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$300,000 Well Invested
AS the New Year opened, the first guns were fired in two of
- - the largest campaigns of advertising ever done in a short space
of time by a Philadelphia house.
In the three months beginning this week, $127,000 will be invested
in advertising The Country Gentleman in the centres of agricultural
production throughout ten middle western states.
In four months, $87,000 will be invested in advertising The Ladies'
Home Journal in large centres throughout the country.
These campaigns, together with others already under way or com
pleted, will bring the advertising investment of The Curtis Pub
lishing Company from October 1st to May 1st to a total of $300,000
not including space used in our own columns, and direct mail work.
The word investment is used advisedly. This sum has been appro
priated not as an expense of the business, but as an investment in the
business.
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The Curtis Publishing Company believes that the present season
offers perhaps greater opportunity than ever before for reaping the
full advantage of powerful, ivell-directed advertising.
All of the advertisements in these campaigns are
appearing in the Public Ledger and Evening Ledger
vThe Ladies' Home Journal
The Saturday Evening: Post
The Country Gentleman
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
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