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ER 4, 1915:
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i FILMLAND, GOSSIP OF PRODUCER, EXHIBITOR AND PHOTOPLAY FAN
Prominent
Photoplay Presentations
N011T1I
WKST rHILADELrMIA
EVENING EBDGlSSB-arHIEDB'KHI, SJ&T7RDAY, SEPTEMBE
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TRIANGLE PLANS ,
FAST MATURING
Chestnut Street Opera House
' Opening Bill to Be Supple
mented by Strong
Attractions
By the Photoplay Editor
Xhe photoplay portion of Philadelphia
and that la a pretty large section la con
centrating a good deal of Its attention
on the season of two-dollar movies that
will soon begin at the Chestnut Street
Opera House, A number of recent an
nouncements from J. S. McSween, who Is
managing tho exhibiting end of the local
plans of the Triangle Corporation, havo
whetted public interest. Tho cleverly
bandied matter of the young "IAlglon"
ushers, peaks at tho busy carpenters
through the theatre's open doors and the
announcement of the first bill have all
led a pretty big public to hope that not
too many seats will bo held for the two
dollar price. And they are right; there
will be room for every one. ,
The work of the O. I. B. which Is
trowing to be tho popular abbreviation
for Grlfflth-Ince-Scnnettf-has gone far
beyond the opening bill: Dusttn Far
nura In "The Iron Strain," Hayrriond
Hitchcock in "My Valet" and Douglas
Fairbanks In "The Lamb." The Grifllth
tndlo has virtually completed "Mar
' trra of the Alamo," ;01d Heidelberg"
1 and "The Lily and the nose," with Lil
lian dish. De Wolf Hopper is to start
w.ork Imemdiately in several of tho most
famous comedy characterizations in 1ft
1 trature. Frank Campcau will do Sir GU-
lrt Tarker's "Jordan Is a Hard Ttoad,"
,John Emerson has a detective-crook play,
and Tully Marshall and Thomas Jefferson
are to appear In an adventure story with
an Oriental flavor. At the GriflHhvllle the
most recent accession Is that ol i'oui
Ollmore, the well-known remantlo actor.
Thomas H. Ince Will produce "ine
hree Musketeers," with Orrln Johnson;
"The Coward," with Frank Keenan, and
MAa, ipamnlM atftrv fnp Ifnlhrvn TCnl
red. Billle Burke left for the Pacific coasf
on August ., ana win soon do wonting
in a new modern comedy. - Mary Roland.
formerly John Drew'B leading woman and
lait season star In "My Lady's Dress,"
has meantime arrived, in Inceville. Bruce
McIUe has also come on the sceno. there,
and his first appearance will be made as
leading man with Bessie BarrUcale.
At the Keystone studio Mack Bennett is
working with Raymond Hitchcock, Eddie
For, Hale Hamilton, "Weber and Fields
and Bam Bernard. '
Lubln announces the engagement of
David L. Don as a comedy star. Mr.
Do has played leading roles In "The
Girl From Paris," with Louis Mann;
"Adonis," with Henry Dixie; "The Belle
. New York"; "Tho Merry Whirl"? "The
Belle of Bohemia," and other famous
Brodway productions. Mr. Don began his
CLAY M. ORERNE
W well-known dramatist and
Kwnario writer who has joined
the Lubln forces.
cW nn0nees the engagement of
wrttar ene dramat't and scenario
HfYt. . airccior( mis oeing ine
r,.Sril'aP$,0i,lted in many weeks. Mr.
'aT5 "t Picture will be a series of
.mjV,' wrjes from the Saturday
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2rw El.?"! " p. P.. on him for
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thm 0upa AY& tfrfjMy
public career as an ncrobat with a circus
at the mature age 'of 9. Then he deserted
the sawdust and became an Interior decor
rator and scenic painter, and eventually
a professional ball player, but all these
activities held no charm for tho future
actor, and in the course of time he be
came a minstrel wth the original Barlow,
Wilson, Primrose and West company on
their first tour of the country. Now he
is being featured in Lubln comedies
Aimed by Edward McKIm, tho new Lubln
director.
The motion-picture activities of Will
iam Brndy for tho coming year will ln
clude.ftbo .production of 25 feature photo
plays, most of them adaptations from
crlubroted plnys. These will Include three
special features of largo proportions,
which Mr. Brady has agreed to Bcreen
personally. His entlro production will
continue to be released through the
World Film Corporation.
