BVENlfrq riGER PHILADELPHIA4, WEDNESDAY, JAffTTAnT 12. 1016.
trr:
PEN AND INK! IMPRESSIONS OF A WOMAN ARTIST AT THE SHOW
POPULARITY OF
BUYERSMND '
?REAL BARGAINS
IN USED CARS
WESTCOTT KOT TO ENTER
ANY AUTO COMBINATION
m
MITCHELL SIX
ij
The Westcott motorcar, handled by the
Bakcr-Prlcn Company, S031 Market street,
has an excellent exhibit of 1913 cars.
Mr. Baker denies that the Westcott Mo
torcar Company Is contemplating enter
ing the proposed combination of motorcar
companies. After a long conversation with
H, O. Hoot, general manager of the West
cott company, Mr. Baker said:
"The use of tho Westcott name In con
nection with the proposed merger is en
tirely without authority. With the won
derful reputation for quality that the
Wescott cars hare gained, and tho re
sultant Increase In business, we realize
the value that our name would give to
the promotion of such a combination."
BECOMES EVIDENT!
Last Year Has Seen Steady
Jffhm Overhauled Well
' jThey Are Really as
v. "Good as New"
urowin in rroauct of
Pago Motor
Company
HAS MADE IMPRESSION"
LENGTH OP SERVICE
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The used car department of the modern
Automobile concern la rightly considered
an Important part of tho organization,
since It provides the connecting link be
lwen the motorist who wants a new car
and the actual sale of the car. In a big
percentage of sales It Is necessary that a
car that has been In service for from one
to flvo years be disposed of, and tho auto
mobllo dealer has found It a alunble as
set to secure the services of specialists In
the care and disposal of theso machines,
Iljr specialists Is meant not only men
who are familiar with tho sale of cars
that have seen service, but men ,who
know all makes of cars, who know the
weaknesses that have cropped up In the
Various makes from year to cnr. Huch
men can properly appraise a car not only
as to Its condition when It Is offered, but
with reference to the cost of the work that
Tflll be required to place It in condition
for sale, with more or less certainty that
it wlU give the purchaser complete sat
isfaction.
Not lone ago the used car was looked
upon as ono of tho evils of the automo
bllo retail Industry a necessary but very
Undeslrablo one. That opinion no longer
prevails; in fact, the high-class denier or
distributer has como to a realization of
the fact that a goodly percentage of used
car buyers become desirable and potential
prospects for new enrs.
THEY COME HACK.
Furthermore, It has been discovered
that In a great number of cases the man
whose first purchase was a used car
comes back as tho buyer of a new ma
chine. This might simply be described as
the evolution of a motorist, as with the
first car ho has gained tho necessary
knowledge of Us operation and has be
como familiar with the parts that rcqulro
attention. With that knowledge ho feels
himself qualified to give a new machine
the attention It needs.
More and more It has become pos
sible to buy a used car that has suf
fered little or nothing through use,
especially In New York, whero tho
tendency Is alwayH toward tho new and
. away from the old. There are thousands
of motorists In this city who buy a new
car every year, merely to bo up to date.
The carB they discard have usually seen
less than 10.000 miles of service, and in a
majority of cases havo been well cared
for, frequently by high-salaried chauf
feurs. The same Is often true of medium
and low priced machines that havo been
ownor-a riven.
HEAL) BAItOAINS
Such cars, overhauled by high-class
mechanics, as they always are In the
nervlce shops of the big dealers and
branches, are real bargains. Usually,
when they are resold, they carry a full
or partial guarantee, slmllnr to that
which goes with new cars. In the case
of an agent selling a used car of the
make he handles thcro Is no hesitancy In
giving a guarantee that carries tho
service that goes with the original snle.
New York, unfortunately. Is overrun
with unreliable dealers in used cars. They
are known as "gyps," a contraction of
the word gipsies, and the term Is applied
wllh-'torce, since their specialty is that
which was brought Into existence by the
nomwjlc dealers In broken-winded nags.
They understand thoroughly the method
by which compression can be brought
back temporarily by tho use of a too
heavy- lubricant.
UNIFORM TRAFFIC LAW
DESIRED BY MOTORISTS
President of Cole Motorcar
Company Also Suggests
Exchange for Suggestions
Uniform trafllo laws must exist through
out tho country and a national conven
tion whero suggestions can be made will
help a great deal In tho prevention of
accidents, according to J. J. Cole, presi
dent of tho Cole Motorcar Company, of
Indianapolis.
'Tor Bomo time motorists ovor tho
country havo complained about tho lack
of uniform trafllo regulations In tho
larger cities," said Mr. Colo.
"Tho tourists Journeying out of his homo
town encounters In practically every
city ho visits other traffic problems with
which ho Is absolutely unfamiliar. Unin
formed as ho Is naturally of the trnfTIa
requirements of a strango community, ho
becomes tho unconscious offender of Its
law. Ho suffors numerouj annoyances:
ho Is Bometltncs arrested And tho sum
and subilanco of It nil Is thnt his trip
loses much of tho pleasure thnt le right
fully should hold In store for him.
