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SALESMANSHIP BECOMING A
PROFESSION, SAYS M'LISS
Fifty-three Girls Under the Tutelage of Mrs.
Mary Eastwood Soon Will Be Graduate
Experts in the Art of Making You Buy
F'FTY-THIIEE eager young women, dressed In neat anil Inconspicuous black
attire, relieved by Immaculate white collars, are busily' engaged Up at the
William I'cnn High School for Glrla In learning how to raise tho business of
selling goods across the counter to tho dignity of a real profession.
After abbut ono mlnuto'o talk yesterday with their able teacher, Mrs. Mary
Knstwood, I wished with all my heart that Ida Tnruell, who's been going nroUnd
tho country telling people that our public schools don't teach girls anything
practical could have been somewhere In tho offing to have heard about this
remarkable class.
Indeed, as I listened to Mrs. Kaatwood expatiate on tho course a great fear
assailed my heart, for If the 53 aro a sample of tho kind of saleswomen Phila
delphia is going to have In tho near future shopping will have beon stripped of
fell Its harassment, and there's no telling to what lengths women won't go In
their sheer enjoyment of tho pleasant game.
No longer will It bo necessary, when tho model saleswoman comes Into her
own, for the timid customer who has a train to mako to stand miserably by
while Maymo tells her companion at length what "ho" Bald last night. No longer
will a superior creaturo In a peck-a-boo waist, her head elaborately collTed, turn
Up her noso If you ask to see tho flvo-cent muslin.
instead, a modestly dressed, gentlcmnnnored Maymo wilt stnnd attention
vrhen a customer approaches, and if five-cent muslin is desired the very best
tlve-cent muslin will bo shown with tho very best smile, and, what Is more, tho
model saleswoman will know exactly how that muslin Is made Its entire
pedigree, in fact.
"Tho history of merchandise." Mrs. Kastwood told me, "Is ono of tho Im
portant features of tho course. My girls aro learning all about textiles and color
and design. Furthermore, tho psychology of selling when to talk and when not
to talk in making a salc-ls a part of tho work. Moroover. tho value of nersonnl
eppearanco Is pointed out to them. No gewgaws, no paint and powder. Sim
plicity of dress and a courteous manner, thoy aro taught, are prlmo assets to tho
rrtleswoman."
A fact which ought to appeal to those pcoplo who, contrary to Miss Tarbell,
cry out that wo have gono vocation-mad Is that no girl Is permitted to enter this
salesmanship class unless she has had at least two years of high school work.
In other words, only the third nnd fourth year girls aro entered, and tho group
which works In tho shops In tho afternoon gets Its schooling In tho morning, and
lco versa, thus receiving an equal amount of theoretical and practical training.
rutting It Over
Of courso It would be nlco to have tho ballot and all that, but when things
happen llko the appointment of Miss Louise Filbert as secretary to tho new
Mayor of Reading, over tho head of a lot of scrambling malo applicants. It makes
us realize that women don't do so badly for themselves without It, after all.
Explanation, I'lenuc
How does tho physician who claims that much of the grip epidemic Is due to
woman's insane dressing, her chin-chin collars and her sllken-clad ankles ex
plain tho fact that as many of tho strong sex hnvo llkewlso been attacked by the
bacillus?
Tho Wide. M'ide World
Adventure is only to the adventurous.
I suppose this Is tho one way to explain the action or tho Rhode Island heiress
who ran away and camo to Philadelphia to take a Job In a department store.
To most of us a bank account of several hundred thousand dollars consti
tutes at least tho means for adventure, but alas! it would seem that even money
can become a borcsomo thing.
Tho average woman, though, usually dreams her adventure. Even in this
advanced day It is not given to her to pick out when she will go forth In search
of fortune ns a man would do. She usually has some homo tie. If It's no stronger
than a kitten or a. tea-kettle. "I'll bide awhile," sho says to herself, and tho
wiuie uueomes a nietimc.
This Is often true of women with enreers ahead of them, if the opportunity
for advancement means pulling up stakes and going to somo far-away place,
they aro apt to forego the chance when a man In a similar position wouldn't hesl
tute for a minute.
