28
t
iDYEffrsrq ledger Philadelphia, Wednesday, jANUAKYig.iPi6'
m
JtaWELLMOTCE'CO.
ttAS OBTAINED NEW
DISTRIBUTING CENTRE
Local Branch Established at
1G17 Chestnut Street, With
L. G. Peed in
Charge
ALTERATIONS UNDER WAY
Irt frank recognition of Ihe-lmportnnce
Of Philadelphia aft nn niltomoblle ll
ttlbuUng Centre, the Mnxwell Motor Sates
Corporation of Detroit, announces the
establishment of a local branch. Head
Quarters have been obtained at 1617 Chest
nut street.
The. branch nil b under the mnnnKe
ment of b. O. Teed, a veteran In the
Maxwell organization and Intimately In
touch with all Its policies.
Alterations nre now being hindo which
will fit the Maxwell headquarters for the
purpose of Its ticw lessee. It Is Mr,
Feed's purpose to make thi Philadelphia
Maxwell branch nn Ideal retailing und
distributing plant a task for which his
fexperlcnco has been an unusual prepara
tion. Durlnff the Inst five rears Mr. Peed hns
lieen continuously on the road ns a travel"
lug- representative of the Maxwell sales
department and as an Instructor of sales
men. He hns hnd chnri?o of virtually all
the show exhibits made by the Maxwell
Company nnd has had a remarkable
chance to study the methods of success
ful dealers nil oor the country.
Durlnff the last summer Mr. Peed hat
charge of the Mnxwell show nt the Pan-nmn-Paclflc
Kxpos.tlon In San Francisco,
leaving there In the fnll to tnkc charRO
of the plans for the winter shows. He
was In charco of the Mnxwell exhibit nt
New York nnd superintended the ship
ping of a Inrue share of this exhibit to
the Philadelphia show, whero it Is on
view since .Monday.
EIGHT-CYLINDER COLE
SATISFIES NEW DEMAND
Salesman of Company Says Car
Has Withstood All
Tests
Just a llttlo more than a year nRo the
Cole Motor Company, after months of
secret resenrch". senslns the genera! trend
of motor mechanics decided to produce
an clKht-cyllnder car. .lmost over nlsht
tho. wheels of the Cole plant were started
nnd within a few u celts tho Kround wires
wern laid for the nctunl production of the
car.
"We marketed our product," said n
prominent salesman, "nnd It was a.
novelty to begin with, nn Innovation, but
Jt had been produced according to the
precepts of standardization. When It wns
placed before the public It was ncceptcd
with the assurance that It must have
been right or It could not have withstood
tho rlcld tests which naturally uere ap
plied to It during Its process of construc
tion. "True, there wore a few who, having
had reasonably satisfactory service out
of cars of fewer cylinders, stood by to let
others take the Initiative In trying out
the now type of car. They have simply
..found that by so doing they have missed
12 months of the keenest pleasure a
motorlut can enjoy.
"A year of tho most astounding per
formance recorded In the Industry Is now
written Into tho history of the multl
cyllndcr motorcars and It hns definitely
proved Its right to be called the car of
the future."
WHITE MOTORTRUCKS
ON SHOW NEXT WEEK
Third Annual Display at 216
North Broad
Street
For tho third consecutive year the
White, Company will hold a motortruck
show at Its salesrooms. 216 North Droad
street. Tho show will take place the
week beginning- January 17 and will be
open morning, afternoon nnd evening.
The great success of the previous events
assures a big attendance for the next
show, and John D. Ilowley, manager for
the White Company In this Bectlon, prom
ises, a most unusual display of com
mercial vehicles for all-around range of
business use. The large number of White
users In this clfy make It possible 'for
this one company to make a most repre
sentative show.
Many Important lines of business and
many firms of first repute will be repre
sented. The show follows the lines of
previous years and Is unique In the fact
that the trucks are really exhibited by
foremost Philadelphia firms.
As in previous years, Manager Ilow
ley wilt have music afternoon and even
ing. On opening- night a well-known
speaker will address the visitors at 8
o'clock In the evening.