"Until a short time ago, New York and
Indianapolis wero tho only cities In tho
country thnt governed traffic at the street
Intersections in the business sections by
tho semnphoro system. The parking
ordinances aro widely varied throughout
the country. Different laws govern tho
dimming of headlights. The requirements
In pnsslng moving street cars, and trains
discharging or tnklnir on passengers nt
crossing nro quite complex Speed limits
for city driving vary In different local
ities. Thero aro laws which govern fill
ing of automobiles that nre greatly differ
ent. License requirements are not the
same. Yet a uniform code of trafllc laws,
with but a few minor variations, could
bo mado to apply nationally.
"Not only would such n code prove a
great boon to the motor tourist, but to
tho stranger pedestrian. It Is a real need,
and with the Increase of travel In Amer
ica It Is being felt moro than ever.
"It has been suggested that, through
tho city and State officials in tho various
Commonwealths, delegates to a national
convention be appolntod to meet together
at some early date, when tho final uni
form codo of traffic laws could bo dis
cussed and accepted. n tho meantime.
It has been further suggested that some
of the leading efficiency experts nnd men
In public Bcrvlco who know Intimately of
tho traffic law problems In the larger
cities prcparo sample standardized codes,
nnd that from these the final ono be
made up."
Invents Gasoline Saver
The consumption of gasoline will be re
duced at least 30 per cent. In the future.
If a recent Invention stands tho test. Sam
13 Chilton, of Charleston, W Va Is test
ing out what ho calls a Karburct. and
has had amazing results Mr Chilton
intends to ploco his new device on tho
market before spring
vjBr wmP pkutn KLt mEma
v (I I IJI - -"SjjflfflMJI 1 M I i-L COULD f?UW IT y
J fev Wit J H -4&7 I GEISSEL CONVERTER
ewariM T Mil.'
.Drawn for the Etimno Lsoarn by Cornelia Bam..
WORLD NOTES WHAT
U.S. CARS ARE DOING
Foreign1 Supplies Cut Off by
War, America Must
Supply Demand
American automobile, manufacturers are
not only doing more business In this
country than over before, but they have
been called upon by tho neutral nations
of the world to fill tho demands for auto
mobiles and motortrucks formerly sup
plied by three of the world's greatest
manufacturing and exporting nations
now embroiled In the war. The responsi
bility thus put upon tho automobllo man
ufacturers of America Involves moro than
a mero matter of bo many dollars profit.
It means that tho American automobile
and motortrucks are on trial before the
world
President Charles T. Jeffery, of tho
NELLENBURG
ENTIRE BLOCK -MABKET tB BYSTREETS
rptttjl
-CISn of Twelves
Thomas B. Jeffery Company, Kenosha,
Wis , Is ono of these American manu
facturers .vho have been called upon to
face nnd solve this untquo nnd important
problem.
"Thoao countries which formerly
bought from the warring nations have
turned to tho United States to supply
their needs In many lines," sas Mr.
Jeffery. "Many pcoplo havo tho mis
taken Idea that most of tho foreign busi
ness being dono today Is war business,
hut nn examination of tho figures dis
closes tho fact that this Is 1ut n small
proportion of tho export trade Tho total
of exports from this country for tho
month of October, for example, amounted
to S33I.C33.6T8, vvhllo the totnl of all war
materials shipped from this country dur
ing the samo period -was only J10,CG1,5G0."
Five Days Required to Make Limou
sine of Touring Car
The Qcisscl converter Is said to require
but five days to add to a touring car, In
closing It with glass nnd frames, which
mako It ns handsome and comfortable as
a limousine. It enn bo removed In three
hours. In this way tho touring car can
bo used nil tho jenr round, practically,
giving two distinct types of cars at tho
cost of one.
Tho converter is handsomely designed
and finished with nil tho carriage and au
tomobllo body maker's art, and tho ma
terials put into Its construction aro of tho
highest quality, Insuring Its lasting abil
ity. This automobllo Innovation was pat
ented December 23, 1913, nnd has caused
Interest among automobllo users every
where. This converter has been patented
nnd Is manufactured and put on tho mar
ket by A. Clclsscl & Sons, S51S3 North
3d street.
It will b found at ihe display of ,.-
"Carl II. Page Motors Company that the,
Mltchel "Six of "IS" has made good lu,
namo. This car during the last U monthi
has attained nn extraordinary popularltr,
and la scon In large numbers on th'
streets of tho city, on suburban highway
In front of local clubs and ether poliuV
wnere motorists gatr.er, a year ago Un
ear had Its way to make. It was opposed
to formidable competition. Tho triumph
is tncrctoro me moro remarkable.
Analysis of tho situation shows, how.'
ever, that thero was no way that thiJ
Mitchell lino could have been kept out or'
this success In this section for every ont
or the factors were propitious. It was the
right car, mido by a great eubBtantld
factory and sold by an up-to-date, aggrei
stvo and Intelligently managed concern. '
With nil the conditions thus vight, th '
"Six of '16" could not bo stepped.