' ' .,-.. dAfntruTlAY. .TATtfTTABY li 1916. 1. N
EVENING L.JiDCfilKFHILfAJJiJi.LtiJJLiA xy., -, ..,,-
II I . Uni4lniAAl T '
mnnun xiariaiiu. s uornefc i
SEEN IN THE SHOPS
b lBHiv'''.Btk
,K5SHP-'''iJi
.Mil ?-'' i
lk sHi.
4hw' fP':i-; f &
w&w&A WjHtfBAr t
m jEHr HbTj
liiillk J -)
Pi' 1 VA 8
THRONGS FLING COIN
TO THE WINDS IN NEW
YEAR FETES AT SHORE
Atlantic City Visitors Numer
ous and Liberal and Marked
by Sartorial Glory of the
Female Contingent
PHILADELPIIIANS THERE
A Mutter of Preferment
"Why should not husband and wiro talk over business and nit conditions
that affect them both?" asks Anno Morgan in a recent Interview. "Why
shouldn't tho wife understand the character of her husband's, work, ,'hls alms
rnd tho means by which he is trying to reach success? Why In tho' name of all
that Is sensible should these two who have been on such confidential terms during
courtship go their separate ways ns soon as they are married?"
This sounds very Ideal nnd nice, but are not tho existing conditions duo to
a mutual ngreement on the part of tho American husband and wife? When
you've been cooking and sewing and sweeping all day, it's not at all improbable
that you'd llko to talk about something different, even if It's futuristic art or
tho next-door neighbor's now poodle.
Likewise if you'vo been selling Insurance or trying cases a little relaxation
from tho daily grind Is moro to be desired than explaining tho intricacies of your
work to your wife.
fl1 TVfnrf-nn HnlthtfAco mnnno Ttratl V.t. 111. , 1 , .
.... .....,., ...u.,u ,..., ui.,, , juuai uiiocKers, sno aoesn t see
AN AFTERNOON COSTUME OF SATIN SUPPLE
THI3 youthful lines of this charming Jenny model command Instant attention.
Its extreme simplicity would make it nulto appropriate for morning, but the
black satin of ivhlch the costume Is made proclaims1 It an afternoon frock. Jet
buttons and skunk fur form a sinnrt ornamentation.
The new Chln-CIiln collar, yoke effect, fur banding on the sleeves, arranged
in such a manner as to suggest the new bishop sleeve, aro interesting details.
These ecclesiastical effects mo going to be quite tho thing for early spring. The
price of the gown Is !3.
An attractive chapeau of hatter's plush haa a Jet ornament nnd a huge fan
shaped bow of mallnc, suggestlvo of a coxcomb. The price Is J10.
Full particulars as to the place where this gown can bo purchased may bo
OlltnlllCd hV SCndlllir n Atntnnml. ,.1f.nf1(lrnaB..l nntpnlnna In Vin TMIm. nf tint
Woman's Page. Evenino Lcdokh, COS Chestnut street. Please mention tho date on
which tho nrtlcle appeared.
ATLANTIC CITT, Jan I.-Roth In bIzo
ond nbllltv to distribute dollars tho crowd
this week hna broken all mld-wlntcr holi
day figures for Atlantic City.
The new arrivals came from a score of
cities and New York nnd Philadelphia
trains carried added coaches for the traf
fic. The Boardwalk ctowd has been largo
nil week, and especially noticeable for
the sartorial glory of the womenfolk, who
flaunt sumptuous fur pieces and the latest
quirks In costuming for tho delectation
of observers.
Fur-trimmed pantalettes peeped forth
iimlM- flin skirls of scveinl of the new
costumes, and leather sport suits were
much In evidence. The Hoardwalk has
become used to appearance of young
girls in knickerbockers and boots, since
the craic for horseback riding reached
largo proportions, and golfers who conic
from rounds of tho links promenade In
their outing rigs.
Lnst night's New Year celebration filled
the big piers with dancers In costume and
nmsk, and there wero lively times In the
Boardwalk restaurnnts and cafes.
Secretary of War Llndlcy St. Garrison
ran his ofTlco from tho Mnrlborough
nienholm this week whllo he was here
with Mrs. Harrison.
Governor Brumbaugh and Mayor Smith
started tongues wagging when they came
down for n round of golf at Scavlow,
and afterward nppcarod ns dinner guests
of Clarence II. Gelst at tho Shelburne.
