair Johblnu
F-.llihl", The,"' insiltuiion to trans- tIntc, a.-..,, o. .v..n I,,., , ' ln.tilry Quntntlnn rnnued ns fnllown, Clly
.celM .-! irtiat hiinitipsq wn ihn i 1. ,l-u "lates, at wero coinersioni from her. in Bai Bmninj .,.! nir..iri.i ii
L-1 . i..ntn rnmnanv for Insurances on I nlmr DnnK8 and trust compunlcs, nnd 01 ".: etern beer in et1, smoked, 2iw
lr--"-T-n.nnilnir At
'"''. i, Annnlllno linrlni-fl
'iiM and locatrd In Philadelphia. The
"liT.t -ailnRS bank In tne initeu stales,
rla Philadelphia SnvlnRs Fund Society,
n.!tMi.hni lis 100th anniversary this
f,tr It has 2S6.00O depositors, with an
Wrat(C of $125,000,000 deposits. Tho
-V5 .nk- In tho l nlteil states to re-
SiJi. a. charter under tho national
t.nt c was the I''lrst v
vero newly orirnnl7od I 2"e.: city beef knuckles inil tender-, smoked
.. J ,h,iin.u. BM. . ,1,,, nri'tnrr. ., K 1n..r.llna
iiirro rro 6. uppointments of Phlla. nrvl ipn.lrfs. Vmnkr'i ?wa;V. VcM hfTmP. JS
nnmi. n. r
ther natn
There wero 65 appointments of Phlla. SnMkc:, stSrSbK.
clelphla banks to be reserve ncents for om. perk fnmllv. t''onsi. hn
.other national banks. These 6. appoint- I J'ho'To . '.'nf&. V?.U,"i'VlISc,
ments uere divided atnoni eleven li.inkn.
Tho followlns tnblc Indicates the mini
her of clients each of tho 11 banks topio-scuts:
Tlrst .National Mink
.,, , , ,. . . un .Krnflnce innnnni Hunk
io rirBi .iiiioiiai linns Phiiaueinliin "Nuiinnai i ini .
ill Philadelphia AV lien tne urst united roiirth Street Naiionnt Hank
(tlrnrd Nallnna Unnk
pi " tmjm n-nnn,fl.l M 1701 n, fl
RllltS Oann wnn .""-"-. - " l '.,, ., i.-i,,,i,. Vr -,,.:, "ii.-i.
Sh-,ond lnltcrt V,'".lC? mn..' '." 81C; 'TrndeMnenVNallonai Mink :..:...?:.
STto Wcl. to S"',,,, T'i0 i i'.anri!e?fS.:rce,thNna7,Ttn'k: ! I ! '. 1 1 !
Awrloan Bankers Association wns or- .Manufaaurcra' National Hank I
f CUNNINGHAM'S HAVE INNOVATION
IN NEW METAL VALVE FOR PLAYERS
'Latest Word" in Piano-making, Says Member of Big
'Firm Novelties in Housekeeping Aids Semi
direct Method Most Popular in Lighting
r
,J, CUNNINQIIAJt
Wohavo Just placed In our factory, nt
eth itrect nnd Tarksldo avenue, n bis
t electric generator, 33 feet hlj-h, capable of
power," snld P. J.
Cunningham, of tho
Cunningham Piano
Company, 1101 Chest
nut street.
"We nro now the
only manufacturers
of pianos nnd piano
plajcrs In Phllodel
phln, na we bought
out the business of
Painter & Ewlnfr,
on Spring. Garden
street above Uth,
last November.
"We have about
COO cmploscs and
, conduct 11 atorcs for the salo of our
pianos In Pennsylvania alone.
"Here," raid Mr Cunningham, holding
up a small, handsomely finished piece of
irmeliftnlRm "Is the Latest wnnl In nlnver.v
PThls Is a new valve, our own patent. In
i this we substitute mct.u Instead of wood
t'Vnd wc get perfect results. No matter
how well seasoned the wood In a vulo.
Hit Is -ubject to weather conditions, and
mere; is always more or loss leakage. By
jrnbitltutlnff metal wo eliminate the pos-
nuiuiy qj leaunge -ino valve is a negrer
perfect mechanism and will wear as long
as the Instrument Wf have been expert.
roentlnff fpr a long time to make this valve
perreci, aim liavo.spcnt mora than $8500
UDrlng It to Its present highly developed
ttte..
It Is tho last word In nlano.nlavers.
We Just finished the first comnlete nlavcr
with these new metal valves on Tuesday
Uit, and It will be a month beforo wo
live a second ono comploted Tho metal
an nickel, not nickel plated.
f"There has not been any Improvement
Bin the regular piano for 15 years. Instru
ments made 15 years a en aro n.s lrnni! na
those made today
rnu Improvement wo have mndo In
the plajers will, of course, add to the
cost on account of tho metal.
.,! lV0 Player-pianos from $600 to
BIOO the latter Is a cr.mil nlnnn Ahum
l per cent, of the Instruments sold today
im piayers
. "We occupy four floors In this build-
liS solely with showrooms and Fell our
KOdUCtS In evorv Stntn In tho TTnlnn U'
klso exp.rt to South America."
Fj
I SCMMNDirtECT LIGHTING.
I mere arc three methnrla rt llrrlitlntr hr
irtlflclal light, according to tho manager
aiacoein-Kvans Glass Company, 1613
.Uhestnut fltrent Ihn ,llAi .v.n i.
"Ulrect method nnd the Buml.lnHlrocl
k'The semi-Indirect." ho said, "Is the
tlOSt DODUlap tnri.,1 HIia lnHlrAn l0
Inhere the light Is reflected from nn al-
luiuai OnanUO linwl iifmlnut IhA oallln,
r.j , - -- ..,.. v..u vbititin
"o irom It to the objects In a room.,
in eml.n.dlrcct Is where tho bowl un-
cincain tne llcht 1h Remltmnsnnreiit nnd
fjjrmju Ihe light to pass through and
I lIlQ laiTin lima rArUntn nn .lnA .t.n
''.. . ""' IVHI.VIO tXO HUM HIV
,nrect, and the direct Is where no re-
iKtfip la ,.-.! .., .. ..
fci. - "vu unless irom uoove mo
Pitt,
jToday lighting effects can bo carried
If!' 'n flmost any vny to suit tho room
U9 DO HchtP,! In Ann.lnn..A ...Itl. .. -, ..