Can g-o over
furnish the hill
90 H. P 12 Miles
Trimmings and many Refinements of Luxury and Convenience to
your Personal Order.
Boom for live dealers In unelose4 territory. If you have a buyer for the greatest
combination of power and luxury, bring him to the show; we'll help close the
sale for and thrpugh you. Booth 16 at "show."
McFarlan Motor Car Co.
Baker-Bell Motor Co., Managers
665-69 N. Broad Street
"SHOR OW AUTO MAP
yMBliyM MWWW ,1 I I JIIUI I I II II ' I JIM M. lUMHI " ' yl 1
.IsC wiuwrcsjbSes V!IL, v -o j
&r VS. I SuS,Ojm5V 7n yKK
Tfl VvT n,58lWeV-tSri? ApOiwucft ttniryPrk
I JwrthuiiitrO-h. cCVinTS W ..
Philadelphia Is tiio
most conveniently situated
excursions by motor.
ALLURING ROADS
IN THIS VICINITY
Continued from l'njrc rvrntern
Forge, Gulph nnd King of I'ruisln, which
teem with historic associations. This dis
trict, too. Is almost unsurpassed for Its
bountiful vistas of quiet, restful land
scape. The same Lnncoster route leads to Got
tjBburg. nvc nnd one-half hours by tire,
nnd Ilngcrstoun nnd t'rcdcrlck, Md the
twin gnteposls of the Shennndoah Val
ley. Lnncnstar ngaln 3 a stepping stone
to Pittsburgh, the objective of a rather
ambitious automobile trip. r.lfihteon
hours, at n conservative estimate, can bo
allowed for the Journey, including repair
ing tires, restocking with gaBOllne nnd
eating. From Lancaster there are two
forks In tho road, one bending northerly
through Ilarrlsburg and Carlisle, tho
other southerly through Vdrk and Get
tysburg, tho two roads Joining ngntu nt
Chambcrsburg. Tho Importance of tho
Lancaster pike, one of tho big highways
leading from the City of nrothcrly Love,
enn be realized when the frequency with
which Lancaster is used as a Junction
point Is learned.
Tho Lancnstcr pike, Lancaster Itself
and Hnrrlsbtirg play parts In the route
of a trip which Is described by Dr. J. It.
Ovcrpeck, one of the officers nnd former
"pathfinder" of the Quaker City Motor
Club, ns Indescribably beautiful that to
Wllllamsport, Pn.
"Thcro are mnnj pretty nnd Interesting
automobile trips to be hnd from Philadel
phia," he snld. "But the prettiest of nil,
Just for sheer beauty. Is to Wllllamsport,
by way of Ilarrlsburg. It Is the prettiest
not only In Pennsjlvnnin but In the en
tire country."
Tho trip requires nbout 14 hours. The
route Is by way of Coatesvlllc and Lan
caster (or the northern or Hendlng route)
to Hnrrlsburg, where, after passing Dun
ennnon, one crosses the Susquehanna
Itivcr nt Clnrk's Ferry bridge, nenr tho
mouth of tho Juniata Itivcr, nnd goes
northward along tho Susquehanna. At
Sunbury the the1 Is crossed ngnln, the
rond leading throjgh Milton nnd Muncy
nnd west to Wllllamsport, on tho thres
hold of n varied mountain country, often
called Pennsylvania's "beauty spot."
TtOADS SOUTH NOT SO INVITING.
South of Philadelphia, especially south
of the Mason and Dixon line, tho ronds
nre not so Inviting, but n popular short
trip Is that to Wilmington, with that bit
of Elysium. Arden, as Its entrance The
run to Wilmington takes from U4 to 2
hours.
Wilmington is but a few steps of the
Journey to Baltimore, which enn bo made
under favorable conditions In ten hours.
Add two hours and one Is In Washington.
WnBhlngton, the capital of tho nation.