Alma Gluck, operatic Btnr, was at tho
W. Hydo Appclton, formerly
of tho faculty at Swarthmoro, was at
tho Marlborough-Blcnhclm, nnd former
Dlicctor of Public Safety Thomas M.
Thompson headed a family party, In
which were Mr. nnd Mrs. T. Mason
Thompson and Miss Helen nnd Miss
May Thompson.
Mrs. C. L. Nessor, who recently came
from Paris, Is at tho Traymoro with Miss
Ncsser and Master Poland Ncsser. Di
rector Loeb spent the week-end at the
Shelburne.
Mr. and Mrs. Herbert C. Fclton, promi
nent Camden folk, nre at tho Seaside.
Mr. and Mrs. Samuel Thompson, of Phila
delphia, and Miss Maud Scott, of Gcr
mnntown, visited tho Dennis. Mr. nnd
Mrs. Percy Chandler, who aro at tho
Shelburne. have Miss Jessie Baker, of
Washington, as their guest.
A. C. Shand, chief engineer of the Penn
sylvania Railroad, camo to the Strand
with n family party. In which were Mrs.
Shand, Miss B. C. Shand, Miss Helen
Shand. A. C. Shand, Jr., and Mr. and Mrs.
P. R. Trees. Mr. and Mrs. II. ,. Phillips
Joined tho Philadelphia colony nt tho St.
Charles. Mr. and Mrs. Charles H. Norton
and Miss Jean Norton are nmong tho
Phlladelphlnns nt the Holmhurst.
OPERATION NECESSARY IN SEVERE
CASES OF STOMACH ULCER
both sides.
M'LISS.
Letters to tho Editor of the Woman's Page
Addrus all communications to M'U.s, care of the Eienlnsr ledger. Writ on Dn-
klde of the paper only.
Dear M'Llss Kindly tell me how to make emery bags,
Sew two circular pieces of heavy cotton cloth ono and one-half inches to
gether, leaving nn opening of three-fourths of an Inch. Fill tightly with the
emery and then completo tho Bewlng and cover with silk.
Dear M'Llss Can you tell me what would bo tho proper costume for a girl
of 18 at an afternoon wedding? An Informal luncheon will follow.
DOROTHY.
Fancy velvet ault with a dressy blouse, or a silk afternoon frock, not too low
In the neck, with topcoat and hat.
Dear M'Llss Can you tell me who Is the author of the following, "Tho true
grandeur of nations Is In those qualities which constitute the grandeur of the
Individual-? BOOKWORM.
Charles Sumner.
Dear M'Llss What are bookplates and where did they come from originally?
CURIOUS.
Bookplates are a modern adaptation of the old 16th century custom of
heraldry, or the method of emblazoning one's coat of arms or monogram Inside
the cover of one's library books.
Dear M'Llss What will take the shlno off the back of my offlce skirt?
STENOGRAPHER,
A liberal application of a solution of water nnd white wine vinegar, allowing
a. goodly portion of the latter. It doesn't matter how wet the skirt becomes, It
wlU dry as good as new,
Dear M'Llss How can a business girl "do up" her shirtwaists quickly
In an emergency? I live in a boarding house. CAREFUL.
A girl I know uses an alcohol Iron, so the lody of the house cannot
"kick" at using the gas or electricity, Wring a cloth out In cold water and
leave the waist wrapped up In this for 20 minutes, rolled tight. Then you
can Iron it, as It will be Just damp enough.
GAS!
to
,STRIC refers to
gas, Ulcer of tho stomach occurs
much more commonly than moat people
think, a great many cases being undiag
nosed, or they are called "chronic dys
pepsia," "Indigestion," "acidity," or some
thing else equally Indefinite. Ulcer In the
stomach and ulcer In the duodenum that
part of tho bowel Just beyond the lower
end of tho stomach are often Indistin
guishable. Their symptoms, effects nnu
treatment are very much the same.
One Important factor of ulcer Is somo
long-standing trouble In the appendix or
In the gall-sac. Doctor Deaver, tho sur
geon and author, states that ha has ob
served an almost constant association be
tween chronic appendicitis and gall-sac
disease with gastric ulcer. And tho Mayo
clinic reports about M per cent, of gastric
and duodenal ulcer cases associated with
disease of appendix or gall-sac.