Announcement Is made by George
Kleine that tho .first of a series of two
reel subjects featuring Ethel Grandn
will bo released on the General Film Com
pany program commencing September 6.
"Her Secret" is the title of the first pic
ture, and this will bo followed at weekly
intervals by "The Social Law," "A
Woman's Mistake" and "The Mysterious
Visitor."
The title of tho first release on the
Klelne-Edlson feature service has been
changed from "Hello, Bill" to "The
Fixer." BIckel and Watson are featured
in this adaptation of Willis M. Goodhue's
farce. It is scheduled for release Sep
tember 15,
Irene Fenwlck's next feature picture,
will be an adaptation of one of Owen
Ttn.rln i A all t-t. f .,1 oIaHo onltAt "Thil
Sentimental Lady."
Next week Mary Plckford returns o
the screen of the Stanley Theatre. Her
photoplay, which will be on view Mon
day, Tuesday and Wednesday, is called
"Esmeralda," and is founded on the
play which William Gillette mode from
tno novel by Frances Hodgson uurneu,
and In which Annie Russell starred. The
central themo is the love of Esmeralda
and Dave, youjig people living on neigh
boring farms. The discovery of gold on
her parents' property lifts the girl into
a social sphere where, ner motner re
lieves, it is impossible for Dave to follow,
A long separation results. Tho mother
tells Esmeralda that Dave is dead and
succeeds in persuading her daughter to
accept a poverty-stricken nobleman.
Dave, off .hunting his fortune, meets with
failure after failure, becomes desperate
and is about to commit suicide when he
sees the announcement of Esmeralda's
corning marriage in a newspaper. He
returns to prevent the match and has
the double fortune of learning that the
gold on the girl's farm has given out,
while the vein has been found to continue
into his own property.
"Out of Darkness," In which Char
lotto Walker will be seen at the Stanley
tho latter half of the week, is Hector
Turobull'B first original photoplay. He
recently resigned as dramatlo critic of
the New York Tribune tq join the Lasky
literary and photodrama department The
nhntnniav la a severe arraignment oi in
human wprking conditions of women and
children.
B, S. Moss has decided to make a fea
ture film production of the novel. "One
Day," which was wjltten as a sequel to
Elinor Glyn's "Three Weeks," produced
by Mr. Moss about six months ago.
He has secured the picture rights to the
book and at present Is trying to obtain
a New Yprk dramatlo criflo to adapt the
novel ior the fllnv
The Transatlantic fllm concern, Lon
don, bas secured Dransby Williams for
a film adaptation of Charles Dickens
Hard Times." Williams will enact the
role of Oradgrlnd.
Lulu Olaser and Edna Aug are to ap
pear in Universal subjects, both of which
will be made by Diieotpr Al Christie.
According to all reports WJlllam Faver
shaw is to receive a salary that beggars
all description Inasmuch as It is said tq
be 50.0W for 1 days' work. This meanp
.-.. .v or more than 11000 an hour.
However, since both, Mr. Favcraham and
h. nnreaanlatives of the Metro Film
Company swear to the amount, up ques
tlon can be afce. Mr. ravjwhaw fee
glna rehear) at once. The 4ay to
"One MllWon DoUaw." vsry MW.
prlate title. Jt la b" on "On Million
Franc," a potman- Mary,
Chart CamH. manager Of the Bllok.
hoirUPhtrtP Play, at JW Vlnestrt. haa
purchased tte fwturea formerly
Ewr.3 b?tl Heasrerth Company, ani a
Vlaclng Uiara bMo" exhibitor, at t
tractive raw.
v tfvv .roy
weyvesrsape
Who's "Who on the Screen
Wally Van, one of tho cemrdtans and
also a capable director of tho Vltagraph
Company, was christened Cijarles Wal
lace, tho name
Wally being given
him by his college
mates. In profes
sional circles he Is
Iftinwn thrnnirhnut
Hv 6 "3 rLi 1a flntlp- mnMn
VKl Tfih&f$i picture world us
ir i -uuiey.
.Vk .. .
Wally was born in
New Hydb Park. L,
I., a suburb of Now
York city. - He at
tended the public
and high schools in
Brooklyn, and gradu
ated from the School
of Science, New
WALLY VAN j city, wiin mo
degree of civil en
gineer. After his college graduation he was
employed by the Brooklyn Rapid Transit
as' construction engineer, and while in
their employ developed Into anexpert
electrical engineer. Ho held several Im
portant positions with the Westinghouse
Electric Company and was directly con
nected with the building of the subway
tunnel under the East Itlver.
