mmmmmmmmmm
mMiqwwwmjwt.-,'
wif9l ji"-ii,Bj
E
.1
T
k '
EVENING LEBGEK PHIIjADEEPHIA, TUESDAY, DEOEMBEB 7, 1915.
1 Thinking About? &JJgjgp 1
:wvw;-:.v, "LZZZ ?5L
What your boy thinks about now has everything to do with what kind of man
he will grow to be. He grows as he thinks. His imagination is recruited from
what he hears, and sees, and reads. If his hungry mind is well fed, and properly,
he will grow into the right kind of a man.
You should guard his reading as carefully as his health. Clean reading de
velops the kind of imagination that gives him a wholesome outlook on life, broader
visions and higher aspirations. If you neglect to provide him with mind-food, he
will pick it up where he can. Mongrel literature develops a "scavenger" imagination.
Here is a monthly library of good, clean, censored reading not the "sissy"
kind, but the kind that will win the heart of any regular boy. At the same time
he reads it he educates his mind to think far and big and straight.
The American Boy magazine is made for boys alone. They are entitled to a
publication of their own just as you are entitled to your favorite newspaper or
magazine and they need it
J& TTIrlE W
:&Wlrv?S&-! v!;'.:.:.'.;fe,.j
'& ";. iit
;
This the world's greatest Christ
mas gift for a boy costs but
$1.00 and gives him a whole year
of good reading $18.00 worth,
measured by book standards.
Over 1400 Y. M. C. A. Secretaries
and Public Librarians appreciate
and endorse The American Boy.
They say it is the most popular of
all boys' magazines and the one
they prefer the boys to read.
500,000 boys from 8 to 18 year?
read The American Boy every
month. For 16 years it has been
the leading boys' publication of
the world.
This magazine is like a big, wise, sympathetic and understanding brother
to a boy. It cultivates and regulates his imagination. It inspires courage and
fairness. It teaches him the rudiments of business. It shapes his character.
It instills manly ideals. It holds his interest and will wean him away from the
desire to read trashy stuff. It develops self-management, self-reliance and
resourcefulness. . It helps prepare him for the time when he strikes out for
himself. appeals lo his sense rather than to his sentiments and it is not dull
or preachy or wishy-washy.
The American Boy is the RIGHT kind of magazine for the red-blooded
boy who plays ball, loves nature, likes to make things. It's just a true-blue
boy magazine conducted by men who know your boy and what he likes.
Everything under the sun that interests and inspires, that amazes and
amuses a real boy is in The American Boy in the course of a year. There's
the fourth of the series about "Mark Tidd," the favorite boy character; Indian
stories by a member of the Blackfoot tribe; pirate and adventure stories;
athletic stories after a boy's own heart; a month-to-month review of the war
by an authority; adventures of the Canadian Mounted Police; stories of busi
ness life and practice; stories.of outdoor life, camping, fishing and hunting;
articles on successful business boys of today; articles telling boys how to
make money; articles on gardening, poultry, on construction of toys and
articles of utility ; biographies ; articles On science and history; departments
devoted to electricity, photography, stamp collecting, invention, carpentry,
natural wonders, and so on, covering the whole range of boyish interests and
activities. Every number has a profusion of photographs and illustrations of
the kind that grip a boy. In fact, The American Boy is just the best pal any
boy ever had !
Give your boy his chance. He wants to do things, but doesn't know how. Give him
twelve big, happy, inspiring numbers, of The American Boy, the right kind of magazine
that makes the right kind of boy into the right kind of man.
If you haven't a son, you can send it to the boy of some relative or friend or why not
help that cheery little fellow who opens your office door every morning to become a big,
successful man.
Christmas is coming; make some boy happy. It costs only a dollar one dollar, little in
amount, but big in results. Just pin a dollar bill to the coupon and mail at our risk.
That coupon will bring the biggest meas
ure of Christmas joy a boy ever had! i-F
THE SPRAGUE PUBLISHING CO.
Publishers of The American Boy
No. 349 American Building Detroit, Michigan
Contents of Christmas Number
Ask your boy what he thinks of this list
This is only one issue of the twelve. It will give you a fair gauge of what the others are like :
'Cover. "Christmas Morning in our Village." By
Harrison Cariy.
The Clean Cookee. A Christmas Story with the very
flavor of holly in it. By Clarence B. Kelland.
Cbatpolnt Burns. A story of tho lighthouse service.
By C. II. Gaudy.
Getting a Start in the World. An interview with
Andrew Carnegie, Reported by Clarence B. Kelland.
The Fishter. A serial story of a bic-city boy who has
character plus pluck. By Gardner Hunting.
The Preacher Who Rode for an Empire. A fascinating
view of a thrilling episode in United Slates History.
By E. Alexnnder Powell, F. R. O. S.
The Lynn's Christmas. Why a boy trapper rcmen.
bered Christmas. By Harold de Polo.
Juan of the Hills. The life story of a wolf dog. By
Vera Connolly.
How to Get to the United States Naval Academy.
Something many boys wish to know. By Ceo. (i. Hill.
Stringing the Stranger. A talc of many laughs. By
Everett McNeil.
Flighting the North. With Connie Morgan in the gold
fields of Alaska. By James B. Hendry.x.
The Funeral of Dr. Jackson. The adventure of two
Puget Sound boys. By Paul K. Tricm.
To Uncover the Man. The story of a boy who con
quered fear and a bad horse. By Harold Titus.
Indian Lodge Poit. A serial story of n boy's winter
with the fur traders of Hudson Bay. By Dillon Wallace.
All Kurope at War. A monthly review of the war. By
Donal Hamilton Haines.
Dogs in Health. Interesting information for the dog
owner. By Dr. J. V. Cottnll.
How to Make an Evening Lively. Clever indoor
games. By L. V.. Kubanks.
Trapping the Skunk and Civet Cat. Tho How of
Trapping. By George J. Thiessen.
Robert O. IJallcy. A Biographical Sketch. By
Jnmes Hay, Jr.
Bird Boy Art Smith. Tho achievements of a notable
boy, in word; and pictures..
Boys' Books Reviewed. Hints for boys seeking good
reading matter.
REGULAR DEPARTMENTS.
Novel Inventions and Natural Wonders. Photographs
and brief descriptions of the quaint, the unusual and
the new in scienco and nature.
For the Boys to Make. I'seful and interesting things
which a boy can make ot wood, metal and concrete.
Everyday Electricity. How to handle electricity and
how to make simple apparatus. By Don Cameron
Shafer.
The Photographic Contest. Open to all subscribers.
The Stamp Collector. A page for the boy philatelist.
Funnybone Ticklers. A page of fun in words and
clever drawings.
Twelve numbers of The American Boy contain the equivalent of live long story books, six volumes oj short stories, two volumes
of articles, a volume on photography, a volume of history, a volume of humor, a volume on manual training, a volume of
interesting items eighteen books worth not less than one dollar apiece eighteen dollars worth of reading all for one dollar.
1 1
jvy a
kjL.Mji
vw?)
This advertisement will not appear again. Fill in, cut out and mail with one dollar today.
&E&&kxagJ&&&
ffwwwn8sm
THE SPRAGUE PUBLISHING CO.
No. ail) American Hldg., Detroit, Mich.
sa
Herewith find $1.00 for which send THE AMERICAN UQY
for one year, beginning with December, 1915, Christmas issue.
Arlrlriiss
I
w
1915
-i
: Donor.
Address
Christmas Gift Card will be sent to the boy.
VaamSK
Br