Is half-way to Richmond, the ancient
capital of tho Confederacy The tour to
Richmond Is one of the most nmbltlous of
tho short trips from this city, not only
an account of Its distance, but because of
tho clay roads of Vlrglnln, which nre not
greeted with smiles by motorists. How
ever, there Is n fairly good highway be
tween Washington and Richmond, by wa
of Fredericksburg, and conditions are rap
Idly improving. A full 21 hours Is the
motor time between here and Richmond,
A much more charming trip south of
Washington Is that to Stnunton, Va.. In
the heart of the hazy Blue Ridge, via
Mnnassas, Warrenton, Gordonsvllle and
Charlottesville. At tho last-named place
one catches a glimpse of the Rnggcd
Mountains, made famous by Poe In the
stories which he wrote at the University
of Virginia. Another full day's trip Into
the territory of Dixie, and the most Im
pressive of all, is by way of Gettysburg,
Hagerstown nnd Winchester, Va., to
Stnunton, through the Shenandoah Valley.
Another stienuous trip is via Wilming
ton tnd Dover, down the Eastern Sho' of
Maryland and Virginia to Cape Charles,
a 23-hour grind. J
Then thero Is the "beaten path" to At
lantic City, which la a flat trip of two
nnd one half hours. Thero are several
routes, the two best known being the
White Horse pike, through Haddon
Heights and Egg Harbor City nnd the
Woodbury-Mnlaga route, the two Jol.ilng
at I'leaaantvllle. To vary the monotony
of the journey, one can skirt the ocean
rim by steering northward to- rd Barne
gat, Toms River and Lakewood.
JS
TheMIGHTY McFARLAN
with ease. We invite an
we'll furnish the car.
to a Gallon of Gas. No extra charge for Special Color.
city for one-day
POWER OF HUDSON
SUPER-SIX PRAISED
E.
J. Gomery Says Its Equal in
Excellence Cannot Be
Found
"The Hudson Super-HK Is tho most won
derful car In tho world," snld E. J. Gom
ery "Look what It accomplished In tho
tests nt Shccpshcnd Bay Speedway last
November.
"Tho thing thnt Impressed all of us
thero wns tho perfectly amazing power
development by tho six little cylinders of
tho Super-Six. You must remember that
this Is really n small motor. It has only
2SS cubic Inches cj Under capacity. That Is
considerably less than tho 300-cublc-lnch
class of tho most prominent racing oars
of Inst year.
"In considering the tests thnt were made
ot tne super-six you must bear In mind
that this wns n scvcn-passengcr touring
enr, thnt It had tho fenders nnd the run
ning boards on, tho windshield, the top.
nnd carried a spare tire on the side and
nlso cnrrlcd from two to five pnsscngcrs,
nnd et this enr thnt wns an different ns
possiuie ns one could concelvo from n rac
ing car mndo 70 C3 miles In one hour.
"There Is no question that tho Hudson
Supcr-Hlx has the most powerful motor
In the world per cubic Inch displacement.
"I have dilvcn tho car mjself a great
many miles, nnd jet It never falls to cic
nte n now feeling of amazement every
time I put my foot on tho nccclerntor
pedal Tho car posltUely at no miles an
hour docs not seem to bo going faster
than tho nverago car at 10.
"From one end of tho country to Hie
other the dealers arc positively Intoxi
cated oer the wonderful motor In the
Hudson Supcr-Slx.
"Just ns there nro men nnd women, su
permen and BUperwomen, who stand out
nbovo their fellows, this new Hudson
creation stood out nbovo nil the cars In
Grand Centrnl Palace."
UMMY ROADSTElt
for
DOUBLE
If you would know
duty" car, stop at the Apperson exhibit
and examine the Chummy Roadster for four.
It seats four people comfortably, yet is a perfect
two-passenger car, far snappier in--appearance
than the ordinary roadster.
The design is both new and exclusive.
Sixes, $1,550; Eights, $1,850.
WILLIAM
Eastern
Broad and
A Comparison of Power
The most powerful loco
motive ever built can haul
a train two miles long, yet
it cannot climb a hill, even
3 on rails, that
The Hercules of the Hills. 90 H.'P.
opportunity to demonstrate: you
MERCHANT'S RECORDS SHOW
DAY OP THE HORSE IS PAST
FOR PURPOSES OF DELIVERY
He Found That It Cost Him Less Than One-half
as Much to Operate One Autotruck as
to Maintain Two Horses
THESE FIGURES SHOW THE
,.. WISDOM OF AUTOTRUCK
COST OP MAINTAINING TWO
HORSES FOR 30 DAYS
Upkeep of two horses and wag
ons, $30 per outfit per month $60
Mileage. 20 miles per day per
horse, 30 days, 1200 miles.