He is justly considered an expert for
high-speed, high-powered marine engines.
In. this capacity He was engaged by
Commodore J. Stuart Blackton, com
modore of the Atlantio Yacht Club and
owner of the several 'Baby Reliance"
racers. In all the races In which these
spectacular boats were engaged, Wally
was In charge of tho engine, the boats
being driven by Commodore Blackton
himself. Wally drives his own Marmlon
"racer" which is good for SO miles per
hour.
Commodore Blackton Is the vice-president
of the Vltagraph Company or
America, and Wally, .having gained col
lege fame as an amateur actor, naturally
drifted Into the picture business. During
his college days he was xqulte a society
entertainer. He is a splendldyvollnlst'
and an exceptional dancer, and possesses
a fine baritone voice and a superb Scotch
dialect.
With the Vltdgraph Company Ke
rapidly gained fame fpr hlB splendid
series of "Cutey" pictures.
He is a direct descendent of Robert
Morris, one of the signers of, the Declara
tion of Independence, and' his father's
family -were among the early settlers of
old New York city.
In addition to appearing in the prin
cipal comedy, parts of his pictures, ne
directs their production.
Lubin Notes
"Preparedness" photoplays are the
thing these days. Geortfe W. Terwllllger,
of the Lubln Company, has written one,
entitled, "The Peril," which he has al
most completed at the Newport studio,
and In which he utilized the Rhode
Island city members of. Jhn "400," their
palatial homes, and. Incidentally, Secre
tary of the Navy Daniels, Admiral
.Fletcher, Governor Beeckman, Governor
Walsh, Governor Whitman, Vice Ad
miral Mayor, Rear Admiral Flske, Cap
tain Hugh Wllloughby, J. It Sullivan,
Captain J. 1C Roblson, Captain W. S.
Sims. Lieutenant C. C. Davis, of the
Birmingham; Captain J. II, Newton and
Lieutenant S. S. Lewis, of the Patterson;
Captain Fitch and Lieutenant Harlow, of
tho Yankton; Commander-Watson, of the
Utah; Captain Roger Welles. Lieutenant
qommandor Frank Taylor Evans, Lieu
tenant Ernest Durr, Lieutenant J. T.
Everson, Lieutenant C. L. Fonts, of the
Newport Training Station. The' cast it
self Is headed by Orml Hawley and Earl
Metcalfe. '
"The Peril" Is the story of a foreign
SCRIPTS WANTED!
fUVB Y0P 1BKAS JOK PHOTOPLAYS
6ft 8TQlr
It M, wo will take them In any form) crltlcU
free, a4 H f comrnleelon. III prlcee paid.
Don't wa stopcy on 'lmtructlon.,'r Write vu.
STORY REVISION CO.
700 Mai. Stkirt, Pa.
Barriat & Co
114 Nafta 8tk 8iret
8?U PrUfcli, Fkktra 4?tm
rKICattt-T-liaotoaiCKr.OOO, oth paoae.
VV J . Z&1
v "svkcj?j s'X4azx
attack on America In ISIS. A strango
coincidence is tho use of an aerial tor
pedo. Since Mr. Terwllllger Invented
this visionary weapon, an English In
ventor has evolved an actual torpedo of
this type, and It Is said to have been
used In warfare against Zeppelin air
ships. .
The plcturo Is not completed as yet
and In the course of a few days thero
will be a battle scene on Newport's most
i-awu3ivo ana xamous roau, ine ucean
Drive, where thousands of men and two
score of cannons will be used in a battle
scene. The"-Uh!ted States battleship
Utah will also be utilized I In another
sceno. Her guns will roar, searchlights
will flash and bombs will explode all
over her decks. Amid the crash of can
nons, a landing party will go ashoro to
defend tho country against tho enemy
The picture will bo released through tho
V-L-S-E In the course of a few weeks.
Richard Buhler, who Is to appear at
tho Walnut Street Theatre In n few
weeks, Is working at tho Lubln studio
making "The Rights of Man," a war
play by Louis Reeves Harrison.
Frank Moulan, the comic opera Btar,
will appear tn the Lubln films in the
near future.
