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EVENING LEDGER PHILADELPHIA, Til b JUS DAY, DECEMliER 30, 1015.
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HE next hirr rsllir.fr
punch is Quality.
The next toijr manu
facturinjT requirement
will be for Quality.
The nct hijr dealer demand will
be for Quality.
The present demand on the part
ofthe public for quality has made
this a necessary condition of the
automobile business.
The manufacturer who believed
he could sell on price alone has
found the pace too hot. Without
qualitv there is no bottom to
the price.
The dealer who chooses the man
ufacturer he is to represent on the
basis of price alone will find the
pace too hot. There is no bottom
to price without quality.
The salesman who goes out to sell
his prospect on price alone will
find the pace too hot. There is no
bottom to price without quality.
The customer who buys an auto
mobile on price alone will find
himself deceived. There is no bot
tom to price without quality.
A few years ago it was the full
floating axle against the semi-floating
that sold automobiles. Sounds
funny now doesn't it ?
The next year it was the fore-door
on the body against the body
without fore doors, that sold the
automobile. You remember, don't
you? The next year it was the
starting and lighting system against
hand cranking that sold the
automobile. The next big selling
punch was the streamline body
against the old style.
Then came the biggest price-slashing,
quality-smashing period in the
history of the automobile industry.
It began last Spring went through
the Summer and came up into
the Fall like a tornado.
Every manufacturer who merely
wanted to sell cars, cut his price
and cut his quality.
A few reduced price but stood
"pat" on quality. Jeffery was one
of these. Jeffery has always built a
quality car. Jeffery has never learn
ed to cut quality to reduce price.
When the big demand for motor
cars came with a rush last spring
when other manufacturers were
slashing prices and skimping qual
ity Jeffery "stood pat" on quality.
But with tremendous buyingpower
with one of the largest and most
scientifically organized automobile
factories in the world Jeffery was
able to reduce price, just as he has
been able to each year, as advances
in manufacturing methods and in
creased equipment made this step
possible.
The famous Jeffery Four famous
the country over as a quality car
Eelling at $1450 was offered the
American public at the startling
price of $1150.
Jeffery gave the public the benefit
of decreased manufacturing and
selling costs. But Jeffery believed
public demand was still for quality.
And Jeffery was right.
The demand leaped ahead.
Not one whit of quality had been
taken out of the car.
1 1 was identically the same automo
bile that had been sellingfor $1450.
Jeffery maintained quality and sold
cars in big volume in the face of
the biggest quality smashing period
the businers has e er seen.
With this winter came a new big
Felling punch in the production
of a high grade demountable Sedan
top at t'je unheard of price of $165
above list price of the touring car.
Tin's was the J offer punch and
practically all manufacturers have
gone into tlu demountable top
proposition to keep the pace.
THE NEXT BIG SELLING
PUNCH IS QUALITY.
The multiple cylinder phase ofthe
business has had little effect. Manu
facturers who build in large quan
tities have not found this type of
motor practical.
The next big selling punch is
quality.
Watch developments at the New
York and Chicago Shows.
Notice the inclination on the part
of standard motor car manufactur
ers to hold to their present prices
or even to increase prices.
The reason is plain :
Other manufacturers understand
that it would be hopeless for them
today, with the costs of materials
and labor where they are, to at
tempt to build a car like the
Jeffery, sell it for $1000 and
make a big profit.
Today no ether manufacturer
would even think of building the
Jeffery car at its present price on
the margin which he could realize.
Jeffery can do it because Jeffery
bought materials a long time in
advance, when the market was
low and because Jeffery has the
capital because Jeffery has the
equipment, because the Jeffery plant
is organized along advanced lines
because Jeffery cars are 93 built
beneath the Jeffery roo) because
Jeffery has had the experience!
Watch developments at the New
York and Chicago Shows!
Watch the big advertising med
iums. Note what they have to
say, beginning the first of January.
Listen for the shout of quality on
the part of even those salesmen
who are selling cheaper cars.
There is no punch left in the price.
The prices of most cars built in
large quantities have been reduced
to the point where the competitive
element is practically gone. They
are all on the same basis.
Now one car must be judged
against the other on the basis of
quality and quality alone.
By quality we mean the use ofthe
highest grade steel and other materials.
By quality we mean exacting tests
of all materials before they are put
into the car.
We mean the use of the finest
materials that can be bought for
the hidden parts of the car which
are never seen but which have
such a vital effect on the owners
ultimate cost tfnd satisfaction.
By quality we mean advanced
engineering design perfect balance
PHILADELPHIA DISTRIBUTORS
, E1URLEY & EARLEY, Inc., S. E. Cor. Broad & Race Sts., Philadelphia, Pa.
The Thomas B. Jeffery Company
Main Office and Works, Kenosha, Wisconsin
between motor and chassis spring
suspension that gives comfort over
rough country roads smooth, easy
co-ordination between every part
of the car with every other part.
Hy quality we mean efficiency
lighting and starting efficiency
ignition efficiency efficient car-
buretion.
15 y quality we mean economy rj
operainn economy of gasoline and
oil consumption economy on
tires economy of maintenance
and replacement cost.
By quality we mean inotorquietitess,
smoothness, power and flexibility.
Iy quality we mean tires oj suffi
cient size high grade axles sub
stantial fenders that do not rattle.
Uy quality we mean high-grade
finish and quality upholstery
beauty of appearance that endures.
By quality we mean body capacity
and length of wheel-base.
By quality we mean everything
that goes into an automobile that
makes it stand up and go on, day
after day, giving good service to
the owner.
And the motor-buying public has
learned wxhat motor car quality
means.