Tho solidity of tho makers, tho Mitchell
Lewis Company, of Itaclr.e Wis , was th
original mngnet thai won tho Intercut
Carl II. Page, president of tho Pt
Motors Company. Mr. Pago sought a ctr '
of popular price, backed y a firm of i
greatest resources. Ho settled on the
Mitchell. Tho events of a year have fulln
Justified this cholbc. ,
Thcro never was a time In the M years 'I
oi its nisiory wnen tno .uicneu company '
was ns popular as now. A large part of
this business life was spent In tho bulla.
inff of carriages. With fho coming of ths'tfj
nuiomuuuo iimuBiry ino -uiicncu-liewll
Company Bpccdlly took a place ns one of
tho pioneers, nnd under tho mechanical"
direction of Chief Engineer and Vlv
President John W. Bate, became noted for.srt
prescniuiB iu wio puuuc many ot ins im
portant advances in tno industry.
Both developments, ns to type and u
to price. Mr. Bate first worked out. ir !
responsible for tho "Six of '18," nnd hli
cnntllover spring is conceded to be per
haps tho most Important feature of ths '
car becauso It makes a light machlnt
possible with a retention of all the old .
tlmo comiort oi tno ncavicr models.
II. X McClaren Is president: W. TV
Lewis, vice president; r. L. Mitchell.
treasurer! W. II. Armstrong, secretary, '
nnu. u. i;, r riuuu. smut iimnnger.
It Is tho most' modern In every detnlLu
Tho mechanical staff includes WOO men.
and during a largo part of tho year It hold
been necessary to wont in tnree eight'
hour shifts.
12-Cylinder 7 -Passenger Touring Car
F. O. B. Factory, $2475
Twelve cylinder smoothness combined with valve-in-head power. Pathfinder
the Great is a revelation to students of motor car construction and a new found de
Jight to patrons of motor car luxury. Its appointments measure up to the high
standard set by its engineering phase no car so far at any price has been more
sumptuous.
aee Uur Exhibit at the Auto ahow Booth 167 S$ji
Motor i$ "V" type, with valves in the head, r.rnj ,;. . .,.,.
twelve cylinder arranged six on the tide at an General view of motor
angle of sixty degrees. Showing Electric Phase Installed
Immediate DeliveriesArrange for Demonstration
Sold, 'm FhtktJelfikia Exclusively by
N, S;oeUmbiirg & Co., Market, 11th to 12th Sts.
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A YEars Browth in Band Wi
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A year ago this time Dodge Brothers epjoyed an enviable reputa
tion as manufacturers of a very large volume of motor car parts.
This reputation aroused extraordinary expectations on the part of
the public, when it was announced that they would build a motor
car. Thousands of dealers were eager to represent them. Thou
sands of orders were placed by individual buyers.1
But as manufacturers of motor cars Dodge Brothers were still on
trial at the bar of public opinion.
The car as a car was an unknown quantity.
In January, 1915, a few of the cars were shipped from the factory;
and si few individual good opinions began to be formed.
The growth of this .volume of good opinion was in exact -ratio, at.
first, to the growth of the volume of production".
But nofmany weeks had passed before the reputation of the, car
outstripped the capacity to produce.
The good news of its performance travelled faster than the supply "
in sixty days' time there was a waiting list in all parts of the country.
Substantially the same state of affairs has existe'd ever since, and
exists today, in spite of largely increased production.
There is a very pronounced and definite public opinion now in this
country concerning Dodge Brothers car.
Nearly every man or woman you meet has a clear-cut idea of the
kind of a car it is.
How friendly and how favorable that idea is you probably know so
well that it is not necessary to go into details.
In twelve months' time the American people have bought more
than thirty-five million dollars worth of Dbdge Brothers cars.
This is a notable record for one year even in an industry which has been marked
by many amazing achievements. For a first year, it stands absolutely unique and alone.
But the sales growth, to our way of thinking, is as nothing in importance; compared
to the growth of a very, favorable public opinion concerning the merits of the car,
This phase of the year's work is very gratifying to .Dodge Brothers and to their
representatives everywhere.
It goes without saying that DocJo Brothers will never do anything? or permit anything
to ba dono, which might Jeopardise the standing of the car with tho American publio
9 w
Thornton-Fuller Automobile Co.
2041-43 Market St.
SPACE 10, CONVENTION HALL. IJBOAD Jt ALLEGHENY AVE.
Th. price of the Tourtn Cu ot Ko.dtttr, ctwplctt,
U 75 Cf. o. b. Detroit)
CaaadUa pric $1180 (add firibt froffl Dttrefc)
Th. prlc of th. Winter Tourin Ctr or Reditu,
eompltt. Including rtgulw mehalMuU U
J0 (f. o. bTDcUoU)
Cuu4UnprlcDJJ (.dd freight from Dtrotl)
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