Jj. --,.....-, ,,, HV.VU,,,1,V11 Willi MMj
5-M of architecture or Interior deco-inuon.
?,W "J"0 ""'"res In any kind of metal
r.1, -- wiiiwuH vmi lllljr anil illl
FA mos' modern and fastidious tastes,
B5 our art glass globes anil rcllectors
ffi no most uellfite designs and
S.50 '"''eapond with the latest In-
rfnla .-."''. "". nave iiAiuica in
S 'Eluding the many varieties of old
ik-V""'""1 6'l, roso gold, etc.; In all
a ,?r antl brab3 finishes, both bright
UUU. ailtt In nil V,a ,nn.l-rn ..n,t an
bin dmlo-nu i.i. . . j. .
?fli l uwiii nxiure aim glass
Rectors, globes and shades wo have
, Aaam- Colonial, Kmplre, Ionic,
fw .. "" I'repurea to execute orders
f' made In An,u. k.. .v.- ,..,.... i.
iina lilass C'oinii.iMv n,u ir.i -,,,.
(Kmm"? ' '"umlnatlng glasaware In tho
gw la business for more than 35
ent kinds, each for a particular use. Hero's
a sofa brush, this one Is for radlatnis,
this for the bathtub, this ono with the
bristles coming to a sharp point Is n
Ilmouslno bruih, It taking the dust out, of
tho lltllo tufts In the unholstcrv. thcro
nro brushes for shoe") and for polishing
irlci IpiI i lmllrd ckks were jobbing nt .I'JD.IU.
per iioypii.
Clinnsn OffcrlnRs worn llnht and the nmr-
t.tt.. n.u- i . l , , .. M rii'P'i iirni wnn nirn.imi mir i;uni'iiion
silver. The cheapest brush l generally Now 'Wk, full ,rc.im, finey, licld. WnfrilHV .
ino one mai costs r.ost. nut It wears i sihiis-- incnpr, on., inir m booh, iiciii, n
tninlin.l iu - , I . .. -. i..l ...! ..
rriiiunT--!, iitv imrii, n n hi II ill I n mi ii vi I
ntrp. .UtiVfn,.! iiimi, Btnkp!, Wriirn rtirnl.
lil-4fZli- ; i1n t'otlr-l. bonflfft-t, 27c: plrnlo
whotiMcrs, S r, rurnl. lonsp. Kr. do .
Mnokril, If-.fif 12'ir1.. bf,tll, In plrUtt. nrfnnl
Itiff to nier.iffp, looar, ISl-rrnc.. urrilcfniit
onrnn, n tu lir rul nml nrmirc. c titrnil,
i-ifrlUf , lirr-nkfnAt biom, Wintrrn ruretl. 1"tJ
t'lr., InrcJ, Wo-Jtorn, ri-llnnl. In Hr-rrrn It-W :
do, do., do. tiil, Il!i do., puro vU hrttlo
frndprrd In tlrrrr- JIUi ; do., miro cltj.
Uettlo rrti'lrrnl. In luhn. U'Se.
UKKINKD SUGARS
Thprp utirt llttlp tniilhijr. bul viliirs ivrrp
kIpiiIIIv hrbl Itplitirrs I'm rrlrPB llxlm
llnff prnniil.itril Hi . Mninlard Rmnul iinl.
ili'ip. nortilprpil, no",, pniifcPtloticrv A,
ri.tioc. sort cr.nips. n ir,Tir..;r,c.
DAIRY PRODUCTS
Itt'TTlIlt -Tho mirket iul-,1 llrm with ile
miintl rparllly absorbing tlio lltnltpil rccclpti" of
fnnpy utorli. Mini prlrps miMincnl He on wllH
papkpfl rre.inipn mid 1c on prlntji. Pollnwlnc
nro the riuniiit InriH Wrniirn. fri'uli, unllrt
I'o'kpd irpnnipr. fnnrv upppbiln. 'UUe rxtni,
W'ir. : pxtni flrntn, SUOllr. , llrsls,' U'TurJS. ,
BPiomls, iVIJii.i . I.icUph. 21i2.c., ni-irby
pilntH, fnnpy, ."Up : ipniRo pxtra. llli l.v .
Ilrhti, .IIHi'll'c. , Kpionilii, "1iiJSp , Hportnl fanc
brnniln or prints tobhlnp nt irip.'JiVJr.
KIHIH. Ilppplpts wrro morp llbrrnl nnd. with
ii HmltPd ilcmnnd and InrTnicpd prnssnrp to
kpII, prke furlbpr ilcpllnpil i.Oi , per nun or
Up. ppr ilii7cn. rollowliiir aro tho iiiot.ittnni
In fipe iiisph, npnrbj pxtri, 'lie. pi r ilupn.
nr irbv ntsti. f7.br, it titnnliird cneo, nruih
purrpiit rpcplpts. $7 0 per uibp, Wislprn extra
Hints, ST.'.1"! per i io, do.. Units. $7. so per
piieo: ouinprn, ppr p.ir, ;uih( ,,,u; rnnc
longer. Tho best brushes aro made of
Kusslnn bristles.
"Aluminum utensils are tho cheapest
In tho end, but tho llrst cost is greater
tlinn enameled goods, and for that n-a-son
wc sell moio enameled ware. Wo
carry Inrgo stocks of every household ic
iiuliemctit Take coffee pots, and that In
cludes percolators nnd all kinds of colTco
innchlnca and wo havo 72 different
kinds." ,
"IT PAYS TO ADVfiimSi:."
As nn Indirect tesult of a national ad
vertising campaign conducted to sell an
encyclopedia, a Philadelphia manufac
turer attributes a latge order lor bath
robes. Ho lecolved the order ftom tho
house marketing the encjclopodln, nnd
says that many persons who, while not
otderlng tho books, d'd get to know tho
house, and It has added considcrnblj to
their general mall order business.
A RUN ON IIANDKCItCHinrS.
The protracted grip epidemic, besides
benefiting tho doctor and the dtugglst, has
added materially to the prospoilty of tho
handkerchief Jobber. The demand was
principalis for the cheaper grades of
men's handkorchlefs, nnd even women
found It necessary to substitute tho prac
tlcal for tho ornamental kerchief.
ill .',!.
do., putt klms. llSrli..
POULTRY
THE WEATHER
Official Forecast
WASHINGTON, Kcb. 7.
