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Revolutionary methods of manufacture now make it possible for you to buy the new
Encyclopaedia Britanniea
Lw JB 2ol
in a compact and convenient form
saving 64 9
of the lowest price today of the Cambridge University issue
30,000 p(ft
.. .. ihDeci- bookcase. en
Set. in different binding!, with ! ""
at
. o. -- PhUadelohta
9th and Maruct e -
-,.- v be left thc,or full Information and
v,,u , details obtatnea
The entire 29 volumes j.Sb sent for a first payment of
illustrations
only 1 !5
-
w
ilx
ow This Offer Became Possible
' HIS remarkable offer, savlntr vou 6. is the re
1 1 ult of our arrangement with the publishers of the
JL yew Encyclopaedia Britanniea. They own the
copyri ;ht. Without their permission no copies of it
can t sold.
Though our
annua ly and reaches more than one-quarter of all the
families in the United States, we constantly strive to
make t bigger and better.
Our growth during the past twenty-five years has
been j chieved by selling things of better value than
could be obtained elsewhere equal or better quality
for lei s money. A business, like ours could have been
built up only by service and enduring satisfaction.
A Real Bargain
W are always seeking real bargains to offer out
customers, something of superlative quality, something
that veryone needs; something that lends, itself to
econonical manufacture in large quantities; something
that reflects lasting credit upon our institution and
meanapermanent satisfaction to our customers; some
thing hat can be sold at a price, that considered with its
knowr quality, will instantly identify it as a BARGAIN.
Thinew Britanniea fills these requirements
It o something that people need. Many of our
owrtjol ficers own it and know its wonderful value. The
copies in our employees' libraries in our factories and
home jlant are constantly used and highly appreciated.
It 8 of wonderfully superior quality. Supreme
?ualit is the only explanation of a book that costs from
160 t $360 a set and that sells in a short.time 75,000
sets, a total sale of about fourteen million dollars.
Authorized by the Publishers
Th ! publishers of the Britanniea have always con
sidered it as an educational institution. They were
anxiou s to have this great means of self improvement
'distributed to the largest possible number.
W( had no. trouble in convincing them that this
maxin um distribution could be effected by our experU
enced selling organization with its 5,500,000 customers.
The Problem We Had
Bu : how were we to reduce the cost of tHe Britan
niea aJ that we could sell it at a low price, that would
prove 0 new customers we could save them money?
Wq could save in selling cost but not enough.
Manufacturing costs had to be cut. The estab
lished, 'policy of our business does not allow skimping on
manufacturing. We never "save" at the expense of
quality. And now was not the'time to begin. We had
Eicketf the Britanniea as the bargain we would offer
ecaufie it had quality, and we would not put out the
Britar&iica as a cheap or shabby book.
Cutting manufacturing costs and keeping the
high quality of the product that was the problem;
i imiiJi . wumwUMii ml 1 11 '""'" ' ' " ! I'"'-
What is The Encyclopaedia Britan tfca?
WHAT is the book that we. chose after much
thought -tobc our great bargain offer, tiat we
have spent so much to put on the markefl in an
attractive, convenient form to be sold at a low price?
The oldest and the newest
Tho largest and the most compact
The highest grade and lowest priced
of all encyclopaedias. To explain:
The Britanniea has a reoutation of loner stalnrlincr.
The first edition was published in 1768 eight years
before the Declaration of the Independence of the United
States of America. The new (nth) edition, which we
are oiicnng, is me.oniy complete, up-to-date survey
01 inc rnoaern wona, us Knowledge and History, its
arts ann sciences and industries.
Much in Little Space
The new Britanniea contains 4il.ooo.ooo worHs.
much as in four hundred books of ordinary aizej paper
and print, and" nearly fwke a3 much as in any! other
encyclopaedia in the English language. And in) these
forty-four million words there is a great deal more
Information than was ever before nut intn tin m
words. But "Handy Volumes" on India n.irwlrh
uring
down, and 21 monthly instalments of $3.00 each pay for the set!
E announce the sale of the new Encyclopaedia Britanniea, 11th edition, in a
"Handy Volume" issue. Printed on genuine Britanniea India paper, it sells for $1.00
with the order -securing delivery of the complete set and 21 monthlvpavments of
$3.00 each; oToif5S.88 cash. The
lowest price at which the larger
paged form, published by the Cambridge Univer
sity, on India paper, can low be bought is $166.75
why, we Make This offer cash. This is a saving ol $107.87, or 64.
business' is now over Si 00.000.000 r&WMs' -
Wt BUUXWHm iJhat the "Handy Volume"
issue is authorized by tlie publishers Of the new A Century and a Half Ago andTo-ddy
Encyclopaedia Britanniea; that the contents are
identical, page forpage (including maps and illus
trations) with theCambr dge University issue now
selling at three times the price; that the "Handy
Volume" issue is printed on the same quality of
India paper, from new plites, and is manufactured
by the same printers and binders as the more ex
pensive book; and that because it is smaller, it is
easier to handle than the Cambridge issue.