Team left stable nt 7 n. m.
Returned G:30 p. m,
No time for solicitinp; new busi
ness, no advertising fenture at
tached. The figures In the table nro based on
cnreful records kept by a Philadelphia
merchant for three consecutive months,
during which tlmo he maintained two of
his four former horse-driven delivery
wagons, ngnlnst one nutomobile delivery
car. which ho bought with misgiving. He
now has two nddltlonnl automobile de
livery cars and Is done with horses for
ever. The Vim Motor Truck Company, which
manufactures the delivery car used as
a basis for the nbove table, Is a Philadel
phia Institution, Quietly,, from a very
small beginning two yenrs ago, through
the sheer merit of Its product, tho Vim
Company has become tho lnrgest ex
clusive producer In the world of nutomo
bllo delivery trucks. More than COO Mm
cars are In dally use In (Ills city atone.
The Vim enn be found making deliveries
for merchants In ovcry Important city In
tho United States. The company's out
put at present Is nbout 600 cars a month,
but when tho new- plant now in course of
erection nt 2M nnd Market streets Is com
pleted tho concern will bo able to turn
out 20,000 enrs yearly.
The Vim Motor Truck Company hns of
fices In 3S3 cities In the United Htntcs, as
well ns In London. Paris, Pctrogrod, Ron.o
nnd Hnvnnn. While the product Is made
In n number of styles, only one chnssls
Is used. Tho earning capacity of the
rar Is limited to 1000 pounds
The Vim company has effectively dem
onstrntcd thnt the day of the horse
drawn delivery wagon Is past.
Philadelphia, through the Vim Motor
Truck Company, has tho unique distinc
tion of being tho only city In the United
States with an estnbllshmcnt of nntlonal
nnd Internntlonnl reputation in the ex
clusive manufacture of motor delivery
trucks of n light, fast quality and able to
stand extreme punishment in hnndling.
The Vim Motor Truck Company Is con
stantly lecclvlng unsolicited letters from
merchants who have purchased Its cars
and found huge satisfaction In their use.
For example. It received yesterday from
Georgo W. Scuffert, a wholesale confec
tioner of 392U Locust street, a letter stating
that ho has used his Vim truck every day
the last 14 months, covering a mileage of
from 25 to GO miles per day, pulling un the
steep grades of West Philadelphia streets,
DUTY
the newest "double-
T.TAYLOR
Distributor
Race Streets
7 Pauenger
$2990
COST OF OPERATING ONE VIM
DELIVERY CAR FOR 30 DAYS
Gnrngo charges $12.00
Oil nnd gasoline 11.35
Total $23.35
Mileage, GO miles per day for 30
days, 1600 miles.
Cnr left garage nt 7 n. m.
Returned 2:30 t. m.
Time for soliciting new business,
3 hours.
Advertising features attached to
cnr worth 25 of purchase price.
nnd thnt his delivery service lias become
n pleasure. In this letter Mr. Scuffert
placed an order for two additional Vim
cars.
BELL CAR AflENTS SLOWLY
ISCREASLVfl IX THIS STATE
Force Also Multiplying in New Jersey
and Delaware
W. W. Gawthrop, tho distributor of
the Bell car for eastern Pennsjlvnnln,
centrnl and southern New Jcrsoy nnd
Delaware, has appointed a number of
hlgh-clnsa bubagents within this territory
and wishes to communicate with other
ngents, with n view of allotting the dis
tricts thnt nro still unoccupied.
Mr. Gawthrop considers representation
of the Bell car a gllt-edge opportunity,
He has placed a sufllclent number of Bell
cars to know that once sold they stny
sold. That Micro's no "come bac ." Cus
tomers arc satisfied with tho ci r's per
formance, Its appearance nnd Its price.