Pyorrhoea Is probably a factor in somo
cases.
Roaenow, the bacteriologist, has proved
the casual relationship of streptococci
with gastric ulcer and steptococcl find a
favorable situation for propagation In
the puspockets about bad teeth. In dis
eased appendix or gall-sac and elsowhere
By WILLIAM BRADY, M. D. 1"
tho stomach, not In sents of chronic -or unreenirnlzed In
flammation or Infection (germ activity).
Some symptoms of gastric or duodenal
ulcer we might mention here are: (1) Per
iodic attacks of storitach trouble with in
tervening periods of comparative comfort:
2) Gnawing, burning or boring pain In the
pit of tho stomach and extending toward
the back or perhaps 'downward, coming
on anywhere from half in hour to two or
three hours after taking food; (3) Tho
pain Is often relieved by taking some such
food ns milk, a cracke: or a sandwich,
being a hunger pain: (1) Excessive acidity
(not from fermen Hon. but from over
Becretlon of the natural hyci ichlorlc ncld
of the stomach in the course of digestion);
(.) The nppenranco of blood-stained ma
terial In stomach contents.
The diagnosis of gastric or duodenal
ulcer must be made by (a) symptoms,
(b) test meal and nnalysls of expressed
1'"1 wmieiim, ana jc; .x-ray photog
raphy of tho bismuth-meal undergoing
digestion.
Tho treatment depends. Moderate cases
mo i-urnuio DV llinrmiL-h mpHlni i
Did You Know That-
If you turn your hair brushes bristlo
part down when they aro drying, tho
bristles will nover get soft?
Also, If they are already too soft for
practlcat uses, a bit of sugar dissolved
In tho washing water will Improve them?
Sugar may bo used In place of starch on
fine neckwear, If you want to stiffen It
slightly?
A solution of alcohol and warm water
will remove stains of perspiration-from
"crooked" coat linings on one's shirtwaist?
Daughters of Beth Israel to Meet
Tho 22d annual meeting of tho Daugh
ters of Beth Israel will bo held tomorrow
nftornoon at 2:30 o'clock In the Temple
Beth Israel, 32d street and Montgomery
avenue. Among thoso to participate In
the program aro Mrs. Marvin Nathan,
Flora Finer, tho Rev. Armln Rosenberg.
Dr. Ludwlg Stern, Miss Ida Kllowltz and
Rabbi Marvin Nathan.
THE CHEERFUL CHERUB
Im mt-king .suck good
resolutions to-do.y.
TKere3 onlv one. tkirvtf tlt.
ts cujed me sorm Feix-J
Perh'h.pj you woKt Know
me to-morrow because
Ive resolved tKt I'll
drew rnyselr
better tkls
AtJ
ycer .
IV I V ,
rim
TrS
JyO UV.
dietetic treatment, which means always nt
least fuur weeks in bed. Possibly n aw
werea,pond Tt0 arnb'"atory treatment,
nut ery few. In severe cases operation is
ndlspensable. One reason why operation
la advised Is that something like one In
every ten cases of gastric ulcer even
tually becomes cancer If not operated on.
Back to Stockiner
There Is not a. broker In Wall street
who does not dread women customers"
-wall street Journal, editorial, Novem-
O. Brokers brave, of Wall Street,
Strong hearts deserving credit.
You plead with women o'er and o'er.
And send out circulars galore
That ask them for their little store.
And getting that, you ask for more.
Yet all the time you dread It;
The Wall Street Journal said Ut -
O. Ladies, don't ba cruel,
You've heard the truth, or read It.
Withdraw, for charity's sweet sake:
Don't make the brokeis blanch and shake,
A stocking all your gold will take,
And will not tremble, pale, or quake.
Your brokers' eagerness was fake!
Your money how they dread Itl
The Wall Street Journal said it!
Alice l)ur Miller.
Collapsible Wardrobe
A portable wardrobo to set up in the
summer camp or in any corner about tho
houso which should ordinarily accommo
date a clothes closet Is shown in the illus
tration. This Is a canvas arrangement
suspended from an iron frame. This
frame may be closed up when not in, uso.