Kor eastern Pennsylvania and New Jer
soy: Fair and colder tonight nnd Tues
day, with a cold wave; moderato west
winds.
During the last 21 hours a disturbance
has moved up ncrosa tho central vallev.i
and tho lnko region, accompanied by light
general precipitation. It has caused con
tinued mild tempornturcs along tho At
lantic slope, but IS being followed by a
colder nroa that lias overspread all of
the central valleys and tho lake teglon,
and Is crossnlg tho Alleghany Mountains
this morning. Tho centre of tho cold area
Is over western Iowa this morning, and
tho temperatures nro below zoro from
thenco northward. A storm Is entering
on tho north Paclllc coast.
U. S. Weather Bureau Bulletin
Observations taken at 8 a. nt.. Iitslcrn time.
I.ow
S I.TBl ItHln. VpIop.
Station, a.m. n'L fall. Wind. Ity.WeatliPr.
Atlanta, fj.i... .41-11 ,iu Nv ia cloudy
Atiantlo city... 4--' 40 .. w .. J'.ciuudy
Il.llllmore, Mil. 40 .. SV . Cloudy
"lumarck N. l).-'l Jl .. l: .. Clear
rtoMon. Mass . . 4J as .02 s- Cle.ir
IluffHlo. N. y.. is in .31 w r.-' Snow
Charleston. S. C. IK! .12 . . V .. clear
I'lilraso. 111... . "J '! .Ul w VJ clear
"Inclnnati, o... II 14 .. w l'h l'.t'lnudy
Cleveland, O.... in in ,:1U KV i9 Know
IJenNfr, Col 21 Vi H Clear
fietrolt. Mills... l .01 V is Cleir
itaUeston, Tex. IS IS ,n.' N to p cloudy
llarrlabure US .11 .01 W 11' Cloudy
llatteras, N. C. W .10 .01 w m cienr
Halifax, N. S... a I 3J .01 Mil II Clandy
llelrna. Mont... I t .ill Nil' .. I'.ciou.ly
Union. H D. ...12,1- .. Nil' . I'.Cloudy
Indianapolis. Ind. I I .. Nil' :'n cle.ir
Kuiwus City.... 8 S ., N 1.' Cloudy
I.tl'i:. Tlierp was n filr dcmind for deslni
blp Hoik nn 1 Millies were wp'l in.ilnt. lined
iimlpr modi rate orfprlngs Quotations. CowN.
nn to nlzo and itualltv. lllilse., roonters, l-(r
12'iie yprlni; phlekpns snft-lne.itpil. 17WIS-.,
do., Htsi;K). ir,7rll!p. . turkey h, -Ofie duekw,
ns to Hlze nnd nunlltv, 1iiu1sp ; kmpi'. incise ,
plKenns, obi, per pair. L'.VirJNe , do.. niini;, per
p.ilr IMi'.'iic.
I)Ili:sSi:i The market ruled llrm with de
mand re idlly absorbing the nrferlncs of
ilPHlrihle stock Quotations. rreMi Ullleil
ilr-ptickpd Powls. 12 to box. dry-pUKel,
lamy, seleetel, 20'yc.. weighing I lbs. and ner
apiece. -fli.. wclchlm; .lb. lbs. apbre.
3 up. , wplKhlnff. :t Ibn. iplece, 18e : smaller
rlzes, I"i1l7e. fowls. In bblii , dry-plpked,
funey, t Uis. and oer m leee, riK.p. Hnnller
i1zps, ir,fi IV.: old roostirff, drl-pkked, lie.;
chickens Jersey f inc brnUcrs. 2Ki2iIp . other
nearhv fancv brnllirs -J1i"JI : eiein broil
ers, nelahlns; l'ifi'.' Us apiece. 22fi2lc., North
ern IllliioU thickens fnnej ellw, neUblni;
4 lbs. and ocr. In boxes, 2Hi22(., Northein
Illinois, fnnei. welchlni: 2ut1.11. lbs . in 1 nxn.
ISfiliie., Northern Illlnnl-. fanci, welRhlui I
2iai 11- lbs. In bbln.. 17A1V : ntlier llestern. I
weiKnini; 1 ids. inn oer, in boxes, l?fltic.;
other western, weighing 2UTi 114 lbH., In boxes,
1i',flt7i ; oilier western, nelKlilnir 2'ifiPj lbs.
In bids. ir,fiir,c. Inferior, lie. Capons, per
lb. llplKhlnc snin lbs apiece, 27W2M' , xnmllcr
pl2o 2tftJilc, turkes, neirbv, fanci, 27TI2Se :
do., do Rood to 1 holt e. '.fi'jnc. ; do., llestern
fanc, 2llH27e . do. do. K"od to ihnlip. 2 lip
?"ic ; do , f ilr. 20Ii22c do . old toms. IMe ;
do.. cuIIb nml Nn 2, U"i2iic, pprliiR iltu k,
ncirbv, J"? sue . do.. IVi iprn, (ino, 171se.:
do., do . fair u ' od U'Sil.lc: Rccfc. neirbs.
IbditSi.: do.. IVpRtern; UfilUc, iiiinbs, per
dozen IVlilte v weljthlnj II to 12 Its per
uut'ii, .-trii' ,, iviii v, WCIRIIHlff :i 10 111 ins
per dozen. TJi!i"i.7"i. white, welshlni; s lbs
icr ilo7n, -,nui.7.-i white nrlclilnit 7 lbs
per dozen, J-l Vlfp I v.hlte welchlni!, mrfiij lbs,
tt-r dozen, l.'BOiil. dark J2.2uii(.l, small ami
No. 2 II 1 50
FRESH FRUITS
Demand was null moderate, but otues gen
erally ruled steldj Quotations Apples. er
bhl. Jonntliin f.incv, t.2"il,0. do., fair
In Bood. f2.,OiiT IVInes.ip, $2 .'.ufi.l 2". l!al,l
wln. 2.',ffl Illiek Twig. . -,m7'S Orlmes
llolden. $2.r,0fM (irrenlng Ram-,; York Im
perial fjjtl, Twintj-nunip, fiiiX. Pippin $-'
l. Hen Uails. 1.7.1f2 TO: oilier varieties.
-.Cii2..-,0. No 2, l 2HM.S). Apple In
bulk, per 100 lbs -,np,c,:t.i ,-,o Apples. West
ern, ppr uo, i - i-i.,.i. Mrangps, 1 inrioa,
peri irate, l 7.',f(2.7 Tuigerlibs, Klorlda,
per' strnp J.'ji.l. (Inipefrult, I'lorl la, per
1 rite, S "Ai I 50. Lemons per box, J'lft 1.