Wt &tmmntM
satisfaction with the contents of the Britanniea and
with the form of our "Handy Volume" issue. To
anyone who is not satisfied for any reason and
returns the set within three weeks, we guarantee
to return all he has paid (including shipping
charges).
We advise you to order at once. Now your order can be filled immedi
ately. If you wait a little while to on ler, you may have to wait much longer
to receive your books. You run no risk in ordering now. Use the coupon in
the right hand lower corner. )
Use the coupon in the lower, left hand corner if you want a free booklet
giving full information and sample pages of the "Handy Volume" issue.
Sears, RoelbiSlt
"S
HkH
Bem
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BiC? Www 2?ff3
, t L . . . . . I
mie ui inc greatest engineering anti m.innr.i
er
cri
triiit- -f-YmriiatA anrl nfirva condensed material into 20 books, each oni inrh
j v-r v- j-r Qj ;ncheg n;h and 6i inches deen. and nrh
f- -- w
oniy 21 ounces, less tnan the average novel
miracles of the day bring this huge amount of carfefully
thick,
ghing
iP
better
Best Quality Lowest Price
The Britanniea ha3 alwavs been nrh .- Inf
than other encyclopaedias that it has sold at Higher
F','"" "" "i"cr uooks 01 rcierence ana, although the
price was higher, has sold In greater quantities! than
al other encyclopaedias combined. Only merit! true
utility, real value, could explain anything so-r-MrjarUab'-.
And all this OUalitV. Utilitv and vain i. whnf'.X !.
offer you at such a low price and on such convenient
ICIJII9.
A
CHrCGQ
id Co.
Our Success- the new "Handy Volume" Issue
And long experiment and untiring effort-solved the prob
lem. The size of each page of the Britanniea was reduced;
the smaller page was printed from a plate made by a photo
graphic process; 3a pages instead of 16 were printed at each
revolution'of the press;'38,4oo pages were printed each hour,
instead of 11,300; enormous orders were given for paper, cloth,
leather, printing and binding and there were savings because
these orders were so large and there were other savings
because the smaller book required smaller quantities per J
volume of paper, ink, cloth and leather.
vVe can sell the new "Handy Volume" issue of the
Britanniea for 64 less .than the
Britanniea now sells for.
The "Handy Volume" is a
handsome, convenient form as hand
some as the bigger book that -costs
three times as-much, and much more
convenient, because it is so much
smaller and lighter.
OR
"HANDY VOLUME'
HOW
feyLINS
IITOXI
N THT
ON TH
k
x-
V
Prices and Terms of Payment
Printed on genuine India paper, bound in dark redlclothi
!i-D20w,th.thefder ?nd ,nJy 2I Payments of $x a month; or
J58.88 cash. U lavtttf of J107.87, compared tnth the '.present
price of the Cambrtdze tssus in the corretpondint bindinf).
Printed nn pnum Tnrlin niru L.-...J j
Full Sheep, Morocco-Grained t '$1.00 with the order and
(A
if Cant'
only si payments of $3.50 a month; or $68.54 cash.
jovinc of $144.7 .1. compared with the present price of the C
ortage "suetn lie corretpondint binding). Especially teconw
mended. Books to be used as much and as lone Usthe
Britanniea should be bound in strong leather of full thickness
like this, which is made to last It Beto its color in tannin
and from vegetable dyes, and is absolutely waterproof. T
THK TAINT LINIS ABOHOWIHE BXACnfllZK OITHBvOPIHtD "HANOY VOLUME.'
HELD IN THE HAND. THEvLINSIN THE MIDDLE. OP THE PAUE. RIGHT SY THE THUMD
NAIU l THE CREASE llrtIN THE CAOES. HEIOHT OF AQE. 0 INCHES. THE
HEAVY VERTICAL LINES IN THEIARaiN SHOW THE LEATHER COVERS. PUT A NOVEL
OTHER BOOK PLAT ON THItNf KETCH. SOfOU CAN SEETHE REAL SIZE OP THE
"N.
Printed on genuine India paper, bound in rich dark green Three.
Quarter Crushed Lerant Morocco: $1.00 with the order and only
33 payments of $4 a month: or $81.88 cash. Thireis no corre.
spondmi binding m the Camiride issue: if there were it would cost
about $350, o sannt e$i68.i3). A very handsome, durable binding,
leather back and corners and cloth sides.
BRITANNICA.