A rod Is sti etched parallel to tho top of
tho closet, like those In 1 regular clothes
closet rod, and from tht t. o hangers are
suspended. The whole affair Is easily
set up and will prove a welcome protec
tion for your party dress If nothing better
is available. Popular Science Monthly.
Sending a Helping Hand
HEHlfis ono to whom I feol I must
send out the helping hand. So
much of her experience personal, present
day conditions, wants and aspirations
seems to bo much what my own experi
ences Were nt her time of life. It seems
like going over It again. All of that Is,
for me, long past, and my llttlo ones, for
whom I was anxious to do my best, are
.,... .lntnw tnr- fiinli- mvn. t think I enn
help her, nnd will bo glad If sho Is found
anywhere near my homo now and where
I expect to remain for tho rest of my
life. MRS. O. M. C."
Tho address of the person to whom this
true-hearted woman Is constrained to
Bond out a helping hand went to her by
mall. Tho malls have been swollen bc
ond precedent lately by letters of like
Import. The grace of giving comes with
Chrlstmnstlde, but with our constituency
It never ebbs low.
Given n Lift
"Just a hurried line of heartfelt thanks
for nttendlng to my letter of request
written two or three days ago. As n re
sult of your action I henrd directly, this
morning, from William C who was good
enough to put mo Into touch with offlclnls
of nn Industrial league. Through your
Corner I hope to secure work of somo
description In a day or two.
"WILLIAM It." .
"William C." stands for tho namo of
"our Engllshmnn," as every regular
reader of the 11. II. C. knows by now.
The action recorded by our grateful cor
respondent Is characteristic, nnd thoso
of us who "know his works" subjoin
feelingly with a queer catch of tho
breath "Just what might bo expected!"
Heaven bless and spare him to us for
many a year!
Nothing Goes to Waste
"It you have Mrs. W. B.'s namo and
address, please glvo It to me. 1 nm an
excellent cakemaker nnd shall bo glad to
oxchnngo my talent for hers. I know she
will llko my way of teaching her. I have
learned to cook over since I was able to
reach to the top of tho table nnd read
recipes. Nothing goes to waste in my
home. When we boll vegetables, or even
potatoes, wo strain tho Juices or water
and uso It In soups. Thoso may be sot
before the most aristocratic,
"MRS. J. S. II."
Tho address of Mrs. W. B. went duly to
you by mall. Wo rejoice In tho quick re
sponse to her offered exchange. Will you
favor us with somo of tho economical
recipes that bring forth dishes dainty and
elegant? What you say of tho water In
which potatoes aro boiled staggers mo
somewhat. From my youth up I have
heard that It Is unwholesome, If not actu
ally poisonous. That In which old pota
toes are cooked Is slightly greenish In
color and has a rank, "earthy" taste.
Certain othor vegetables we boll In two
waters, throwing tho first away. Write
again and give details of tho transforma
tion. Grease on Foulard
"Will you pleaso Inform mo ns to what
will remove grease from blue silk foulard7
Tho garment was worn but little, and this
would oblige mo verj much.
"CORNERITE."
Try sponging tho spot with puro ether
after rubbing powdered French chalk on
the wrong sldo of the silk to extract the
grease. Leave this on nil night. Next
morning brush out the powder and spongo
the right sldo with the ether. If this falls
try a mlxtura of grain alcohol and other.
In equal parts, with a dash of ammonia.
This Boldom falls.
More Than Asked For
"Some time ago I wrote through your
Corner for tho words of two songs,
i cllo, Central, Glvo Mo Heaven,' and
'Down Where the Cotton Blossoms
Crow.' I received two copies of each,
thanks to the kindhcartcdnoSB of your
Cornerltes." I 'Mow osK Vouito withdraw
my request. I thank the Corner most
1
ft.
SsarrtjsJkJi
..t... . ,. . "MRS. jfn?.E,i
Corl teS-7 B?JL "WWl
"shaken together. ,.f.'P"M. Mw3
us that wo
fully.
running over." Thanh TT. ,if
have nptfMH'L?irt
ouppliM yoVrggj
Reading Matter for Farmftg
x wiilu 10 say that I linwn ,1 P
agricultural and domestic maV.lrL
tho fruit growers and bmcuS $?
era. which I will gladly gM
ivresieu in ineso matters. A fc.,7 1 "
each will go to anybody jjl?
reading. Thev nr. in L..,'fln. fj
myself.' c te5
to rejoice "thoso Interested in th.,j51
and right feeling In dee Hn" SLJWsfl
position to keep them, for your own SI
olono. "If you get a good thlnr ?.??1
on, to spread that trond . ' '"!