1'lnespplPs per irate I'nrtn lib n flvi: I'lor
Ida $J2 50. Cranberries, Capo Coil per bhl,
M'lll, do. Capo Cod per cmlc, $J .".ufi't, do,
Jersey, per irate. f.".,.fl2.75. Strunborrleti.
Florida, per lit., 1 1ft -'"p.
VEGETAHLES
Tho ffonernl niRrkrt wixn tmlH nnl ulthmit
IrnportHnt itmnRes. Quntntlonn White potti
toes. per huHhel &it 20 Wlilh nntunoH
JcrBcv. ppp tiuBkct No. I Uoev iAVti'Oc . No,
1. other varlttlifl itifiiO . No. 'J ;,0fMi)f.
Hwect potntoM Jtrfcy, ptr bnbkrt No 1. -lOit
W ; No Ii. IMiV Kneel notatora Vlrplnli.
ppr bb!.. ! WVi 7.-.. fn!nna. prr HMMb haK
No 1. mt' .Vi: No. '2 Tc.iill.1 Cahbairr.
Danish, per ton, IfifiS, do, F1nrlilnt por
hamper, HfI 10 Olory, Now York. jT
hunch, liWi 7."c. Knlnnth, Norfolk, per bill ,
SHil.LTt. Kale, Norfolk, per bhl., (.(H7V.
lettuce. I'Inrlila. per tMkt t. $l l.r.O do..
North Carolina, per basket, T.'.o.WJ, Itcarm,
Dorlda. per baskot $lJ,"iV-"" lea. Flor
ida, per basket. SI r.Oftfi. I'epprrfl, I'hirMi,
per tarrfer, $1 .tfl.7'. KKnlant. Klorlil i
per crntn. f2U2.Tn Tomatoes. Ilorida ipr
cnrrlcr-rnney. -i..vKfH rni. t noire,
Mushrooms, per -i-lb. biflket. $K0l. 10.
BANK LOANS EXPAND
M.
1U Cloudy
Cloudy
13 Cloudy
c oKBy
GLASS COOKiNn iitpvkii.s
IM1?" Blass." nald J. P. Williams, of
tt !v?. . J nmklin Miller. Inc.. 1625
tuwtDUt Ktrpiit mi.. i- ,... i... ,
lour hn.i "" " laicKi nuveiiy lis
!&;.,"" ' liousefurnlshlne. It Is
.""i iinnriivfimati ..- .u n
lbu i.1 fof b.a.kl,, Purposes. U Ib
5t i-.V.iL .. "ul cn,P or craxe ana does
,i r,t . " I'm iip or craze ana
isdii.li.". "or ,ne ooa- ca,
fTrf. "- "i oi me Hottest bake oven
n,j. ,..,. : "-" .. w.v...
WKiiitli J" - 'ln?. N. V.. and while
IFire If I I'umohw 4ll irmtiiDif
tnete'rv sta Ioneer ana Is more satls-
Ut ii i le.mo.ra expensive than earthen
ru-. 1( lasta lonirpr nml lu mnA utL
wry" " ' "
i'rt Is another noveltv.'
.1 nft. 10lJne up a curlous-looklnff
IBWrtiT. ,..'". ?""""-. ''5' ls -a
B4rater "" w ana scanoper. It
.ws the srapefrult from the, rind
K V a,ne ,lm escallops the ilnd
g.7. Wsin8 nhape. And here's un
- ne continued Thi nttia in.ir,,.
.1 VTlth one movement cula a Imnl.
t fS or a beet lnto number of
t , ?su ana here ls 'e another
"M by a gentle pressure takaa
i out of an appj- nnd divides the
UIQ Seven s,i,,,il ,.npiu iil. ,.
- ., ff-.w lias ifi aw-
teem strange, but oura (g the
w i in Ciiy unvoted extluaivoly
"lass housefarnlalilnir. ir ..a
y leauiiejueiit take brushes.
n e ca ve more than lft) dlftw-
Jucknonilllr l'la. :,H .111 .. W
Knoxllle. Tenn. IS :l . IV
l.lllle Itoik. Ark. .11 i .. N
l.ns Anreles. Cl. 4lt 4ll R
l.ouls lllo, Ky... 18 is .01 NW 20 cloudy
AioniKOincr. rtia. .hi .hi .isi in iii i ioiiii
Montrrdl, Can... i' 1-J .as IV L'4 Cloudy
Nashillle. Tenn. 2H 'J .01 NW H Cloudy
New Orleans. La. la .is N1V Cloudy
New Vork .... .18 .11 .. W .13 I'.Cloudy
Norfolk, Va ... -H 41 .. HIV In clear
Oklahoma. OkU. -"- rj . N 18 Cloudy
OmahJ. N'eh t t .01 N . Cloudy
Philadelphia ... 42 42 ,. SV ;r P Cloudy
Phoenix. Arl... 4il 41 . . l! .. clear
Pltt&burch. I'a.. -J i"-' .in w :m i inudy
Portland. Me.... 'l .' H' HI Cloudy
Portland. Ore... R2 :il l.o.' sw In clear
Ouebcc. Can. ... -'I 18 .18 NK ::i hnow
ht. Ixjuls, Mo... 1U 10 .. N1V 14 Cloudy
Ht. Paul. Mln. .Ml Ml ,0J NW II Clear
Salt Lake, Utah. 41 as .12 NW' .. I'.Cloudy
H. Antonio. Tex. 42 42 ,. K II Cloudy
Ban I'Tanclsco .. SI 52 ..8 .. Clear
hantn Fe. N. M.. ul M NI! Clear
tU. Set. Marie,. II II .01 NW 20 clear
Simmon. Pu... Ill 4 .1)2 K1V IS Clou.ly
TamiKi, Ha...".. "I w .. Nil . cloudy
Washington ... 41 42 . NW 2 P.floudy
Wlnnlpee. Can..2l2l .. MV .. Clour
IkIow xero.
tZero.
riiilatlolphia Institutions Also Report
Decrease in Reserve
An lncroaso of JUI2,000 In loana mm
a feuturo of tho weokl) hlutotntiit of the
local ClcarltiK Houie banka. Tho tnirplus
reborve decreased moiu than tvvo millions
and there was a slight Incrcaso In In
dividual deposits.