KETCH. SC-A
Tt Printed on genuine India paper, bound in dark green Full CrusHed
J Lerant Morocco: fi.oo with the order and only 33 payments of
V 3'a 7 ;""' v;-vy "?" v fib oj H75.50, compared with
ei
THE ADVANTAGES OF THE OFFER
resent price of Cambridge issue in corresponding
e luxe binding of genuine goatskin.
nding). A real
i
For the first time you can cefcthe best encyclopaedia there is.
at a very low price and on very srnall monthly payments.
FRElf BOOKLET COUPON
5BAKS. ROEBUCK AND Ctt. Chlcsr.
send rne the folIowing
Full Information about the "Handy Volume" Usue I
the new Encyclopaedia Britanniea. sample pages,
bindings, prices, terms, etc.
, The booklet, "The Yart the Encyclopaedia Britanniea
Plays in the Affairs of Ambitious Women with sample
pages -and full information.
Proftwor W.A.NI1mi
M Hit Harvard Dtpart
mem 01 coillth, wrots ua
(Nor. 17. 1313) the follow,
lag letter about thViUndy
Volume" luuti
MAa a lubeerJUf to th
ordinal rdllloa el TbeBncy.
dopudla Drltaanka. I bavo
been curlout to aet how tte
probUn could b aolrtd Kl
okiax the work mora com.
pact and cheaper .without
rendrrloi It Uleilblt. An
ciamloatlon of the new tout
prove -wit in Muuon tua every part oi me civuizea worm, cms complete
beta found. Th type, tbouih , , r ,,, 1 ..ij . 1 , . - . . r
amalicr. M no..lM c ear thaa WnOie WOriU S KllOWJCUlie, CnOUCnt anQ aeetlS. achievement: to do wandv.r
before, im uiiutrauona and - g,, , paje which l can
nap are In no wan Impaired. A , - iertlly la no more tryUii to
?.?Sfe .! r.V O Aof nntmiAMr f I,r &t JA Sir "si i ey,V7ha5 The
XVI a UlOt ptlj AllCllL UX U1I1V PX UtlYYll N. ewui edition, U a landmark
111 1 ' 1. 11 r 1 ' bookmaUns. You arc dolnx
a public acrvke In putting
And you will have all this in less than one cubic foot of SDace. wl!hI,ca5Sic?eev.vrT1'
And -all under our sweeping guarantees, printed above. roscoe found
All pricij are figured tofow thai shipping charge cannot b Prepaid. Tk
complete hf, boxed for shipment, weighs less than 60 lbs. We ship from
new ivtk wLKore, wiKiever ts nearer you.
and
Ca.. tram, am imiuint authority
And you can have the encydopaedia...in "Handy Volumes" irfa.
trial1 VOU can easilv and rnmfnrrnhlv rHVrinlrUnrr trip hnnl- in VAD LAscn0Ol. X
one hand, as you would a novel. , rvemberiT.wis.
V Gentlfayrt;
You can have the entire Britanniea. 20 volumes, dd.ooo.ooo EienfhBdfitiM'oihS'Ency?
Words, 41,000 articles by 1500 expert contributors pVcked from fiSSXi S? eiouT
every part of the civilized world, this complete summaryof the'huom,p.tnd'inlS
...t,! ..,,,..1,4',. lrnt.lirro.- .1 1. .. J J i- "s. utlul form U(A Uscll an
7
SPECIAL S1.00-COUPON
are Jutl ai attractive, and the
reduction la aue make incaa
ianJtcly (atler to hiadk.
I have atklavaiMM
la the art of booiiaaklaa
more eurprUina'.
Krai Iki IttUt ty d fm (m
Uu ruM- caravr.
Xf4 Ue UlUr j At coupon i
a ujham i
Wfr Tfl jJ BLNyi M ?! C4aBv7Bl BTL?aTa Kaairapj wwwFHm wrSrV9at araPVWai PaPmle9 arwP9HS09
SEARS, ROEBUCK AND CO. (D'e)" " "
jChlcago, IU.
In accordance with your published offer and guarantees, I enclose
fl.oo as first payment, for which send me one set of the '"Handy
Volume" issue of the hew Encyclopaedia Britanniea. nth edition.
printed on India paper, ana bound in the binding checked below;
A Cloth: 31 further payments of $3.00 a month.
B Full sheep; 3 1 further payments of $3.50 a month.
C Three-quarter crushed levant morocco; 33 further payments
of f 4.00 a month,
D Full crushed levant morocco. 33 further payments of J4.50
a month.
I "will nuke further payments each month oil the same day as that
of this order, remitting the amount above for the number of months
there shown. Title to the books does not pass to me until the
amount is paid in full. (If you wish to take advantage of tb
saving offered by our cash prices, mark the- binding wanted in the
proper space above, cross out partial payment terms and state
here the amount enclosed.)
Ww . ,,...,.. ,..-..
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