Movies All Night
Is Philadelphia still to be called the
"Sleepy City"? New York and Chicago
are now supporting an all-night movie
and making It pay, too. Any one of the
several theatres on Market street between
both railroad stations would be an Ideal
situation for a 21-hour plctujtp theatre.
FROM TUB CYNIO
Not the ftrtt beat, but the second or
third bett will draw the multitude.
John Burroughs.
LUBIN
Photoplays Are, Best!
MADE-IN-PHILADELPHIA
FILMS
"THE GREAT RUBY"
Sensational 5-Act Melodrama Featuring
OCTAVIA HANDWORTH
"TILLIE'S TOMATO SURPRISE"
Fiye Acts of Roars, Smiles, Chuckles, Laughs and
Yells, Featuring
MARIE DRESSLER
AND
Four One-Act Plays, One Two-Act Play and One
' Three-Act Play, Released Every Week and All
MADE IN PHILADELPHIA
' 1 I
With tho advent of cool wcathor the at
tendance at photoplay theatres has In
creased. An Instance of this was found
at tho Susquehanna Theatre, whero ono
night this week Kathlyn Williams was
tho attraction In "Tho Rosary." Some
one, seeing the largo crowd In front of
the theatre nnd thinking some nccldent
had happened, phoned to the police sta
tion nnd the riot call brought out several
policemen, who found that the only trou
ble was the inability to find seats for the
largo crowd.
The Imperial Theatre Is busy getting
out paper for itB two days of "Cablral"
on September 15 and 1G. Naturally this
elaborate photoplay will make the com
plete program.
J. J. McCarthy nnd J. S. McSween.
forming the firm of McCarthy &. McSween,
have Instituted a shipping department at
1K5 Vine street, In addition to their book
ing office at the Chestnut Street Theatre.
This firm handles only big features, such
as "The Christian," "The Spoilers" and
"The Avenging Conscience."
Manager Delmar, of tho Jefferson, 23th
and Dauphin, has secured the big feature
picture, "Tho Melting Pot," by Israel
Zangwlll. In which Walker Whiteside Is
starred, for two drtys only, Tuesday and
Wednesday, September 7 and 8.
The 58th Street Theatre, BSth street and
Woodland avenue, will begin a Para
mount service on September 11 with Ho
bart Bosworth In "The Sea Wolf" as the
opening attraction.
Jerome Scftel, of the V-L-S-E Company,
paid a flying visit Inst week to George
BtlhofT, of the World Film.
Tho Stanley Booking Company has Just
completed a contract by which It will con
trol all first runs of the Klelne-EdUon
Corporation's features In the Philadelphia
district. Starting September 1. a five-part
Kleine feature will bo released every other
Wednesday, alternating with the Edison
features. If. A. Bugle has become mun
agcr of the George Kleine offlces at 1309
Vine street, succeeding J. J. Roxford tn
tho position.
J. H. Hennessey hns resigned ns man
ageil of the General Film Company, 130S
Vino street.
The coming of "The Birth of a Nation"
Is not the only reason to account for tho
prevalance of Griffith "re-Issues" and
early photcplays In local theatres. The
vitality and punch of those Alms speak
for themselves. The Broadway, at 52d
and Greenway, will havo a sort of "Grif
fith Night" Monday, when it presents,
along with the inevitable Charles Chaplin,
"The Battle," In which Mr. Griffith star
red Blanche Sweet, and "The Outcast,"
with Mae Marsn, or "The Birth df a Na
tion" fame.
With the opening of the week of Mon
day next. Labor Day, the Locust Theatre
will celebrato the completion of Its first
anniversary a year of success nnd the
opening of a second year which gives
promise of being even more successful.
The advantage of central location has
been a contributory cause to its pros
perity, but the real secret virtually is the
high class of photoplays shown there,
The "organ with the human voice" has
done its part In concluding its first
year and inaugurating Its second, the Lo
cust management has issued a circular
of thanks to Us patrons and has prom
ised them even better and more varied
entertainment in the photoplay line for
tho winter months which are to follow.
nnoAD and sua-
QL'EHANNA AVE.
2 In 11 r. si.
Jtrar Our Orpon ITIIH lh Eltrtrle Echo
HENnrAiNxnv Brother Officers
PUyi Obtained Thru fltanler Dooklnc Co,
Great Northern SSg&Sa'L
DAILY 3 s30 P.M. EVENINOB T ft 0
Carlyle Blackwell
in "THE HIGH HAND"
Broad Street Casino nnor?,EnBI-
KXCLVatYK PHOTOPLAYS
"THE LAW OF LOVE"
lnonitAPii, a-i-AHT drama
"The Primma Donna's Mother"
SELia
VlTAOnAPH AND LVBllf COMEDIES
NORTHWEST
GEM
Crokey St. above Columbia Ave.
i:tnln T. Saturday Mat. 2:15.