Keli. 7. inin
I5Hns ... S-.,ri.iMl
Inc. Keh. K 1!H.".
$1,112,000 ('I'll.uil.nu)
lloooii ;ii.'i,n;n.iii
CJ.IXHJ lt,Sli2,00U
lvpl.s llml) Ill.liHI.OOil
circulation lu.outi.ooo
Dr. . -u,o.m.ooo
Degurtemnt '., n(oam
,:?iotulr".,.B a.mjn
Itei.v held. llii.WHWirti
llosv reiud T2,IH2,(yV)
Suriilua ... .H.OTd.OOll
Kuri'lu.i under old form. I'eb. , 1015,
S2S!)2I.00I1. Keb. II 1011. 1T.SIIIOO; lb. 10,
2,'2K.',0(X) M,DI3,000
i'.Sal.OOO 1'2S,2 10,001)
s.iastnn n.7i!T.ni)o
1.771I.INII) M nr2.im
i'.il.lnkl ,',ll,,'.ls.lilln
2U13.1KX) 2S,t2l,llOI)
lull, tU.tcI.Miai, Keb 4,
l, 1011. IU.,JI,,'0H
1012. tlH,Ud.l,0o0, Feb.
Observations at Philadelphia
s a. m.
IUromctrr ,. 28.81
Temperature , . .'
Wind ' fcoiithucil, 12 nillaM
Sky Cloudy
Preclpltutlun last 21 hours Non,
Humidity , Ul
Minimum tensperaturo .'". 42
Maximum teinier4ture W
Almanac of the Day
Sun cl -., P-"
Moun sets 'S-iL' P-'"-
Mono suutlis J-3lv.ni
Lamps to He Lighted
Autos and other "icbUUs 0:13 p.ui.
The Tides '
I'OIIT IIICIIMOND.
Ijiw ul - llita-m.
HUh watsr .4tn.
Lo osttr 11:91 pu.
ciiBSTKirr BxnuHT ivipari'
Ijow ws,tr - lJS2a.ni
lllsh waUr l-poj
lJw wtr 11.18 p.m
UHkUDT 1SI-AKP.
Low wtr iau).
IllSb t litsp'"
Low utttsr .Ww,ui.
low tvaUr -. ,.! . t P .
Low imW lvy&' -.- - 9W7..
entljs
Thetet Notice Are Printed in the
Evening Ledger Free of Charge.
AHMVTHONU. On February U. lOltl, MARY
A., ullo of Wllllani A. Armttrons, Jr.. In.
tho 31st oar of her ajjo, RtUtlves and rrlmids
of Ihe family uro Invited to attend tho funeral
ervlcji. on Tuesday otenln. at 7 :i o'tloik
breriul) at her late rculilcnic. 147 Kaet
Walnut lone. (Icrmantovtn Intennvnt prHate
Illltlt. On February 4, 4010. TUOMAH. bus.
band of Mary Uarr. aged St years, Funeral
and interment prUute
IIWN'MIN. On February n. loin, MOItltIS i;
IKN'Toy, husband o( Mary U. Henton Ineo
Unperinan). Relatves aud friends, ulsu Me
nu Lodse, No. 2U3. F. and A. M . 1'hlUdel.
IhU Consistory. :t-'d Degree, uud other or-ganlutlot-s
of ubkb deceased was u tnembsr.
are Intlted to uttenU tbo funeral wnliu, on
IVsdflfsday. at 2 P ni.. at his late residence.
U3.V1 east Susqueltanna ale. Interment pri
vate, at Mount Peace Cemetery Remains
uuy bo lwd on tuesday. from b to 10 p. m,
CIIUHlhT On Februsry 4. I0JU. 11HNJA
HJIN. husband of Anna Corbstt. Relatives
aad friends, also 1 O. S. of A.. R of A..
Wsshluaton Camp, and employes of John
IVyetb Coweany, are lnvile.1 to attend the
funeral, on Thursday. t 8M a ni., from
bis late rssldeoce 1320 South 13th t. Sol
ron Requiew Msss at the Church of St
1I1U. st 10 a. dj. Interiuent at Holy Cross
Ceoistery
I1KNNKV. Oil February 0. ltllO. JOHN 11
PHNNttl. r busluad of Catherine Oen
usy i nee Isold) rldeii.o litis Wolf st.
lme noji' e h iuk ,uui piu w hivo.
DIKL'K suddenly, on February S, 1010.
FREDERICK c IilB'K Io his lath fesr
Rsiuttxs pd mjlibni, of PlUlsdelphu
Lodjlf So. T H B 6. K Fraternal Order
of EsaliK Asrte No 4J. are juvUed io attend
Ihs ruaiwal on Tuniday. ut 2 JO p. m. from
bis late residence. 113 E JlurSlm tt TriiK
to Sed4fWli.k Slatia, uo ChMJUlT fflU Uivt-
nnAtus
Ion. P. nnd n. tt It. Interment atlorth
wood Cemetery, Automobile funeral.
riNHKKTV. On February 4. 101ft. JAMns
J., ton of the lale Mlrnsel Flnnerty nnd
Mary rinnerty nienn Rrlatlies nd friends
nro Invited In attend th" funeral, on 11'ednes
diy at m a m , from his brother-in-law's
residence John J. Hnrkhus, 1117 South CTd
l. IllRli llnulein Mass nt St. IMmund's
Church, nt III a tn Interment nt .Nitv
Cathedrnl Cemetery.
I'RIM'.LV. rin IVhruary 4. Ifilft, JAMHS. son
of thn late Michael and Cathsrlne Freelv,
Itelntlte nnd friends are Invited to nlirnd
the funeral nn Tilenlny at s an a. m.. from
Ida Into tesllence, BUS N, Wilton M. IVIne
fi. nt-nte ,V2,I). Illtth rtenulem Mass at
Churrli of Our Lndv of Vlitnrv, at 10 a. m.
Interment at llolv I'roM Cemeten.
(Jtl.t.um'Ii:. - On rehrunry I, tfllft. it.
.i.iii;. iinneiitrr or tne lite lonn ami i:nr
nteth Hlllep!e, In hor tilth year. Relatives
nnd ftlent.s are InilteM to attend the funeral
erkes, nn Jtond iv, at s p m., at the I'nlon
Homo for old lAillen. I'th st. and lincatter
nip. Interment nt Lancaster. I'a.