Echoes of Christmaq
Now for a few echoes that btln 51
music of tho world's greatest &B
more " l hM Km JU
"Sickness Iiob kept me from wtltlriS
you of our great luck. Tn ,i ."?
friend of ours gavo us her piano, ft J1
nn old square ono which she hn i
years, nut it is In good conflmm, SOU
don't know how happy my dauehl1.i-
iru jiiiinK you lor thinking of ;
irn the offer of J. c, K, wlthV
1, so that It may go on to eom J
blind.
I retu
at n tnti
else. It Is a pleasure to think his cff
will brighten some homo nnd make sool
ono hnppy. I think the Corner a BrS
wonder. iimub , .?.
"Please do not send my nddrC3s to
one else who hns slips of plants to seM
as I have now alt I can make room to.
v, hat I havo had sent to me wero altinrt
nice plant slips. I will soon have a tiicS
age of different things, which Bomi da
may llnd useful, to offer to the Corwt
My mother, who lives with me. nuk
tatting nnd crocheting and I should lid
10 get patterns of those for her. I, mi.
, . uu,..u ...,i.b uitM nun. pieces IQP
my Unfinished quilt. Maybe I'll i
time for tho next offer. $
"MRS. A. 13. 8.1
We will not fornet you nn,i (h .iH?
mother when the next offer delights 01a
eyes and souls. Your addrcs3 Is Ut.
AVill Keep Up the Supply
"I have sent tho first supply of Sundtrl
school pnpeis to Mrs. J. C. C. Wo is
send rogulnrly, ns our whole claw tail
uiiueruiitcn to Keep up tile supply. SS
".MRS. C. E. J,t.3
All communications nddrcsaed to Ml
llnrliinu should Inclose n otnmiiKl. iMf."
nddrcsard cm dope, nnd a clipping of Uf
nriicio in it men you are Interested. Sn i
to .iianon Jiiirinnd, lircnlnir Ledcer, His
Chestnut street, Millndclohln. i
M
ootl
r arm o a u s a g e
just great for break
fast these snappy
mornings.
Be sure you
Deerfoot.
Bel
t
'Mi
Begins
Monday
January
Third
MILLIE AND HER MILLIONS
(Copyright. 1915.)
I wh 1
IS F V pl'VfJ' 11 Wc Have Repriced
ZA i hxvs 1 Fox i
m Jyf!!i I J 1 Seai
mkjxfil 1 ' II f U J. 1 Sable 5
r-JSm 1 MrejKost I ;
lie I VI & t 1 3 I
'?J I 1 kf J M Beaver
; wjjn medeaJ
' !:l A'1' " H' H' & A' B' AYERS 1330 WALNUT ST, ! ! I
T
1
1
WHISTLING IS SUCH HORRIBLY BAD FORM
I YOU'LL OBLIGE MEL BY DOING)
SOTHNfOFTHE KlfSPr7
WHYjPlYDEARjOOMT,
YOU VYAMT TO UHWt
miP"l f I DON'T BELIEVE I WANTTO WALrd ,jfl&
r- I ULL WHISTLE FOR THE! u
K N TflRSTTAXn I
" , , -
10r dWfieo! I I REMEMBER YOO HAVE YQURl (If THERE'5 ANY WHISTUN6 TA-3f
v ,uri,vlLS I 50CIAL POSITION TO UPHOLD Itt DONE YOU CAN HlRlf
S-Sk' T iMWALKINCPERfCCIlY JigS , Z gfl 1 A MCwgonvrn nnrXI
Pi I STRAIGHT. MYDCAR-H ftL " - VjEUiPIVNAMESIN 2 L, IT FOR YOLT TaJ f
Ii Jfife, - jumiisee-' to
Hunt
J
t & rPTO I THE. SOCIAL REGISTER N-k T ' f I
Hf h m&? fli umk
h sHP 1 itk illHv! . 1 uP
IW-Bffinf'BB . w 1 -, h 1 .