The public has refused to be led by
the will o' the wisp of price alone.
Every manufacturer producing a
car in any quantity whatever, will
strive, this winter, with might and
main, to catch the public as it
turns away from price talk to
come back to quality.
People were brought by the
dealer, by the salesman, and by the
manufacturer to a state of mind
where the)' almost believed that it
was possible, under present condi
tions, to build a high grade, high
efficiency, quality automobile of
standard size at a price below
$1000.
It simply can't be done !
The experience of every manu
facturer who has ever tried to
build a quality car below $1,0C0
has proved it can't be done.
The dealer who has tried to make his cus
tomers believe in the quality of cheap cats
has failed to convince them.
The salesman who has talked low price
alone is KlvlnK "P his task.
Quality cannot be built into an automobile
for less than $1000.
If it could be done, Jeffery would be doing it.
Jeffery bought materials in advance, when
the prices were low and Jeffery manufac
tures 93 fa of every motor car which leaves
the Jeffery plant. If any manufacturer were
able to produce a quality carat a price below
$1000 Jeffery could do it.
On the other hand, no manufacturer who
cannot match his facilities against the Jeffery
capacity, manufacturing equipment, organi
zation and far-sightedness in buying, can
hope to produce a car of Jeffery quality at a
$1000 price.
The Jeffery car with 116 in. wheel base,
34x4 in. wheels, with the Jeffery high speed,
high efficiency motor, stands today as the
highest grade, finest automobile built in the
world to sell at $1000 and it will remain the
best, highest grade automobile to sell at
$1000 as long as manufacturers continue to
cheapen their products to catch an imaginary
demand on the part of the public for cheap
ness alone,
lias been proved beyond a doubt that the
public does not want price alone,
Mark that down!
The public does not want price alone! The
public wants a car of stylish appearance, of
sufficient capacity to carry seven passengers
comfortably and five passengers with extia
room a car that will keep on running, from
day to day, with minimum deterioration.
Things That Constitute Real
Motor Car Quality
These arc things that Jeffery has incorpor
ated in a $1000 car by buying materials
before the rise in price by building a motor
car complete umtcr one roof by organizing
a giant plant on a highest eliiciency basis
by paying for skilled workmen, and by
sav in j through advanced t pes of equipment
and by sjstemathation methods used exclus
ively in the Jeffery plant.
No manufacturer who has not a plant equal
to the (cilery plant and an organization equal
to the jcllsry organization a buying power
cquil to the JefTcry buying power can possi
bly duplicate IclTery quality at a $1000 price.
Thc are the things we mean when we
speak of Qualitv :
Read these Important Features:
Standard seven-passcnger body
Divided lounge-type front scats
I xtra length sprines
Shipping weight 2800 pounds
1 IG-incli wheel base
31 x A Goodyear Fortified tires-all-weather
tread rear
TelTery Chesterfield body
Rear sc.it -IS inches wide
Hasy riding auxiliary scats
I'.xim wide doon
Deep leather upholstery
Concealed door hinges
Left drive center control
I.iht Itrcwstcr-grccn finish
Jeliery high-speed motor
Unit power plant
Kxtra large motor bearings
Hih-tension magneto ignition
lligh-elliccncy carburetor
Klcctric starting and lighting
Smooth acting disc clutch
Silent gear shift
K.nv -control steering gear
llot'chkiss type flexible drive
Silent rear axl
Kttra surface brakes
I.mergency brake on propeller shaft
Jeffery one-man top
Adjustable clear-vision windshield
Locking double dimmer lights
Automatic gasoline feed
Complete equipment
Wo Jeffery built
In addition, there arc the thousands of little
iletiih in materials and in workmanship
which go to make a quality car.
For example: Jeffery uses Kich tungsten
steel salves, which do not require grinding.
Jelfcry uses an extremely large number of
drop forgemgs
The Jeffery drop forge department is one of
the largest and finest of its kind in the en
tire automobile business
The Jeffery crank shaft is of selected forged
steel .35T to ASft carbon; double heat
treated; extra strong; 2 inch diameter.
The Jeffery main bearings are extra large.
Jeffery carburettors ignftlon and starling
and lighting arc as fine as can be found on
the most costly motor cars.
The Jeffery clutch is of three dry disc plate
type smooth and easy in its action.
The Jeffery front axle is drop forged, special
analysis I-beam with steering knuckles of
chrome nickel steel, heat-treated; taper roller
bearings of case hardened nickeled steel.
Jelfcry rear axle is of the floating type and
indentical with that of one of America's
highest priced cars.
The weight of the Jeffery Is only 2S00 lbs.
givinglightncss and econnmv, combined
with great strength which is the result of
scientific design and selection of materials.
The Jeffery laboratories and eng neering
department arc constantly experimenting
and testing new materials and new design
assuring Jeffery owners the benefits of the
latest metallurgical and engineering dis
coveries. Jeffery has always built ana
sold on a basis of quality ;
Jeffery quality hat become a
proverb among Jeffery owners.
That is what the public wants and that is
what the public is going to demand.
The manufacturer knows it now; the dealer
will learn it next; the salesman will find it
out; the public has known it all tie titne.
So the net big punch is quality.
The manufacturer will put it into iiis ad
vertising. The dealer will shout it from the housetops.
The salesman will tell it to his prospects.
The day of low price alone as a selling
punch is gone. The public knows that
below a certain standard price, quality can
not be had.
The day of critical examination of automo
biles has come.
The Jeffery Company welcomes this day
because Jeffery motor cars have ahvays been
built for quality never for price and the
Jeffery policy will be to maintain the qual
ity first, last and all the time.
Quality always wins.
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