IIAMII.I. On Febriiarv , inift. MART F.,
iliimhter of the lie Mr and Mm. Ilernnrcl
II mill! Relitlies nnd friends aro InMted to
ntlend flic runernl, on Tueilnv. nt 10 a. in.,
from her Hie residence. Hill N 12th st. Sol
rmn ItCfiulem llaea at Our Lady of Merev
church at 10 a m precisely. Interment at
New Cathedral Cemetery
II MII.TON. On I'elirusry ft, 101ft. IIMZA
IH3TII. widow of 11 llllam A. Hamilton. In
the 7 ,th seir of her into Rrlfltltr nnd
friends orn liulted to ntlend the funenl
i-erlres. on Tuesdnj. nt 1 i m. prerlsels. nt
Ihe Chapel of Andrew J. Inir fi Son, Arch
nnd intli sis. Interment private.
IIAKKINS. On Feliruirv 4. lnlrt. MAIIY A.,
iniiKiiicr ni inn late unniei nnil Ainry Mir
klna ltelntlrs nnd friends, nnd Sacred
llenrt Hoi Ictv of fct Ann's, are InUted to
ntlend the funeral, on Tuesdiy at a. m.,
rrom her lale residence. 2111 Frinkford ne.
Ueqiilcm Mars at St Ann's at 0 a. m. In
terment nt St Ann's Cemeterv.
HAIIX On t'olirunrv r,. mill. JOHN A.,
unn of Ultllim ,1 and Katie C Hhjcs.
nelnllies nnd friends nre Invited tn attend
the funeral, on Wednesday nt 8 .10 n m
from his pirrnls residence. 'Jliri North 7th
st Solemn Itentilom Mush nt St IMward's
church, nt i0 a in. precisely. Internmnt nt
Holy Crora Cemeterv
IIF.MIIIICKS.- In Atlnnlle Clly, N. J., on
Telirinry I. 1010, PAUL CHAlfl UKN
nitlC'KS fsiii of I ho Hov. Dr. ami Mrs.
Irvln IV Hendricks, of Chamhershurit. Pa
Helitlvea and frletuls nro Inilted to attend
tho funeral serxlies. on Tue.siUy, at 1 p m,,
In the Chun h of tho Ascension, Airy si ,
NorrlHtnwn, I'a.
JACKSON. On FrbnnrW .1, inift, ANNA
i.ki:. wire or 7. niciiurd Jackson, of ISI7
JeiO rron st. Relatives nml friends are In
tiled to attend the riinrrsl, on Tuesday, at
8 "0 a. nt.. from tho reldencn of her mother,
Mrs. Mnrj Ie. 1011 Chrlntlin st. Solemn
Iteaulcm Mass at St. Charles Uorronieo's
Clmrch at 10 a. m.
JOACHIM. On Vebninr) r,, loin. KDWARD
IIMIL jnicillll. nited 71 years Relatttes
mid friends, nlo Mellta IxidKe, No. 20. F
nnd 1 M Prnsresslte Inline. Nn 4. A O.
M. P. Misonlc Temple School of Instruc
tion. Merman l"iilerirlse Diilldlnt: and lian
Association nnd etnilocs of Crane & Co ,
nre tntlied to ntlend the funeral eertlces. on
Weilnosdiv. at 2 10 p. m., nt his Into rel
dcnie. .1211 Ransom st. Interment private.
.KINKS. On Fohnnrv B. 1UHI. nt St. Jo
seph's lluspltnl. KR.l.Vns XAVIIlIt, bun
hand of lite Mnrv T Jones. Relatives Hnd
friends nre 'nilled tn attend the funernl nn
Miducsdiy. nt S .10 a m . from the residence
nf his nnn, Dr. John r. X. Jones. lHtn
Spruco street Solemn IllBh Mass of Ilo
nuletii. SI P.itrhk's, at jn n. m. precisely.
Interment nrlvnte. Auto funeral.
Kill. I, MR. On February r,, mill, ANNIH II.,
(Kiualiter of the lite Jicob and Marv Keller
Jlelilltcs and friends nre lmllrd to attend
tho funernl sertkes. on Tuesday, nt 2 p m.
precisely, nt her la.o residence. 312.1 It-in-etn-id
st. Interment ptitate. Auto sertlce.
Friends mn nil Mnndiy. from S to 10 p tn.
K1M.SI.AMI, On February 4, 111ft, HD
WARD J KIVOSI-ANn. need 70 years.
Ilelatlies nnd frhi ds are Invited to attend
tho funernl sertl-cs. on Tuesday, at 1 p. m.,
nt tho resldemc of his son-ln-ljw, James
Iioaler. .120H Federal St.. Camden. N J. In
terment prltnle, nt Fernwood Cemetery. Re
mains mi) bo tlewed Monday etenlnc.
Klllll'scilllli. On February I, lUHl.JACOn
Klti:i'bCHi:it. nRcd 72 years. Relatives and
frlonds, nlso Clonel John IV. Mooro Circle,
No. 87. Ladles of Ihe n A. R., nro Intlted to
attend tl.o funeral services, on Wednesday,
at 2 ,. ni . nf the residence of his niece, Miss
ltretlnuer, ivit Mount Vernon st. Interment
nt Mount llorlah Cemetery.
I.F.I. I. On February H, loin, MINA, wife of
me i uc i.nnriei i.ow, in ner sin year, tto
l.itltes and friends, iilso Il'Noth Jeshrun
Lml'ie No. 2. are Intltnd to nltend Iho
funiinl on llednesdat at 10 10 a. m.. frnm
her Lit , reslilem p. 20111 North 18th st. (In
itinu'iit at M Sinn!. I
11 VP.TIN. On January 8, 1010. at Rera-fli,
Count Trone. Ireland. PATRICK MARTIN.
Iirnilu uf the Rev lohn II. Martin, of St.
P.itrlik's Church Mnhern. Pn Solemn
llioulini Months Mind Mass will bo cele
brated in ihe Church of the Assumption.
II. V M.. Ill 1-l)i nn,l Kttrlni? rlurH.n (
on Tilesilu) February 8 al 0 a. m.