ADMISSION, ONE JITNEY
ROMANCE OF ELAINE
THE SEARCHLIGHT GUN
SPECIAL ANNOUNCEMENT SAT. MAT.
ONLY Selected pictures for the children In
addition to our rrgular ahow.
inPAT 10T11 AND COLUMBIA AVE.
ttCttl-, MAT. 2 P. M EVO. 7 A 9.
WILLIAM FOX rrenents WILLIAM FARNUM
..roycVe., The Gilded Fool
MAX nilAVES THE 11RINY. rathe comedy,
with MAX LINDr.n A NEW WAY TO WIN.
A BARNYARD MIXUP. tvio Lubln comedies.
BEYOND 1118 F0NDE8T HOPES. Pathe com.
JEFFERSON
20TII AND
DAUPHIN STB.
KATHLEEN WILLIAMS In
THE ROSARY
ORGAN RECITALS 0:4S TO 7iir
HEAR OUK PILCHER ORGAN TODAY
COMING "MELTING POT" SEPT. 7-8
PARK" RIDOE AVE. AND DAUPHIN
VlX MAT.. !15. EV(1. n:
MAT..
:1S. EVO.. 0:30.
ADMISSION 5c.
EVO.,
10c TO ALL.
CLARA KIMBALLL YOUNG in
MARRYING MONEY
A WORLD FILM PRODUCTION
N ORRIS
10TH AND
NORRIS
THE DEATH CLOUD. 7th episode of the Ro
mance of Elaine, drama In 2 parte. THE KING
up liici wiur,. iuisnn arama in 3 pane.
THE FATE OF NUMBER, an episode of the
Hazard of Helen Serlea. Kalem drama, with
HELEN HOLMES. THE RAKOON HOSE
COMPANY, comedy. A ONE REEL FEA
TURE. Lubln comedy.
CAMBRIA
3TH AND CAMBRIA
STREETS
Matinee and evening
THE DEATH KEY. 0th episode of the Romance
of Elaine. A NATURAL MAN. Vita. THE
BEDOUIN'S SACRIFICE. NEAR ETERNITY,
Hazarda of Helen Series. MATILDA'S LEO
ACY. Lubln TIGER BAIT, Sella;. THE
FIGHTING KID, MIna.
LEHIGH Theatre ssS,ftgg AVE.
3-Reel Feature THE DIGNIFIED FAMILY,
Essanay; a romantic society drama, featuring1
Ruth Stonehouse. Two-Reel. Feature OUT
CASTS OF SOCIETY, Thanhouser; a pathetic
drama with a touch of human .nature. SHE
THOUOirr" SHE COULD. Mutual; Mutual
comedy.
SUSQUEHANNA ragf
WHO PAYS? No. 8, Drama In threo parts,
with Ruth Ron land and Henry Kins;.
REAPERS OF THE WHIRLWIND
Hlnernph Drama In tno parts.
THE HYPNOTIC MONKEY
Kalem Comedy.
THE FOREMAN OF BAn Z RANCH
Belle Western Drama.
T
LOGAN
LOGAN THEATRE '"Sboad
JOHN BARRYMORE
IN
THE DICTATOR
NORTHEAST
CTRATin 12TH AND OIRARD AVE.
IWmil MATINEE WED. and SAT.
JULIUS STEGER in
FIFTH COMMANDMENT
Broncho Billy Well Repaid
OTHERS
A I IP OR A CERMANTOWN AVENUE
rtwrivrirt above norrip
THE DEATH CLOUD. 7th eplaode of the Ro.
mance ot Elaine. BRONCHO I1ILLV8 SUR
RENDER, Esaanay western drama, with O. M
Anderson. THE SPOOK RAISERS. Kalem
comedy, with HAM and BUD. MRS. MUR
PHY'H COOKS, Sells com. A DAY'8 ADVEN
TURE. Bio. drama. FOOD FOR KINGS AND
RILEY, Edison comedy.
Exhibitors of
itor; we
exhibitor
BLUEBIRD
S3D AND
LOCUST ST8.