It Is n cnr In which otllclcncy, luxury,
power nnd mechanical excellence nro com
bined In a way that Insures qunllty, com
fort nnd endurance.
Join tho Army of Satisfied
customers nnd
SEE US AT THE SHOW
GEO. W. NOCK CO., Inc.
126 N. Fourth Street
In business 81 years because our
customers arc sntisficd. Wo will
feature
SPARTON Horns. FRANCO
Bulbs, RUB-ON Jacks, C-CLEER,
Purfcx Vnlvc Grinding Compound,
Pyrcne Fire Extinguishers and
JINX.
Wo nlso distribute Kokomo
Tires, Weed Chains. Thermoid
Binke Lining, Pctler Jncks, Cox
Brass Co.'s products, E. & J.
Lamps, Moslcr Plugs nnd General
Line of Automobile Supplies.
The Geo. W. Nock Co.
mmMi
immatwn
A
Great Surprise
the Price
is
Several body types,
including
Roadster $1045
5 Pass. Touring,
Sedan Top.,.. $1240
4 Pass. Coupe,. $1750
Space
10
The automobile hom you know about. At i jt H
II ff these prices you cannot attord not to nave one. vk wi IB
jIJl BEi $15.00 111
li tilBHBNr underho, $6.oo j air
I 1j?Ef-J , MAND 4i7 en WM
l flair V KLAXOt PoU I fl$m
IlSil TYrE L HAND Kjjyf nr ii 1ID
Yk IllP $20 KLAXONET P.UU 11 Wk
V GEO. C. MILLER & CO.' JJ m
- Vtv "Trade DUlribuUon nnd Service Featured" jUT A '
Js. 5 nnd 7 North Fifth Street Tj - f
i Today the purchaser of a heavy-duty truck demands h
' definite nssurnnce of durability, sturdincss equal to every load. A truck ! A
' that will bo on the job every day, under all conditions. ; '
! il :if
: v' HrClJ Two Ton, Uudn Motor. Internal ttlJ5Aa.fjv4 lon ' ' "
v'' I "r Drive, Boach Magneto. miyfV J 2 iont- '
' Cli- Slromberg Carburetor. fefiijS' Tl
j The Republic Truck Agency Means a Profitable Account i 'j
! 1T1 f i i"Ti" 1 1 1 itW irrf rrrviTrfffiTrt ei rrfriTi "i i mrrr hi iTriTfrfrrffTifJ 4 ii
Limousines
Taxicabs
louring Cars
Tires LoCUSt AutO Simply CO. Aeerfe
American Taxicab Company LocuV-r'sTiinrr
CAMILLE GEMEHL, Manager
HALF CENTURY devoted to the building
of high-grade mechanical products and nine
years in manufacturings aualitv motor cars have
enabled us to produce the VELIE LIGHT SJX
a car that rises far above the commonplace and one
well able to sustain the reputation which backs it.
The VELIE LIGHT SIX is exceptionally
fortunate in emanating from one of America's foremost
automobile factories foremost both commercially and
financially. This reputation, achieved by long, patient
endeavor, dare not be compromised. Every unit
which it covers must size up to a certain high standard
of quality.
The exact degree of this quality can best be
determined by consulting with any present VELIE
owner. Any owner, mind you, not a chosen few.
What better proof of consistent quality could you, ask?
The present demand for the VELIE LIGHT
SIX is just a trifle ahead of the supply. This demand
is sure to increase as the public awakens. It is. there
fore, not amiss for us to suggest that you make
your reservations now to insure delivery on scheduled
time. Delay may subject you to numerous postpone
ments and perhaps .ultimate disappointment.
Seasoned Dealers the country over are securing
the VELIE Agency. It means a permanent (uturc.
If your territory is still open lose no time-
Manufacturers
Velie Motor Vehicle Company
La Roche Bros., Inc.
Diitributora .
506-08 N. Broad St.
29 Aulo Shorn Main Aisle
-
Lowest Rales
Best Service
Let us take you to the
show, or any place, any
time, at any hour! mt
phone ns Bell, Spruce
65, or Keystone, Race
245.
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Hwn. P!r 8230
Pte... PopUr 0221
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