Mil. AHII - On l'ehruiry 0, 1010, THOMAS
liRi:i:X!!AN. husband nt, I-ena Milard and
son of late James T ami Catherine Millard,
sued ID years. Rclilltc? nnd fr.ends ars
Im lied tn ntlend tho funeral services nn
llednerdiy nfternoon, nt 3 o'clock, at his
1 ne residence. MS llnst Pllll-KUena St.. Ml
Alr Internum nrltate. Itemaliis mny bo
tlewed on Tuesday etenlnir.
till OHlPi. On l'ibiuni II, 101ft. KLLEN
Ih DINH MiCOMIW widow of Or Robert a.
McVotnbs. Itelatltcs nml friends aro Invited
to attend the funernl services, on Tuesday,
nint u ii m, nt-thr apartments or outer H.
liilr. 1SJD Chestnut st. Interment prluitc.
llidOWAN. On February n.lolft.ISAIinLLA
n widow or Martin .llcflownn. Relatives
nnd friends aro Invited Io nttend tho funeral,
on Tuesday, nt S..I0 a. Ill . frnm her Ute
U'sldenee, 2110 West Susouehanna ave. Ite
iiulcm Mass at St. r.llzabeth's Church, at 10
ii. in. interment omnia i rienus may view
me ru.n.iins un jiui
. p, in.
IJivllAIION. On Fcbrunry 0, 101ft. MARY
M . widow of James McMahon. Relatives and
friend are intlted to attend the funeral, on
llcdinsd.iv. ni 2 p m.. from her Into rcsl
dune, "vil ileal Olrard ate. Interment at
Mount Morllh Ccmetco.
.lll.(.Altl,i:i:. On February II. 10111. MIRI
AM IlliSSrrmt wife nf Irwin N. Mecircee.
'the funet.il sertlies nn IVedneadat, at 2:13
n in at the nsldeme of her ilauanter. Mrs.
llertieit .M Tllden, t)erlciirh. McKean ate,
lie: ni.iuio an Interment prltate.
.McNDLTV. On February n. 101ft, CAT1I
I. RIM: MiNI'LTV (ni-o O'Mnlley), wife of
John MtNulty, Relatltes nnd friends an
Invited to ntlend thn funernl, on Tuesday,
at 8 III a. in . ftom the apartments of OUter
11 ttnlr. 1820 Chestnut st. solemn Mass of
Requiem at St. Patrick's Church, ut 10 a. in.
Interment at Holy Cross Ccmettry,
MONAHAN. Suddenly, on February 0. 1010.
JAMi:s. husband or Miry 11 Mon.ihan (nre
Puwors) Itelatltes and friends, also the Holy
Namo and Rosary Societies nf the Church of
tho sacred Heart and C K. of A. Ilranch.
Nn lis, nro Intlted to attend the funeral,
on Thursday, at 8 a in., from his lato real
denco. 4.11 Wlnslnw st., Camden. N. J. Sol
emn II lull Mass at tho Church of Iho Stored
Heart at n 10 a. m. Interment at Calvary
Cemeter). Remains may bo tlewed on Wed
nesday etching
Mil IT. Suddenlt, ut Atlantic City, on Sec.
nnd Month 4th. Illlll THOMAS KDOKR.
'KIN' Mln nireil 1.2 jears. and MARTHA
HltliKIS MOTT. Hired 71 )cirs. of Iowa.
Relitltea and friends nro Intlted to attend
the funeral, on Fcurth-dav, Second Month, at
2 p m.. ut 1 rlends' MretlnK House, 4th umi
Arch sis., Phlla Interment private.
I'U'KIHI. On Februiry II, mill. Capt. 13DW.
II. PACKKR. Sr , In the Slst year of his ace,
Iiue notice of tho funeral will be given, from
his late residence, 71,1 N 41st it
PAl'l.l. On February fl. 1010, HARRY A
iiusounu nr Adelaide cnuii itetalltes and
friends, also Cat airy Post. No. .13, O. A. It.!
the iltli United States Catulry Association and
Catalrv (.iniD. N'o 11. Sans of Veterans.
aro Intlted to attend the funeral, nn Tuesday,
at I p in. precisely, at lib late residence,
lsll North Marvlno st Interment at Monu
ment Cemetery.
I'L'NMll'K. On Second Month 7th, 1010. at
her lato residence, 4U11 Chesttr ave . West
Philadelphia. IDA HAY. wife of Abraham
L. Peonock. aued 3.1 tears. Itelalives only
are Invited to nttend the funernl on nth dav
10th Inst., nt 2 p. ni. Interment private
Kll.lil. In Trtuotn. N J , on February 3.
I'lltl. LUCY J. wife of Kdward F. lUley.
Itelalives and friends uro luvltod Io attend
funeral services, Tuesday, at .1 p, m., at the
Oliver II. Ralr Ilulldlncr. 1820 Chestnut st,
Interment at Mount Morlah Cemetery
KOCLIIS. On February 4, 1010, HDNA
MARIB, daughter of Wllllani II. and Maria
II. Rogers, itelatltes and friends urs Invited
to attend the funeral services on Tuesday,
ut 2 p. m . at tho resl lenca of her sister,
Mrs. J. Franklin. 2211 Poplar st Intcrmen
airlctly i, rivals.
HI'MI. On February 0, 10IH, HOY J. RUSH.
Relatives and friends, also members nt He
ller Council No. 47. O. u. A. M are In.
vitcd to attend tho funeral services, nn Wed
nesday, at 1 p. tn , at hts parents' residence,
2HIO North suth st Interment private, rtei
mains may be tlswed Tuesday between 7..10
and 1U10 p. m.
M.U'K. On February n.lOlO.KUSAN OATH
I.TtlNK. daughter of Lewis and Matilda F.
thluck sged J weeks.
NI.KMMKH. Qn February 0, 1010. JOHN U.
own ui . fraiiii anil Anna ri pteminer, in
his 21st ear. Relatives and friends are In.
tiled to attend the funeral servkes, on
Wednesday, st I n. ni precisely, at his
parents' residence, lid Sycamore St.. Ilsddnn
Heights. N. J Interment s rlctly private In
I-iwnvlew Cemetery.
sHi'J!!;P." February IS. 1010. WILLIAM
n SMYTH. Relatives and friends, also ML
Horeb Lodge. No. 828, F. and A. M., are
Invited to attend the funeral sen Ices on
Tuesday, at 2 p. m.. ut his late residence.
Jl-'H line at. Interment private. Auto
6MIM IKN. At his residence, the Lincoln,
on February 0. 1016. LLK1VELLYN SNOW.
IUN. Due notice of tbs funeral will be
given, from the Oliver II. Ralr Uulldlng. ISSO
Chestnut st.