KIMDAI.I. ORGAN
MiU, 1:30 ni1 .1 V. M. Eve. A"H. 8, tak
MARY PICKFORD
In AMlmle Vernlnn n( th Drum
FANCHON, THE CRICKET
riV Obtained Thru 8tnler Dooklnr O.
Nixt Week Annivenary Wk
IMPERIAI wnt AND
IlTlt i-.llttC WALNUT STREBTS
EXCLVBIVB rilOTOPLAYQ "
KALEM Trcatnta
STEWART BAIRD in
"The Runaway Wife"
SHERWOOD ffiim.
EMa., 0:80, 8 and 0:30. Paramount Picture,
DANIEL FROHMAN Preeenta . A
MARGARET CLARK m.
GRETNA GREEN
TheBALTIMOREnxoAr,
The Three Musketeers
Alexander Dumas' WorId-Famo3
Book Matinee at 2 Sharp
EUREKA 40tH AND -,
bUtXEOYrt MARKET STREETS
Waller Millor THB PREMIER JOCKEY
r euier miner OF THE world in
"Winning the Futurity"
'The Diamond From the Sky"
LOCUST
CHAPTER IB - j
PITTFMHni ICC B3D AND
miiuuivuuu HAVKRFQR
MATINEE 2 EVENING 0:S0
RD
FRANCIS X. BUSHMAN and
BEVERLY BAYNE in
GRAUSTARK
I INPOI N 40Tn AND WOODLANB
twill lVlM ADMISSION Bo
Essanay Presents BYRON WASHBURN and
SAYo-m'The Sky Hunters" &.
Knickerbocker Star Feature Presenting-
Sin'The Tide of Time" .&
HEARBT-BELIO NEWS. NO. 70
RCMM 01TH AND WOODLAND
Ddnn MAT 2toS. EVO 8:30 to 11.
"THE JUGGERNAUT' pi8
Directed by RALPH W INCE. With ANITA
STEWART and EARLE WILLIAMS
AND OTHERS
ADMISSION MAT 6 Centa.
EVG., Adults 10 Centa. Children 5 Cents.
PAQPHAI T T1ST WOODLAND
trOin.rVLt MAT EVOi aiM
DOUBLE SHOW
EDWIN ARDEN In Ills Great Play ,
"THE EAGLE'S NEST'
AND OTHER GOOD SELECTED PICTURES
ADMISSION MAT. 8 Cents.
EVG.. Adulta 10 Centa. Children 5 Cents.
Broadway Theatre B2 wayv!
SATURDAY. SEPTEMBER 4
, "THE BOSS" i
"THE FLOATING DEATHS
"A PAIR OF QUEENS'
58th St. Theatre 68T" TSdDJI
WILTON tlTUV DIT
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LACKAYE
itn t itJL. tit
PART
3d Episode "I TncW th PrMrani1
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GOLD SEAL AND OTHER
MATINEE AND EVENING
C ADnPM 83d LANBDOWNE AVSX.
Vj-rArVLCM MATJNEE 2. EVENING "C:9,
V, L. 8. E. Presents
The College Widow
FEATURING
GEORGE SOULE SPENCER
ALL-BTAR 8VPP0RT
t A DTD A Rf THEATRE, and AIRDOi
0HS
tJrltv 1 unm Mtn rtelow CHESTER 'AX
MATINEE TODAY. 2:13 p. M 8HAP
CLARA KIMBALL YOUN
in "DEEP PURPLE"
A Llebler Feature In B acts.
A Good W,.tJ
Drama will be shown also.
OTHJ
OVERBROOK
AtCDDtirtrM- 63D AND
UVtRDRUUIV HAVERFORUAV
COMPLETE ORCHESTRA. MAT, DAILY", I
"The Tilt of Love"
AND EXTRA BIG FEATURE
AND O T M. B R 8
Motion Pictures
Exhibitors of motion pictures
should use printer's ink. Two
out of three successful movie,
managers have cultivated in
creased business by the judi
cious use of newspaper space.
Live exhibitors have taken over
playhouses which seemed ''down
and out." By using liberal
space in newspapers ano! -dependable
picture play service,
they have built up the "down
and out" playhouses until today
they are on the broad highway
to prosperity. We believe in
newspaper space for th exhib
'
believe thfjfc when the
j
booki tmutoif service
be should so inform the public.
The Selig-Polyscopc Co.
4Uwdcmi trim fatH 1. awd iki:
K.
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