STARKMAN. On February 0. JOIfl. BER
THA, STARKMAN. wife of Ion SUrkman.
ReUtlves and friends, also Hyman laidce,
J,,-TTBl-.,-aB-.A.i KtaH.navW 1-odge. No,
h.l,y 8- ' Judea. lngber laxlge. No.
227. I. W, S' O.. and all other societies of
which she was a member, are Invited to at
tend the funeral seat Ices, on Tuesday, at
12 10 p. in sharp, at her lale residence. 2110
llallace si Interment at Montcfloro Ceme
tery Reiuabia may be viewed on Tuesday
morn Ina;
STODDARD. Ot February 6. 1919. SARAH
THALIA STODDARD: Funal services prl
tste on Tuesday at 11 a m at ber ht
..TV!.u,-'k nT8t t6lh ' . Interment private.
IV Fl' On February B. 1010. ROIIBHT
llA.rr. busbatvl of Itos. Well im ffiiow)
IleLL lvcs ten.1 trf.nAm am In.li.j 77v .
Ihs fuivral servkes. on VlednesJ.iy , 2
p ni.. at at lata resldsuce. 2Ifi lloilytvoa,!
sr InlsrweBt t North, Cedar Hill Csm.t.Vy
Z0.os-r7a fisbrusry a, lots, Uaiiv KMMA,
unday, from 7 until 10
1 -
MONTtlAOM
IrllURANCI
tUt HIHOtUuH! iAHtMNf I
ei eNtrrnur ttttr
tfftlNO)tl ttLMONt litt
TMt rsMIKWOOO UPtmtMtnJt
tf)1 WOO 0k M 6 AvtNUI
ttitt4Nir weet.AM tut
Public Ledger,
Philadelphia, Pa,
NORMAN S. SHERWOOD
REAL ESTATE
I4.(l NIW HOCK OCHAHSI BUILOINa
1411 WALNUT ItSltt
PHILADELPHIA
TtLIPHONIS
tiuissuet sua
ncrsTONt met aeie
January 12, 1916.
Gentlemen:
I am a convert to quality circulation. I was converted by results.
I am also a convert to quality advertising copy. And here is where I
pat myself on the back, for I at least discovered for myself that quality copy
has the punch. When I hitched the two big ideas together quality circula
tion and quality copy I got the big team work results that I feel sure you
will be interested in.
There has long been a popular prejudice that real estate advertising, par
ticularly the advertising of apartments (which has been our specialty) was
a dead waste in summer time. But it was not so much the fault of the season
as of the quality of the advertising the stiff, formal, bare announcement ads
that would make nobody sit up and take notice.
The idea came to me to try something friendly and personal, just a little
talk "A deux" perhaps or sort of hand-clasp across the printed page.
Last June and July in my first really important campaign I vindicated
the soundness of the "Idea" and upset the summer bugaboo, both at one
fell swoop.
Wc advertised the Parkwood Apartments, a row of fifty-two two-family
apartments, of which twenty-six were vacant, and had been off and on for
about three years, and wc advertised them in a way which was at least
unusual and different.
Wc used the Ledger and one or two other papers, and we rented
every apartment at rentals from $2 to $7 a month higher than our predecessor
was ever asking and during June and July and the early part of August
the very height of the summer season!
We next took up Angora Terrace, and we were directly given this oppor
tunity because of our previous success at Parkwood, and principally because
of my success in the Parkwood advertising campaign rather than because
of anything else, for wc were called in to co-operate with one of the
best real estate firms in Philadelphia, and it was our advertising service more
than our'real estate experience which was wanted.
There were about 90 apartments vacant at Angora. This number, or
a few less, had been the average in vacancies for two years a loss to the
owner of over $30,000 a year in rentals.
It had also been customary to give new tenants from a month to six
weeks' free rent to induce them to sign a yearly lease.
We did away with free rent absolutely, signed nothing but yearly and
two-year leases and rented 92 apartments in less than 10 weeks in August,
September and early October.
We advertised principally in the Ledger although using one or two
other papers, but the Ledger was our principal medium,
In this campaign we introduced a picture of an Angora kitten in the
advertising and placed two live ones on exhibition in our furnished sample
apartment fhey made a big hit.
About this time I made a wonderful discovery thawqs able, through
the combination of the Public Ledger and, the Evening Ledger, to reach every
one I wanted to talk to. I found that most of my other advertising was
duplication.
The character and quality of the Public Ledger and Evening Ledger
circulation was such that it reached at least once a day every one to whom
I could rent my apartments.
The man who can afford to five in an apartment, even of the most modest
sort, is among the better class of citizens; he will be in moderately comfort
able circumstances and will be an intelligent fellow. I can reach him and all
of the other people on up to the man who will pay $5000 or $10,000 a year for
his apartment through the two Ledgers, and I can reach all of them every day.
One case particularly stands out that of the Lincoln Hotel.
The management this year is new, full of unbounded enthusiasm and
faith in themselves and yet realizing keenly that to be successful it is not
enough just to have a gdod product you must carry your message to the
right people and to all of them.
I wrote an ad for the Lincoln, and it appeared almost exclusively in
the Ledgers. In 32 days it filled the hotel.
We have conducted successful advertising campaigns in the Ledgers for
the Marlborough Apartments, the Queen Lane Apartments, the Little Hotel,
at 225 South Broad street; the new million-dollar apartment house at 17th
and Walnut streets and a number of other apartments. The results were
beyond our fondest hopes.
On Monday of last week we had 52 inquiries for apartments at this office,
probably twice as many as had every one else in the city put together, and we
have built up a business which virtually controls the renting of all the high
class apartments in Philadelphia.
t This has been accomplished by doing the right kind of advertising
frequently when no one else was doing any advertising.
As I said before, the two big factors in our success were, viz:
THE QUALITY PUNCH AND PERSONAL TOUCH THAT WE
PUT IN OUR ADVERTISING COPY PLUS THE QUALITY
CIRCULATION OF THE LEDGERS.
And we tested the quality circulation of the Ledgers to the full by
gradually coming to the point where practically all our advertising was con
centrated in the Ledgers.
First they read our advertising in the morning, and before they have a
chance to forget we come back again with a cheery reminder in the evening,
"Twice in the same spot." If the ad is right, it is too much for human nature
to resist. Between us we rent them an apartment.
Very sincerely yours,
;l
1
I
HI